Article | June 16, 2021
Compliance requirements have become more complex because of the continual evolution of security threats and vulnerabilities. Many organizations fail to create an extensive security program to cover their challenges. Emails are one of the most susceptible channels for cyber-criminals to operate. This is why every organization must pay keen attention to email security policies in cybersecurity.
Because emails are prone to cyberattacks, enterprises and individuals must take critical measures to secure their email accounts against unauthorized access.
Malicious actors use phishing to trick recipients into sharing sensitive information, either by impersonating trusted contacts or legitimate business owners. Email is still one of the most vulnerable avenues for hackers and cyber crooks. Here are the critical email security concepts that need inclusion into your information security policy.
Article | August 30, 2021
While eating dinner at a Fourth of July cookout last weekend, my nephew described why he had so many career options as a pilot:
There’s a shortage of pilots, and many existing pilots will be retiring soon.
Other current pilots need to be retrained, because they fell behind in various ways during the pandemic.
New people want to get into the field, but there are many hard requirements that can’t be faked, like flying hours, or unique experience on specific aircraft.
There are many job openings and everyone is hiring.
My response? Sounds a lot like our current cybersecurity career field. Professionals in cyber are seeing almost the exact same things.
And yes, there are many, perhaps thousands, of articles on this topic saying different things. Everyone is focused on the shortages of cyber pros and the talent issues we currently face. But how hard is it to get into a cyber career for the long term? How can someone move into a fulfilling career that will last well beyond their current role?
One reason I like the pilot training comparison is that becoming an excellent cyber pro takes time and commitment. If there are any “quick wins” (with minimal preparation or training) in cybersecurity careers, they probably won’t last very long — in the same way that flying large airplanes takes years of experience.
After I got home that night, I saw this article from TechRepublic proclaiming “you don’t have to be a tech expert to become a cybersecurity pro.” Here’s an excerpt:
“Ning Wang: I think that we’re in a pretty bad state. No matter which source you look at, there are a lot more job openings for cybersecurity than there are qualified people to fill it. And I have worked at other security companies before Offensive Security, and I know firsthand, it is really hard to hire those people. …
“You may think that you have to have so much technology background to go into security. And again, I know firsthand that is not the case. What does it take to be a great cybersecurity professional? And I think from my observation and working with people and interacting with people, they need a creative mind, a curious mind, you have to be curious about things. …
“And then even if you have all of that, there’s no shortcuts. If you look at all the great people in cybersecurity, just like all the other fields, that 10,000-hour rule applies here as well.”
I certainly agree that advanced degrees and formal certifications are not required (although they help). Still, the 10,000-hour rule and determination are must-haves to last in the long term. Here’s what I wrote for CSO Magazine a decade ago on the topic of “Are you a security professional?”:
“Many experts and organizations define a security professional based upon whether or not they have a CISSP, CISM, Master’s Degree in Information Assurance or other credentials. Or, are you in an organization or business unit with 'security' in the title? While these characteristics certainly help, my definition is much broader than that.
"Why? I have seen people come and go in the security area. For example: Adam Shostack started his career as a UNIX sysadmin. Likewise, you probably know people who started in security and left, or who still have a different job title but read blogs like this one because their job includes something less than 50% information security. (That is, they wear multiple hats). Others are assigned to a security function against their will or leave a security office despite their love for the field (when a too-tempting opportunity arises). Some come back, others never will.”
WHY BECOME A CYBER PRO?
This CompTIA article outlines some of the top jobs in cybersecurity, with average salaries:
1. Cybersecurity Analyst $95,000
2. Cybersecurity Consultant $91,000
3. Cyber Security Manager/Administrator $105,000
4. Software Developer/Engineer $110,140*
5. Systems Engineer $90,920
6. Network Engineer/Architect $83,510*
7. Vulnerability Analyst/Penetration Tester $103,000
8. Cyber Security Specialist/Technician $92,000
9. Incident Analyst/Responder $89,000
* Salaries marked with an asterisk (*) came from the U.S. Bureau of Labor Statistics.
The article also walks through many of the steps regarding education, certifications and skills.
Of course, there are many other great reasons to get into a cyber career beyond pay and benefits, including helping society, the fascinating changes that grow with new technology deployment, a huge need, the ability to work remotely (often), and the potential for a wide variety of relationships and global travel if desired.
