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Cybersecurity Product Marketing Strategy

BINEESH MATHEW | July 20, 2021 | 636 views

Cybersecurity Product Marketing Strategy
People dealing in cybersecurity knows that it is a challenging market. A specifically designed business model is not there in cybersecurity on which you can market products and services. Over the past years, the B2B Cyber Security industry has witnessed immense growth and will continue in the future. The growth can be attributed to many aspects, including growing instances of cybercrime and the emergence of interconnected devices in the IoT revolution.

New security solutions are coming into the market every day. As a result, the demand for B2B digital marketersis also on the rise to keep with the unexpected growth in products, services, and competitors. To stand out from the competition, you need a sound cybersecurity product marketing strategy leveraging all digital channels.

You have to focus on various productive marketing tactics to reach, engage, and nurture all your potential clients as an ongoing process with all the relevant information about business and products. For example, the B2B cloud-security service provider,IBM Security, uses paid ad campaigns and webinars, which are excellent cybersecurity product marketing strategies. They could make their expertise and solutions stand out from the rest of the crowd with this excellent strategy.

Reading further will give you insights on how to market your cybersecurity products effectively to generate leads and boost profit. 

Make your Marketing Effective with Unique Content

To demonstrate the effectiveness of your solutions and the significance of your cybersecurity, your company should ensure your content has real-world examples. This will make your content more influential. Apart from being data-driven and comprehensive, your content also should be unique. Credibility can be surly built up by revamping your content strategy.

You can create educational content that clearly shows how your product can help solve a real-life cybersecurity attack. Then, you may back it up with independent industry reviews,case studies, etc. Instead of reusing the same content, experiment with new content that describes and solves different cyber threats and relates it with your products and solutions.

The following types of content can be a practical part of your cybersecurity product marketing strategyat different points in the buyer’s journey:

Blogs

In every stage of the cybersecurity buyer’s journey, blogs are great for attracting prospects. Developing some evergreen and universally relevant content will be highly useful. Describing topics about cybersecurity in your blogs, such as phishing, DNS encryption, will be a great thing for clients who have just started their research and want to learn more, starting from basics.

Case Studies

As CNI says, the mostcritical tactic for B2B companies iscase studies. These are exemplary and the best to engage leads who are already aware of their problems and know what solutions can solve them.

Videos

According to HubSpot, at least once a week, 75% of executives watch work-related videos on business websites. Additionally, 59% of executives prefer watching a video over reading text. So, it’s the best strategy to include videos in your cybersecurity product marketing efforts.

Explanatory videos will work the best to tell your potential cybersecurity product clients what your cybersecurity offerings are and why they could be the most valuable solution for their situations. Additionally, when you’re trying to target C-level executives, this can be a beneficial tactic. This is because they need more education regarding this.

You may also utilize various statistics on cyber-attacks, loss due to cyber-attacks, recovery expenses, and the value of cybersecurity solutions. Additionally, again, providing practical and real-life examples in your video will help you make the statistics more relevant and inject a sense of urgency into the minds of your potential clients.


Effective Email Marketing Strategy

Education and awareness are significant barriers to selling your solutions. Due to these barriers, it can often take a reasonable amount of time for a potential lead to reach the point where they can contact a B2B sales representative or request a demo. Meanwhile, it is your time to have a tactic to nurture these leads to move them to the next level of the sales funnel. It can be an effective email marketing strategy. It is a strategic and effective way to connectto those potential leads who have not decided to purchase your products.

However, with many emails in your potential client's inboxes, they may unsubscribe or delete your email if they don’t find your email content valuable and worthwhile. So make sure to analyze often and monitor your email marketing campaigns. Content, subject lines, images, and copy in your email should be practical and attractive regarding open and click-through rates. Flooding your prospects’ inbox with emails about various cyber threats they face may result in losing their interest in your emails as they may have desensitization towards your emails.

Staying connected with your prospects through email marketing is an effective cybersecurity product marketing strategy. First, however, be mindful of how many emails you are sending to your prospects.

Interactive Sessions

The tremendous interactive session you can have online today with your potential client is webinars. It is an excellent way for you in the cybersecurity domain to connect with your potential leads.

