Article | March 11, 2020
Microsoft is warning on a wormable, unpatched remote code-execution vulnerability in the Microsoft Server Message Block protocol – the same protocol that was targeted by the infamous WannaCry ransomware in 2017.The critical bug (CVE-2020-0796) affects Windows 10 and Windows Server 2019, and was not included in Microsoft’s Patch Tuesday release this week. The bug can be found in version 3.1.1 of Microsoft’s SMB file-sharing system. SMB allows multiple clients to access shared folders and can provide a rich playground for malware when it comes to lateral movement and client-to-client infection. This was played out in version 1 of SMB back in 2017, when the WannaCry ransomware used the NSA-developed EternalBlue SMB exploit to self-propagate rapidly around the world.
Article | August 9, 2021
No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers.
Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks.
Cybersecurity in Digital Marketing-Importance
Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks.
Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business.
Cybersecurity in Digital Marketing- Challenges
As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions.
There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you.
Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers.
The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online.
Overcoming Cybersecurity Challenges in Digital Marketing
As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively.
Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords.
SSL to Secure CRM
Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data.
Regular Data Backup
Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction.
Integrating Security Features
As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform.
In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS.
Use strong password
Change the default admin login URL
Do not use public Wi-Fi networks to access your CMS
These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process.
Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter.
It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine!
Frequently Asked Questions
Why is cybersecurity so important in digital marketing?
Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business.
What is the biggest problem in digital marketing?
Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business.
"name": "Why is cybersecurity so important in digital marketing?",
"text": "Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business."
"name": "What is the biggest problem in digital marketing?",
"text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business."
Article | March 11, 2020
Cyberattackers continue to seize on the dire need for information surrounding the novel coronavirus. In one of the latest examples, adversaries have created a weaponized coronavirus map app that infects victims with a variant of the information-stealing AZORult malware.
The malicious online map, found at www.Corona-Virus-Map[.]com, appears very polished and convincing, showing an image of the world that depicts viral outbreaks with red dots of various sizes, depending on the number of infections. The map appears to offer a tally of confirmed cases, total deaths and total recoveries, by country, and cites Johns Hopkins University’s Center for Systems Science and Engineering as its supposed data source. Malwarebytes issued a warning about the map last week, and Reason Cybersecurity this week has followed up with its own blog post, reporting additional details on the scam, gathered by Reason Labs researcher Shai Alfasi.
Article | November 25, 2020
I would like to share my experience with you and talk about viruses created for Mac devices and how to deal with them. You may say that there are no Mac viruses as Apple does not allow it. However, I may say that there are plenty of nasty malware types like adware that open new tabs in your browser, redirect you to irrelevant pages and show numerous popups.
Yes, these are not real viruses. Adware like Search Marquis cannot clone itself and infect other connected devices. It cannot encrypt your files or cause any other harm. Its activity is related only to web redirects and excessive advertising. At the same time, who knows which rogue websites adware may land you on next time. It may happen that you end up on a phishing website where cyber crooks harvest personal information that leads to identity theft.
I strongly recommend removing all adware that penetrated your device. But there is a problem here. If you want to get rid of Mac adware, you cannot quickly find a solution. If you go to google and search there how to get rid of Mac malware, you will see that all top results offer you to buy and install some shady software. In reality, these Mac antiviruses do nothing, as we know that the Apple ecosystem does not allow apps to access other apps' data. No antivirus can really scan and check your files.
How to remove Mac malware
If your system is infected with adware and you do not know how to get rid of it, you may try to call Apple and ask what to do. You can find their phone number here: support.apple.com/en-gb/HT201232#us-ca.
Another option is to try your luck on Apple communities. Thousands of tech enthusiasts help uses with their problems there. Here is a sample thread: discussions.apple.com/thread/8226644.
There are other options too. Apple operating systems are not very difficult to use, and any person can remove adware manually by going through step-by-step guides posted on numerous malware removal websites. Here is a guide by BitAdvisors.com on how to remove Search Marquis malware.
Most rogue software works by exploiting bugs and vulnerabilities in your computer's operating system. And macOS has its own bugs too. To fix these vulnerabilities, Apple periodically releases operating system updates. To date, macOS has not proved attractive enough for cybercriminals and evil developers to flood it with malware.
To stays away from any surprises, it is recommended to update your OS as well as all apps installed regularly.
You should never install apps from unofficial app stores not controlled by Apple.
One of the ways for adware to penetrate your Mac computer is through bundled installs. You download and install a very useful app that is often free, but in reality, you get several apps. People never read user agreements written in small print. There it can be noted that you agree to install additional tools and provide some rights to them. Whenever you install something, be careful and read user agreements, and do not miss additional unnecessary software.
Do not install any software without urgent necessity. Any additional software widens the attack surface.
To be able to do bad things, current Mac malware requires users to perform some actions – grant rights. So, be careful with allowing any app to access your data, change settings, etc.
One more wise move is to make backups. iCloud or ordinary flash drives will help you not lose your data in case of a system glitch or malware attack.
Final advice - do use VPNs. Your connection will be encrypted, and attackers will not be able to find where you are actually located or what data your traffic consists of.