DELIVERING ENDPOINT INTEGRATION AND CONTROL

KEVIN BAILEY | April 26, 2016

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This Technology Spotlight explores the benefits that integrated endpoint security platforms with centralised management control offer organisations. This paper also examines the role that Kaspersky Endpoint Security for Business has in meeting IT needs related to ease of use, effectiveness and return-on-investment in the strategically important market for endpoint security.

Spotlight

Mycroft

Mycroft is the innovation leader in delivering IT security, Identity, Access Management and regulatory compliance solutions leveraging over 20 years of unmatched professional services experience across all major vendor technologies. Focused on the strategy, design, configuration, implementation and management of its solutions, Mycroft seamlessly integrates software and deep professional services expertise to provide fully managed cloud-based, hosted and on-premise deployments. Mycroft is headquartered in New York City with service centers in St. Louis and Detroit.

OTHER ARTICLES

Wormable, Unpatched Microsoft Bug Threatens Corporate LANs

Article | March 11, 2020

Microsoft is warning on a wormable, unpatched remote code-execution vulnerability in the Microsoft Server Message Block protocol – the same protocol that was targeted by the infamous WannaCry ransomware in 2017.The critical bug (CVE-2020-0796) affects Windows 10 and Windows Server 2019, and was not included in Microsoft’s Patch Tuesday release this week. The bug can be found in version 3.1.1 of Microsoft’s SMB file-sharing system. SMB allows multiple clients to access shared folders and can provide a rich playground for malware when it comes to lateral movement and client-to-client infection. This was played out in version 1 of SMB back in 2017, when the WannaCry ransomware used the NSA-developed EternalBlue SMB exploit to self-propagate rapidly around the world.

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Cybersecurity Product Marketing Strategy

