10 Essential Security Practices: IT Hygiene

BETH DUNPHY | April 26, 2016

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An ounce of prevention is worth a pound of cure. Beth Dunphy, Worldwide Strategy & Offering Executive at IBM, discusses Essential Practice number five from IBM’s 10 Essential Security Practices, and explains that, much like in our personal lives where we practice good hygiene to ward off illness, it’s vital to do the same with IT assets and information. Fundamental security actions block avenues for exploit and prevent major security problems.

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Progress Is the Promise in National Cybersecurity Strategy

Article | March 23, 2020

How can progress be measured when it comes to shifts in national security strategy and practice? Several assessment variables might include changes in official national guidance, legal authorities, types of campaigns or operations, lexicon used in national security discourse, and early results of the application of those changes. Since 2016, with the introduction of the construct of persistent engagement and the subsequent development of defend forward, all these variables have changed in a positive manner.

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Cybersecurity Marketing Tips for 2022

Article | September 22, 2021

Cybersecurity is growing as a market, and it has exploded since the pandemic started. This is because the companies incorporated remote work culture like never before. As a result, cyber threats and challenges are increasing. Cyber threats can jeopardize any business. Thus, the demand for cybersecurity products is increasing. However, the providers struggle to meet the increasing demand for cybersecurity services, and the competition is high. Whatever your business, effective marketing makes you stand out from the crowd. As technology has transformed, various online platforms are being used for effective marketing of all the products. As a result, most leads and sales are coming through online channels today regardless of your business. Thus, having an effective online marketing strategy defines the future of you and your business. So is in the case of cybersecurity products and marketing. Therefore, you should have a clear-cut cybersecurity digital marketing strategy to stand out from the crowd and reach your target audience at the right time with the right message. Are you a cybersecurity software service provider? Are you struggling with cybersecurity marketing? Read further to know the possible challenges of cybersecurity marketing and how to overcome them proactively. Cybersecurity Marketing- Challenges Like every other business, cybersecurity marketing, too, face many challenges. This is because the technology has developed and the competition is high. In addition, educating potential customers about the need for cybersecurity and its effectiveness is a tiresome job. Some of the significant challenges faced by cybersecurity marketers can be the following: Educating Potential Clients Most business people are not aware of the need for cybersecurity today. This is because they are ignorant of it. They will only know its importance when their business is jeopadized due to malware or an incident of phishing. Thus, intense, informative, convincing, and educational content creation is another challenging part of cybersecurity digital marketing. Building Trust, Credibility, and Trustworthiness Trust and credibility matter. Whatever cybersecurity products they use, the cybersecurity professionals know that no cybersecurity software is a hundred percentages safe. Therefore, it is a challenge to stand out from the crowd and get the trust of your potential clients as many vendors are claiming they have the best product in the world. Due to these reasons, building up trust, credibility, and trustworthiness is a hard job for cybersecurity marketers. Finding and Reaching out to your Real Target Audience ‘One-size-fits-all’ policy does not work with cybersecurity businesses. Your product can be applied to particular clients only. Thus, advertising it for the benefit of all is a foolish thing to do in cybersecurity marketing. All cybersecurity professionals know it. Therefore, finding the specific target audience for your product is a challenge. However, having a proactive cybersecurity marketing strategy and knowing the dos and don’ts will undoubtedly make you stand out from the crowd. In addition, it would enable you to build brand image and sell your products to your actual target audience, who need your products to run their business smoothly. Cybersecurity Marketing- Tips for 2022 Even if you have all the facilities and tools, cybersecurity product marketing is not that easy. Your success lies where you proactively solve the challenges you face in your marketing process. Let us look into some of the ways and tips to overcome the challenges you may face in the cybersecurity marketing process. Cybersecurity Customer Testimonials Nothing matters much more than credibility, trustworthiness, and reliability in the cybersecurity business. Customer experiences and feedback have much value in any business. Customers always want to hear from their fellow customers. Thus, testimonials are crucial in any marketing strategy. You can make use of testimonials in any form, such as written, videos, or podcasts. You can use these testimonials from your clients as a great resource to display the value of your products. So, get feedback from your clients tactically and even make case studies explaining how your product solved a specific issue faced by one of your clients. In most cases, customers may not be ready to provide their feedback for public use due to fear of a breach. In that case, you may have to find out creative ways to showcase customers' success stories and feedback without naming the names. Include Interactive Elements The modern audience needs interactive sessions and inspiring experiences everywhere. They hate the old school of marketing. Therefore, it is time to shift to virtual tradeshows and webinars. Breaking the traditional rules of marketing and digitally engaging the audience is the need of the hour. According to Matthew Fisch, a cybersecurity consultant, and SVP sales, If I want to sell into the banking or financial vertical, for example, I find events that they all go to, and I get to know them, listen to them, and then build a real relationship. “Then, when the topic of security comes up, I act as an advisor to help them build business solutions, whether it is with my company or recommending products and services that I am familiar with from being immersed in the industry. This builds trust, and you can bet when they are ready to buy, I’m on their shortlist. Apart from webinars and virtual tradeshows, you can also have polls, surveys, games, and breakout sessions as part of your cybersecurity marketing process. Again, this will capture your audience's attention, and you get an excellent opportunity to learn more about those attendees. Avoid False Information Remember, as a B2B Cybersecurity marketing professional, you are dealing with cyber professionals. Thus, focus on fact-based marketing. It is very critical that all your content should be fact-based and accurate. Why? Cyber professionals are aware that bad actors cleverly use misinformation to lure people to get personal information. Therefore, if your collaterals and brand messaging are not accurate, they may think you are one among them. It affects all your efforts and ends up in gathering a total negative brand image. Summing up Along with these, you may have to focus on many other things to be noticed by your targeted audience. However, the tips mentioned above will surely get you clients and build brand image by solving many of the cybersecurity marketing challenges faced by marketers today. Frequently Asked Questions What are the major cybersecurity marketing challenges Cybersecurity marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cybersecurity, generating relevant content, and reaching out to a specific audience. What are the effective cybersecurity marketing tactics Cybersecurity marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the major cyber security marketing challenges", "acceptedAnswer": { "@type": "Answer", "text": "Cyber security marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cyber security, generating relevant content, and reaching out to a specific audience." } },{ "@type": "Question", "name": "What are the effective cyber security marketing tactics", "acceptedAnswer": { "@type": "Answer", "text": "Cyber security marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer." } }] }

