Cybersecurity progress this way finally comes

| September 9, 2019

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Given all the high-profile cybersecurity attacks making headlines these days, it’s easy to conclude that organizations are still not making cybersecurity a high enough priority. However, a survey of 867 senior executives conducted by Infosys representing 847 firms from 12 industries, with annual revenues of more than $500 million across U.S., Europe, Australia and New Zealand (ANZ) find that 83% now view cybersecurity as critical. The definition of well-defined security is, of course, going to be in the eye of the beholder. Nevertheless, the survey suggests organizations are finally doing more than just throwing technology at the problem. The survey finds more than half of organizations in addition to acquiring technology are also investing in training/certifications (61%), enablement sessions (54%) and creating security awareness among employees (51%).

Spotlight

NormShield CyberSecurity

Automatically see, prioritize & act on cyber threats with NormShield. NormShield is at the forefront of orchestrated cyber security operations and reporting, a transformative new category that Gartner calls SOAR. The NormShield cloud platform automates finding vulnerabilities, prioritizes them and provides useful intelligence. A key differentiation is the company’s combination of advanced automation and human intelligence for maximum reliability.

OTHER ARTICLES

Work From Home: Cyber Security During Covid-19

Article | April 14, 2020

COVID-19 has significantly affected individuals and organizations globally. Till this time more than 1.7 million people in 210 countries have bore the brunt of this mysterious virus. While this crisis is unparalleled to the past crises that have shaken the world and had lasting impacts on different businesses, economies and societies but the one domain that had remained resilient through all the past crises and is going solid in COVID-19 as well is Cyber security. While most of the sectors globally have been affected, Cybersecurity’s importance to organizations, consumers and home users have not only remained strong but have been increased drastically.

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Authentication and Passwords Concerns Top New Ponemon Institute Report

Article | February 20, 2020

IT security practitioners are aware of good habits when it comes to strong authentication and password management, yet often fail to implement them due to poor usability or inconvenience, says the 2020 State of Password and Authentication Security Behaviors Report by Yubico and Ponemon Institute. According to the report,IT security practitioners and individuals are both engaging in risky password and authentication practices, yet expectation and reality are often misaligned when it comes to the implementation of usable and desirable security solutions. The tools and processes that organizations put in place are not widely adopted by employees or customers, making it abundantly clear that new technologies are needed for enterprises and individuals to reach a safer future together.

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What You Need to Know About the Cybersecurity Solarium Commission Report

Article | March 20, 2020

The Cybersecurity Solarium Commission's recently released report outlines a strategy to fundamentally reshape the U.S.’s approach to cybersecurity and prepare for resiliency and response before a major cyber incident occurs, not after. Unlike the original Solarium Commission, which operated in a classified environment, the Cybersecurity Solarium Commission chose to release its report publicly out of recognition that cybersecurity involves everyone. “In studying this issue,” begins the letter from Sen. Angus King and Rep. Mike Gallagher, the chairmen of the commission, “it is easy to descend into a morass of classification, acronyms, jargon, and obscure government organization charts. To avoid that, we tried something different: an unclassified report that we hope will be found readable by the very people who are affected by the very people who are affected by cyber insecurity – everyone. This report is also aimed squarely at action; it has numerous recommendations addressing organizational, policy, and technical issues, and we included an appendix with draft bills that Congress can rapidly act upon to put these ideas into practice and make America more secure.”

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Cybersecurity in Digital Marketing: Tips to Overcome Challenges

Article | August 9, 2021

No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers. Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks. Cybersecurity in Digital Marketing-Importance Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks. Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business. Cybersecurity in Digital Marketing- Challenges As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions. There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you. Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers. The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online. Overcoming Cybersecurity Challenges in Digital Marketing As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively. Training Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords. SSL to Secure CRM Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data. Regular Data Backup Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction. Integrating Security Features As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform. In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS. Use strong password Change the default admin login URL Do not use public Wi-Fi networks to access your CMS These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process. Regular audits Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter. Summing Up It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine! Frequently Asked Questions Why is cybersecurity so important in digital marketing? Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business. What is the biggest problem in digital marketing? Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is cybersecurity so important in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business." } },{ "@type": "Question", "name": "What is the biggest problem in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business." } }] }

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Spotlight

NormShield CyberSecurity

Automatically see, prioritize & act on cyber threats with NormShield. NormShield is at the forefront of orchestrated cyber security operations and reporting, a transformative new category that Gartner calls SOAR. The NormShield cloud platform automates finding vulnerabilities, prioritizes them and provides useful intelligence. A key differentiation is the company’s combination of advanced automation and human intelligence for maximum reliability.

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