Does your Incident Response Plan include Phishing?

| April 20, 2017

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It’s no secret that 90% of breaches start with a phishing attack. The question is: are you prepared to recognize phishing and respond to it? Many organizations are concerned with how much spam they receive and implement controls specific to spam. But you shouldn’t confuse preventing spam with responding to phishing attacks.

Spotlight

Picus Security Inc.

Picus helps enterprises overcome underutilized security investments, ill-timed response rates to emerging cyber-threats and inefficient security operations. Independent from any vendor or technology, unparalleled Picus Platform continuously assesses corporate defences to reveal security gaps, provides a measurement dashboard clearly revealing the live security status and goes beyond current offerings in the market to proactively suggest fixes and mitigate threats. With Picus, enterprises can utilize their security infrastructure to its maximum so that they get ready and armed against cyberattacks within minutes.

OTHER ARTICLES

What Lessons Can We Takeaway from Las Vegas’ Recent Thwarted Cyberattack?

Article | February 27, 2020

Picture this: a news story detailing a cyberattack in which no data was exfiltrated, thousands (or even millions) of credit card details weren’t stolen, and no data was breached. While this isn’t the type of headline we often see, it recently became a reality in Las Vegas, Nev. On January 7, 2020, news broke that the city of Las Vegas had successfully avoided a cyberattack. While not many details were offered in the city’s public statement, local press reported that the attack did employ an email vector, likely in the form of a direct ransomware attack or phishing attack. The use of the word “devastating” in the public statement led many to believe ransomware was involved. This inference isn’t farfetched—and is likely a correct conclusion—given that cities throughout the U.S. have seen ransomware attacks on critical systems. Attacks that have cost those cities millions of dollars.

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Cybersecurity Marketing Tips for 2022

Article | February 27, 2020

Cybersecurity is growing as a market, and it has exploded since the pandemic started. This is because the companies incorporated remote work culture like never before. As a result, cyber threats and challenges are increasing. Cyber threats can jeopardize any business. Thus, the demand for cybersecurity products is increasing. However, the providers struggle to meet the increasing demand for cybersecurity services, and the competition is high. Whatever your business, effective marketing makes you stand out from the crowd. As technology has transformed, various online platforms are being used for effective marketing of all the products. As a result, most leads and sales are coming through online channels today regardless of your business. Thus, having an effective online marketing strategy defines the future of you and your business. So is in the case of cybersecurity products and marketing. Therefore, you should have a clear-cut cybersecurity digital marketing strategy to stand out from the crowd and reach your target audience at the right time with the right message. Are you a cybersecurity software service provider? Are you struggling with cybersecurity marketing? Read further to know the possible challenges of cybersecurity marketing and how to overcome them proactively. Cybersecurity Marketing- Challenges Like every other business, cybersecurity marketing, too, face many challenges. This is because the technology has developed and the competition is high. In addition, educating potential customers about the need for cybersecurity and its effectiveness is a tiresome job. Some of the significant challenges faced by cybersecurity marketers can be the following: Educating Potential Clients Most business people are not aware of the need for cybersecurity today. This is because they are ignorant of it. They will only know its importance when their business is jeopadized due to malware or an incident of phishing. Thus, intense, informative, convincing, and educational content creation is another challenging part of cybersecurity digital marketing. Building Trust, Credibility, and Trustworthiness Trust and credibility matter. Whatever cybersecurity products they use, the cybersecurity professionals know that no cybersecurity software is a hundred percentages safe. Therefore, it is a challenge to stand out from the crowd and get the trust of your potential clients as many vendors are claiming they have the best product in the world. Due to these reasons, building up trust, credibility, and trustworthiness is a hard job for cybersecurity marketers. Finding