The interactive element is a vital part of a webinar. Q&A session at the end of each webinar makes it more interactive where the participants can ask you questions and raise queries about the topic and your services. Accumulating all those questions asked by the attendees can be an excellent starting point for creating new content to address your audience's challenges.

These attendees now are interested in learning more about your products and services and the threats it protects against. They also might have engaged in some research. This means they will do further in-depth research and be more engaged with your presentation topics.

Thus, it is a valuable opportunity to demonstrate other helpful content or have a CTA for demo sign-ups. You can respond to the queries of the participants in a follow-up, even if your webinar is a pre-recorded one. This effective cybersecurity product marketing tactic will help you accumulate many potential clients and take them to the next stage of the salesfunnel.

Paid Campaigns

Two significant goals can be accomplished through B2B paid campaigns:

• They help you get prospects to arrive at your demo request landing page
• They amplify your content marketing efforts

Content marketing amplification is possible through paid campaigns. Most cybersecurity marketers think that you do not mix inbound marketing and paid campaigns. But the truth is when you combine both, you end up with a very effective and powerful campaign. Once you start a paid campaign with your content, you will notice more excellent and quick results and get the best out of your developed content.

Getting prospects to request a demo is a major goal for any B2B cybersecurity marketer. Cybersecuirty paid marketing campaigns, as a successful cybersecurity product marketing strategy, help the marketer to accelerate the process.

Summing up

The cybersecurity landscape has recently undergone many changes. Over the next five years, global demand for cybersecurity products and solutions will reach $167.7 billion. So, it calls for a remodeling of your cybersecurity product marketing strategynow more than ever to target and attracts more prospects to your business.

Frequently asked questions

How to start with cybersecurity marketing?

The best way to start your cybersecurity marketing is by educating your prospects about the potential cyber threats they may face in their business. In addition, you can educate them about the latest news in the industry regarding cybersecurity.

Why is cybersecurity essential for marketers?

Neglecting cybersecurity or taking it for granted may cause privacy risks for you and your clients. In addition, cyber threats can be detrimental for businesses.

How can marketing help to improve cybersecurity products?

While marketing, you may understand the quality of your product, competing with your counterparts in the market. Also, you may get feedback from potential customers. It calls for the necessity of product improvement.

Spotlight

NSB Group of Companies

NSB GROUP has been in existence since the last 30 years. What started out as an Accounting practice with just 1 person in the year 1980, today is a group that has 6500+ people associated with it nationally. CALIBEHR HUMAN CAPITAL SERVICES PVT. LTD.- Founded in 2005, CalibeHR provides end-to-end human resource solutions and assists clients through managed service solutions. MY BRANCH SERVICES PVT. LTD. - My Branch offers fully furnished branch offices equipped with state-of-the-art set-up in prime locations that assures more customer convenience, a better footfall and prospective business opportunities. NS BHARGAVA & CO. – Founded in 1979, N.S.Bhargava & Co. comprises of a team of distinguished Chartered Accountants, Corporate Financial Advisors & Tax Consultants which represent a coalition of specialized skills that are geared to offer sound financial solutions and advices.

