A Look at Scan4You and the Counter Antivirus Service Landscape

| August 2, 2018

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The concept of antivirus (AV) scanning within IT security is simple and effective. These programs, which have become part and parcel of typical infrastructure and data protection strategies, scan enterprise networks for known malware signatures and other processes associated with suspicious hacker activity. If and when these signatures or processes are detected, the antivirus program sounds the alarm, enabling admins to work proactively to prevent intrusion and infection. Recently, a court case centered around the malicious service, Scan4You, a so-called counter antivirus that works in the opposite sense of traditional antivirus. The service, which was available to malicious users from 2009 until its shutdown last year, quickly became a top counter AV platform, until its operators were arrested and charged in a Virginia federal court.

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Caliber Security Partners

At Caliber Security Partners we constantly ask ourselves, “Why should our clients do business with us?” This question grounds us in our principle belief that our client defines the relationship. This belief has led us into areas such as security recruiting, risk management, as well as some very technical delivery for our clients.

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What You Need to Know About the Cybersecurity Solarium Commission Report

Article | March 20, 2020

The Cybersecurity Solarium Commission's recently released report outlines a strategy to fundamentally reshape the U.S.’s approach to cybersecurity and prepare for resiliency and response before a major cyber incident occurs, not after. Unlike the original Solarium Commission, which operated in a classified environment, the Cybersecurity Solarium Commission chose to release its report publicly out of recognition that cybersecurity involves everyone. “In studying this issue,” begins the letter from Sen. Angus King and Rep. Mike Gallagher, the chairmen of the commission, “it is easy to descend into a morass of classification, acronyms, jargon, and obscure government organization charts. To avoid that, we tried something different: an unclassified report that we hope will be found readable by the very people who are affected by the very people who are affected by cyber insecurity – everyone. This report is also aimed squarely at action; it has numerous recommendations addressing organizational, policy, and technical issues, and we included an appendix with draft bills that Congress can rapidly act upon to put these ideas into practice and make America more secure.”

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Security by Sector: Improving Quality of Data and Decision-Making a Priority for Credit Industry

Article | February 17, 2020

The subject of how information security impacts different industry sectors is an intriguing one. For example, how does the finance industry fare in terms of information security compared to the health sector, or the entertainment business? Are there some sectors that face greater cyber-threats and risks than others? Do some do a better job of keeping data secure, and if so, how and why?A new study of credit management professionals has revealed that improving the quality of data and decision-making will be a top priority for the credit industry in the next three years. The research, from Equifax Ingnite in collaboration with Coleman Parkes, takes a deep dive into the views of credit management pros across retail, banking, finance and debt management/recovery sectors.

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Cybersecurity Product Marketing Strategy

