Article | March 18, 2020
With so many of us hunting out the latest Covid-19 info, it hasn’t taken long for hackers to take advantage. So first off, a basic hygiene reminder: Don’t download anything or click on any links from unfamiliar sources. This includes coronavirus-related maps, guides and apps. Here’s a closer look at some of the specific threats that have emerged over the last week or so. The DomainTools security research team has uncovered at least one example of a coronavirus-related fake app .The Android app in question was discovered on a newly created domain, (coronavirusapp[.]site). The site prompts users to download an Android App to get access to a coronavirus app tracker, statistical information and heatmap visuals. The app actually contains a previously unseen ransomware application, dubbed CovidLock. On download, the device screen is locked, and the user is hit with a demand for $100 in bitcoin to avoid content erasure.
Article | July 20, 2021
People dealing in cybersecurity knows that it is a challenging market. A specifically designed business model is not there in cybersecurity on which you can market products and services. Over the past years, the B2B Cyber Security industry has witnessed immense growth and will continue in the future. The growth can be attributed to many aspects, including growing instances of cybercrime and the emergence of interconnected devices in the IoT revolution.
New security solutions are coming into the market every day. As a result, the demand for B2B digital marketersis also on the rise to keep with the unexpected growth in products, services, and competitors. To stand out from the competition, you need a sound cybersecurity product marketing strategy leveraging all digital channels.
You have to focus on various productive marketing tactics to reach, engage, and nurture all your potential clients as an ongoing process with all the relevant information about business and products. For example, the B2B cloud-security service provider,IBM Security, uses paid ad campaigns and webinars, which are excellent cybersecurity product marketing strategies. They could maketheir expertise and solutions stand out from the rest of the crowd with this excellent strategy.
Reading further will give you insights on how to market your cybersecurity products effectively to generate leads and boost profit.
Make your Marketing Effective with Unique Content
To demonstrate the effectiveness of your solutions and the significance of your cybersecurity, your company should ensure your content has real-world examples. This will make your content more influential. Apart from being data-driven and comprehensive, your content also should be unique. Credibility can be surly built up by revamping your content strategy.
You can create educational content that clearly shows how your product can help solve a real-life cybersecurity attack. Then, you may back it up with independent industry reviews,case studies, etc. Instead of reusing the same content, experiment with new content that describes and solves different cyber threats and relates it with your products and solutions.
The following types of content can be a practical part of your cybersecurity product marketing strategyat different points in the buyer’s journey:
In every stage of the cybersecurity buyer’s journey, blogs are great for attracting prospects. Developing some evergreen and universally relevant content will be highly useful. Describing topics about cybersecurity in your blogs, such as phishing, DNS encryption, will be a great thing for clients who have just started their research and want to learn more, starting from basics.
As CNI says, the mostcritical tactic for B2B companies iscase studies. These are exemplary and the best to engage leads who are already aware of their problems and know what solutions can solve them.
According to HubSpot, at least once a week, 75% of executives watch work-related videos on business websites. Additionally, 59% of executives prefer watching a video over reading text. So, it’s the best strategy to include videos in your cybersecurity product marketing efforts.
Explanatory videos will work the best to tell your potential cybersecurity product clients what your cybersecurity offerings are and why they could be the most valuable solution for their situations. Additionally, when you’re trying to target C-level executives, this can be a beneficial tactic. This is because they need more education regarding this.
You may also utilize various statistics on cyber-attacks, loss due to cyber-attacks, recovery expenses, and the value of cybersecurity solutions. Additionally, again, providing practical and real-life examples in your video will help you make the statistics more relevant and inject a sense of urgency into the minds of your potential clients.
Effective Email Marketing Strategy
Education and awareness are significant barriers to selling your solutions. Due to these barriers, it can often take a reasonable amount of time for a potential lead to reach the point where they can contact a B2B sales representative or request a demo. Meanwhile, it is your time to have a tactic to nurture these leads to move them to the next level of the sales funnel. It can be an effective email marketing strategy. It is a strategic and effective way to connectto those potential leads who have not decided to purchase your products.
However, with many emails in your potential client's inboxes, they may unsubscribe or delete your email if they don’t find your email content valuable and worthwhile. So make sure to analyze often and monitor your email marketing campaigns. Content, subject lines, images, and copy in your email should be practical and attractive regarding open and click-through rates. Flooding your prospects’ inbox with emails about various cyber threats they face may result in losing their interest in your emails as they may have desensitization towards your emails.
Staying connected with your prospects through email marketing is an effective cybersecurityproduct marketing strategy. First, however, be mindful of how many emails you are sending to your prospects.
