5 Marketing Technology Trends for 2020

September 13, 2019 | 194 views

The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

Spotlight

Technologent

Technologent is a Global Provider of Edge-to-Edge℠ Information Technology Solutions and Services for Fortune 1000 and SMB companies. We offer a unique blend of business practices that are aligned to solve for top CIO concerns. Our core competencies focus on data center infrastructure, business continuity, data protection, service automation and orchestration, continuous intelligence, monitoring, connectivity, collaboration and cybersecurity.

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PLATFORM SECURITY

Security-as-a-Service (SECaaS): A Cost-Effective Way of Cybersecurity

Article | July 29, 2022

Cybersecurity threats are growing by the day. Many businesses are unintentionally exposed to hackers and should investigate the possibilities of Security as a Service (SECaaS). While investing in a firewall, anti-virus software, physical office security, an intruder alarm, and CCTV could be insufficient. Unfortunately, in today's ever-changing digital world, this is not enough to keep today's cyber criminals at bay. Malware, ransomware, phishing, viruses, denial of service, distributed denial of service, man-in-the-middle, and brute force attacks are all examples of cybercrime. These are just a few of the methods cybercriminals utilize to attempt to undermine your network security. One of the simplest solutions to securing your system and network is to use security as a service, or SECaas. Why Should Businesses Deploy SECaaS? Depending on your company's demands, your SECaaS provider can build a customized security solution that protects your data, keeps your internal systems safe, and provides you with peace of mind at an affordable price. Cost Saving One of the most significant advantages of a Security-as-a-Service model is that it saves a company money. A cloud-delivered service is often provided in subscription levels with many upgrade possibilities, allowing businesses to pay for just what they need when they want it. It also eliminates the requirement for specialist skills. Updated Security Tools When you use SECaaS, you get access to the most up-to-date security technologies and resources. To be successful, anti-virus and other security solutions must be kept up-to-date with the most recent updates and virus definitions. These upgrades are handled for you on every server, PC, and mobile device by implementing SECaaS across your business. Greater Agility and Better Provisioning One of the most appealing aspects of as-a-service solutions is that your consumers can have rapid access to these products. SECaaS solutions can be scaled up or down as needed, and they are available on-demand where and when you need them. That means no more uncertainties about deployment or upgrades since everything is handled for you by your SECaaS supplier and accessible through a web-enabled dashboard. Make Resources Available When security provisions are maintained outside, your IT employees can concentrate on what matters most to your firm. SECaaS frees up resources, provides comprehensive visibility through management dashboards, and offers you the assurance that your IT security is being handled effectively by an outsourced security team. If you choose, you can delegate management of security procedures to your IT staff, who will handle all policy and system updates through a web interface. Consistent Security As new technology emerges, the provider's databases and protection software will be constantly updated and enhanced. Moreover, it will help in continually monitoring the network for threats using our innovative AI technology to offer round-the-clock security. A fully human-powered team cannot detect every danger, but AI augments human capabilities to give better protection. What Can SECaaS Safeguard Against? It's essential to know what Security-as-a-Service can defend against but also WHERE it will protect you. Your data is now everywhere; on laptops, mobile phones, tablets, local servers, edge servers, cloud services, and each platform has to be protected. SECaaS protects local network devices, edge services, cloud services, WiFi, mobile phones, and tablets. Some of the viruses from which SECaaS protects you are: Malware Ransomware Phishing Virus Denial of service (DoS) Distributed denial-of-service (DDoS) Man-in-the-middle Brute force attacks Closing Lines SECaaS has become the preferred company security approach due to its advantages. SECaaS decreases hardware costs, outsources and streamlines security administration, and eliminates the need for costly security professionals. Since many businesses are embracing cloud technology but are unsure about security, they require their service providers to handle it. SECaaS providers can solve cloud security challenges, including data breaches, DDoS assaults, and phishing.