Article | July 20, 2021

People dealing in cybersecurity knows that it is a challenging market. A specifically designed business model is not there in cybersecurity on which you can market products and services. Over the past years, the B2B Cyber Security industry has witnessed immense growth and will continue in the future. The growth can be attributed to many aspects, including growing instances of cybercrime and the emergence of interconnected devices in the IoT revolution. New security solutions are coming into the market every day. As a result, the demand for B2B digital marketersis also on the rise to keep with the unexpected growth in products, services, and competitors. To stand out from the competition, you need a sound cybersecurity product marketing strategy leveraging all digital channels. You have to focus on various productive marketing tactics to reach, engage, and nurture all your potential clients as an ongoing process with all the relevant information about business and products. For example, the B2B cloud-security service provider,IBM Security, uses paid ad campaigns and webinars, which are excellent cybersecurity product marketing strategies. They could maketheir expertise and solutions stand out from the rest of the crowd with this excellent strategy. Reading further will give you insights on how to market your cybersecurity products effectively to generate leads and boost profit. Make your Marketing Effective with Unique Content To demonstrate the effectiveness of your solutions and the significance of your cybersecurity, your company should ensure your content has real-world examples. This will make your content more influential. Apart from being data-driven and comprehensive, your content also should be unique. Credibility can be surly built up by revamping your content strategy. You can create educational content that clearly shows how your product can help solve a real-life cybersecurity attack. Then, you may back it up with independent industry reviews,case studies, etc. Instead of reusing the same content, experiment with new content that describes and solves different cyber threats and relates it with your products and solutions. The following types of content can be a practical part of your cybersecurity product marketing strategyat different points in the buyer’s journey: Blogs In every stage of the cybersecurity buyer’s journey, blogs are great for attracting prospects. Developing some evergreen and universally relevant content will be highly useful. Describing topics about cybersecurity in your blogs, such as phishing, DNS encryption, will be a great thing for clients who have just started their research and want to learn more, starting from basics. Case Studies As CNI says, the mostcritical tactic for B2B companies iscase studies. These are exemplary and the best to engage leads who are already aware of their problems and know what solutions can solve them. Videos According to HubSpot, at least once a week, 75% of executives watch work-related videos on business websites. Additionally, 59% of executives prefer watching a video over reading text. So, it’s the best strategy to include videos in your cybersecurity product marketing efforts. Explanatory videos will work the best to tell your potential cybersecurity product clients what your cybersecurity offerings are and why they could be the most valuable solution for their situations. Additionally, when you’re trying to target C-level executives, this can be a beneficial tactic. This is because they need more education regarding this. You may also utilize various statistics on cyber-attacks, loss due to cyber-attacks, recovery expenses, and the value of cybersecurity solutions. Additionally, again, providing practical and real-life examples in your video will help you make the statistics more relevant and inject a sense of urgency into the minds of your potential clients. Effective Email Marketing Strategy Education and awareness are significant barriers to selling your solutions. Due to these barriers, it can often take a reasonable amount of time for a potential lead to reach the point where they can contact a B2B sales representative or request a demo. Meanwhile, it is your time to have a tactic to nurture these leads to move them to the next level of the sales funnel. It can be an effective email marketing strategy. It is a strategic and effective way to connectto those potential leads who have not decided to purchase your products. However, with many emails in your potential client's inboxes, they may unsubscribe or delete your email if they don’t find your email content valuable and worthwhile. So make sure to analyze often and monitor your email marketing campaigns. Content, subject lines, images, and copy in your email should be practical and attractive regarding open and click-through rates. Flooding your prospects’ inbox with emails about various cyber threats they face may result in losing their interest in your emails as they may have desensitization towards your emails. Staying connected with your prospects through email marketing is an effective cybersecurityproduct marketing strategy. First, however, be mindful of how many emails you are sending to your prospects. Interactive Sessions The tremendous interactive session you can have online today with your potential client is webinars. It is an excellent way for you in the cybersecurity domain to connect with your potential leads. The interactive element is a vital part of a webinar. Q&A session at the end of each webinar makes it more interactive where the participants can ask you questions and raise queries about the topic and your services. Accumulating all those questions asked by the attendees can be an excellent starting point for creating new content to address your audience's challenges. These attendees now are interested in learning more about your products and services and the threats it protects against. They also might have engaged in some research. This means they will do further in-depth research and be more engaged with your presentation topics. Thus, it is a valuable opportunity to demonstrate other helpful content or have a CTA for demo sign-ups. You can respond to the queries of the participants in a follow-up, even if your webinar is a pre-recorded one. This effective cybersecurity product marketing tactic will help you accumulate many potential clients and take them to the next stage of the salesfunnel. Paid Campaigns Two significant goals can be accomplished through B2B paid campaigns: • They help you get prospects to arrive at your demo request landing page • They amplify your content marketing efforts Content marketing amplification is possible through paid campaigns. Most cybersecurity marketers think that you do not mix inbound marketing and paid campaigns. But the truth is when you combine both, you end up with a very effective and powerful campaign. Once you start a paid campaign with your content, you will notice more excellent and quick results and get the best out of your developed content. Getting prospects to request a demo is a major goal for any B2B cybersecurity marketer. Cybersecuirty paid marketing campaigns, as a successful cybersecurity product marketing strategy, help the marketer to accelerate the process. Summing up The cybersecurity landscape has recently undergone many changes. Over the next five years, global demand for cybersecurity products and solutions will reach $167.7 billion. So, it calls for a remodeling of your cybersecurity product marketing strategynow more than ever to target and attracts more prospects to your business. Frequently asked questions How to start with cybersecurity marketing? The best way to start your cybersecurity marketing is by educating your prospects about the potential cyber threats they may face in their business. In addition, you can educate them about the latest news in the industry regarding cybersecurity. Why is cybersecurity essential for marketers? Neglecting cybersecurity or taking it for granted may cause privacy risks for you and your clients. In addition, cyber threats can be detrimental for businesses. How can marketing help to improve cybersecurity products? While marketing, you may understand the quality of your product, competing with your counterparts in the market. Also, you may get feedback from potential customers. It calls for the necessity of product improvement. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How to start with cybersecurity marketing?", "acceptedAnswer": { "@type": "Answer", "text": "The best way to start your cybersecurity marketing is by educating your prospects about the potential cyber threats they may face in their business. In addition, you can educate them about the latest news in the industry regarding cybersecurity." } },{ "@type": "Question", "name": "Why is cybersecurity essential for marketers?", "acceptedAnswer": { "@type": "Answer", "text": "Neglecting cybersecurity or taking it for granted may cause privacy risks for you and your clients. In addition, cyber threats can be detrimental for businesses." } },{ "@type": "Question", "name": "How can marketing help to improve cybersecurity products?", "acceptedAnswer": { "@type": "Answer", "text": "While marketing, you may understand the quality of your product, competing with your counterparts in the market. Also, you may get feedback from potential customers. It calls for the necessity of product improvement." } }] }

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Protecting against Cybersecurity Threats when Working from Home

Article | March 11, 2020

With the spread of the novel coronavirus (COVID-19), many organizations are requiring or permitting employees to work remotely. This post is intended to remind employers and employees that in the haste to implement widespread work-from-home strategies, data security concerns cannot be forgotten.Employers and employees alike should remain vigilant of increased cybersecurity threats, some of which specifically target remote access strategies. Unfortunately, as noted in a prior blog post, cybercriminals will not be curtailing their efforts to access valuable data during the outbreak, and in fact, will likely take advantage of some of the confusion and communication issues that might arise under the circumstances to perpetrate their schemes. Employees working from home may be accessing or transmitting company trade secrets as well as personal information of individuals. Inappropriate exposure of either type of data can lead to significant adverse consequences for a company.

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Is the CEH v11 Course Worthwhile to Pursue After Windows 11 Update?

