Cyber Security Monitoring and Logging Guide

| September 12, 2017

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This Guide presents details about how to monitor and log cyber security events, some of which are potential indicators of compromise (IOC) that can lead to cyber security incidents if not addressed quickly and effectively. The Guide provides you with practical advice on how to manage logs effectively, deal with suspicious events, use cyber security intelligence and address challenges.

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Netshield Corporation

Netshield is a trusted provider of proven cybersecurity solutions for small to midsized enterprises in 38 countries worldwide. We offer a cost-effective, resource efficient solution for banks and other security conscious enterprises that want to evolve beyond threat detection and analysis to intelligent threat blocking.

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New ‘Haken’ Malware Found On Eight Apps In Google Play Store

Article | February 21, 2020

Researchers have identified eight malicious Android apps in the official Google Play marketplace distributing a new malware family. The “Haken” malware exfiltrates sensitive data from victims and covertly signs them up for expensive premium subscription services. The eight apps in question, which have since been removed, had collectively been downloaded 50,000 times. The apps were mostly camera utilities and children’s games, including “Kids Coloring,” “Compass,” “qrcode,” “Fruits coloring book,” “soccer coloring book,” “fruit jump tower,” “ball number shooter” and “Inongdan.” The apps legitimately function as advertised, but in the background covertly perform an array of malicious functions. “Haken has shown clicking capabilities while staying under the radar of Google Play,” said researchers with Check Point Research, in an analysis on Friday. “Even with a relatively low download count of 50,000+, this campaign has shown the ability that malicious actors have to generate revenue from fraudulent advertising campaigns.

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The Coronavirus is Already Taking Effect on Cyber Security– This is How CISOs Should Prepare

Article | March 18, 2020

Cynet has revealed new data, showing that the Coronavirus now has a significant impact on information security and that the crisis is actively exploited by threat actors. The Coronavirus is hitting hard on the world’s economy, creating a high volume of uncertainty within organizations. Cynet has revealed new data, showing that the Coronavirus now has a significant impact on information security and that the crisis is actively exploited by threat actors. In light of these insights, Cynet has shared a few ways to best prepare for the Coronavirus derived threat landscape and provides a solution (learn more here) to protect employees that are working from home with their personal computers, because of the coronavirus. Cynet identifies two main trends – attacks that aim to steal remote user credentials, and weaponized email attacks:

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Cybersecurity in Digital Marketing: Tips to Overcome Challenges

Article | August 9, 2021

No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers. Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks. Cybersecurity in Digital Marketing-Importance Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks. Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business. Cybersecurity in Digital Marketing- Challenges As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions. There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you. Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers. The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online. Overcoming Cybersecurity Challenges in Digital Marketing As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively. Training Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords. SSL to Secure CRM Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data. Regular Data Backup Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction. Integrating Security Features As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform. In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS. Use strong password Change the default admin login URL Do not use public Wi-Fi networks to access your CMS These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process. Regular audits Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter. Summing Up It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine! Frequently Asked Questions Why is cybersecurity so important in digital marketing? Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business. What is the biggest problem in digital marketing? Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is cybersecurity so important in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business." } },{ "@type": "Question", "name": "What is the biggest problem in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business." } }] }

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Security News This Week: A Tiny Piece of Tape Tricked Teslas Into Speeding Up 50 MPH

Article | February 22, 2020

This week was filled with wide-scale calamity. Hundreds of millions of PCs have components whose firmware is vulnerable to hacking which is to say, pretty much all of them. It's a problem that's been known about for years, but doesn't seem to get any better. Likewise, Bluetooth implementation mistakes in seven SoC—system on chips—have exposed at least 480 internet-of-things devices to a range of attacks. IoT manufacturers will often outsource components, so a mistake in one SoC can impact a wide range of connected doodads. The most troubling part, though, is that medical devices like pacemakers and blood glucose monitors are among the affected tech. YouTube Gaming, meanwhile, wants to take Twitch's crown as the king of videogame streaming. But its most-viewed channels are almost all scams and cheats, a moderation challenge that it'll have to take more seriously if it wants the legitimacy it's spending big money to attain. In another corner of Alphabet's world, hundreds of Chrome extensions were caught siphoning data from people who installed them, part of a sprawling adware scheme.

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Spotlight

Netshield Corporation

Netshield is a trusted provider of proven cybersecurity solutions for small to midsized enterprises in 38 countries worldwide. We offer a cost-effective, resource efficient solution for banks and other security conscious enterprises that want to evolve beyond threat detection and analysis to intelligent threat blocking.

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