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The British government thinks process sensor cyber issues are real – what about everyone else

Article | February 16, 2020

When Joe refers to analogue devices, he is generally referring to ISA99 / IEC 62443 Level 0 devices, i.e. the sensors and actuators required in any cyber physical system. The vulnerability of these devices is often ignored as the security measures required to protect them are not purely technical but also involve physical and personnel security aspects along with process security (both of the metrology and processing by the device, as well as configuration management and control issues over the lifecycle of analogue devices). The security situation is not helped by the simplistic application of the triad of security goals (confidentiality, integrity and availability) to cyber physical systems.

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DOCUMENT PROOFREADING AND EDITING SERVICES FOR YOUR CYBERSECURITY POLICY

Article | June 14, 2021

Recent data breaches, ransomware, and malware trends have increased the need to protect customer privacy. Regardless of company size or industry, you need a cybersecurity policy to ensure cybersecurity best practices in your organization. A cybersecurity policy contains preventive measures that protect your network from cybercriminals. To ensure that your cybersecurity policy is easy to read, understand, and implement, you need cybersecurity policy document proofreading and editing services. Your cybersecurity policy spells out cybersecurity dos and don’ts drafted from industry and state regulations that your employees should follow. It states the instructions your employees should follow to prevent cyberattacks and how they should react when they notice a network security breach. This protects data, promotes customer privacy, and prevents cyber-attacks. In this article, we spell out why you need cybersecurity proofreading and editing services.

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Rang Technologies Inc

Headquartered in New Jersey, Rang Technologies has dedicated over a decade delivering innovative solutions and best talent to help businesses get the most out of the latest technologies in their digital transformation journey. Rang Technologies has grown to become a global leader in Analytics, Data Science, Artificial Intelligence, Machine Learning, Salesforce CRM, Cloud, DevOps, Internet of Things - IoT, Cybersecurity, IT Consulting and Staffing, and Corporate Training.

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