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Bob Zukis, founder and CEO of the Digital Directors Network, reports that a survey of its membership of more than 900 IT, cyber, and boardroom leaders shows nearly half of the respondents already have some form of this policy in practice. However, this is still a minority of the overall CISO population, signaling more transparency between the CISO and Board is needed. CISOs in State Governments Government organizations also face many of these issues. Evidence shows that CISOs in state governments are as vulnerable to other job offers as CISOs in the private sector. In the span of eight days in October 2022, there were several reports of state CISOs resigning, including Oklahoma, Georgia, Pennsylvania, and North Dakota. [1] Legal liability is not an issue the government CISO needs to be worried about since governments and their employees are immune from legal suits. 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With the acceleration of software development and the greater-than-ever role of code in current business infrastructure, application security is shifting left in the process and infusing every step to ensure that the applications reaching customers' hands are secure and reliable. Top 5 Trends for Businesses to Improve Their Existing Application Security Applications serve as a doorway to servers and networks, making them an excellent target for malicious actors. Since cyber attackers constantly improve their techniques for breaking into software, it is becoming essential for businesses to gain insights into ever-evolving trends in the AppSec space. Here are some of the prominent trends that businesses should aware of to improve their existing application security. Trend 1: AppSec and CloudSec Convergence To accurately estimate attack surface and overall security posture, both application code vulnerabilities and cloud service hosting misconfigurations must be examined. The convergence of AppSec and CloudSec is becoming a critical component of modern security operations. It allows organizations to gain a comprehensive view of the attack surface and better understand the risks posed by application code and cloud service providers. By looking at these two areas cohesively, organizations can identify business-critical vulnerabilities and prioritize their remediation efforts. Trend 2: Adoption of Automated AI Security Capabilities The increasing volume and complexity of security threats pose significant challenges for organizations, causing strain on their threat detection and response capabilities. This leads to slower response times, higher costs, and a greater impact on security incidents. To address this issue, many companies are turning to security automation as a potential solution. One of such approaches involves the use of artificial intelligence (AI), which can automate data gathering, threat identification, and incident response processes. By adopting security automation, companies can optimize the use of limited security personnel and resources, enabling them to focus on high-value activities that provide maximum benefit to the organization. Trend 3: Emphasis on Securing the Software Supply Chain The software supply chain is emerging as a primary area of focus due to the heightened risks associated with software development. This urgency has been further compounded by the recent attack, such as Solarwind data breach and the Log4j attack on Apache, increasing the significance of software security measures. Companies are taking a more proactive approach for making enhancements in the software supply chain to protect their applications, including conducting Static Application Security Testing (SAST) to identify and address vulnerabilities before malicious actors can exploit them. Trend 4: Extreme 'Shift Left' The ‘shift left’ in software development has gained significant momentum in recent years. The idea behind this approach is to prioritize security and other critical aspects of software development at the earliest possible stage in the development process. By doing so, organizations can make more informed security decisions and identify and address security vulnerabilities before they cause any damage. As the pace of development continues to increase, organizations are increasingly adopting this approach in their software development processes to protect their systems and data from security risks. Trend 5: Upsurge in Demand for Vulnerability Prioritization Managing vulnerabilities in a software system requires analyzing vast amounts of data to determine issues that require immediate attention and prioritization. However, the growing presence of false positives is negatively impacting this process, resulting in decreased efficiency and wasted resources. Organizations are increasingly looking for vendors to provide vulnerability management tools that can reduce false positives, differentiate between low-priority issues and severe security threats, and offer actionable insights to mitigate them. Moving Forward with Application Security Applications security has become more critical than ever before for businesses in the current digital scape. With the attack surface constantly expanding and the frequency of threats on the rise, organizations must remain agile and employ the best effective strategies to protect their applications from potential cyberattacks. The significance of application security has not gone unnoticed. As organizations continue to invest in security measures, they are increasingly upgrading themselves as per emerging security trends to protect themselves against evolving cyber threats. This includes adopting the ‘shift left’ approach, tightening controls, and having a clear definition of remediation processes.

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The subject of how information security impacts different industry sectors is an intriguing one. For example, how does the finance industry fare in terms of information security compared to the health sector, or the entertainment business? Are there some sectors that face greater cyber-threats and risks than others? Do some do a better job of keeping data secure, and if so, how and why?A new study of credit management professionals has revealed that improving the quality of data and decision-making will be a top priority for the credit industry in the next three years. The research, from Equifax Ingnite in collaboration with Coleman Parkes, takes a deep dive into the views of credit management pros across retail, banking, finance and debt management/recovery sectors.

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Spotlight

NSB Group of Companies

NSB GROUP has been in existence since the last 30 years. What started out as an Accounting practice with just 1 person in the year 1980, today is a group that has 6500+ people associated with it nationally. CALIBEHR HUMAN CAPITAL SERVICES PVT. LTD.- Founded in 2005, CalibeHR provides end-to-end human resource solutions and assists clients through managed service solutions. MY BRANCH SERVICES PVT. LTD. - My Branch offers fully furnished branch offices equipped with state-of-the-art set-up in prime locations that assures more customer convenience, a better footfall and prospective business opportunities. NS BHARGAVA & CO. – Founded in 1979, N.S.Bhargava & Co. comprises of a team of distinguished Chartered Accountants, Corporate Financial Advisors & Tax Consultants which represent a coalition of specialized skills that are geared to offer sound financial solutions and advices.