Becoming a CISO (or CSO) is another important role, with CISO salaries all over the map but averaging $173,740 according to Glassdoor.
OTHER HELPFUL ARTICLES ON BECOMING A CYBER PRO
Yes, I have written on this topic of cybersecurity careers many times over the past decade-plus. Here are a few of those articles:
• “The case for taking a government cyber job: 7 recommendations to consider”
• “Why Are Some Cybersecurity Professionals Not Finding Jobs?”
• “Why You Should Consider a Career in Government Cyber Security”
• “Play a Game - Get a Job: GCHQ’s New Tool to Recruit Cyber Talent”
Many people are now considering career changes as we come out of the COVID-19 pandemic. Cybersecurity is one of the hottest fields that has staying power for decades. At the same time, Bloomberg is reporting that U.S. job openings are at record levels.
Also, Business Insider is offering a template to revamp your resume and get a remote job anywhere in the world.
So even if the obstacles look daunting, a career in cybersecurity may be just the long-term change you are looking for.
Article Orginal Source:
Article | July 20, 2021
People dealing in cybersecurity knows that it is a challenging market. A specifically designed business model is not there in cybersecurity on which you can market products and services. Over the past years, the B2B Cyber Security industry has witnessed immense growth and will continue in the future. The growth can be attributed to many aspects, including growing instances of cybercrime and the emergence of interconnected devices in the IoT revolution.
New security solutions are coming into the market every day. As a result, the demand for B2B digital marketersis also on the rise to keep with the unexpected growth in products, services, and competitors. To stand out from the competition, you need a sound cybersecurity product marketing strategy leveraging all digital channels.
You have to focus on various productive marketing tactics to reach, engage, and nurture all your potential clients as an ongoing process with all the relevant information about business and products. For example, the B2B cloud-security service provider,IBM Security, uses paid ad campaigns and webinars, which are excellent cybersecurity product marketing strategies. They could maketheir expertise and solutions stand out from the rest of the crowd with this excellent strategy.
Reading further will give you insights on how to market your cybersecurity products effectively to generate leads and boost profit.
Make your Marketing Effective with Unique Content
To demonstrate the effectiveness of your solutions and the significance of your cybersecurity, your company should ensure your content has real-world examples. This will make your content more influential. Apart from being data-driven and comprehensive, your content also should be unique. Credibility can be surly built up by revamping your content strategy.
You can create educational content that clearly shows how your product can help solve a real-life cybersecurity attack. Then, you may back it up with independent industry reviews,case studies, etc. Instead of reusing the same content, experiment with new content that describes and solves different cyber threats and relates it with your products and solutions.
The following types of content can be a practical part of your cybersecurity product marketing strategyat different points in the buyer’s journey:
In every stage of the cybersecurity buyer’s journey, blogs are great for attracting prospects. Developing some evergreen and universally relevant content will be highly useful. Describing topics about cybersecurity in your blogs, such as phishing, DNS encryption, will be a great thing for clients who have just started their research and want to learn more, starting from basics.
As CNI says, the mostcritical tactic for B2B companies iscase studies. These are exemplary and the best to engage leads who are already aware of their problems and know what solutions can solve them.
According to HubSpot, at least once a week, 75% of executives watch work-related videos on business websites. Additionally, 59% of executives prefer watching a video over reading text. So, it’s the best strategy to include videos in your cybersecurity product marketing efforts.
Explanatory videos will work the best to tell your potential cybersecurity product clients what your cybersecurity offerings are and why they could be the most valuable solution for their situations. Additionally, when you’re trying to target C-level executives, this can be a beneficial tactic. This is because they need more education regarding this.
You may also utilize various statistics on cyber-attacks, loss due to cyber-attacks, recovery expenses, and the value of cybersecurity solutions. Additionally, again, providing practical and real-life examples in your video will help you make the statistics more relevant and inject a sense of urgency into the minds of your potential clients.
Effective Email Marketing Strategy
Education and awareness are significant barriers to selling your solutions. Due to these barriers, it can often take a reasonable amount of time for a potential lead to reach the point where they can contact a B2B sales representative or request a demo. Meanwhile, it is your time to have a tactic to nurture these leads to move them to the next level of the sales funnel. It can be an effective email marketing strategy. It is a strategic and effective way to connectto those potential leads who have not decided to purchase your products.
