Article | April 16, 2021
What’s more, organisations should also keep in mind that prevention alone is not enough; according to IBM, the average breach detection and containment times currently sits in the region of 280 days. In this time, it’s easy for cyber attackers to gain a foothold in an environment and quickly cause damage.
“When developing a cyber security strategy, traditionally enterprises have focused on the threat prevention with little attention given to detection and often none to response,” said Martin Riley, director of managed security services at Bridewell Consulting.
Article | April 16, 2021
Next to your employees, your organization’s data is its most important resource. A data breach can devastate an organization’s finances and reputation for years. According to the 2019 Cost of a Data Breach Report, conducted by Ponemon Institute, the average total cost of a data breach in the U.S. is close to $4 million, and the average cost per lost data record is $150. Hackers are more sophisticated than ever and the value of data seems to rise every day. In fact, McAfee believes that 92% of organizations unknowingly have credentials for sale on the Dark Web or “dark net.”
Article | April 16, 2021
Cybersecurity is growing as a market, and it has exploded since the pandemic started. This is because the companies incorporated remote work culture like never before. As a result, cyber threats and challenges are increasing. Cyber threats can jeopardize any business. Thus, the demand for cybersecurity products is increasing. However, the providers struggle to meet the increasing demand for cybersecurity services, and the competition is high.
Whatever your business, effective marketing makes you stand out from the crowd. As technology has transformed, various online platforms are being used for effective marketing of all the products. As a result, most leads and sales are coming through online channels today regardless of your business. Thus, having an effective online marketing strategy defines the future of you and your business. So is in the case of cybersecurity products and marketing. Therefore, you should have a clear-cut cybersecurity digital marketing strategy to stand out from the crowd and reach your target audience at the right time with the right message.
Are you a cybersecurity software service provider? Are you struggling with cybersecurity marketing? Read further to know the possible challenges of cybersecurity marketing and how to overcome them proactively.
Cybersecurity Marketing- Challenges
Like every other business, cybersecurity marketing, too, face many challenges. This is because the technology has developed and the competition is high. In addition, educating potential customers about the need for cybersecurity and its effectiveness is a tiresome job.
Some of the significant challenges faced by cybersecurity marketers can be the following:
Educating Potential Clients
Most business people are not aware of the need for cybersecurity today. This is because they are ignorant of it. They will only know its importance when their business is jeopadized due to malware or an incident of phishing. Thus, intense, informative, convincing, and educational content creation is another challenging part of cybersecurity digital marketing.
Building Trust, Credibility, and Trustworthiness
Trust and credibility matter. Whatever cybersecurity products they use, the cybersecurity professionals know that no cybersecurity software is a hundred percentages safe. Therefore, it is a challenge to stand out from the crowd and get the trust of your potential clients as many vendors are claiming they have the best product in the world. Due to these reasons, building up trust, credibility, and trustworthiness is a hard job for cybersecurity marketers.
Finding and Reaching out to your Real Target Audience
‘One-size-fits-all’ policy does not work with cybersecurity businesses. Your product can be applied to particular clients only. Thus, advertising it for the benefit of all is a foolish thing to do in cybersecurity marketing. All cybersecurity professionals know it. Therefore, finding the specific target audience for your product is a challenge.
However, having a proactive cybersecurity marketing strategy and knowing the dos and don’ts will undoubtedly make you stand out from the crowd. In addition, it would enable you to build brand image and sell your products to your actual target audience, who need your products to run their business smoothly.
Cybersecurity Marketing- Tips for 2022
Even if you have all the facilities and tools, cybersecurity product marketing is not that easy. Your success lies where you proactively solve the challenges you face in your marketing process. Let us look into some of the ways and tips to overcome the challenges you may face in the cybersecurity marketing process.
Cybersecurity Customer Testimonials
Nothing matters much more than credibility, trustworthiness, and reliability in the cybersecurity business. Customer experiences and feedback have much value in any business. Customers always want to hear from their fellow customers. Thus, testimonials are crucial in any marketing strategy. You can make use of testimonials in any form, such as written, videos, or podcasts.
You can use these testimonials from your clients as a great resource to display the value of your products. So, get feedback from your clients tactically and even make case studies explaining how your product solved a specific issue faced by one of your clients.
In most cases, customers may not be ready to provide their feedback for public use due to fear of a breach. In that case, you may have to find out creative ways to showcase customers' success stories and feedback without naming the names.
Include Interactive Elements
The modern audience needs interactive sessions and inspiring experiences everywhere. They hate the old school of marketing. Therefore, it is time to shift to virtual tradeshows and webinars. Breaking the traditional rules of marketing and digitally engaging the audience is the need of the hour.
According to Matthew Fisch, a cybersecurity consultant, and SVP sales,
If I want to sell into the banking or financial vertical, for example, I find events that they all go to, and I get to know them, listen to them, and then build a real relationship. “Then, when the topic of security comes up, I act as an advisor to help them build business solutions, whether it is with my company or recommending products and services that I am familiar with from being immersed in the industry. This builds trust, and you can bet when they are ready to buy, I’m on their shortlist.
Apart from webinars and virtual tradeshows, you can also have polls, surveys, games, and breakout sessions as part of your cybersecurity marketing process. Again, this will capture your audience's attention, and you get an excellent opportunity to learn more about those attendees.
Avoid False Information
Remember, as a B2B Cybersecurity marketing professional, you are dealing with cyber professionals. Thus, focus on fact-based marketing. It is very critical that all your content should be fact-based and accurate.