and Reaching out to your Real Target Audience ‘One-size-fits-all’ policy does not work with cybersecurity businesses. Your product can be applied to particular clients only. Thus, advertising it for the benefit of all is a foolish thing to do in cybersecurity marketing. All cybersecurity professionals know it. Therefore, finding the specific target audience for your product is a challenge. However, having a proactive cybersecurity marketing strategy and knowing the dos and don’ts will undoubtedly make you stand out from the crowd. In addition, it would enable you to build brand image and sell your products to your actual target audience, who need your products to run their business smoothly. Cybersecurity Marketing- Tips for 2022 Even if you have all the facilities and tools, cybersecurity product marketing is not that easy. Your success lies where you proactively solve the challenges you face in your marketing process. Let us look into some of the ways and tips to overcome the challenges you may face in the cybersecurity marketing process. Cybersecurity Customer Testimonials Nothing matters much more than credibility, trustworthiness, and reliability in the cybersecurity business. Customer experiences and feedback have much value in any business. Customers always want to hear from their fellow customers. Thus, testimonials are crucial in any marketing strategy. You can make use of testimonials in any form, such as written, videos, or podcasts. You can use these testimonials from your clients as a great resource to display the value of your products. So, get feedback from your clients tactically and even make case studies explaining how your product solved a specific issue faced by one of your clients. In most cases, customers may not be ready to provide their feedback for public use due to fear of a breach. In that case, you may have to find out creative ways to showcase customers' success stories and feedback without naming the names. Include Interactive Elements The modern audience needs interactive sessions and inspiring experiences everywhere. They hate the old school of marketing. Therefore, it is time to shift to virtual tradeshows and webinars. Breaking the traditional rules of marketing and digitally engaging the audience is the need of the hour. According to Matthew Fisch, a cybersecurity consultant, and SVP sales, If I want to sell into the banking or financial vertical, for example, I find events that they all go to, and I get to know them, listen to them, and then build a real relationship. “Then, when the topic of security comes up, I act as an advisor to help them build business solutions, whether it is with my company or recommending products and services that I am familiar with from being immersed in the industry. This builds trust, and you can bet when they are ready to buy, I’m on their shortlist. Apart from webinars and virtual tradeshows, you can also have polls, surveys, games, and breakout sessions as part of your cybersecurity marketing process. Again, this will capture your audience's attention, and you get an excellent opportunity to learn more about those attendees. Avoid False Information Remember, as a B2B Cybersecurity marketing professional, you are dealing with cyber professionals. Thus, focus on fact-based marketing. It is very critical that all your content should be fact-based and accurate. Why? Cyber professionals are aware that bad actors cleverly use misinformation to lure people to get personal information. Therefore, if your collaterals and brand messaging are not accurate, they may think you are one among them. It affects all your efforts and ends up in gathering a total negative brand image. Summing up Along with these, you may have to focus on many other things to be noticed by your targeted audience. However, the tips mentioned above will surely get you clients and build brand image by solving many of the cybersecurity marketing challenges faced by marketers today. Frequently Asked Questions What are the major cybersecurity marketing challenges Cybersecurity marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cybersecurity, generating relevant content, and reaching out to a specific audience. What are the effective cybersecurity marketing tactics Cybersecurity marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the major cyber security marketing challenges", "acceptedAnswer": { "@type": "Answer", "text": "Cyber security marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cyber security, generating relevant content, and reaching out to a specific audience." } },{ "@type": "Question", "name": "What are the effective cyber security marketing tactics", "acceptedAnswer": { "@type": "Answer", "text": "Cyber security marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer." } }] }