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PLATFORM SECURITY

Secure your organization’s critical data and increase your bottom line through Vertex’s Managed Security Operations Centre (SOC) Services

Article | July 4, 2022

Over the last two years, cybersecurity has seen a tectonic upheaval as digital transformation efforts have been accelerated, the workforce has become more diverse, and threats have continued to evolve. Security teams are under looming pressure to neutralize more threats with the same number of resources as firms across industries face new cybersecurity concerns. Many security teams are stretched too thin to identify genuine threats quickly due to the never-ending deluge of warnings and vast volumes of log data to comb through daily. As a result, businesses must make updating their Security Operations Centers (SOC) a top priority. Modernizing the SOC plan involves directing resources into boosting security maturity and cybersecurity, with the goal of lowering the organization’s total risk. The best plan must be scalable enough to handle the changing and broad spectrum of security risks while also being adapted to the company’s specific requirements. As a consequence, threat detection and response across the whole environment has improved, as has visibility and team silos. Although each company’s route to SOC transformation is unique, there are a few critical aspects that all businesses should keep in mind when getting started. Let us look at a few of those in detail. Aligning Security Measures with Business Objectives. Beginning the process by aligning security priorities with corporate objectives. This stage is critical because it stops businesses from simply relying on technology. Budget, industry-specific rules and reporting requirements, and the company’s general risk tolerance are all factors to consider while developing these objectives. Considering this isn’t a one-and-done procedure, the Chief Information Security Officer (CISO) must maintain direct contact with the CEO and other top management officials to guarantee ongoing alignment. CISOs must be realistic about the biggest possible dangers to the firm when engaging with leadership about what is needed for SOC modernization and why, without resorting to negative tactics like spreading fear of threats. Team Vertex can help you align your corporate objectives with necessary security measures required to setup an SOC so your firm is prepared in the event of a cyber threat. Establishing a Security Readiness Standard Following the establishment of essential business goals with executive participation, the next stage in improving the overall security measure is to examine the SOC’s strengths and weaknesses. Security operations should be viewed as a crucial business function by companies. The operational efficacy of the SOC must be measured, just like any other critical business component, by examining which key performance indicators (KPIs) and service-level agreements (SLAs) are being satisfied. This standard offers a clear image of the most critical use cases as well as any gaps in the cybersecurity strategy that need to be addressed. It might be difficult to figure out how to make this list at first. However, security teams will have a clearer view of where opportunities to develop their operations exist if they measure against metrics like mean time to detect (MTTD) and mean time to respond (MTTR) to cyber-attacks. Team Vertex’s proficient team of analysts can help you analyze and identify the potential gaps in the system and examine the above-mentioned KPIs and SLAs. Incorporating a Cybersecurity Framework Now it is time to map an operating framework to connect your strategy with particular tactics, techniques, and procedures after you have clearly determined the most important gaps and set timescales and personnel needs. By employing these constantly developing libraries of threat actor tactics, security teams may pinpoint the business’s largest possible threats and assess their protection priorities carefully. Another paradigm to consider is zero trust. Rather than focusing on the corporate perimeter, it stresses an identity-centric paradigm that focuses on safeguarding resources (such as data, identities, and services) regardless of where they are located. Strengthen your defense by beefing up your SOC. The SOC is at the heart of a company’s offensive and defensive strategies against possible attackers. Organizations that do not have the capability to allocate a function or form an in-house team to handle SOC must resort to third party outsourced solutions. Vertex can be that third-party SOC solutions provider by providing an outsourced security operations center, or managed SOC. This permits your security logs to be aggregated into a separate location where our experienced team can examine them and identify the activities necessary to maintain your organization’s security infrastructure and remediate any incidents. Penetration testing, gap analysis, and better compliance are also available. Although no single solution can cure all your security issues, having all of the necessary components in place will help your firm weather the next digital storm, regardless of its source.

