Article | February 22, 2020
This week was filled with wide-scale calamity. Hundreds of millions of PCs have components whose firmware is vulnerable to hacking which is to say, pretty much all of them. It's a problem that's been known about for years, but doesn't seem to get any better. Likewise, Bluetooth implementation mistakes in seven SoC—system on chips—have exposed at least 480 internet-of-things devices to a range of attacks. IoT manufacturers will often outsource components, so a mistake in one SoC can impact a wide range of connected doodads. The most troubling part, though, is that medical devices like pacemakers and blood glucose monitors are among the affected tech. YouTube Gaming, meanwhile, wants to take Twitch's crown as the king of videogame streaming. But its most-viewed channels are almost all scams and cheats, a moderation challenge that it'll have to take more seriously if it wants the legitimacy it's spending big money to attain. In another corner of Alphabet's world, hundreds of Chrome extensions were caught siphoning data from people who installed them, part of a sprawling adware scheme.
Article | February 22, 2020
No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers.
Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks.
Cybersecurity in Digital Marketing-Importance
Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks.
Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business.
Cybersecurity in Digital Marketing- Challenges
As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions.
There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you.
Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers.
The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online.
Overcoming Cybersecurity Challenges in Digital Marketing
As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively.
Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords.
SSL to Secure CRM
Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data.
Regular Data Backup
Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction.
Integrating Security Features
As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform.
In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS.
Use strong password
Change the default admin login URL
Do not use public Wi-Fi networks to access your CMS
These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process.
Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter.
It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine!
Frequently Asked Questions
Why is cybersecurity so important in digital marketing?
Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business.
What is the biggest problem in digital marketing?
Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business.
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"text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business."
Article | February 22, 2020
Next to your employees, your organization’s data is its most important resource. A data breach can devastate an organization’s finances and reputation for years. According to the 2019 Cost of a Data Breach Report, conducted by Ponemon Institute, the average total cost of a data breach in the U.S. is close to $4 million, and the average cost per lost data record is $150. Hackers are more sophisticated than ever and the value of data seems to rise every day. In fact, McAfee believes that 92% of organizations unknowingly have credentials for sale on the Dark Web or “dark net.”
Article | February 22, 2020
According to a Gartner study in 2018, the global Cybersecurity market is estimated to be as big as US$170.4 billion by 2022. The rapid growth in cybersecurity market is boosted by new technological initiatives like cloud-based applications and workloads that require security beyond the traditional data centres, the internet of things devices, and data protection mandates like EU’s GDPR.
Cybersecurity, at its core, is protecting information and systems from cyberthreats that come in many forms like ransomware, malware, phishing attacks and exploit kits. Technological advancements have unfortunately opened as many opportunities to cybercriminals as it has for the authorities. These negative elements are now capable of launching sophisticated cyberattacks at a reduced cost. Therefore, it becomes imperative for organizations across all industries to incorporate latest technologies to stay ahead of the cybercriminals.
Table of Contents:
- What is the cybersecurity scenario around the world?
- Driving Management Awareness towards Cybersecurity
- Preparing Cybersecurity Workforce
- Cybersecurity Awareness for Other Employees
What is the cybersecurity scenario around the world?
Even as there has been a steady increase in cyberattacks, according to the 2018 Global State of Information Security Survey from PwC: 44% companies across the world do not have an overall information security strategy, 48% executives said they do not have an employee security awareness training program, and 54% said they do not have an incident response process.
So, where does the problem lie?
Many boards still see it as an IT problem.
Matt Olsen, Co-Founder and President of Business Development and Strategy, IronNet Cybersecurity.
The greater responsibility of building a resilient cybersecurity of an organization lies with its leaders. There is a need to eliminate the stigma of ‘risk of doing business lies solely with the technology leaders of an organization. Oversight and proactive risk management must come under CEO focus. According to the National Association of Corporate Directors' 2016-2017 surveys of public and private company directors, very few leaders felt confident about their security against cyberattacks, perhaps due to their lack of involvement into the subject.
Driving Management Awareness towards Cybersecurity
• Gain buy-in by mapping security initiatives back to business objectives and explaining security in ways that speak to the business
• Update management about your current activities pertaining to the security initiatives taken, recent news about breaches and resolve any doubts.
• Illustrate the security maturity of your organization by using audit findings along with industry benchmarks such as BSIMM to show management how your organization fares and how you plan to improve, given their support.
• Running awareness program for your management regarding spear-phishing, ransomware and other hacking campaigns that aim for executives and teach how to avoid them.
The bottom line is that leaders can seize the opportunity now to take meaningful actions designed to bolster the resilience of their organizations, withstand disruptive cyber threats and build a secure digital society.
The bottom line is that leaders can seize the opportunity now to take meaningful actions designed to bolster the resilience of their organizations, withstand disruptive cyber threats and build a secure digital society..
READ MORE: WEBROOT: WIDESPREAD LACK OF CYBERSECURITY BEST PRACTICES
Preparing Cybersecurity Workforce
Hackers are able to find 75% of the vulnerabilities within the application layer. Thus, developers have an important role to play in the cybersecurity of an organization and are responsible for the security of their systems. Training insecure codingis the best way to raise their cybersecurity awareness levels.
Raising Cybersecurity Awareness in Developers:
• Training developers to code from the attackers’ point of view, using specific snippets from your own apps.
• Explain in-depth about vulnerabilities found by calling remedial sessions.
• Find ways to make secure coding easier on developers, like integrating security testing and resources into their workflow and early in the SDLC/
• Seek feedback from developers on how your security policies fit into their workflow and find ways to improve.
Cybersecurity Awareness for Other Employees
According to the Online Trust Alliance’s2016 Data Protection and Breach Readiness Guide, employees cause about 30% of data breaches. Employees are the weakest link in the cybersecurity chain. But that can be changed by creating awareness and educating them on the risks surrounding equipment, passwords, social media, the latest social engineering ploys, and communications and collaboration tools.Make standard security tasks part of their everyday routine, including updating antivirus software and privacy settings, and taking steps as simple as covering cameras when they end a video conference call.
The technological advancements are moving faster than anF-16, so the measure are by no means exhaustive. The important thing is to keep pace with numerous cybersecurity measures to not fall prey to a cyberattack. Every organizational level plays an important role in achieving a matured security infrastructure, thus making awareness and participation mandatory.
Organizations should consider a natively integrated, automated security platform specifically designed to provide consistent, prevention-based protection for endpoints, data centers, networks, public and private clouds, and software-as-a-service environments
READ MORE: A 4 STEP GUIDE TO STRONGER OT CYBERSECURITY