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ENTERPRISE SECURITY

Cybersecurity Awareness: the need of the Hour for Businesses

Article | February 27, 2020

No business can afford to be apathetic with cybersecurity. Cybersecurity awareness in businesses- it is high time for businesses to focus on this as the number of online frauds targeting corporates and other businesses to make easy money is increasing. As technology evolves, these online criminals invent new ways to get into accounts and steal sensitive data. No doubt that if businesses are not focusing on an effective cybersecurity strategy, it will jeopardize your businesses. Sadly and alarmingly, many are not aware of it, including corporates, or take it seriously. In simple terms, cybersecurity awareness is the understanding of what cyber threats are, what impact they can make on a business, and the steps to reduce the risk and prevent online crime. This cybersecurity awareness will make your employees work safely and run your business hassle-free. Phishing, viruses, malware, worms, trojans, spams, etc., are some of the cyber threats a business can undergo. Need not say what impact these threats will bring to your business! It will create a lot of damage to your business; even the reputation and brand image can be lost. It can also devastate your business as a whole, and you may have to start from the beginning. How will you start again if you have invested all earnings in your business, which is devastated due to the cyber-attack? How can you promote cybersecurity awareness at your work premises and among your employees? Read further to get insights and protect your business. Promoting Cybersecurity Awareness in businesses A simple mistake from any of your employees can be an opportunity for online fraud to get into your business and steal sensitive data. Moreover, this human error is the most significant factor in significant cybersecurity breaches. This can be due to the employee not being aware of it and its consequences. Indeed, you cannot blame the employees if they are ignorant of it. Therefore, as an employer, the ball is in your court. Thus, promoting awareness of cybersecurity risks is a need of the hour for corporates and even for other small businesses. Go further to get some tips on how to promote cybersecurity awareness in your business. Not Just the Job of IT Department To maintain cybersecurity, you have to take every employee of your business onboard. Therefore, the cybersecurity strategy you develop should be inclusive of every employee in your organization. In addition, all departments promote better cyber awareness, including human resources, legal, marketing, sales, and finance. Therefore, the cybersecurity awareness efforts are simply a job of the entire organization and not just the responsibility of the IT team. Therefore, your success lies where you successfully involve every employee under the IT team's leadership. In an interview of Media 7 with Anjali Gugle, Security Architect and Officer, CX Cloud Platform Security at Cisco, she said, “Security is everybody’s responsibility. Because of that, it spans over different roles and responsibilities. In most cases, security is often an afterthought in the development lifecycle. We have embraced the "Shift left” approach to enterprise security with centralized policy management in cloud-based management. This enables deriving valuable security insights and continuous security monitoring as different security services come under one roof.” Anjali Gugle, Security Architect and Officer, CX Cloud Platform Security at Cisco Educate Yourself and Your Employees Your business needs to educate your employees about the probable cyber threats your business can face. Cybersecurity awareness programs will be in vain if you and your employees are not aware of the possible cyber security threats your business can face. This will make them recognize and get away from the most common threats the businesses face, including phishing emails, other traditional fishing attacks, ransomware, malware, and malicious social media links. You can also make them aware of the recent cyber-attacks in the business world and their losses. This knowledge is vital to any cybersecurity awareness efforts. Moreover, you cannot teach your employees unless you are aware of it. Awareness Programs As part of generating cybersecurity awareness in businesses, you can also conduct various cybersecurity awareness programs for your employees. For example, you can have the below methods as part of your cybersecurity programs. Cybersecurity quizzes Displaying cybersecurity posters at prominent places Sharing occasional cybersecurity updates and tips Showing interesting and entertaining cybersecurity videos This will inculcate a sense of cybersecurity awareness in their minds. Moreover, this awareness will make them think twice before they take any action online. Regular Cybersecurity Audits The cybersecurity requirements of each company can be different. The success of cybersecurity awareness programs, policies, and safety measures depends upon how they serve the needs of the organizations. Therefore, solutions that best meet the particular cybersecurity demands of the company should be implemented in companies. Business owners and managers have to focus on ensuring this. Regular cybersecurity audits will give you a picture of what requirements you have at present. It also will evaluate how effective your present policies are. This way, the company can formulate new protocols to protect your company. Summing UP Compromising with cybersecurity will devastate your business. Therefore, IT professionals should have the skills related to cybersecurity, while other employees need to have cybersecurity awareness. Cybersecurity awareness comprises knowledge of possible threats, their impacts, and measures to protect your business. Businesses can have various awareness programs to educate employees to be aware of the threats and increase awareness. Also, have to audit regularly the policies in your company to check their effectiveness. Frequently Asked Questions Why is cybersecurity awareness in businesses so important? When the employees in a company are aware of the possible cybersecurity threats, they are likely to refrain from suspicious activities. This is because they know the impact of cyber-attack on business. How can a company raise cybersecurity awareness among employees? The company can make the employees aware of cybersecurity threats by educating them on recent attacks and their impacts. Moreover, the company can also educate the employees regarding the possible threats a particular company can have. { "@context":"https://schema.org", "@type":"FAQPage", "mainEntity":[{ "@type":"Question", "name":"Why is cybersecurity awareness in businesses so important?", "acceptedAnswer":{ "@type":"Answer", "text":"When the employees in a company are aware of the possible cybersecurity threats, they are likely to refrain from suspicious activities. This is because they know the impact of cyber-attack on business." } },{ "@type": "Question", "name": "How can a company raise cybersecurity awareness among employees?", "acceptedAnswer": { "@type": "Answer", "text": "The company can make the employees aware of cybersecurity threats by educating them on recent attacks and their impacts. Moreover, the company can also educate the employees regarding the possible threats a particular company can have." } }] }

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Authentication and Passwords Concerns Top New Ponemon Institute Report

Article | February 27, 2020

IT security practitioners are aware of good habits when it comes to strong authentication and password management, yet often fail to implement them due to poor usability or inconvenience, says the 2020 State of Password and Authentication Security Behaviors Report by Yubico and Ponemon Institute. According to the report,IT security practitioners and individuals are both engaging in risky password and authentication practices, yet expectation and reality are often misaligned when it comes to the implementation of usable and desirable security solutions. The tools and processes that organizations put in place are not widely adopted by employees or customers, making it abundantly clear that new technologies are needed for enterprises and individuals to reach a safer future together.

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Spotlight

Picus Security Inc.

Picus helps enterprises overcome underutilized security investments, ill-timed response rates to emerging cyber-threats and inefficient security operations. Independent from any vendor or technology, unparalleled Picus Platform continuously assesses corporate defences to reveal security gaps, provides a measurement dashboard clearly revealing the live security status and goes beyond current offerings in the market to proactively suggest fixes and mitigate threats. With Picus, enterprises can utilize their security infrastructure to its maximum so that they get ready and armed against cyberattacks within minutes.

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