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Comprehensive Risk Management: The reference architecture recommends incorporating automatic user authentication and authorization, granular data access policies, and asset risk assessments, can organizations can effectively manage and mitigate risks associated with API access and usage. Increased Visibility and Control: The architecture explains why organizations should obtain granular visibility, which allows organizations to monitor and record all API transactions, enabling better analysis, threat detection, and incident response capabilities. Improved Compliance and Data Protection: The automatic identification and classification of sensitive data sets ensure compliance with data protection regulations such as HIPAA, GDPR, and PCI-DSS, reducing the risk of regulatory penalties and reputational damage. Seamless Automation and Orchestration: The reference architecture recommends integration with XDR, SIEM, and SOAR solutions, so organizations can enhance their overall security posture, automate response actions, and streamline security operations. Scalability and Flexibility: The architecture offers a flexible distribution model for PEPs and data collection points, allowing organizations to scale their API security infrastructure based on their unique requirements and architecture. Future-Proofing: By aligning with the NIST Zero Trust Architecture and industry standards, organizations adopting the API Security Reference Architecture can ensure compatibility, interoperability, and the ability to evolve alongside emerging technologies and security best practices. Traceable’s API Security Reference Architecture for Zero Trust introduces a new approach to secure APIs using Zero Trust concepts, acknowledging their unique security requirements. It provides organizations with a comprehensive framework to implement Zero Trust controls specifically tailored to APIs, ensuring the protection of digital assets and mitigating the risk of data breaches. Dr. Chase Cunningham weighs in on Traceable’s approach: "APIs provide a new means of applying controls across enterprise applications, " says Dr. Cunningham, “However, the security practices for APIs have not yet matured, leaving a significant gap in the overall attack surface. Traceable has developed their own API Security Reference Architecture to help fill this gap by providing organizations with a methodical way to secure their APIs with Zero Trust principles. By combining Zero Trust strategic concepts with API-specific security measures, Traceable can help organizations protect their digital assets effectively." Throughout the past year, Traceable has continued to reaffirm its commitment to extending Zero Trust methodologies to API Security. With the addition of Zero Trust creator John Kindervag and Dr. Zero Trust, Chase Cunningham as Traceable advisors, Traceable continues to strengthen its expertise in this space. To date, Traceable has become a valuable partner to a number of large enterprises as the industry turns its eyes toward the importance of API security. With the rollout of their Zero Trust API Access solution alongside this reference architecture, Traceable continues to lead the industry toward the advancement of API security. This reference architecture is now available for organizations to explore and implement, empowering them to achieve complete API security in a Zero Trust world. About Traceable Traceable is the industry’s leading API Security company that helps organizations achieve API protection in a cloud-first, API-driven world. With an API Data Lake at the core of the platform, Traceable is the only intelligent and context-aware solution that powers complete API security – security posture management, threat protection and threat management across the entire Software Development Lifecycle – enabling organizations to minimize risk and maximize the value that APIs bring to their customers. To learn more about how API security can help your business, book a demo with a security expert.

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ENTERPRISE IDENTITY, SOFTWARE SECURITY, CLOUD SECURITY

Lookout Announces the Successful Divestiture of Its Consumer Mobile Security Business Segment