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SOFTWARE SECURITY

5G: New Possibilities, New Threats

Article | July 6, 2022

5G is the next generation of mobile networks, and its introduction marks the beginning of a new era in the world of networking and cybersecurity. The fifth generation of mobile networks is not only faster than all the previous ‘Gs’ that were launched but also offers new and exciting opportunities for businesses. It is expected to be a game-changer for the business world because of its capabilities to expand business offerings and connect to the IoT. Let's delve into the insights about the new possibilities 5G technology brings for businesses. New Technology: Possibilities 5G Technology Brings In for Businesses Among the most significant benefits of 5G technology is the potential for employees to achieve more in less time, which increases revenue and reduces costs. The tremendous jump in connectivity provided by 5G will generate considerable opportunity for a wide range of industries from healthcare to retail to fintech. According to a study by IHS Markit, the global economy will be worth $13.2 trillion by 2035. This will create 22.3 million jobs in the 5G global value chain alone. Increased IoT Capabilities IoT devices are notoriously vulnerable due to their ease of use and connection. In 2020, Forescout Research found 33 IoT vulnerabilities affecting four open-source TCP/IP stacks (FNET, uIP, Nut/Net, and PicoTCP). According to Forescount, these stacks power millions of devices worldwide. The enormous development of IoT systems has been fueled by consumer devices, business network appliances, and industrial IoT (IIoT) devices. 5G will improve various IoT functionalities and provide critical upgrades to entire networks without pausing functionality, freezing operations or overloading servers. Bridging the Skills Gap Because of advancements in video and remote technologies, 5G will also tremendously benefit small businesses by enhancing hiring processes and assisting business owners in hiring suitable talent to contribute to their business development and help their businesses grow. 5G breaks down barriers to hiring by letting companies find, interview, narrow down, and hire the best people worldwide. Cost Savings 5G is expected to enhance the battery life of devices such as laptops by up to ten times. As a result, companies will see cost savings by lowering the quantity of hardware and IT infrastructure required. This represents a move away from a hardware-driven economy and into an economy that is majorly anchored on software and systems. Savings on decreased administration and other operations can permeate the organization and eventually contribute to the bottom line. New Threats: 5G Cybersecurity Risks Like every technology born, even 5G networks face various threats. Some are passed down from previous generations and legacy standards, while others are new threats associated with the software-defined networking technology owing to 5G. Below are some of the 5G security issues that businesses can tackle with the help of additional cybersecurity measures. Inherited & Emerging Vulnerabilities Compared to earlier generations of wireless networks, 5G is designed to be more secure. For backward compatibility, 5G must still be able to communicate with older standards. In the absence of a security-minded approach, this compatibility requirement assures that the flaws discovered in the outdated SS7 and Diameter protocols utilized by 2G and 4G networks can still haunt a new 5G-based network architecture. Growing Supply Chain Concerns As a result of government intervention in the development of telecom equipment, 5G security risks have been politicized. The use of 5G infrastructure equipment sold by Chinese vendors like ZTE and Huawei is banned in various countries, including the United Kingdom, India, and the United States. These regulations were put in place because of fears that Chinese governmental control over these 5G equipment vendors could undermine the design and data security of 5G equipment offered by these companies. Decentralized security In 5G networks, traditional security checkpoints like hub-and-spoke hardware-based routers have been replaced by cloud of software-defined digital routers that can't be looked at or managed. With more routing points and devices, as well as quicker speeds that favor smash-and-grab attackers, security teams must depend on automated monitoring and create innovative methods to address the rising security vulnerabilities. More IoT Devices Not all manufacturers are emphasizing cybersecurity, as seen with many low-end smart devices. 