5 data breaches that could have been avoided in 2018

| December 19, 2018

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2018 has been a year of ups and downs for information security. We’ve seen the enforcement of the EU’s GDPR take full effect, bringing the importance of protecting sensitive data to the forefront of people’s minds, with practical steps being taken to ensure compliance. However, while 2018 should have been the year that cyber security incidents fell, the headlines were, once again, filled with one company after another reporting breaches or receiving huge fines for compromised sensitive data. What has been interesting to see unfold this year is how many data breach incidents were reported that actually could have been avoided should the correct security policies and technologies been put in place. Even huge news such as the recent O2 network outage could have been avoided if the organization had correct measures in place to ensure employees updated the software correctly.

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As the MSP-dedicated business unit of Barracuda Networks, Barracuda MSP enables IT managed service providers to offer multi-layered security and data protection services to their customers through our award-winning products and purpose-built MSP platform. Barracuda MSP’s partners-first approach focuses on providing enablement resources, channel expertise, and robust, scalable MSP solutions designed around the way managed service providers create solutions and do business.

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Cybersecurity Product Marketing Strategy

Article | July 20, 2021

People dealing in cybersecurity knows that it is a challenging market. A specifically designed business model is not there in cybersecurity on which you can market products and services. Over the past years, the B2B Cyber Security industry has witnessed immense growth and will continue in the future. The growth can be attributed to many aspects, including growing instances of cybercrime and the emergence of interconnected devices in the IoT revolution. New security solutions are coming into the market every day. As a result, the demand for B2B digital marketersis also on the rise to keep with the unexpected growth in products, services, and competitors. To stand out from the competition, you need a sound cybersecurity product marketing strategy leveraging all digital channels. You have to focus on various productive marketing tactics to reach, engage, and nurture all your potential clients as an ongoing process with all the relevant information about business and products. For example, the B2B cloud-security service provider,IBM Security, uses paid ad campaigns and webinars, which are excellent cybersecurity product marketing strategies. They could maketheir expertise and solutions stand out from the rest of the crowd with this excellent strategy. Reading further will give you insights on how to market your cybersecurity products effectively to generate leads and boost profit. Make your Marketing Effective with Unique Content To demonstrate the effectiveness of your solutions and the significance of your cybersecurity, your company should ensure your content has real-world examples. This will make your content more influential. Apart from being data-driven and comprehensive, your content also should be unique. Credibility can be surly built up by revamping your content strategy. You can create educational content that clearly shows how your product can help solve a real-life cybersecurity attack. Then, you may back it up with independent industry reviews,case studies, etc. Instead of reusing the same content, experiment with new content that describes and solves different cyber threats and relates it with your products and solutions. The following types of content can be a practical part of your cybersecurity product marketing strategyat different points in the buyer’s journey: Blogs In every stage of the cybersecurity buyer’s journey, blogs are great for attracting prospects. Developing some evergreen and universally relevant content will be highly useful. Describing topics about cybersecurity in your blogs, such as phishing, DNS encryption, will be a great thing for clients who have just started their research and want to learn more, starting from basics. Case Studies As CNI says, the mostcritical tactic for B2B companies iscase studies. These are exemplary and the best to engage leads who are already aware of their problems and know what solutions can solve them. Videos According to HubSpot, at least once a week, 75% of executives watch work-related videos on business websites. Additionally, 59% of executives prefer watching a video over reading text. So, it’s the best strategy to include videos in your cybersecurity product marketing efforts. Explanatory videos will work the best to tell your potential cybersecurity product clients what your cybersecurity offerings are and why they could be the most valuable solution for their situations. Additionally, when you’re trying to target C-level executives, this can be a beneficial tactic. This is because they need more education regarding this. You may also utilize various statistics on cyber-attacks, loss due to cyber-attacks, recovery expenses, and the value of cybersecurity solutions. Additionally, again, providing practical and real-life examples in your video will help you make the statistics more relevant and inject a sense of urgency into the minds of your potential clients. Effective Email Marketing Strategy Education and awareness are significant barriers to selling your solutions. Due to these barriers, it can often take a reasonable amount of time for a potential lead to reach the point where they can contact a B2B sales representative or request a demo. Meanwhile, it is your time to have a tactic to nurture these leads to move them to the next level of the sales funnel. It can be an effective email marketing strategy. It is a strategic and effective way to connectto those potential leads who have not decided to purchase your products. However, with many emails in your potential client's inboxes, they may unsubscribe or delete your email if they don’t find your email content valuable and worthwhile. So make sure to analyze often and monitor your email marketing campaigns. Content, subject lines, images, and copy in your email should be practical and attractive regarding open and click-through rates. Flooding your prospects’ inbox with emails about various cyber threats they face may result in losing their interest in your emails as they may have desensitization towards your emails. Staying connected with your prospects through email marketing is an effective cybersecurityproduct marketing strategy. First, however, be mindful of how many emails you are sending to your prospects. Interactive Sessions The tremendous interactive session you can have online today with your potential client is webinars. It is an excellent way for you in the cybersecurity domain to connect with your potential leads. The interactive element is a vital part of a webinar. Q&A session at the end of each webinar makes it more interactive where the participants can ask you questions and raise queries about the topic and your services. Accumulating all those questions asked by the attendees can be an excellent starting point for creating new content to address your audience's challenges. These attendees now are interested in learning more about your products and services and the threats it protects against. They also might have engaged in some research. This means they will do further in-depth research and be more engaged with your presentation topics. Thus, it is a valuable opportunity to demonstrate other helpful content or have a CTA for demo sign-ups. You can respond to the queries of the participants in a follow-up, even if your webinar is a pre-recorded one. This effective cybersecurity product marketing tactic will help you accumulate many potential clients and take them to the next stage of the salesfunnel. Paid Campaigns Two significant goals can be accomplished through B2B paid campaigns: • They help you get prospects to arrive at your demo request landing page • They amplify your content marketing efforts Content marketing amplification is possible through paid campaigns. Most cybersecurity marketers think that you do not mix inbound marketing and paid campaigns. But the truth is when you combine both, you end up with a very effective and powerful campaign. Once you start a paid campaign with your content, you will notice more excellent and quick results and get the best out of your developed content. Getting prospects to request a demo is a major goal for any B2B cybersecurity marketer. Cybersecuirty paid marketing campaigns, as a successful cybersecurity product marketing strategy, help the marketer to accelerate the process. Summing up The cybersecurity landscape has recently undergone many changes. Over the next five years, global demand for cybersecurity products and solutions will reach $167.7 billion. So, it calls for a remodeling of your cybersecurity product marketing strategynow more than ever to target and attracts more prospects to your business. Frequently asked questions How to start with cybersecurity marketing? The best way to start your cybersecurity marketing is by educating your prospects about the potential cyber threats they may face in their business. In addition, you can educate them about the latest news in the industry regarding cybersecurity. Why is cybersecurity essential for marketers? Neglecting cybersecurity or taking it for granted may cause privacy risks for you and your clients. In addition, cyber threats can be detrimental for businesses. How can marketing help to improve cybersecurity products? While marketing, you may understand the quality of your product, competing with your counterparts in the market. Also, you may get feedback from potential customers. It calls for the necessity of product improvement. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How to start with cybersecurity marketing?", "acceptedAnswer": { "@type": "Answer", "text": "The best way to start your cybersecurity marketing is by educating your prospects about the potential cyber threats they may face in their business. In addition, you can educate them about the latest news in the industry regarding cybersecurity." } },{ "@type": "Question", "name": "Why is cybersecurity essential for marketers?", "acceptedAnswer": { "@type": "Answer", "text": "Neglecting cybersecurity or taking it for granted may cause privacy risks for you and your clients. In addition, cyber threats can be detrimental for businesses." } },{ "@type": "Question", "name": "How can marketing help to improve cybersecurity products?", "acceptedAnswer": { "@type": "Answer", "text": "While marketing, you may understand the quality of your product, competing with your counterparts in the market. Also, you may get feedback from potential customers. It calls for the necessity of product improvement." } }] }

