5 Marketing Technology Trends for 2020

| September 13, 2019

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The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

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Thycotic

Thycotic IT security and password management solutions empower companies to remove the complexities associated with proper access control and management of privileged accounts. An Inc. 5000 company, Thycotic is recognized as the fastest growing, privately held privileged management provider in the USA. Secret Server privileged account management vaults, manages and audits privileged accounts across a company’s entire IT infrastructure. Thycotic also provides end-user password management and self-service AD group management tools.

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Here’s What Universities Need to Know About Cyber-Attacks

Article | June 1, 2021

Over the last year, the education delivery model has changed rapidly. Universities have learnt to operate entirely remotely and now that learning may resume in person, a hybrid education model will likely continue. The transition from physical to online models happened so quickly that it left many IT networks exposed to serious harm from outside forces. With a hybrid model, there is likely a widening attack surface area. A recent spate of attacks suggests that cyber-criminals are taking notice of the seemingly infinite weaknesses in learning centers defenses. But why? One of the primary reasons is that universities operate large corporate-sized networks, but without the budgets to match. Add to that, teachers and students aren’t given training to use and connect their technology in a safe way. To avoid falling victim to devastating cyber-attacks which often have dire consequences, we share three lessons universities need to quickly take on board. Your Research is Valuable to Cyber-Criminals There is a hefty price tag on some of the research conducted by universities, which makes it particularly attractive to cyber-criminals. The University of Oxford’s Division of Structural Biology was targeted in February by hackers snooping around, potentially in search of information about the vaccine the university has worked on with AstraZeneca. It’s not just gangs of cyber-criminals targeting research facilities, last year Russian state backed hackers were accused by official sources in the US, UK and Canada of trying to steal COVID-19 vaccine and treatment research. With world-leading research hidden in the networks of universities, its unsurprising that last year over half (54%) of universities surveyed said that they had reported a breach to the ICO (Information Commissioner’s Office). The research conducted by many UK universities makes them an attractive target for financially motivated cyber-criminals and state-sponsored hackers in search of valuable intellectual property. To add insult to injury, ransomware attackers are doubling their opportunity for pay off by selling off the stolen information to the highest bidder, causing a serious headache for the victims while potentially increasing the value of their pay-out. Personal Information of Students and Staff Can Easily Fall into the Wrong Hands Based on tests of UK university defenses, hackers were able to obtain ‘high-value’ data within two hours in every case. In many cases, successful cyber-attacks are followed by not only a ransom note demanding payment for the recovery of frozen or stolen data, but also the added threat of sharing any sensitive stolen information with the public.

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CISOS PARTICIPATE IN CYBER WARGAMES TO HONE RANSOMWARE RESPONSE PLANS WITH EC-COUNCIL

Article | June 1, 2021

EC-Council, leading global information security certification body, conducted a table-top, cyber wargame among top cybersecurity executives in Tampa, Florida. The sold-out session, “CISO wargame,” included 27 senior executives from the largest managed IT service providers in the United States. The event presented the security experts with a simulated incident where an organization is hit by a ransomware attack. Participants had to work to contain the damage of the attack, which grew more complicated as the 4-hour exercise unfolded. Participants were tasked with deciding whether to pay a ransom and use ransom negotiators as well as to communicate with employees, stockholders, and the media about the breach.

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Cybersecurity Must Be Embedded in Every Aspect of Government Technology

Article | June 1, 2021

Cybersecurity has never been more important for every level of our government. The hacking attempts at major federal agencies have raised the profile of nefarious actors who use their highly advanced cyber skills to exploit both security and the vulnerabilities created by human error. Just last month, the Department of Defense confirmed that computer systems controlled by the Defense Information Systems Agency had been hacked, exposing the personal data of about 200,000 people. Additionally, the Department of Justice recently charged four members of the Chinese military for their roles in the 2017 Equifax breach that exposed the information of 145 million Americans. The hackers were accused of exploiting software vulnerability to gain access to Equifax’s computers. They are charged with obtaining log-in credentials that they used to navigate databases and review records.

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Security by Sector: Improving Quality of Data and Decision-Making a Priority for Credit Industry

Article | June 1, 2021

The subject of how information security impacts different industry sectors is an intriguing one. For example, how does the finance industry fare in terms of information security compared to the health sector, or the entertainment business? Are there some sectors that face greater cyber-threats and risks than others? Do some do a better job of keeping data secure, and if so, how and why?A new study of credit management professionals has revealed that improving the quality of data and decision-making will be a top priority for the credit industry in the next three years. The research, from Equifax Ingnite in collaboration with Coleman Parkes, takes a deep dive into the views of credit management pros across retail, banking, finance and debt management/recovery sectors.

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Spotlight

Thycotic

Thycotic IT security and password management solutions empower companies to remove the complexities associated with proper access control and management of privileged accounts. An Inc. 5000 company, Thycotic is recognized as the fastest growing, privately held privileged management provider in the USA. Secret Server privileged account management vaults, manages and audits privileged accounts across a company’s entire IT infrastructure. Thycotic also provides end-user password management and self-service AD group management tools.

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