5 cybersecurity threats you should be concerned about right nows

| July 29, 2019

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Cybersecurity threats to small- and mid-sized businesses are not only getting more sophisticated, they’re also intensifying. Organizations that would have seen one attack a year are now experiencing them on a weekly or monthly basis. As the threat landscape changes, businesses need to evolve quickly and aggressively to protect themselves and their clients. Trend 1: Attackers are targeting the small fish to land the big ones. Attackers are targeting small organizations in order to penetrate their larger partners. Two recent examples are LabCorp and Quest, both of whom had customer data compromised by hackers penetrating their smaller sub-contractors. “Right now, there’s no longer security in obscurity,” said David Rossell, Ph.D., CISSP, who runs the security practice at Ntiva, Inc. “Just because you’re small doesn’t mean you’re safe from attackers.” It’s common practice for hackers to gain access to confidential data by stealing passwords through phishing emails.

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ENUSEC

ENUSEC's mission within and outside Edinburgh Napier University is to provide an environment for students and associate members around topics such as, but not limited to: penetration testing, digital forensics, malware analysis, and physical security. The society strongly supports the sharing of knowledge and project collaborations that could help its members in learning more about the security field, participating in competitions and outside events, as well as promoting the University's involvement in the field.

OTHER ARTICLES

How Is Covid-19 Creating Data Breaches?

Article | March 30, 2020

Trevor is working from home for the first time. He loves the freedom and flexibility, but doesn’t read his company’s new BYOD policy. Sadly, he misses the fact that his home PC is not protected with updated security software nor the latest operating system patches. Kelcie’s home PC is faster than the old work laptop that she’s been issued to use during the pandemic. She decides to use a USB stick to transfer large files back and forth between her PCs to speed things up. After a few days, she does all her work on her home PC, using a “safe” virtual desktop app. But unbeknownst to her, there is a keylogger on her home PC.

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NCSC makes ransomware attack guidance more accessible

Article | February 28, 2020

The UK’s National Cyber Security Centre (NCSC) has updated its guidance to organisations on how to mitigate the impact of malware and ransomware attacks, retiring its standalone ransomware guidance and amalgamating the two in a bid to improve clarity and ease confusion among business and consumer users alike. The NCSC said that having two different pieces of guidance had caused some issues as a lot of the content relating to ransomware was essentially identical, while the malware guidance was a little more up-to-date and relevant. The service said the changes reflect to some extent how members of the public understand cyber security. For example, it implies a distinction between malware and ransomware even though technically speaking, ransomware is merely a type of malware. “Not everyone who visits our website knows that. Furthermore, they might well search for the term ‘ransomware’ (rather than ‘malware’) when they’re in the grip of a live ransomware incident,” said a spokesperson.

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A COVID-19 Cybersecurity Poll: Securing a Remote Workforce

Article | March 17, 2020

As the coronavirus pandemic continues to sweep the globe, and cities and states impose social-distancing measures, businesses are sending their users home to work. And this massive, unprecedented shift to distance working brings with it a whole new set of cybersecurity challenges. For instance, a lack of IT resources can bite many organizations as they move to enable remote strategies. And when workers and students are sent outside the normal perimeter, managing device sprawl, and patching and securing hundreds of thousands of endpoints, becomes a much a bigger challenge. Threatpost editors wanted to learn more about challenges and best practices from the IT and security professionals on the front lines of this. Please take a few minutes to take the Threatpost poll. The answers will be collected the results will be published in an article later this week.

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Cybersecurity in Digital Marketing: Tips to Overcome Challenges

Article | August 9, 2021

No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers. Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks. Cybersecurity in Digital Marketing-Importance Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks. Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business. Cybersecurity in Digital Marketing- Challenges As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions. There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you. Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers. The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online. Overcoming Cybersecurity Challenges in Digital Marketing As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively. Training Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords. SSL to Secure CRM Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data. Regular Data Backup Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction. Integrating Security Features As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform. In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS. Use strong password Change the default admin login URL Do not use public Wi-Fi networks to access your CMS These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process. Regular audits Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter. Summing Up It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine! Frequently Asked Questions Why is cybersecurity so important in digital marketing? Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business. What is the biggest problem in digital marketing? Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is cybersecurity so important in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business." } },{ "@type": "Question", "name": "What is the biggest problem in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business." } }] }

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Spotlight

ENUSEC

ENUSEC's mission within and outside Edinburgh Napier University is to provide an environment for students and associate members around topics such as, but not limited to: penetration testing, digital forensics, malware analysis, and physical security. The society strongly supports the sharing of knowledge and project collaborations that could help its members in learning more about the security field, participating in competitions and outside events, as well as promoting the University's involvement in the field.

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