Businesswire | June 05, 2023

Lookout, Inc., the endpoint-to-cloud security company, today announced it has closed the previously announced sale of its consumer mobile security business to F-Secure, a global provider of consumer security products and services. With this strategic divestiture Lookout will focus on expanding its core enterprise business, built around the Lookout Cloud Security Platform. The sale of Lookout’s consumer mobile security business represents a deliberate and strategic decision to optimize its enterprise product portfolio and concentrate its product innovation and go-to-market on the expansion of these core competencies. The divestiture sets Lookout up for long-term growth and further positions the Company to address the security transformation impacting organizations today, including the increase in remote work, the shift to cloud-based delivery models and the transition to zero trust architectures. “We are pleased to announce the successful divestiture of our mobile consumer security business, which represents a significant milestone in our strategic transformation to become a pure-play enterprise cybersecurity company,” Jim Dolce, CEO at Lookout. “With this refined focus, we will continue to drive innovation, invest in the development of cutting-edge solutions and drive greater value for our customers.” Lookout’s core enterprise business includes Lookout Mobile Endpoint Security and its security services edge (SSE) cloud-native solution, the Lookout Cloud Security Platform. The Company entered the cloud security market through its acquisition of CipherCloud in March 2021. Its Cloud Security Platform was recently scored among the highest three vendors in the 2023 Gartner Critical Capabilities for Security Service Edge (SSE)1 report in each of the four use cases. The Gartner Critical Capabilities for SSE – an essential companion to the Gartner Magic Quadrant™ for SSE2 in which Lookout was named a Visionary for the second year in a row – is a comparative analysis that scores products or services against a set of critical differentiators that every business needs, as identified by Gartner. These four use cases include Secure Web and Cloud Usage, Detect and Mitigate Threats, Connect and Secure Remote Workers and Identify and Protect Sensitive Information. As part of the sale agreement, F-Secure acquires all of the Lookout consumer mobile security products and technology and assumes all responsibility for ongoing operations and customer relationships. Additionally, the Company’s consumer employees will become part of F-Secure. About Lookout Lookout, Inc. is the endpoint-to-cloud cybersecurity company that delivers zero trust security by reducing risk and protecting data wherever it goes, without boundaries or limits. Our unified, cloud-native platform safeguards digital information across devices, apps, networks and clouds and is as fluid and flexible as the modern digital world. Lookout is trusted by enterprises and government agencies of all sizes to protect the sensitive data they care about most, enabling them to work and connect freely and safely. To learn more about the Lookout Cloud Security Platform, visit www.lookout.com and follow Lookout on our blog, LinkedIn and Twitter. © 2023 Lookout, Inc. LOOKOUT®, the Lookout Shield Design®, LOOKOUT with Shield Design®, and SIGNAL FLARE® are registered trademarks of Lookout, Inc. in the United States and other countries. DAY OF SHECURITY®, LOOKOUT MOBILE SECURITY®, and POWERED BY LOOKOUT® are registered trademarks of Lookout, Inc. in the United States. Lookout, Inc. maintains common law trademark rights in EVERYTHING IS OK, PROTECTED BY LOOKOUT, CIPHERCLOUD, SCREAM, the 4 Bar Shield Design, and the Lookout multi-color/multi-shaded Wingspan design.

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ENTERPRISE SECURITY, SOFTWARE SECURITY, CLOUD SECURITY

Safe Security Unveils Industry's First AI-Fueled Cyber Risk Cloud of Clouds Platform with SafeGPT to Answer Cyber Questions a Hundred Times Faster

Prnewswire | June 02, 2023

Safe Security (SAFE), the leader in AI-based cyber risk management SaaS platform, announced today the industry's first Cyber Risk Cloud of Clouds for predicting and preventing cyber breaches. In contrast to the rest of the industry that takes a reactive approach, SAFE's Cyber Risk Cloud of Clouds enables organizations to make informed and predictive dynamic security decisions to reduce risk. Real-Time, Data-Driven, Aggregated Risk in a Single Place SAFE's Cyber Risk Cloud of Clouds provides organizations with a granular and aggregated view of enterprise security risk by bringing together multiple disparate cyber signals, including Crowdstrike, Wiz, AWS, Azure, Google Cloud Provider, Qualys, Tanium, Rapid7, ServiceNow, and more in a single view. This provides organizations with visibility across their entire attack surface ecosystem, including technology, people, and third parties. AI Breach Predictions and Prioritized Actions to Prevent Breaches Using SAFE's predictive AI data models, co-developed with MIT, SAFE generates breach likelihood for different risk scenarios like ransomware. For example, accurately answer questions like: How likely are you to be hit by a ransomware attack in the next 12 months? What is your likelihood of being hit by the latest malware like "Snake" malware? What is your dollar impact for that attack? What prioritized actions can you proactively take to reduce the ransomware breach likelihood and reduce dollar risk? "The CISO is facing an unprecedented level of pressure and the role has evolved into a major business decision maker. With SAFE, CISOs can gain a new level of visibility with higher confidence, through real-time access into their cybersecurity posture, to make the most impactful strategy to decrease cyber risk," said Saket Modi, CEO and Co-Founder of SAFE. "The new release of SafeGPT, a generative AI interface, powered by LLM models is a game-changer. It helps CISOs get the right answers a hundred times faster." SafeGPT Drives Easy Access and Risk Reducing Decisions SAFE's generative AI chat interface powered by LLM models, SafeGPT, offers an intuitive platform for managing cyber risk with ease, providing stakeholders with a clear and comprehensible overview of the organization's cybersecurity posture. With its user-friendly dashboard and natural language processing capabilities, SafeGPT enables users to ask targeted questions of their cyber risk data, determine the most effective strategies for mitigating risk, and respond confidently to inquiries from regulators and other key stakeholders. "The market transitions going on now are going to affect every industry and vertical worldwide," said John Chambers, former Executive Chairman and CEO of Cisco and current founder and CEO of JC2 Ventures." AI is going to have a tremendous impact on cybersecurity, which is why I am excited about the launch of SafeGPT. It simplifies complex problem-solving for board members and C-level executives." About Safe Security Safe Security is the leader in cyber risk management SaaS platforms. It has redefined cyber risk measurement and management with its real time, data driven approach that empowers enterprises, boards, regulators and cyber insurance carriers to understand cyber risk in an aggregated and granular manner. Using SAFE's predictive AI driven data models, co-developed with MIT, customers are now empowered to translate the bits and bytes of cyber risk into dollars and cents so that they can prioritize their cyber investments to most effectively mitigate their risk and understand the return on security investments. Having raised over $100m, SAFE is growing over 200% year-over-year and serves some of the largest global enterprises.