However, with many emails in your potential client's inboxes, they may unsubscribe or delete your email if they don’t find your email content valuable and worthwhile. So make sure to analyze often and monitor your email marketing campaigns. Content, subject lines, images, and copy in your email should be practical and attractive regarding open and click-through rates. Flooding your prospects’ inbox with emails about various cyber threats they face may result in losing their interest in your emails as they may have desensitization towards your emails.
Staying connected with your prospects through email marketing is an effective cybersecurityproduct marketing strategy. First, however, be mindful of how many emails you are sending to your prospects.
The tremendous interactive session you can have online today with your potential client is webinars. It is an excellent way for you in the cybersecurity domain to connect with your potential leads.
The interactive element is a vital part of a webinar. Q&A session at the end of each webinar makes it more interactive where the participants can ask you questions and raise queries about the topic and your services. Accumulating all those questions asked by the attendees can be an excellent starting point for creating new content to address your audience's challenges.
These attendees now are interested in learning more about your products and services and the threats it protects against. They also might have engaged in some research. This means they will do further in-depth research and be more engaged with your presentation topics.
Thus, it is a valuable opportunity to demonstrate other helpful content or have a CTA for demo sign-ups. You can respond to the queries of the participants in a follow-up, even if your webinar is a pre-recorded one. This effective cybersecurity product marketing tactic will help you accumulate many potential clients and take them to the next stage of the salesfunnel.
Two significant goals can be accomplished through B2B paid campaigns:
• They help you get prospects to arrive at your demo request landing page
• They amplify your content marketing efforts
Content marketing amplification is possible through paid campaigns. Most cybersecurity marketers think that you do not mix inbound marketing and paid campaigns. But the truth is when you combine both, you end up with a very effective and powerful campaign. Once you start a paid campaign with your content, you will notice more excellent and quick results and get the best out of your developed content.
Getting prospects to request a demo is a major goal for any B2B cybersecurity marketer. Cybersecuirty paid marketing campaigns, as a successful cybersecurity product marketing strategy, help the marketer to accelerate the process.
The cybersecurity landscape has recently undergone many changes. Over the next five years, global demand for cybersecurity products and solutions will reach $167.7 billion. So, it calls for a remodeling of your cybersecurity product marketing strategynow more than ever to target and attracts more prospects to your business.
Frequently asked questions
How to start with cybersecurity marketing?
The best way to start your cybersecurity marketing is by educating your prospects about the potential cyber threats they may face in their business. In addition, you can educate them about the latest news in the industry regarding cybersecurity.
Why is cybersecurity essential for marketers?
Neglecting cybersecurity or taking it for granted may cause privacy risks for you and your clients. In addition, cyber threats can be detrimental for businesses.
How can marketing help to improve cybersecurity products?
While marketing, you may understand the quality of your product, competing with your counterparts in the market. Also, you may get feedback from potential customers. It calls for the necessity of product improvement.
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Article | June 18, 2021
In this modern world of technology, ensuring information security is very important for the smooth running of any organization. Unfortunately, there are many information/cyber security threats, including malware, ransom ware, emotet, denial of service, man in the middle, phishing, SQL injection, and password attacks. Whatever your business is, no doubt, it can collapse your business and your dreams. However, the severity of its after-effects depends upon the type of business you do.
As information security threat has become a hurdle for all organizations, companies must implement an effective information security management system. In 2019 alone, the total number of breaches was 1473. It is increasing every year as businesses are doing digital transformation widely. Phishing is the most damaging and widespread threat to businesses, accounting for 90% of organizations' breaches.
This article lets you understand what ISMS is and how it can be effectively implemented in your organization.
Information Security Management System (ISMS)
According to ISO/IEC 27001, Information Security Management System (ISMS) refers to various procedures, policies, and guidelines to manage and protect organizations' information assets. In addition, the system also comprises various other associated resources and activities frameworks for information security management.
Organizations are jointly responsible for maintaining information security. People responsible for security in an organization ensure that all employees diligently meet all policies, guidelines, and other objectives regarding protecting information. Also, they safeguard all assets of the organization from external cyber threats and attacks.
The goal and objective of the system are to protect the confidentiality, integrity, and availability of assets from all threats and vulnerabilities. Effectively implementing an information security management system in your organization avoids the possibility of leaking personal, sensitive, and confidential data and getting exposed to harmful hands. The step-by-step implementation of ISMS includes the process of designing, implementing, managing, and maintaining it.
