For the past several years, organizations around the world have evaluated how key technology trends such as mobile, cloud, social, and big data positively impact business operations and revenue. Throughout enterprise computing history, IT professionals have held primary responsibility for choosing whether to proactively engage with technology trends. However, the pervasive consumerization of IT has moved more of this decision-making power into the hands of the end user. This shift has forever altered the dynamics between users and IT, but savvy organizations will see it as an opportunity to capitalize on the benefits these transformational technologies offer.