The tremendous interactive session you can have online today with your potential client is webinars. It is an excellent way for you in the cybersecurity domain to connect with your potential leads.
The interactive element is a vital part of a webinar. Q&A session at the end of each webinar makes it more interactive where the participants can ask you questions and raise queries about the topic and your services. Accumulating all those questions asked by the attendees can be an excellent starting point for creating new content to address your audience's challenges.
These attendees now are interested in learning more about your products and services and the threats it protects against. They also might have engaged in some research. This means they will do further in-depth research and be more engaged with your presentation topics.
Thus, it is a valuable opportunity to demonstrate other helpful content or have a CTA for demo sign-ups. You can respond to the queries of the participants in a follow-up, even if your webinar is a pre-recorded one. This effective cybersecurity product marketing tactic will help you accumulate many potential clients and take them to the next stage of the salesfunnel.
Two significant goals can be accomplished through B2B paid campaigns:
• They help you get prospects to arrive at your demo request landing page
• They amplify your content marketing efforts
Content marketing amplification is possible through paid campaigns. Most cybersecurity marketers think that you do not mix inbound marketing and paid campaigns. But the truth is when you combine both, you end up with a very effective and powerful campaign. Once you start a paid campaign with your content, you will notice more excellent and quick results and get the best out of your developed content.
Getting prospects to request a demo is a major goal for any B2B cybersecurity marketer. Cybersecuirty paid marketing campaigns, as a successful cybersecurity product marketing strategy, help the marketer to accelerate the process.
The cybersecurity landscape has recently undergone many changes. Over the next five years, global demand for cybersecurity products and solutions will reach $167.7 billion. So, it calls for a remodeling of your cybersecurity product marketing strategynow more than ever to target and attracts more prospects to your business.
Frequently asked questions
How to start with cybersecurity marketing?
The best way to start your cybersecurity marketing is by educating your prospects about the potential cyber threats they may face in their business. In addition, you can educate them about the latest news in the industry regarding cybersecurity.
Why is cybersecurity essential for marketers?
Neglecting cybersecurity or taking it for granted may cause privacy risks for you and your clients. In addition, cyber threats can be detrimental for businesses.
How can marketing help to improve cybersecurity products?
While marketing, you may understand the quality of your product, competing with your counterparts in the market. Also, you may get feedback from potential customers. It calls for the necessity of product improvement.
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Article | November 25, 2020
On their road to recovery from the pandemic, businesses face unique dilemmas. This includes substantial and entirely necessary investments in digital transformation, however tight budgets are making such endeavors difficult if not impossible. Businesses continue to struggle with pivots like adopting new digital platforms, shifting their corporate model to resolve supply chain disruption and enabling a remote workforce.
The inability for businesses to quickly adopt technologies that support digital transformation processes, including identity-based segmentation, virtual desktop interfaces and full-stack cloud, is hindering their ability to adequately address new threats and even to test new security systems and protocols.
“Now more than ever, it’s imperative to remediate risk exposure and vulnerabilities within an organization’s existing systems—optimally from the get-go,” urges cybersecurity expert Nishant Srivastava, Cyber Security Architect and field expert at Cognizant—an IT Solutions and Services firm for which he's focused on designing and implementing Identity and Access Management (IAM) solutions. “Biggest threats should get highest priority, of course, but the magnitude or even likelihood of a threat should not be the sole consideration. Organizations should also look at other forms of value that new technologies can bring.”
Below Srivastava, a senior-level IAM, governance and cyber risk authority, offers key digital security vulnerabilities businesses need to be mindful of given increased digital dependency amid the pandemic. Heed these best practices to help keep your company—and customers—uncompromised.
Consumer-Facing App Gaps
For consumer-facing web applications, some of the biggest security threats include path traversal, cross-site scripting (XSS), SQL injections and remote command execution. Of course, protecting customer data is an utmost security concern and breaches abound. One of the biggest challenges to address these kind of issues lies with lacking human resources. There is a lack of aptly trained and skilled security staff in even the most sophisticated of regions, which is cultivating a gap in cybersecurity skills across the globe. It goes without saying that employee training and investing in highly-qualified staff are among the best ways to establish, maintain and uphold security levels of consumer facing apps. Rifts, however small, can induce excessive damage and losses.
Online delivery businesses that are aware of security risks would be wise to introduce more secure logins, automatic logouts and random shopper ID verification and are preventing shoppers from swapping devices when ordering. Such measures will help thwart breaches that expose of customer names, credit card information, passwords, email addresses and other personal and sensitive information.