5G means more effectiveness and possibilities for the Internet of Things (IoT). As the number of connected devices grows, so does the number of prospective areas of attack. Devices such as a fish tank thermometer and a smart TV are examples of devices that might weaken the network. Network breaches and hacking could become more frequent because of the absence of security standards for IoT devices. Overcoming 5G Security Challenges Even if the new 5G technology doesn't fundamentally impact the measures that businesses must take to secure their assets, it does reduce the margin for error and raise the stakes in the event of a failure. Many strategies for dealing with existing network security issues apply equally well to 5G security threats. Strengthen Existing Cybersecurity Measures As we know, most security threats to 5G technology originate from previous generations. Businesses should continue to use existing security techniques to combat such attacks. Businesses must strengthen their existing security equipment to make those strategies more effective. Also, it is essential to educate users in order to minimize human errors that can compromise data and network security. Regular Infrastructure Audit When it comes to data exfiltration, a bad actor's dream is a company's blind spots. You'll need to audit your company's personnel infrastructure. You should also keep an eye on 4G-related vulnerabilities that could continue to harm older devices and networks. Deploy AI & ML for Protection Security providers are embedding AI and machine learning (ML) into their products and services to combat more complex cyberattacks. Experts believe that AI and machine learning systems can grow with the threat matrix, learning to detect and eliminate threats before they breach critical systems and put lives and sensitive data at risk. This will greatly help secure the network and safeguard the data stored in the cloud. IoT Management Solutions As 5G devices become available on mobile device management software, it is essential to control them to ensure device security. To secure the devices that will use 5G technology, you must look for a device management system that can evolve with the demands of your business. Look for a system that focuses on IoT management particularly. Tech Manufacturers Should Develop Secured Products 5G will double the number of connected devices while increasing speed and bandwidth. Unfortunately, many IoT devices are fundamentally insecure, making them obvious targets for hackers. Each insecure IoT device on a company's network offers an additional possible attack route. To prevent IoT devices from being vulnerable targets for cybercriminals, manufacturers must make them more secure. Also, the IoT Cybersecurity Act, which applies to government contractors, was passed by the US Congress. However, regulation of industry suppliers is still not good enough. Key Elements for 5G Cybersecurity for Businesses Conclusion 5G technology will be embraced despite all the challenges since it promises to provide businesses with a powerful new tool capable of driving faster, broader IoT deployments and a competitive advantage in the market. One harsh reality of the digital age is that risks will always exist. In line with the birth of every new technology, new threats are also born, and in the same manner, even solutions emerge. Businesses can overcome all challenges and eliminate all 5G security threats by implementing proper measures. 5G, IoT, AI, and ML are all part of the global tech revolution; leverage these technologies today to position yourself as a leader of tomorrow. FAQ What is the frequency of 5G? Verizon's millimeter wavelength (mmWave)-based 5G Ultra Wideband runs at frequencies between 28 and 39GHz. This is far higher than the frequency used by 4G networks, which ranges between 700 and 2500 MHz. What are the fundamental technologies that makeup 5G? OFDM (Orthogonal frequency-division multiplexing) is a way of modulating a digital signal over several channels to decrease interference. 5G employs the 5G NR air interface in conjunction with OFDM principles. 5G also makes use of higher bandwidth technologies like sub-6 GHz and mmWave. Why does a businessperson need 5G training? Faster connections mean more efficient business operations for your organization. Employees can anticipate that 5G will improve internal and external communications, allowing for better flexibility and time efficiency. Employees should also expect less restriction on where they can work, open doors during office hours, the ability to work from home, and a much better balance between work and life.