Implementing ISMS in Organizations
The standard for establishing and maintaining an information security management system in any organization is ISO 27001. However, as the standard has broad building blocks in designing and implementing ISMS, organizations can shape it according to their requirements.
Effectively implementing ISMS in organizations in compliance with ISO 27001 lets you enjoy significant benefits. However, an in-depth implementation and training process has to be ensured to realize these benefits comprehensively. Therefore, let us look into how an information security management system can be successfully implemented in your organization.
The first step in implementing ISMS is identifying the assets vulnerable to security threats and determining their value to your organization. In this process, devices and various types of data are listed according to their relative importance. Assets can be divided across three dimensions: confidentiality, integrity, and availability. It will allow you to give a rating to your assets according to their sensitivity and importance to the company.
Confidentiality is ensuring that the assets are accessed by authorized persons only.
Integrity means ensuring that the data and information to be secured are complete, correct, and safeguarded thoroughly.
Availability is ensuring that the protected information is available to the authorized persons when they require it.
Policies and Procedures and Approval from the Management
In this step, you will have to create policies and procedures based on the insights you got from the first step. It is said to be the riskiest step as it will enforce new behaviors in your organization. Rules and regulations will be set for all the employees in this step. Therefore, it becomes the riskiest step as people always resist accepting and following the changes. You also should get the management approval once the policies are written.
Risk assessment is an integral part of implementing an Information Security Management System. Risk assessment allows you to provide values to your assets and realize which asset needs utmost care. For example, a competitor, an insider, or a cybercriminal group may want to compromise your information and steal your information. With a simple brainstorming session, you can realize and identify various potential sources of risk and potential damage. A well-documented risk assessment plan and methodology will make the process error-free.
In this step, you will have to implement the risk assessment plan you defined in the previous step. It is a time-consuming process, especially for larger organizations. This process is to get a clear picture of both internal and external dangers that can happen to the information in your organization.
The process of risk treatment also will help you to reduce the risks, which are not acceptable. Additionally, you may have to create a detailed report comprising all the steps you took during the risk assessment and treatment phase in this step.
If you want effectively implement all the policies and procedures, providing training to employees is necessary. To make people perform as expected, educating your personnel about the necessity of implementing an information security management system is crucial. The most common reason for the failure of security management failure is the absence of this program.
Once policies and procedures are written, and necessary training is provided to all employees, you can get into the actual process of implementing it in your organization. Then, as all the employees follow the new set of rules and regulations, you can start evaluating the system's effectiveness.
Monitoring and Auditing
Here you check whether the objectives set were being met or not. If not, you may take corrective and preventive actions. In addition, as part of auditing, you also ensure all employees are following what was being implemented in the information security management system. This is because people may likely follow wrong things without the awareness that they are doing something wrong. In that case, disciplinary actions have to be taken to prevent and correct it. Here you make sure and ensure all the controls are working as you expected.
The final step in the process of implementing an information security management system is management review. In this step, you work with the senior management to understand your ISMS is achieving the goals. You also utilize this step to set future goals in terms of your security strategy.
Once the implementation and review are completed successfully, the organization can apply for certification to ensure the best information security management practices.
Organizations benefit from implementing and certifying their information security management system. The organization has defined and implemented a management system by building awareness, training employees, applying the proper security measures, and executing a systematic approach to information security management. Thus implementation has the following benefits:
Minimized risk of information loss.
The increased trust of customers in the company as the company is ISO/IEC 27001 certified.
Developed competencies and awareness about information security among all employees
The organization meets various regulatory requirements.
Frequently Asked questions
What are the three principles of information security?
Confidentiality, integrity, and availability (CIA) are the three main principles and objectives of information security. These are the fundamental principles and the heart of information security.
How does information security management work?
Information security management works on five pillars. The five pillars are assessment, detection, reaction, documentation, and prevention. Effective implementation of these pillars determines the success of the information security management in your company.
What are the challenges in information security management?
Challenges in information security management in your company can be the following:
You can’t identify your most critical data
Policies aren’t in place for protecting sensitive information.
Employees aren’t trained in company policies.
Technology isn’t implemented for your policies.
You can’t limit vendor access to sensitive information.