Companies selling goods or services online also should not launch without a secure socket layer (SSL) connection. It will encrypt all data transfer between the company’s back end server and the user's browser. This way, a hacker won’t be able to steal and decode data even if he or she manages to intercept web traffic.
Another useful strategy is to enforce password limitations. Passwords should be as complicated as possible with a combination of symbols, numbers and letters. Investing in a tokenization system is worthwhile because any hacker who accesses the back end system can read and steal sensitive information, which is held in the database as plain text. Some payment providers tokenize cardholder information, which means a token replaces the raw data so the database then holds a token rather than the real data. If someone steals it, they can’t do anything with it because it’s just a token.
Ransomware threats are escalating, which is why those doing business digitally should enforce a multi-layer security strategy that incorporates data loss prevention software, file encryption, personal firewall and anti-malware. This will protect both a company’s infrastructure and its endpoint.
Data backups are key because there’s still a mild chance of a breach even with all of the aforementioned security solutions in place. The easiest and most effective way to minimize cyberattack damage is to copy files to a separate device. This very reliable form of backup makes it possible for people to recommence work as usual with little to no downtime, and all their computer files intact, should an attack occur.
Gmail blocks over 100 million COVID-related phishing emails every day, but more than 240 million are sent. That means less than half sent via Gmail alone are blocked. Experts cite imposing limits on remote desktop protocol (RDP) access, multifactor authentication for VPN access, in-depth remote network connection analysis and IP address whitelisting as some of the best strategies to maintain security. In addition, businesses should secure externally facing apps like supplier portals that use risk-based and multifactor authentication—particularly for apps that would let a cybercriminal divert payments or alter user bank account details.
The shift to remote work after the pandemic hit has given cybercriminals more and more opportunities, directing their focus on the tools people use for work. It’s important that people recognize their vulnerabilities, particularly while they work from home. Among these are hacked videoconference passwords and unprotected videoconference links, which criminals can use to access an organization’s network without authorization. Many people who work from home do not use secured networks, unknowingly and unintentionally. Many are just not aware of the risks.
To avoid online teleconference security issues, meetings should always be encrypted. This means a message can only be read by the recipient intended and that the host must be present before the meeting begins. There should also be waiting rooms for participants. Screen share watermarks, locking a meeting, and use of audio signatures are additional recommendations.
When asked what his best advice would be to tweak security for a workforce that’s predominately working remotely, Nishant says that companies should start by analyzing the basics (like those specified above) against the backdrop of a wide range of ever-escalating and evolving threats. “Employees should use dual-factor authentication and make sure apps, mobile phones and laptops are updated and that available patches and updates are always installed,” he says. “They should certainly be wary of all information requests and verify the source. These even include unexpected calls or emails seemingly from colleagues.”
Srivastava also pointed out that insiders at the CIO Symposium in July 2020 agreed that the pandemic packed years of digital transformation into just a few weeks. The use of third parties emerged as a major security concern to take into account. For instance, some employees abroad were unable to move their computers to their homes, so employers rushed to supply them with new equipment. In the process, some of it was not set up correctly thus compromising security. Companies should have done more to determine out whether individuals were using technology properly, such as if employees were sharing work devices or using their own personal equipment.
On the plus side, the shift toward working from home sped up multi-factor authentication adoption. This is a great opportunity that today’s digitally-driven businesses should take advantage of.
In short, Srivastava advocates taking a zero-trust approach. “It might sound harsh, but this is the idea that you can’t trust devices, people and apps by default,” he says. “Everything needs to be authorized and authenticated. Users should always verify and never trust, and businesses should act as if there has already been a breach and work to shore up weak links in the security chain. Finally, businesses should give access to information and data to as few people as possible—and wholly ensure those who do have access are appropriately trained to recognize when a red flag presents.
By employing all or even some of the advice above, businesses can continue to thrive as the digital transformation age unfolds—and do so more confidently and contently all around.
Article | June 14, 2021
Recent data breaches, ransomware, and malware trends have increased the need to protect customer privacy. Regardless of company size or industry, you need a cybersecurity policy to ensure cybersecurity best practices in your organization. A cybersecurity policy contains preventive measures that protect your network from cybercriminals. To ensure that your cybersecurity policy is easy to read, understand, and implement, you need cybersecurity policy document proofreading and editing services.
Your cybersecurity policy spells out cybersecurity dos and don’ts drafted from industry and state regulations that your employees should follow. It states the instructions your employees should follow to prevent cyberattacks and how they should react when they notice a network security breach. This protects data, promotes customer privacy, and prevents cyber-attacks. In this article, we spell out why you need cybersecurity proofreading and editing services.