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SOFTWARE SECURITY

Machine Learning-Powered Cybersecurity: A Guardian of the Future

Article | May 18, 2022

Today, as more and more businesses are undergoing digital transformation, the risk of cybersecurity is also rising. Cyber risk has evolved as one of the significant threats for businesses over time. Businesses are struggling to safeguard themselves from a growing number of cyber threats. Because of cybercrime, businesses lost approximately $1,797,945 per minute in 2021, according to Tessian. Machine learning (ML) and artificial intelligence (AI) tools offer huge potential to help businesses and other entities deal with a wide range of current cybersecurity challenges. AI and ML enable real-time learning and analysis of potential cyber threats. They also use algorithms to make behavioral models, which they then use to predict cyberattacks whenever new data becomes available. Let’s have a look at the reasons why ML-based cybersecurity has become more crucial than ever. Why Has Machine Learning Become so Important in Cybersecurity? There are several reasons why ML-based machine learning has grown to prominence. Cybersecurity systems can use AI and ML to analyze attack patterns and learn from them in order to prevent them and respond to their changing behavior. It can support cybersecurity professionals in becoming more proactive in terms of preventing risks and dealing with current attacks in real-time. In short, good data and machine learning can make cybersecurity easier, more proactive, cheaper, and much more effective. How can Machine Learning help businesses improve their cybersecurity? AI and machine learning are providing significant advantages to organizations that implement them in their cybersecurity programs. According to a report from the Capgemini Research Institute, 61% of businesses think AI will be needed to find critical threats, and 69% think AI will be needed to deal with cyberattacks. AI and ML can quickly analyze huge quantities of data, making it far faster than manually detecting threats. AI and ML minimize cyber threat detection and response effort, making them cost-effective. The Capgemini report found a 12% average cost reduction. Cyber analysts are alerted aboutattacks and categorize the kinds, which helps them determine the correct response. As more data is analyzed and the technologies learn from past patterns, AI and machine learning improve cybersecurity over time. AI and ML are used by many businesses to rank network threats and figure out which parts have been attacked the most. Businesses use AI to identify malicious activity automatically. AI and machine learning are also being used to detect suspicious user behavior. Many businesses prevent financial fraud by predicting unusual consumer behavior utilizing machine learning. AI and machine learning can also help businesses predict potential cyberattacks. Companies Bolster their Cyber Security Systems through ML Concluding Lines If used correctly, machine learning can improve cybersecurity. Machine learning's dramatic and lasting influence is real. Integrating AI and ML to improve cybersecurity is crucial, but organizations should remember that these technologies are only as effective as the analysts who control and use them.

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Spotlight

Technologent

Technologent is a Global Provider of Edge-to-Edge℠ Information Technology Solutions and Services for Fortune 1000 and SMB companies. We offer a unique blend of business practices that are aligned to solve for top CIO concerns. Our core competencies focus on data center infrastructure, business continuity, data protection, service automation and orchestration, continuous intelligence, monitoring, connectivity, collaboration and cybersecurity.

Related News

DATA SECURITY

To Defend Against Cyber Attacks, MITRE Launched Engage Framework

MITRE | March 03, 2022

MITRE introduced MITRE Engage™, a communication, and planning framework for cyber adversary engagement, deception, and denial efforts. Engage assists chief information security officers (CISOs), cyber defenders, and vendors in implementing protection methods based on real-world adversary behavior. Adversary engagement and deception operations can halve the cost of a data breach, waste an adversary's time, and make attackers more challenging to discover. Engage is mapped to the MITRE ATT&CK® framework, which allows practitioners to quickly identify an attacker's weaknesses when utilizing a given ATT&CK technique and how to exploit them. Maretta Morovitz, MITRE Engage lead, said, “Engage is about empowering the cyber defense community. Every day, adversaries launch cyber-attacks. Some will always slip through. Taller walls aren’t the complete solution. We need to stop what we can and be prepared to engage with those who make it through. With traditional cyber defense, the adversary only needs to be right once, but with cyber deception, the adversary only needs to be wrong once.” Engage offers a standard nomenclature for the cyber security community, based on MITRE's Shield framework and more than ten years of operational experience. The Engage toolkit on the website offers more than just a matrix; it also includes a manual, starter kit, worksheets, posters, and other materials to help you overcome planning challenges while improving your knowledge. CISOs may use Engage to develop a security strategy for their firm, defenders can use it to put that strategy into action, and suppliers can use it to align their products with the aims of their customers. MITRE held a series of focus groups with vendors, defenders, and CISOs over the last year to gather input and insight on Engage's development. MITRE also conducts enemy engagement operations to inform and drive the Engage website's resources. And MITRE is still collecting ideas and feedback from the public about how Engage can help defenses. “Engage goes beyond a framework. It delves deep and wide into the entire process of adversary engagement, from planning to analyzing, Plus, as we grow the Engage community, we can continually improve and mature our research in defending against cyber threats.” -Morovitz