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PLATFORM SECURITY, SOFTWARE SECURITY, API SECURITY

Traceable AI Announces the Industry’s First API Security Reference Architecture for a Zero Trust World

Businesswire | June 06, 2023

Traceable AI, the industry's leading API security company, today announced the release of the industry's first API Security Reference Architecture for Zero Trust. This groundbreaking reference architecture serves as a guide for security leaders as the industry addresses the urgency of integrating API Security into Zero Trust Security initiatives. Zero Trust, a cybersecurity framework that emphasizes continuous verification and helps to minimize the attack surface, has proven effective in enhancing security for many organizations, from large enterprises, to the US Government. However, traditional Zero Trust approaches have primarily focused on network-level controls and identity access management, neglecting the critical API layer. Traceable’s API Security Reference Architecture is aligned with the NIST Zero Trust Architecture, a publicly available, vendor-neutral framework widely adopted by government entities such as CISA, DoD, DISA, NSA, GSA and NCCoE, as well as by many leading cybersecurity vendors. By leveraging the NIST framework, Traceable ensures compatibility, interoperability, and adherence to industry standards, making it a reliable and trusted guide for organizations implementing Zero Trust for their APIs. The extensive reference architecture provides organizations with a prescriptive methodology to operationalize Zero Trust for APIs: Advanced API Security: The reference architecture gives organizations a way to implement robust security measures specifically designed for APIs, including eliminating implied or persistent trust for APIs, thereby minimizing the risk of API-related vulnerabilities, attacks, and data breaches. Comprehensive Risk Management: The reference architecture recommends incorporating automatic user authentication and authorization, granular data access policies, and asset risk assessments, can organizations can effectively manage and mitigate risks associated with API access and usage. Increased Visibility and Control: The architecture explains why organizations should obtain granular visibility, which allows organizations to monitor and record all API transactions, enabling better analysis, threat detection, and incident response capabilities. Improved Compliance and Data Protection: The automatic identification and classification of sensitive data sets ensure compliance with data protection regulations such as HIPAA, GDPR, and PCI-DSS, reducing the risk of regulatory penalties and reputational damage. Seamless Automation and Orchestration: The reference architecture recommends integration with XDR, SIEM, and SOAR solutions, so organizations can enhance their overall security posture, automate response actions, and streamline security operations. Scalability and Flexibility: The architecture offers a flexible distribution model for PEPs and data collection points, allowing organizations to scale their API security infrastructure based on their unique requirements and architecture. Future-Proofing: By aligning with the NIST Zero Trust Architecture and industry standards, organizations adopting the API Security Reference Architecture can ensure compatibility, interoperability, and the ability to evolve alongside emerging technologies and security best practices. Traceable’s API Security Reference Architecture for Zero Trust introduces a new approach to secure APIs using Zero Trust concepts, acknowledging their unique security requirements. It provides organizations with a comprehensive framework to implement Zero Trust controls specifically tailored to APIs, ensuring the protection of digital assets and mitigating the risk of data breaches. Dr. Chase Cunningham weighs in on Traceable’s approach: "APIs provide a new means of applying controls across enterprise applications, " says Dr. Cunningham, “However, the security practices for APIs have not yet matured, leaving a significant gap in the overall attack surface. Traceable has developed their own API Security Reference Architecture to help fill this gap by providing organizations with a methodical way to secure their APIs with Zero Trust principles. By combining Zero Trust strategic concepts with API-specific security measures, Traceable can help organizations protect their digital assets effectively." Throughout the past year, Traceable has continued to reaffirm its commitment to extending Zero Trust methodologies to API Security. With the addition of Zero Trust creator John Kindervag and Dr. Zero Trust, Chase Cunningham as Traceable advisors, Traceable continues to strengthen its expertise in this space. To date, Traceable has become a valuable partner to a number of large enterprises as the industry turns its eyes toward the importance of API security. With the rollout of their Zero Trust API Access solution alongside this reference architecture, Traceable continues to lead the industry toward the advancement of API security. This reference architecture is now available for organizations to explore and implement, empowering them to achieve complete API security in a Zero Trust world. About Traceable Traceable is the industry’s leading API Security company that helps organizations achieve API protection in a cloud-first, API-driven world. With an API Data Lake at the core of the platform, Traceable is the only intelligent and context-aware solution that powers complete API security – security posture management, threat protection and threat management across the entire Software Development Lifecycle – enabling organizations to minimize risk and maximize the value that APIs bring to their customers. To learn more about how API security can help your business, book a demo with a security expert.