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MERGING AND SORTING FILES IN LINUX: EASIER THAN YOU THINK

Article | November 24, 2020

There are several reasons to choose Linux over other operating systems such as Windows and macOS. Linux is an open-source, secure, and very lightweight operating system consuming minimal system resources. It also has huge community support and has a ton of distros (variants) to choose from. While we have already posted a bunch of articles on simple file handling methods in Linux, sending email from the terminal, and more, we are going to walk you through the simple yet efficient process of merging and sorting files in Linux. Just like with any other operation in Linux, there are several ways you can sort and merge the files in Linux. Choosing which method to use solely depends on the user and based on what needs to be accomplished. In this article, we will show you some easy yet powerful file sorting and merging methods in Linux while pointing out the differences and importance of each method. Cat Cat is one of the easiest and simple commands in Linux that can combine multiple files into one. All you have to do is list all the files that you wish to merge into a single file along with the new file name you wish to create. If a file with the name of the final output already exists, then it will be overwritten by the one being created. Here is a very simple implementation of cat command. $ cat file1 file2 file3 file4 > Newfile However, if you wish to append information from multiple files into an already existing file, you can use ">>" instead of ">." Below is an example $ cat file1 file2 file3 file4 >> Newfile The cat command can also be used in many ways. It is also one of the most flexible and simple ways of reading the content of the file. To view the content of a file called file1, simply use the below command. $cat file1 Join Join is another command to merge the data of multiple files. While it is as easy and simple as the cat command is, it has a catch. Unlike cat, join cannot just simple combine the data of multiple files. Instead, the command allows users to merge the content of multiple files based on a common field. For instance, consider that two files need to be combined. One file contains names, whereas the other file contains IDs, and the join command can be used to combine both these files in a way that the names and their corresponding IDs appear in the same line. However, users need to make sure that the data in both these files have the common key field with which they will be joined. There are several reasons to choose Linux over other operating systems such as Windows and macOS. Linux is an open-source, secure, and very lightweight operating system consuming minimal system resources. It also has huge community support and has a ton of distros (variants) to choose from. While we have already posted a bunch of articles on simple file handling methods in Linux, sending email from the terminal, and more, we are going to walk you through the simple yet efficient process of merging and sorting files in Linux. Just like with any other operation in Linux, there are several ways you can sort and merge the files in Linux. Choosing which method to use solely depends on the user and based on what needs to be accomplished. In this article, we will show you some easy yet powerful file sorting and merging methods in Linux while pointing out the differences and importance of each method. azure linux Shutterstock Cat Cat is one of the easiest and simple commands in Linux that can combine multiple files into one. All you have to do is list all the files that you wish to merge into a single file along with the new file name you wish to create. If a file with the name of the final output already exists, then it will be overwritten by the one being created. Here is a very simple implementation of cat command. $ cat file1 file2 file3 file4 > Newfile However, if you wish to append information from multiple files into an already existing file, you can use ">>" instead of ">." Below is an example $ cat file1 file2 file3 file4 >> Newfile The cat command can also be used in many ways. It is also one of the most flexible and simple ways of reading the content of the file. To view the content of a file called file1, simply use the below command. $cat file1 Join Join is another command to merge the data of multiple files. While it is as easy and simple as the cat command is, it has a catch. Unlike cat, join cannot just simple combine the data of multiple files. Instead, the command allows users to merge the content of multiple files based on a common field. For instance, consider that two files need to be combined. One file contains names, whereas the other file contains IDs, and the join command can be used to combine both these files in a way that the names and their corresponding IDs appear in the same line. However, users need to make sure that the data in both these files have the common key field with which they will be joined. Syntax $join [OPTION] FILE1 FILE2 Example: Assume file1.txt contains ... 1 Aarav 2 Aashi 3 Sukesh And, file2.txt contains ... 