Read More

DATA SECURITY

Menlo Security Cloud Security Platform Now Available in the AWS Marketplace

Menlo Security | March 01, 2022

Menlo Security, a leader in cloud security, today announced that the Menlo Cloud Security Platform is now available in the AWS Marketplace. Amazon Web Services (AWS) customers now have access to Menlo Security’s isolation-powered platform that eliminates malware threats, connects users to the enterprise applications from anywhere, and scales elastically to meet user demand. Detecting and responding to today's sophisticated threats using yesterday's legacy security tools doesn't work. The Menlo Cloud Security Platform, powered by a patented Isolation Core™, proactively prevents malware threats from reaching workers without sacrificing the user experience. With 75% of work happening in the browser every day, the browser has quickly become the primary attack surface for threat actors, ransomware, and other attacks. Menlo Security recently identified a surge in cyberthreats, termed Highly Evasive Adaptive Threats (HEAT), that bypass traditional security defenses. HEAT attacks are a class of cyber threats targeting web browsers as the attack vector and employing techniques to evade detection by multiple layers in current security stacks including firewalls, Secure Web Gateways, sandbox analysis, URL Reputation, and phishing detection. “Our goal is to ensure our partners and customers are able to access and deploy the Menlo Security cloud security solution on their terms and on their timeline, Today’s threat landscape is constantly evolving and becoming more sophisticated as our recent discovery of HEAT attacks demonstrates. Having our cloud security solution available in the AWS marketplace enables our channel partners to transact and seamlessly support their customers and protect their employees and networks through the AWS Consulting Partner Private Offers (CPPO) program.” Sanjit Shah, head of strategic alliances for Menlo Security Key features of the Menlo Cloud Security Platform include: Centralized Platform - cloud-native platform which prevents malware from reaching users, eliminates the need for multiple appliances, and gives IT managers one interface to navigate. Elastic Isolation Core - The patented Isolation Core™ protects against known/unknown threats and isolates them before they reach users. Zero Trust isolation provides 100% protection without special software or plug-ins, so users don't experience negative impacts or interruption. Elastic Edge - Built to scale globally on demand. It dynamically scales to meet enterprise-level growth-over 3M users-with no performance hit and is easily extendable with a rich set of APIs and integrations. About Menlo Security Menlo Security protects organizations from cyberattacks by eliminating the threat of malware from the web, documents, and email. Menlo Security’s isolation-powered cloud security platform scales to provide comprehensive protection across enterprises of any size, without requiring endpoint software or impacting the end user-experience. Menlo Security is trusted by major global businesses, including Fortune 500 companies, eight of the ten largest global financial services institutions, and large governmental institutions. The company is backed by Vista Equity Partners, Neuberger Berman, General Catalyst, American Express Ventures, Ericsson Ventures, HSBC, and JP Morgan Chase. Menlo Security is headquartered in Mountain View, California.