Read More

ENTERPRISE IDENTITY, SOFTWARE SECURITY, CLOUD SECURITY

Lookout Announces the Successful Divestiture of Its Consumer Mobile Security Business Segment

Businesswire | June 05, 2023

Lookout, Inc., the endpoint-to-cloud security company, today announced it has closed the previously announced sale of its consumer mobile security business to F-Secure, a global provider of consumer security products and services. With this strategic divestiture Lookout will focus on expanding its core enterprise business, built around the Lookout Cloud Security Platform. The sale of Lookout’s consumer mobile security business represents a deliberate and strategic decision to optimize its enterprise product portfolio and concentrate its product innovation and go-to-market on the expansion of these core competencies. The divestiture sets Lookout up for long-term growth and further positions the Company to address the security transformation impacting organizations today, including the increase in remote work, the shift to cloud-based delivery models and the transition to zero trust architectures. “We are pleased to announce the successful divestiture of our mobile consumer security business, which represents a significant milestone in our strategic transformation to become a pure-play enterprise cybersecurity company,” Jim Dolce, CEO at Lookout. “With this refined focus, we will continue to drive innovation, invest in the development of cutting-edge solutions and drive greater value for our customers.” Lookout’s core enterprise business includes Lookout Mobile Endpoint Security and its security services edge (SSE) cloud-native solution, the Lookout Cloud Security Platform. The Company entered the cloud security market through its acquisition of CipherCloud in March 2021. Its Cloud Security Platform was recently scored among the highest three vendors in the 2023 Gartner Critical Capabilities for Security Service Edge (SSE)1 report in each of the four use cases. The Gartner Critical Capabilities for SSE – an essential companion to the Gartner Magic Quadrant™ for SSE2 in which Lookout was named a Visionary for the second year in a row – is a comparative analysis that scores products or services against a set of critical differentiators that every business needs, as identified by Gartner. These four use cases include Secure Web and Cloud Usage, Detect and Mitigate Threats, Connect and Secure Remote Workers and Identify and Protect Sensitive Information. As part of the sale agreement, F-Secure acquires all of the Lookout consumer mobile security products and technology and assumes all responsibility for ongoing operations and customer relationships. Additionally, the Company’s consumer employees will become part of F-Secure. About Lookout Lookout, Inc. is the endpoint-to-cloud cybersecurity company that delivers zero trust security by reducing risk and protecting data wherever it goes, without boundaries or limits. Our unified, cloud-native platform safeguards digital information across devices, apps, networks and clouds and is as fluid and flexible as the modern digital world. Lookout is trusted by enterprises and government agencies of all sizes to protect the sensitive data they care about most, enabling them to work and connect freely and safely. To learn more about the Lookout Cloud Security Platform, visit www.lookout.com and follow Lookout on our blog, LinkedIn and Twitter. © 2023 Lookout, Inc. LOOKOUT®, the Lookout Shield Design®, LOOKOUT with Shield Design®, and SIGNAL FLARE® are registered trademarks of Lookout, Inc. in the United States and other countries. DAY OF SHECURITY®, LOOKOUT MOBILE SECURITY®, and POWERED BY LOOKOUT® are registered trademarks of Lookout, Inc. in the United States. Lookout, Inc. maintains common law trademark rights in EVERYTHING IS OK, PROTECTED BY LOOKOUT, CIPHERCLOUD, SCREAM, the 4 Bar Shield Design, and the Lookout multi-color/multi-shaded Wingspan design.