1 101 2 102 3 103 The command ... $ join file1.txt file2.txt will result in: 1 Aarav 101 2 Aashi 102 3 Sukesh 103 Note that by default, the join command takes the first column as the key to join multiple files. Also, if you wish to store the final data of the two files joined into another file, you can use this command: $ cat file1.txt file2.txt > result.txt Paste The paste command is used to join multiple files horizontally by performing parallel merging. The command outputs the lines from each file specified, separated by a tab as a delimiter by default to the standard output. Assume there is a file called numbers.txt containing numbers from 1 to 4. And there are another two files called countries.txt and capital.txt containing four countries and their corresponding capitals, respectively. The command below will join the information of these three files and will be separated by a tab space as a delimiter. $ paste numbers.txt countries.txt capital.txt However, you can also specify any delimiter by adding a delimiter option to the above command. For example, if we need the delimited to be "-" you can use this command: $ paste -d “-” numbers.txt countries.txt capital.txt Sort The sort command in Linux, as the name suggests, is used to sort a file as well as arrange the records in a particular order. Sort can also be paired with multiple other Linux commands such as cat by simply joining the two commands using a pipe "|" symbol. For instance, if you wish to merge multiple files, sort them alphabetically and store them in another file, you can use this command: $ cat file1.txt file2.txt file3.txt | sort > finalfile.txt There are several reasons to choose Linux over other operating systems such as Windows and macOS. Linux is an open-source, secure, and very lightweight operating system consuming minimal system resources. It also has huge community support and has a ton of distros (variants) to choose from. While we have already posted a bunch of articles on simple file handling methods in Linux, sending email from the terminal, and more, we are going to walk you through the simple yet efficient process of merging and sorting files in Linux. Just like with any other operation in Linux, there are several ways you can sort and merge the files in Linux. Choosing which method to use solely depends on the user and based on what needs to be accomplished. In this article, we will show you some easy yet powerful file sorting and merging methods in Linux while pointing out the differences and importance of each method. azure linux Shutterstock Cat Cat is one of the easiest and simple commands in Linux that can combine multiple files into one. All you have to do is list all the files that you wish to merge into a single file along with the new file name you wish to create. If a file with the name of the final output already exists, then it will be overwritten by the one being created. Here is a very simple implementation of cat command. $ cat file1 file2 file3 file4 > Newfile However, if you wish to append information from multiple files into an already existing file, you can use ">>" instead of ">." Below is an example $ cat file1 file2 file3 file4 >> Newfile The cat command can also be used in many ways. It is also one of the most flexible and simple ways of reading the content of the file. To view the content of a file called file1, simply use the below command. $cat file1 Join Join is another command to merge the data of multiple files. While it is as easy and simple as the cat command is, it has a catch. Unlike cat, join cannot just simple combine the data of multiple files. Instead, the command allows users to merge the content of multiple files based on a common field. For instance, consider that two files need to be combined. One file contains names, whereas the other file contains IDs, and the join command can be used to combine both these files in a way that the names and their corresponding IDs appear in the same line. However, users need to make sure that the data in both these files have the common key field with which they will be joined. Syntax $join [OPTION] FILE1 FILE2 Example: Assume file1.txt contains ... 1 Aarav 2 Aashi 3 Sukesh And, file2.txt contains ... 1 101 2 102 3 103 The command ... $ join file1.txt file2.txt will result in: 1 Aarav 101 2 Aashi 102 3 Sukesh 103 Note that by default, the join command takes the first column as the key to join multiple files. Also, if you wish to store the final data of the two files joined into another file, you can use this command: $ cat file1.txt file2.txt > result.txt Paste The paste command is used to join multiple files horizontally by performing parallel merging. The command outputs the lines from each file specified, separated by a tab as a delimiter by default to the standard output. Assume there is a file called numbers.txt containing numbers from 1 to 4. And there are another two files called countries.txt and capital.txt containing four countries and their corresponding capitals, respectively. The command below will join the information of these three files and will be separated by a tab space as a delimiter. $ paste numbers.txt countries.txt capital.txt However, you can also specify any delimiter by adding a delimiter option to the above command. For example, if we need the delimited to be "-" you can use this command: $ paste -d “-” numbers.txt countries.txt capital.txt There are several other options available for the paste command, and more information can be found here. Sort The sort command in Linux, as the name suggests, is used to sort a file as well as arrange the records in a particular order. Sort can also be paired with multiple other Linux commands such as cat by simply joining the two commands using a pipe "|" symbol. For instance, if you wish to merge multiple files, sort them alphabetically and store them in another file, you can use this command: $ cat file1.txt file2.txt file3.txt | sort > finalfile.txt The above command is going to merge the files, sort the overall content, and then store it in the finalfile.txt You can also use the sort command to simply sort a single file containing information: $ sort file.txt The command above does not change or modify the data in file.txt and is, therefore, just for displaying the sorted data on the console. There are several other ways of merging and sorting files and data in the Linux operating system. What makes Linux unique is its ability to pair up multiple commands to achieve its purpose. Once users start to make themselves acquainted with these commands, it can save a lot of time and effort while performing tasks with more precision and efficiency.