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SOFTWARE SECURITY

Perimeter 81 has expanded its Security Services Edge (SSE) Solution

Perimeter 81 | February 28, 2022

Perimeter 81, the Zero Trust Network Access market leader, has expanded its Security Services Edge (SSE) solution to include a Secure Web Gateway component. The Secure Web Gateway (SWG) extends the organization's remarkable simplicity of use to Web filtering, ensuring that company personnel is protected from fraudulent websites and unsafe information regardless of where they work. The Secure Web Gateway from Perimeter 81 will restrict access to specific URLs or categories of websites based on the user, their role, and other factors such as the day of the week. These categories are continuously updated daily to ensure that no site goes unnoticed. In addition, employee access to "restricted" or "warned" websites is tracked and reported for auditing purposes to ensure that business policies and auditing requirements are met. For applications that do not require SSL inspection and protect employee privacy, such as when browsing financial or healthcare websites, bypass rules can be created. “The new Secure Web Gateway functionality is a big step forward for our Cybersecurity Experience (CSX) Platform, and delivering an enterprise-grade secured corporate network over the public internet, With this release, we are extending the reach of our radically simple cybersecurity beyond the corporate hybrid cloud, to the infinite number of touchpoints an employee may encounter on the web. The Secure Web Gateway will be transparent to users and very easy to administer, like all the other components of our Security Services Edge solution.” Amit Bareket, CEO at Perimeter 81 Chief Growth Officer at Perimeter 81, Sagi Gidali, adds: “Our recent State of the Cybersecurity Report revealed that 71% VPs and CIOs find it more difficult to prevent cyberattacks due to the complexity of the cybersecurity solutions they use. By providing an exceptional cybersecurity experience for both users and the IT team that implements and manages cybersecurity, we can assist companies in protecting both their hybrid networks and their hybrid employees more effectively. With this release, we have expanded that protection with our Secure Web Gateway, managed from the same easy-to-use dashboard.”

Read More

DATA SECURITY

To Defend Against Cyber Attacks, MITRE Launched Engage Framework

MITRE | March 03, 2022

MITRE introduced MITRE Engage™, a communication, and planning framework for cyber adversary engagement, deception, and denial efforts. Engage assists chief information security officers (CISOs), cyber defenders, and vendors in implementing protection methods based on real-world adversary behavior. Adversary engagement and deception operations can halve the cost of a data breach, waste an adversary's time, and make attackers more challenging to discover. Engage is mapped to the MITRE ATT&CK® framework, which allows practitioners to quickly identify an attacker's weaknesses when utilizing a given ATT&CK technique and how to exploit them. Maretta Morovitz, MITRE Engage lead, said, “Engage is about empowering the cyber defense community. Every day, adversaries launch cyber-attacks. Some will always slip through. Taller walls aren’t the complete solution. We need to stop what we can and be prepared to engage with those who make it through. With traditional cyber defense, the adversary only needs to be right once, but with cyber deception, the adversary only needs to be wrong once.” Engage offers a standard nomenclature for the cyber security community, based on MITRE's Shield framework and more than ten years of operational experience. The Engage toolkit on the website offers more than just a matrix; it also includes a manual, starter kit, worksheets, posters, and other materials to help you overcome planning challenges while improving your knowledge. CISOs may use Engage to develop a security strategy for their firm, defenders can use it to put that strategy into action, and suppliers can use it to align their products with the aims of their customers. MITRE held a series of focus groups with vendors, defenders, and CISOs over the last year to gather input and insight on Engage's development. MITRE also conducts enemy engagement operations to inform and drive the Engage website's resources. And MITRE is still collecting ideas and feedback from the public about how Engage can help defenses. “Engage goes beyond a framework. It delves deep and wide into the entire process of adversary engagement, from planning to analyzing, Plus, as we grow the Engage community, we can continually improve and mature our research in defending against cyber threats.” -Morovitz

