Cybersecurity for Industrial Automation & Control Environments

| April 26, 2016

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The proliferation of cyber threats has prompted asset owners in industrial environments to search for security solutions that can protect their assets and prevent potentially significant monetary loss and brand erosion. While some industries have made progress in minimizing the risk of cyber attacks, the barriers to improving cybersecurity remain high. More open and collaborative networks have made systems more vulnerable to attack. End user awareness and appreciation of the level of risk is inadequate across most industries outside critical infrastructure environments. The uncertainty in the regulatory landscape also remains a significant restraint. With the increased use of commercial off-the-shelf IT solutions in industrial environments, control system availability is vulnerable to malware targeted at commercial systems.

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As the leaders in crowdsourced security testing, Bugcrowd connects companies and their applications to a crowd of tens of thousands of security researchers to identify critical software vulnerabilities. Powered by Bugcrowd’s platform, companies of all sizes can run both private and public bounty programs to efficiently test their applications and reward valid vulnerabilities.

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Cybersecurity Marketing Tips for 2022

Article | September 22, 2021

Cybersecurity is growing as a market, and it has exploded since the pandemic started. This is because the companies incorporated remote work culture like never before. As a result, cyber threats and challenges are increasing. Cyber threats can jeopardize any business. Thus, the demand for cybersecurity products is increasing. However, the providers struggle to meet the increasing demand for cybersecurity services, and the competition is high. Whatever your business, effective marketing makes you stand out from the crowd. As technology has transformed, various online platforms are being used for effective marketing of all the products. As a result, most leads and sales are coming through online channels today regardless of your business. Thus, having an effective online marketing strategy defines the future of you and your business. So is in the case of cybersecurity products and marketing. Therefore, you should have a clear-cut cybersecurity digital marketing strategy to stand out from the crowd and reach your target audience at the right time with the right message. Are you a cybersecurity software service provider? Are you struggling with cybersecurity marketing? Read further to know the possible challenges of cybersecurity marketing and how to overcome them proactively. Cybersecurity Marketing- Challenges Like every other business, cybersecurity marketing, too, face many challenges. This is because the technology has developed and the competition is high. In addition, educating potential customers about the need for cybersecurity and its effectiveness is a tiresome job. Some of the significant challenges faced by cybersecurity marketers can be the following: Educating Potential Clients Most business people are not aware of the need for cybersecurity today. This is because they are ignorant of it. They will only know its importance when their business is jeopadized due to malware or an incident of phishing. Thus, intense, informative, convincing, and educational content creation is another challenging part of cybersecurity digital marketing. Building Trust, Credibility, and Trustworthiness Trust and credibility matter. Whatever cybersecurity products they use, the cybersecurity professionals know that no cybersecurity software is a hundred percentages safe. Therefore, it is a challenge to stand out from the crowd and get the trust of your potential clients as many vendors are claiming they have the best product in the world. Due to these reasons, building up trust, credibility, and trustworthiness is a hard job for cybersecurity marketers. Finding and Reaching out to your Real Target Audience ‘One-size-fits-all’ policy does not work with cybersecurity businesses. Your product can be applied to particular clients only. Thus, advertising it for the benefit of all is a foolish thing to do in cybersecurity marketing. All cybersecurity professionals know it. Therefore, finding the specific target audience for your product is a challenge. However, having a proactive cybersecurity marketing strategy and knowing the dos and don’ts will undoubtedly make you stand out from the crowd. In addition, it would enable you to build brand image and sell your products to your actual target audience, who need your products to run their business smoothly. Cybersecurity Marketing- Tips for 2022 Even if you have all the facilities and tools, cybersecurity product marketing is not that easy. Your success lies where you proactively solve the challenges you face in your marketing process. Let us look into some of the ways and tips to overcome the challenges you may face in the cybersecurity marketing process. Cybersecurity Customer Testimonials Nothing matters much more than credibility, trustworthiness, and reliability in the cybersecurity business. Customer experiences and feedback have much value in any business. Customers always want to hear from their fellow customers. Thus, testimonials are crucial in any marketing strategy. You can make use of testimonials in any form, such as written, videos, or podcasts. You can use these testimonials from your clients as a great resource to display the value of your products. So, get feedback from your clients tactically and even make case studies explaining how your product solved a specific issue faced by one of your clients. In most cases, customers may not be ready to provide their feedback for public use due to fear of a breach. In that case, you may have to find out creative ways to showcase customers' success stories and feedback without naming the names. Include Interactive Elements The modern audience needs interactive sessions and inspiring experiences everywhere. They hate the old school of marketing. Therefore, it is time to shift to virtual tradeshows and webinars. Breaking the traditional rules of marketing and digitally engaging the audience is the need of the hour. According to Matthew Fisch, a cybersecurity consultant, and SVP sales, If I want to sell into the banking or financial vertical, for example, I find events that they all go to, and I get to know them, listen to them, and then build a real relationship. “Then, when the topic of security comes up, I act as an advisor to help them build business solutions, whether it is with my company or recommending products and services that I am familiar with from being immersed in the industry. This builds trust, and you can bet when they are ready to buy, I’m on their shortlist. Apart from webinars and virtual tradeshows, you can also have polls, surveys, games, and breakout sessions as part of your cybersecurity marketing process. Again, this will capture your audience's attention, and you get an excellent opportunity to learn more about those attendees. Avoid False Information Remember, as a B2B Cybersecurity marketing professional, you are dealing with cyber professionals. Thus, focus on fact-based marketing. It is very critical that all your content should be fact-based and accurate. Why? Cyber professionals are aware that bad actors cleverly use misinformation to lure people to get personal information. Therefore, if your collaterals and brand messaging are not accurate, they may think you are one among them. It affects all your efforts and ends up in gathering a total negative brand image. Summing up Along with these, you may have to focus on many other things to be noticed by your targeted audience. However, the tips mentioned above will surely get you clients and build brand image by solving many of the cybersecurity marketing challenges faced by marketers today. Frequently Asked Questions What are the major cybersecurity marketing challenges Cybersecurity marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cybersecurity, generating relevant content, and reaching out to a specific audience. What are the effective cybersecurity marketing tactics Cybersecurity marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the major cyber security marketing challenges", "acceptedAnswer": { "@type": "Answer", "text": "Cyber security marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cyber security, generating relevant content, and reaching out to a specific audience." } },{ "@type": "Question", "name": "What are the effective cyber security marketing tactics", "acceptedAnswer": { "@type": "Answer", "text": "Cyber security marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer." } }] }