Cyber professionals are aware that bad actors cleverly use misinformation to lure people to get personal information. Therefore, if your collaterals and brand messaging are not accurate, they may think you are one among them. It affects all your efforts and ends up in gathering a total negative brand image.
Along with these, you may have to focus on many other things to be noticed by your targeted audience. However, the tips mentioned above will surely get you clients and build brand image by solving many of the cybersecurity marketing challenges faced by marketers today.
Frequently Asked Questions
What are the major cybersecurity marketing challenges
Cybersecurity marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cybersecurity, generating relevant content, and reaching out to a specific audience.
What are the effective cybersecurity marketing tactics
Cybersecurity marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer.
"name": "What are the major cyber security marketing challenges",
"text": "Cyber security marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cyber security, generating relevant content, and reaching out to a specific audience."
"name": "What are the effective cyber security marketing tactics",
"text": "Cyber security marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer."
Article | April 16, 2021
If you are finding it confusing to decide whether to pursue the CEH v11 course now after the Windows 11 update, then you have certainly landed on the right page. We are here to make things clear to you so that you can make your decision without any hassle.
When it comes to Certified Ethical Hacking, it is considered to be one of the most popular testing certifications at present in the industry. It is highly popular because it assists many with complete know-how of the skills that are required for the purpose of white hat hacking. The certified professionals are able to anticipate any kind of cybercrime from before and respond to it proficiently to avert any kind of business damage.
In the time of the pandemic, many business organizations have to move to digital platforms to reach their customers without lockdown troubles. This is the reason why investment in the domain of cybersecurity has also gained a wave. Businesses have realized what the value of having their infrastructure cyber resilient is.
This shows why the opportunities for skilled experts in the cybersecurity domain are never going to end in the coming future, and pursuing the course of CEH v11 is a great move to follow. To make things more convincing, we are here to help you with the importance the course of Certified Ethical Hacking brings into play and how you must choose the right career path in the respective field. Let’s get started.
Ethical Hacking: What It Is To The World?
When it comes to ethical hacking, it is acknowledged as the procedure of networks, applications, or smart devices to assess any kind of vulnerabilities if available. This type of assessment assists in reacting quickly and taking the right measures to enhance the cybersecurity of the entire infrastructure.
A certified ethical hacker is basically an expert who understands the different vulnerabilities in the system and gets them fixed without any delay. This is done by following the ethical approach so that there is no such problem repeated again in the future.
What do You get To Learn From CEH v11 in 2021?
With the CEH v11 course, you get to learn 24 exceptional challenges in 4 different levels that include 18 attacking vectors.
You get to know about various emerging attackers that include targeted ransomware, File-less malware, API threats, and more.
In this course, you also get a complete understanding of different from enumerating techniques that include Telnet, NFS, SMB, IPV6, FTP, and BGP.
This course also covers Malware reverse engineering, so you get a complete understanding of Dynamic and static malware assessment.
Cloud computing is another prime concept that you get covered in this course, where you learn about Docker, Container Technology, Serverless computing, Kubernetes, Cloud Hacking procedures.
CEH v11 also covers a proper understanding of Hacking web applications that includes web shell concepts, Web API. Webhooks, Web API security, and hacking.
You also get to learn more about WPA3 Encryption and cracking.
It also covers operation technology, side-channel attacks, HMI-based attacks, and more.
Why is CEH An Ideal Career Option?
Ethical hacking is possessing five phases of different procedures with every single process, including different actions that block any kind of vulnerabilities.
With CEH v11 certification, you get a complete understanding of all these phases.
These phases are basically divided in the form of network assessment, testing, and various other risk analysis procedures.
As the world of technology is growing significantly, so is the risk of cyber-crime. This is the reason why businesses are looking for ethical hacking specialists who can assist them remain protected from all the potential risks.
As the dependency on data science is growing across all industries, it is important that we protect the information and digital assets in the best possible way.
There is no doubt that hacking is a heinous act, and almost all businesses are aware of the risks associated with it.
To get protected from these risks, organizations around the world are in search of professional, ethical hackers who ensure that there is no vulnerability outside their doors.
This is why the opportunities in the domain of ethical hacking have increased in the last few years, and there is no reason why you can’t say that pursuing CEH v11 is an ideal career option.
Posts Up For Grabs After CEH v11 Course
Anyone who is interested in developing their career in ethical hacking, including the following:
Systems Security Engineer
Security Manager /Specialist
Job Roles You Might Need To Take Responsibility As Certified Ethical Hackers
Manual Ethical hacker
Vulnerability Assessment Analyst
Cyber Defense Analyst
IT security administrator
System security administrator
Senior Security Consultant
Network Security Engineer
SOC Security Analyst
Information Security Analyst
InfoSec Security Administrator
Benefits of Taking Up CEH v11 Certification
To make it even convincing for you, below mentioned are a few of the benefits you avail with CEH v11 certification. Take a look:
You are certainly able to open a lot of career opportunities with the respective course. It lets you advance in your career significantly.
You get to understand what hackers might do to harm your business, and accordingly, you can take precautions.
You get your knowledge related to risks and vulnerabilities improved with the assistance of the respective course.
You benefit from a lucrative package in terms of salary as a Certified Ethical Hacker.
Lastly, you also get to learn different types of real hacking tools as well.
This shows why you must not hesitate and pursue the CEH v11 course even after the latest Windows 11 update. It gives you an edge over the other candidates and lets you have a successful career ahead. Good Luck!