Read More

DATA SECURITY

Menlo Security Cloud Security Platform Now Available in the AWS Marketplace

Menlo Security | March 01, 2022

Menlo Security, a leader in cloud security, today announced that the Menlo Cloud Security Platform is now available in the AWS Marketplace. Amazon Web Services (AWS) customers now have access to Menlo Security’s isolation-powered platform that eliminates malware threats, connects users to the enterprise applications from anywhere, and scales elastically to meet user demand. Detecting and responding to today's sophisticated threats using yesterday's legacy security tools doesn't work. The Menlo Cloud Security Platform, powered by a patented Isolation Core™, proactively prevents malware threats from reaching workers without sacrificing the user experience. With 75% of work happening in the browser every day, the browser has quickly become the primary attack surface for threat actors, ransomware, and other attacks. Menlo Security recently identified a surge in cyberthreats, termed Highly Evasive Adaptive Threats (HEAT), that bypass traditional security defenses. HEAT attacks are a class of cyber threats targeting web browsers as the attack vector and employing techniques to evade detection by multiple layers in current security stacks including firewalls, Secure Web Gateways, sandbox analysis, URL Reputation, and phishing detection. “Our goal is to ensure our partners and customers are able to access and deploy the Menlo Security cloud security solution on their terms and on their timeline, Today’s threat landscape is constantly evolving and becoming more sophisticated as our recent discovery of HEAT attacks demonstrates. Having our cloud security solution available in the AWS marketplace enables our channel partners to transact and seamlessly support their customers and protect their employees and networks through the AWS Consulting Partner Private Offers (CPPO) program.” Sanjit Shah, head of strategic alliances for Menlo Security Key features of the Menlo Cloud Security Platform include: Centralized Platform - cloud-native platform which prevents malware from reaching users, eliminates the need for multiple appliances, and gives IT managers one interface to navigate. Elastic Isolation Core - The patented Isolation Core™ protects against known/unknown threats and isolates them before they reach users. Zero Trust isolation provides 100% protection without special software or plug-ins, so users don't experience negative impacts or interruption. Elastic Edge - Built to scale globally on demand. It dynamically scales to meet enterprise-level growth-over 3M users-with no performance hit and is easily extendable with a rich set of APIs and integrations. About Menlo Security Menlo Security protects organizations from cyberattacks by eliminating the threat of malware from the web, documents, and email. Menlo Security’s isolation-powered cloud security platform scales to provide comprehensive protection across enterprises of any size, without requiring endpoint software or impacting the end user-experience. Menlo Security is trusted by major global businesses, including Fortune 500 companies, eight of the ten largest global financial services institutions, and large governmental institutions. The company is backed by Vista Equity Partners, Neuberger Berman, General Catalyst, American Express Ventures, Ericsson Ventures, HSBC, and JP Morgan Chase. Menlo Security is headquartered in Mountain View, California.

Read More

SOFTWARE SECURITY

Perimeter 81 has expanded its Security Services Edge (SSE) Solution

Perimeter 81 | February 28, 2022

Perimeter 81, the Zero Trust Network Access market leader, has expanded its Security Services Edge (SSE) solution to include a Secure Web Gateway component. The Secure Web Gateway (SWG) extends the organization's remarkable simplicity of use to Web filtering, ensuring that company personnel is protected from fraudulent websites and unsafe information regardless of where they work. The Secure Web Gateway from Perimeter 81 will restrict access to specific URLs or categories of websites based on the user, their role, and other factors such as the day of the week. These categories are continuously updated daily to ensure that no site goes unnoticed. In addition, employee access to "restricted" or "warned" websites is tracked and reported for auditing purposes to ensure that business policies and auditing requirements are met. For applications that do not require SSL inspection and protect employee privacy, such as when browsing financial or healthcare websites, bypass rules can be created. “The new Secure Web Gateway functionality is a big step forward for our Cybersecurity Experience (CSX) Platform, and delivering an enterprise-grade secured corporate network over the public internet, With this release, we are extending the reach of our radically simple cybersecurity beyond the corporate hybrid cloud, to the infinite number of touchpoints an employee may encounter on the web. The Secure Web Gateway will be transparent to users and very easy to administer, like all the other components of our Security Services Edge solution.” Amit Bareket, CEO at Perimeter 81 Chief Growth Officer at Perimeter 81, Sagi Gidali, adds: “Our recent State of the Cybersecurity Report revealed that 71% VPs and CIOs find it more difficult to prevent cyberattacks due to the complexity of the cybersecurity solutions they use. By providing an exceptional cybersecurity experience for both users and the IT team that implements and manages cybersecurity, we can assist companies in protecting both their hybrid networks and their hybrid employees more effectively. With this release, we have expanded that protection with our Secure Web Gateway, managed from the same easy-to-use dashboard.”

Read More

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