Read More

ENTERPRISE SECURITY, SOFTWARE SECURITY, CLOUD SECURITY

Safe Security Unveils Industry's First AI-Fueled Cyber Risk Cloud of Clouds Platform with SafeGPT to Answer Cyber Questions a Hundred Times Faster

Prnewswire | June 02, 2023

Safe Security (SAFE), the leader in AI-based cyber risk management SaaS platform, announced today the industry's first Cyber Risk Cloud of Clouds for predicting and preventing cyber breaches. In contrast to the rest of the industry that takes a reactive approach, SAFE's Cyber Risk Cloud of Clouds enables organizations to make informed and predictive dynamic security decisions to reduce risk. Real-Time, Data-Driven, Aggregated Risk in a Single Place SAFE's Cyber Risk Cloud of Clouds provides organizations with a granular and aggregated view of enterprise security risk by bringing together multiple disparate cyber signals, including Crowdstrike, Wiz, AWS, Azure, Google Cloud Provider, Qualys, Tanium, Rapid7, ServiceNow, and more in a single view. This provides organizations with visibility across their entire attack surface ecosystem, including technology, people, and third parties. AI Breach Predictions and Prioritized Actions to Prevent Breaches Using SAFE's predictive AI data models, co-developed with MIT, SAFE generates breach likelihood for different risk scenarios like ransomware. For example, accurately answer questions like: How likely are you to be hit by a ransomware attack in the next 12 months? What is your likelihood of being hit by the latest malware like "Snake" malware? What is your dollar impact for that attack? What prioritized actions can you proactively take to reduce the ransomware breach likelihood and reduce dollar risk? "The CISO is facing an unprecedented level of pressure and the role has evolved into a major business decision maker. With SAFE, CISOs can gain a new level of visibility with higher confidence, through real-time access into their cybersecurity posture, to make the most impactful strategy to decrease cyber risk," said Saket Modi, CEO and Co-Founder of SAFE. "The new release of SafeGPT, a generative AI interface, powered by LLM models is a game-changer. It helps CISOs get the right answers a hundred times faster." SafeGPT Drives Easy Access and Risk Reducing Decisions SAFE's generative AI chat interface powered by LLM models, SafeGPT, offers an intuitive platform for managing cyber risk with ease, providing stakeholders with a clear and comprehensible overview of the organization's cybersecurity posture. With its user-friendly dashboard and natural language processing capabilities, SafeGPT enables users to ask targeted questions of their cyber risk data, determine the most effective strategies for mitigating risk, and respond confidently to inquiries from regulators and other key stakeholders. "The market transitions going on now are going to affect every industry and vertical worldwide," said John Chambers, former Executive Chairman and CEO of Cisco and current founder and CEO of JC2 Ventures." AI is going to have a tremendous impact on cybersecurity, which is why I am excited about the launch of SafeGPT. It simplifies complex problem-solving for board members and C-level executives." About Safe Security Safe Security is the leader in cyber risk management SaaS platforms. It has redefined cyber risk measurement and management with its real time, data driven approach that empowers enterprises, boards, regulators and cyber insurance carriers to understand cyber risk in an aggregated and granular manner. Using SAFE's predictive AI driven data models, co-developed with MIT, customers are now empowered to translate the bits and bytes of cyber risk into dollars and cents so that they can prioritize their cyber investments to most effectively mitigate their risk and understand the return on security investments. Having raised over $100m, SAFE is growing over 200% year-over-year and serves some of the largest global enterprises.

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