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Malicious coronavirus map hides AZORult info-stealing malware

Article | March 11, 2020

Cyberattackers continue to seize on the dire need for information surrounding the novel coronavirus. In one of the latest examples, adversaries have created a weaponized coronavirus map app that infects victims with a variant of the information-stealing AZORult malware. The malicious online map, found at www.Corona-Virus-Map[.]com, appears very polished and convincing, showing an image of the world that depicts viral outbreaks with red dots of various sizes, depending on the number of infections. The map appears to offer a tally of confirmed cases, total deaths and total recoveries, by country, and cites Johns Hopkins University’s Center for Systems Science and Engineering as its supposed data source. Malwarebytes issued a warning about the map last week, and Reason Cybersecurity this week has followed up with its own blog post, reporting additional details on the scam, gathered by Reason Labs researcher Shai Alfasi.

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EMAIL SECURITY CONCEPTS THAT NEED TO BE IN YOUR EMAIL INFOSEC POLICY

Article | June 16, 2021

Compliance requirements have become more complex because of the continual evolution of security threats and vulnerabilities. Many organizations fail to create an extensive security program to cover their challenges. Emails are one of the most susceptible channels for cyber-criminals to operate. This is why every organization must pay keen attention to email security policies in cybersecurity. Because emails are prone to cyberattacks, enterprises and individuals must take critical measures to secure their email accounts against unauthorized access. Malicious actors use phishing to trick recipients into sharing sensitive information, either by impersonating trusted contacts or legitimate business owners. Email is still one of the most vulnerable avenues for hackers and cyber crooks. Here are the critical email security concepts that need inclusion into your information security policy.

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Spotlight

Barracuda MSP

As the MSP-dedicated business unit of Barracuda Networks, Barracuda MSP enables IT managed service providers to offer multi-layered security and data protection services to their customers through our award-winning products and purpose-built MSP platform. Barracuda MSP’s partners-first approach focuses on providing enablement resources, channel expertise, and robust, scalable MSP solutions designed around the way managed service providers create solutions and do business.

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