Article | September 13, 2021

If you are finding it confusing to decide whether to pursue the CEH v11 course now after the Windows 11 update, then you have certainly landed on the right page. We are here to make things clear to you so that you can make your decision without any hassle. When it comes to Certified Ethical Hacking, it is considered to be one of the most popular testing certifications at present in the industry. It is highly popular because it assists many with complete know-how of the skills that are required for the purpose of white hat hacking. The certified professionals are able to anticipate any kind of cybercrime from before and respond to it proficiently to avert any kind of business damage. In the time of the pandemic, many business organizations have to move to digital platforms to reach their customers without lockdown troubles. This is the reason why investment in the domain of cybersecurity has also gained a wave. Businesses have realized what the value of having their infrastructure cyber resilient is. This shows why the opportunities for skilled experts in the cybersecurity domain are never going to end in the coming future, and pursuing the course of CEH v11 is a great move to follow. To make things more convincing, we are here to help you with the importance the course of Certified Ethical Hacking brings into play and how you must choose the right career path in the respective field. Let’s get started. Ethical Hacking: What It Is To The World? When it comes to ethical hacking, it is acknowledged as the procedure of networks, applications, or smart devices to assess any kind of vulnerabilities if available. This type of assessment assists in reacting quickly and taking the right measures to enhance the cybersecurity of the entire infrastructure. A certified ethical hacker is basically an expert who understands the different vulnerabilities in the system and gets them fixed without any delay. This is done by following the ethical approach so that there is no such problem repeated again in the future. What do You get To Learn From CEH v11 in 2021? With the CEH v11 course, you get to learn 24 exceptional challenges in 4 different levels that include 18 attacking vectors. You get to know about various emerging attackers that include targeted ransomware, File-less malware, API threats, and more. In this course, you also get a complete understanding of different from enumerating techniques that include Telnet, NFS, SMB, IPV6, FTP, and BGP. This course also covers Malware reverse engineering, so you get a complete understanding of Dynamic and static malware assessment. Cloud computing is another prime concept that you get covered in this course, where you learn about Docker, Container Technology, Serverless computing, Kubernetes, Cloud Hacking procedures. CEH v11 also covers a proper understanding of Hacking web applications that includes web shell concepts, Web API. Webhooks, Web API security, and hacking. You also get to learn more about WPA3 Encryption and cracking. It also covers operation technology, side-channel attacks, HMI-based attacks, and more. Why is CEH An Ideal Career Option? Ethical hacking is possessing five phases of different procedures with every single process, including different actions that block any kind of vulnerabilities. With CEH v11 certification, you get a complete understanding of all these phases. These phases are basically divided in the form of network assessment, testing, and various other risk analysis procedures. As the world of technology is growing significantly, so is the risk of cyber-crime. This is the reason why businesses are looking for ethical hacking specialists who can assist them remain protected from all the potential risks. As the dependency on data science is growing across all industries, it is important that we protect the information and digital assets in the best possible way. There is no doubt that hacking is a heinous act, and almost all businesses are aware of the risks associated with it. To get protected from these risks, organizations around the world are in search of professional, ethical hackers who ensure that there is no vulnerability outside their doors. This is why the opportunities in the domain of ethical hacking have increased in the last few years, and there is no reason why you can’t say that pursuing CEH v11 is an ideal career option. Posts Up For Grabs After CEH v11 Course Anyone who is interested in developing their career in ethical hacking, including the following: Security Officer Security Analyst/Administrator Systems Security Engineer Security Manager /Specialist Auditor Security Professional Risk Analyst Vulnerability Analyst Network Administrator System Administrators Network Engineer Job Roles You Might Need To Take Responsibility As Certified Ethical Hackers Security Analyst Manual Ethical hacker Vulnerability Assessment Analyst Cyber Defense Analyst Cybersecurity auditor IT security administrator System security administrator Senior Security Consultant Security audit Network Security Engineer Cybersecurity Analyst Network Engineer SOC Security Analyst Information Security Analyst Warning Analyst InfoSec Security Administrator Benefits of Taking Up CEH v11 Certification To make it even convincing for you, below mentioned are a few of the benefits you avail with CEH v11 certification. Take a look: You are certainly able to open a lot of career opportunities with the respective course. It lets you advance in your career significantly. You get to understand what hackers might do to harm your business, and accordingly, you can take precautions. You get your knowledge related to risks and vulnerabilities improved with the assistance of the respective course. You benefit from a lucrative package in terms of salary as a Certified Ethical Hacker. Lastly, you also get to learn different types of real hacking tools as well. Wrap Up This shows why you must not hesitate and pursue the CEH v11 course even after the latest Windows 11 update. It gives you an edge over the other candidates and lets you have a successful career ahead. Good Luck!

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Spotlight

Mycroft

Mycroft is the innovation leader in delivering IT security, Identity, Access Management and regulatory compliance solutions leveraging over 20 years of unmatched professional services experience across all major vendor technologies. Focused on the strategy, design, configuration, implementation and management of its solutions, Mycroft seamlessly integrates software and deep professional services expertise to provide fully managed cloud-based, hosted and on-premise deployments. Mycroft is headquartered in New York City with service centers in St. Louis and Detroit.

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