Five Strategies For Email Data Loss Prevention For Retailers

NONE | April 26, 2016

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Email is the primary source of communication for most retail organizations and their employees. Everyone has email, everyone uses email and it not only serves as a method of communication but can act as a de facto knowledge management system as well. Keeping both personal and organizational information secure should be a top priority for meeting PCI Compliance.

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Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider serving the financial services industry, driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization.

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Cybersecurity in the Time of COVID-19

Article | March 30, 2020

A decade ago, Stuxnet pulled me into the accelerating, widening gyre of cybersecurity. I began to devote less time to global health, a topic on which I spent the previous decade developing familiarity and producing a large carbon footprint. I would frown when cybersecurity analysis borrowed concepts from public health, thinking, “if they only knew the life-and-death troubles that health practitioners face implementing those concepts.” Cybersecurity and public health are different challenges. Yet, the COVID-19 pandemic has cybersecurity relevance because it has generated sobering reminders of long-standing problems, unresolved controversies, and unheeded warnings that continue to characterize U.S. cybersecurity.

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Creating and rolling out an effective cyber security strategy

Article | April 16, 2021

What’s more, organisations should also keep in mind that prevention alone is not enough; according to IBM, the average breach detection and containment times currently sits in the region of 280 days. In this time, it’s easy for cyber attackers to gain a foothold in an environment and quickly cause damage. “When developing a cyber security strategy, traditionally enterprises have focused on the threat prevention with little attention given to detection and often none to response,” said Martin Riley, director of managed security services at Bridewell Consulting.

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Malicious coronavirus map hides AZORult info-stealing malware

Article | March 11, 2020

Cyberattackers continue to seize on the dire need for information surrounding the novel coronavirus. In one of the latest examples, adversaries have created a weaponized coronavirus map app that infects victims with a variant of the information-stealing AZORult malware. The malicious online map, found at www.Corona-Virus-Map[.]com, appears very polished and convincing, showing an image of the world that depicts viral outbreaks with red dots of various sizes, depending on the number of infections. The map appears to offer a tally of confirmed cases, total deaths and total recoveries, by country, and cites Johns Hopkins University’s Center for Systems Science and Engineering as its supposed data source. Malwarebytes issued a warning about the map last week, and Reason Cybersecurity this week has followed up with its own blog post, reporting additional details on the scam, gathered by Reason Labs researcher Shai Alfasi.

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Cybersecurity in Digital Marketing: Tips to Overcome Challenges

Article | August 9, 2021

No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers. Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks. Cybersecurity in Digital Marketing-Importance Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks. Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business. Cybersecurity in Digital Marketing- Challenges As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions. There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you. Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers. The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online. Overcoming Cybersecurity Challenges in Digital Marketing As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively. Training Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords. SSL to Secure CRM Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data. Regular Data Backup Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction. Integrating Security Features As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform. In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS. Use strong password Change the default admin login URL Do not use public Wi-Fi networks to access your CMS These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process. Regular audits Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter. Summing Up It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine! Frequently Asked Questions Why is cybersecurity so important in digital marketing? Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business. What is the biggest problem in digital marketing? Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is cybersecurity so important in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business." } },{ "@type": "Question", "name": "What is the biggest problem in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business." } }] }

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Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider serving the financial services industry, driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization.

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