Article | July 20, 2021

People dealing in cybersecurity knows that it is a challenging market. A specifically designed business model is not there in cybersecurity on which you can market products and services. Over the past years, the B2B Cyber Security industry has witnessed immense growth and will continue in the future. The growth can be attributed to many aspects, including growing instances of cybercrime and the emergence of interconnected devices in the IoT revolution. New security solutions are coming into the market every day. As a result, the demand for B2B digital marketersis also on the rise to keep with the unexpected growth in products, services, and competitors. To stand out from the competition, you need a sound cybersecurity product marketing strategy leveraging all digital channels. You have to focus on various productive marketing tactics to reach, engage, and nurture all your potential clients as an ongoing process with all the relevant information about business and products. For example, the B2B cloud-security service provider,IBM Security, uses paid ad campaigns and webinars, which are excellent cybersecurity product marketing strategies. They could maketheir expertise and solutions stand out from the rest of the crowd with this excellent strategy. Reading further will give you insights on how to market your cybersecurity products effectively to generate leads and boost profit. Make your Marketing Effective with Unique Content To demonstrate the effectiveness of your solutions and the significance of your cybersecurity, your company should ensure your content has real-world examples. This will make your content more influential. Apart from being data-driven and comprehensive, your content also should be unique. Credibility can be surly built up by revamping your content strategy. You can create educational content that clearly shows how your product can help solve a real-life cybersecurity attack. Then, you may back it up with independent industry reviews,case studies, etc. Instead of reusing the same content, experiment with new content that describes and solves different cyber threats and relates it with your products and solutions. The following types of content can be a practical part of your cybersecurity product marketing strategyat different points in the buyer’s journey: Blogs In every stage of the cybersecurity buyer’s journey, blogs are great for attracting prospects. Developing some evergreen and universally relevant content will be highly useful. Describing topics about cybersecurity in your blogs, such as phishing, DNS encryption, will be a great thing for clients who have just started their research and want to learn more, starting from basics. Case Studies As CNI says, the mostcritical tactic for B2B companies iscase studies. These are exemplary and the best to engage leads who are already aware of their problems and know what solutions can solve them. Videos According to HubSpot, at least once a week, 75% of executives watch work-related videos on business websites. Additionally, 59% of executives prefer watching a video over reading text. So, it’s the best strategy to include videos in your cybersecurity product marketing efforts. Explanatory videos will work the best to tell your potential cybersecurity product clients what your cybersecurity offerings are and why they could be the most valuable solution for their situations. Additionally, when you’re trying to target C-level executives, this can be a beneficial tactic. This is because they need more education regarding this. You may also utilize various statistics on cyber-attacks, loss due to cyber-attacks, recovery expenses, and the value of cybersecurity solutions. Additionally, again, providing practical and real-life examples in your video will help you make the statistics more relevant and inject a sense of urgency into the minds of your potential clients. Effective Email Marketing Strategy Education and awareness are significant barriers to selling your solutions. Due to these barriers, it can often take a reasonable amount of time for a potential lead to reach the point where they can contact a B2B sales representative or request a demo. Meanwhile, it is your time to have a tactic to nurture these leads to move them to the next level of the sales funnel. It can be an effective email marketing strategy. It is a strategic and effective way to connectto those potential leads who have not decided to purchase your products. However, with many emails in your potential client's inboxes, they may unsubscribe or delete your email if they don’t find your email content valuable and worthwhile. So make sure to analyze often and monitor your email marketing campaigns. Content, subject lines, images, and copy in your email should be practical and attractive regarding open and click-through rates. Flooding your prospects’ inbox with emails about various cyber threats they face may result in losing their interest in your emails as they may have desensitization towards your emails. Staying connected with your prospects through email marketing is an effective cybersecurityproduct marketing strategy. First, however, be mindful of how many emails you are sending to your prospects. Interactive Sessions The tremendous interactive session you can have online today with your potential client is webinars. It is an excellent way for you in the cybersecurity domain to connect with your potential leads. The interactive element is a vital part of a webinar. Q&A session at the end of each webinar makes it more interactive where the participants can ask you questions and raise queries about the topic and your services. Accumulating all those questions asked by the attendees can be an excellent starting point for creating new content to address your audience's challenges. These attendees now are interested in learning more about your products and services and the threats it protects against. They also might have engaged in some research. This means they will do further in-depth research and be more engaged with your presentation topics. Thus, it is a valuable opportunity to demonstrate other helpful content or have a CTA for demo sign-ups. You can respond to the queries of the participants in a follow-up, even if your webinar is a pre-recorded one. This effective cybersecurity product marketing tactic will help you accumulate many potential clients and take them to the next stage of the salesfunnel. Paid Campaigns Two significant goals can be accomplished through B2B paid campaigns: • They help you get prospects to arrive at your demo request landing page • They amplify your content marketing efforts Content marketing amplification is possible through paid campaigns. Most cybersecurity marketers think that you do not mix inbound marketing and paid campaigns. But the truth is when you combine both, you end up with a very effective and powerful campaign. Once you start a paid campaign with your content, you will notice more excellent and quick results and get the best out of your developed content. Getting prospects to request a demo is a major goal for any B2B cybersecurity marketer. Cybersecuirty paid marketing campaigns, as a successful cybersecurity product marketing strategy, help the marketer to accelerate the process. Summing up The cybersecurity landscape has recently undergone many changes. Over the next five years, global demand for cybersecurity products and solutions will reach $167.7 billion. So, it calls for a remodeling of your cybersecurity product marketing strategynow more than ever to target and attracts more prospects to your business. Frequently asked questions How to start with cybersecurity marketing? The best way to start your cybersecurity marketing is by educating your prospects about the potential cyber threats they may face in their business. In addition, you can educate them about the latest news in the industry regarding cybersecurity. Why is cybersecurity essential for marketers? Neglecting cybersecurity or taking it for granted may cause privacy risks for you and your clients. In addition, cyber threats can be detrimental for businesses. How can marketing help to improve cybersecurity products? While marketing, you may understand the quality of your product, competing with your counterparts in the market. Also, you may get feedback from potential customers. It calls for the necessity of product improvement. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How to start with cybersecurity marketing?", "acceptedAnswer": { "@type": "Answer", "text": "The best way to start your cybersecurity marketing is by educating your prospects about the potential cyber threats they may face in their business. In addition, you can educate them about the latest news in the industry regarding cybersecurity." } },{ "@type": "Question", "name": "Why is cybersecurity essential for marketers?", "acceptedAnswer": { "@type": "Answer", "text": "Neglecting cybersecurity or taking it for granted may cause privacy risks for you and your clients. In addition, cyber threats can be detrimental for businesses." } },{ "@type": "Question", "name": "How can marketing help to improve cybersecurity products?", "acceptedAnswer": { "@type": "Answer", "text": "While marketing, you may understand the quality of your product, competing with your counterparts in the market. Also, you may get feedback from potential customers. It calls for the necessity of product improvement." } }] }

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New ‘Haken’ Malware Found On Eight Apps In Google Play Store

Article | February 21, 2020

Researchers have identified eight malicious Android apps in the official Google Play marketplace distributing a new malware family. The “Haken” malware exfiltrates sensitive data from victims and covertly signs them up for expensive premium subscription services. The eight apps in question, which have since been removed, had collectively been downloaded 50,000 times. The apps were mostly camera utilities and children’s games, including “Kids Coloring,” “Compass,” “qrcode,” “Fruits coloring book,” “soccer coloring book,” “fruit jump tower,” “ball number shooter” and “Inongdan.” The apps legitimately function as advertised, but in the background covertly perform an array of malicious functions. “Haken has shown clicking capabilities while staying under the radar of Google Play,” said researchers with Check Point Research, in an analysis on Friday. “Even with a relatively low download count of 50,000+, this campaign has shown the ability that malicious actors have to generate revenue from fraudulent advertising campaigns.

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Spotlight

Caliber Security Partners

At Caliber Security Partners we constantly ask ourselves, “Why should our clients do business with us?” This question grounds us in our principle belief that our client defines the relationship. This belief has led us into areas such as security recruiting, risk management, as well as some very technical delivery for our clients.

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