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A 4 Step Guide to Stronger OT Cybersecurity

Article | April 14, 2020

Security and risk management leaders at organizations around the world are increasingly concerned about cybersecurity threats to their operational technology (OT) networks. A key driver behind this is that cyberthreats, like disruptionware, are increasing in quantity and sophistication all the time. Industrial control system (ICS) networks are categorized as high risk because they are inherently insecure, increasingly so because of expanding integration with the corporate IT network, as well as the rise of remote access for employees and third parties. An example of an IT network within a control system is a PC that’s running HMI or SCADA applications. Because this particular PC wasn’t set up with the initial intention of connecting to IT systems, it typically isn’t managed so can’t access the latest operating system, patches, or antivirus updates. This makes that PC extremely vulnerable to malware attacks. Besides the increased cyberthreat risk, the complexity resulting from IT–OT integration also increases the likelihood of networking and operational issues.

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Security News This Week: A Tiny Piece of Tape Tricked Teslas Into Speeding Up 50 MPH

Article | February 22, 2020

This week was filled with wide-scale calamity. Hundreds of millions of PCs have components whose firmware is vulnerable to hacking which is to say, pretty much all of them. It's a problem that's been known about for years, but doesn't seem to get any better. Likewise, Bluetooth implementation mistakes in seven SoC—system on chips—have exposed at least 480 internet-of-things devices to a range of attacks. IoT manufacturers will often outsource components, so a mistake in one SoC can impact a wide range of connected doodads. The most troubling part, though, is that medical devices like pacemakers and blood glucose monitors are among the affected tech. YouTube Gaming, meanwhile, wants to take Twitch's crown as the king of videogame streaming. But its most-viewed channels are almost all scams and cheats, a moderation challenge that it'll have to take more seriously if it wants the legitimacy it's spending big money to attain. In another corner of Alphabet's world, hundreds of Chrome extensions were caught siphoning data from people who installed them, part of a sprawling adware scheme.

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Coronavirus malware roundup: watch out for these scams

Article | March 18, 2020

With so many of us hunting out the latest Covid-19 info, it hasn’t taken long for hackers to take advantage. So first off, a basic hygiene reminder: Don’t download anything or click on any links from unfamiliar sources. This includes coronavirus-related maps, guides and apps. Here’s a closer look at some of the specific threats that have emerged over the last week or so. The DomainTools security research team has uncovered at least one example of a coronavirus-related fake app .The Android app in question was discovered on a newly created domain, (coronavirusapp[.]site). The site prompts users to download an Android App to get access to a coronavirus app tracker, statistical information and heatmap visuals. The app actually contains a previously unseen ransomware application, dubbed CovidLock. On download, the device screen is locked, and the user is hit with a demand for $100 in bitcoin to avoid content erasure.

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Spotlight

Bugcrowd Inc

As the leaders in crowdsourced security testing, Bugcrowd connects companies and their applications to a crowd of tens of thousands of security researchers to identify critical software vulnerabilities. Powered by Bugcrowd’s platform, companies of all sizes can run both private and public bounty programs to efficiently test their applications and reward valid vulnerabilities.

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