CONSUMER DATA Privacy & Security: A Trust Issue Brands Can’t Ignore

| February 21, 2019

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In the “2019 CGS Customer Service Security and Compliance Survey” respondents revealed that in this digitally connected world, consumers want personalized, fast customer service interactions. While they are willing to share some information, how much is too much? Do they know how their information is being used? What channel is trustworthy? With multichannel availability, respondents still overwhelmingly chose the phone as the most secure channel (57%). And, least secure: Social and digital channels.

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Sage

At Sage we energise the success of businesses and communities around the world through the imagination of our people and smart technology. Sage provides small and medium sized organisations with a range of easy-to-use business management software and services - from accounting and payroll, to enterprise resource planning, customer relationship management and payments. Our customers receive continuous advice and support through our global network of local experts to help them solve their business problems, giving them the confidence to achieve their business ambitions.

OTHER ARTICLES

Security by Sector: Medical IoT Gets Much Needed Dose of Cybersecurity

Article | February 20, 2020

The subject of how information security impacts different industry sectors is an intriguing one. For example, how does the finance industry fare in terms of information security compared to the health sector, or the entertainment business? Are there some sectors that face greater cyber-threats and risks than others? Do some do a better job of keeping data secure, and if so, how and why? Information security risks and challenges in the healthcare industry are well documented and much maligned. There are several reasons why the healthcare sector is particularly vulnerable, but one of the chief causations is the high amount of connected yet insecure devices commonly used within hospitals, clinics and medical centers. For example, a report from researchers at healthcare cybersecurity company CyberMDX discovered that connected medical devices are twice as likely to be vulnerable to the BlueKeep exploit compared to other devices on hospital networks.

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Security News This Week: A Tiny Piece of Tape Tricked Teslas Into Speeding Up 50 MPH

Article | February 22, 2020

This week was filled with wide-scale calamity. Hundreds of millions of PCs have components whose firmware is vulnerable to hacking which is to say, pretty much all of them. It's a problem that's been known about for years, but doesn't seem to get any better. Likewise, Bluetooth implementation mistakes in seven SoC—system on chips—have exposed at least 480 internet-of-things devices to a range of attacks. IoT manufacturers will often outsource components, so a mistake in one SoC can impact a wide range of connected doodads. The most troubling part, though, is that medical devices like pacemakers and blood glucose monitors are among the affected tech. YouTube Gaming, meanwhile, wants to take Twitch's crown as the king of videogame streaming. But its most-viewed channels are almost all scams and cheats, a moderation challenge that it'll have to take more seriously if it wants the legitimacy it's spending big money to attain. In another corner of Alphabet's world, hundreds of Chrome extensions were caught siphoning data from people who installed them, part of a sprawling adware scheme.

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Data Privacy Problem: Are Home Genealogy Kits a Security Threat?

Article | March 2, 2020

Surprising news recently emerged from the personal genetics business. The two leading direct-to-consumer companies in North America, 23andMe and Ancestry.com, announced within a week of each other that they were laying off a significant proportion of their workforce as a result of a steep drop in sales. This past Christmas, the sales of testing kits were expected to take a sharp hike — nothing says family like a gift that says prove it. But sales plummeted instead. According to Second Measure, a company that analyzes website sales, 23andMe’s business plummeted 54 per cent and Ancestry kits sales declined 38 per cent. Industry executives, market watchers and genealogists have all speculated about the causes of the drop in consumer interest. Market saturation? Early adopters tapped out? Limited usefulness? Recession fears? Whatever the theory, everyone seems to agree on one factor: privacy concerns.

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COVID-19 and Amygdala Hijacking in Cyber Security Scams

Article | April 9, 2020

What races through your mind when you see “Coronavirus” or “COVID-19”? Fear, anxiety, curiosity… these internal reactions can prompt actions that we may not normally take. Recent attacks have been sending out mandatory meeting invites that ask you to log in to accounts. Others have been receiving emails to put themselves on a waiting list for a vaccine or treatment. The heightened emotions we experience when we see emails, or messages like this, may prompt us to give personal information out more willingly than we usually would. Security awareness takes a back seat as emotion takes over. It’s known as amygdala hijacking. Why does this happen to us? The amygdala is a small part of the brain that is largely responsible for generating emotional responses. An amygdala hijack is when something generates an overwhelming and immediate emotional response.Many common cyber security scams use amygdala hijacking to their benefit. We see this used often in phishing, vishing, SMShing, and impersonation attacks. Chris Hadnagy of Social-Engineer, LLC did a case study on amygdala hijacking in social engineering.

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Spotlight

Sage

At Sage we energise the success of businesses and communities around the world through the imagination of our people and smart technology. Sage provides small and medium sized organisations with a range of easy-to-use business management software and services - from accounting and payroll, to enterprise resource planning, customer relationship management and payments. Our customers receive continuous advice and support through our global network of local experts to help them solve their business problems, giving them the confidence to achieve their business ambitions.

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