Article | December 15, 2020
Just about every single day, somewhere in the world, a company falls victim to cyber attackers, even with millions spent on cybersecurity.
Every company is a target because they have data and there are too many doors, windows and entryways for cyber attackers to get in, whether on-premise or in the cloud. It is not a question of if, but when, the attackers will get in.
Prevention efforts are of course important, but since attackers will get in, equal attention must be on detection going forward. And the focus must be on early detection, otherwise, it will be too late.
My book, Next Level Cybersecurity, is based on intensive reviews of the world’s largest hacks and uncovers the signals of the attackers that companies are either missing or don’t know how to detect early, apart from all of the noise. So, the attackers are slipping by the cybersecurity, staying undetected and stealing data or committing other harm.
In the book I explain the Cyber Attack Chain. It is a simplified model that shows the steps that cyber attackers tend to follow in just about every single hack. There are five steps:
command and control; and
At each step, there will be signals of the attackers’ behavior and activity. But the signals in the intrusion, lateral movement and command and control steps provide the greatest value because they are timely.
The external reconnaissance step is very early and the signals may not materialize into an attack, while detecting signals in the execution step is too late because by this time the data theft or harm will have already occurred.
My research uncovered 15 major signals in the intrusion, lateral movement and command and control steps that should be the focus of detection.
My research of the world’s largest hacks reveals that if the company had detected signals of the attackers early, in the intrusion, lateral movement or command and control steps, they would have been able to stop the hack and prevent the loss or damage.
My book shows how to detect the signals in time, using a seven-step early detection method. One of the key steps in this method is to map relevant signals to the Crown Jewels (crucial data, IP or other assets). It is a great use case for machine learning and AI. There is a lot of noise, so machine learning and AI can help eliminate false positives and expose the attackers’ signals early to stop the hack.
There are two blind spots that just about every single company world-wide faces that cyber attackers will exploit, beginning in 2019, that companies must get on top of.
One blind spot is the cloud. There is a false sense of comfort and lack of attention to detection, thinking the cloud is safer because of the cloud provider’s cybersecurity or because the cloud provider has an out-of-the-box monitoring system. However, if the company fails to identify all Crown Jewels and map all relevant cyber attacker signals for the monitoring, the attackers will get in, remain undetected and steal data or commit other harm in the cloud.
The other blind spot is Internet of Things (IoT). IoT devices (e.g. smart TVs, webcams, routers, sensors, etc.), with 5G on the way, will be ubiquitous in companies world-wide. While IoT devices provide many benefits, they are a weak link in the chain due to poor built-in security and lack of monitoring. Cyber attackers will focus on IoT devices to make the intrusion, then pivot to get to the Crown Jewels. Detecting early signals of cyber attackers trying to exploit IoT devices will be critical.
Companies world-wide need to make cybersecurity a priority, starting in the board room and with the CEO. It all starts at the top. My intensive reviews of the world’s largest hacks reveal in each case a common theme: inadequate or missing CEO and board cybersecurity oversight.
Here are five key questions from my book that the CEO must take the lead on and together with the board ask of the management team to make sure the company will not become the next victim of cyber attackers and suffer significant financial and reputational harm:
Have we identified all of our Crown Jewels and are not missing any?
Do we know where all of the Crown Jewels are located?
Have we identified all of the ways cyber attackers could get to the Crown Jewels?
Have we mapped high probability signals of cyber attackers trying to get to the Crown Jewels with each Crown Jewel?
Are we sifting through all of the noise to detect signals early and reporting to the CEO and the board in a dashboard report for timely oversight?
If your answer is No to any of the questions or you are unsure, you have a gap or blind spot and are at risk, and you must follow up to get to a high confidence Yes answer.
In my book, Next Level Cybersecurity, I provide other key questions to ask and a practical seven-step method to take cybersecurity to the next level to stay one step ahead of the attackers. It is written in plain language for boards, executives and management, so everyone can get on the same page and together mitigate one of the most significant and disruptive risks faced today, cybersecurity.
Article | February 22, 2020
This week was filled with wide-scale calamity. Hundreds of millions of PCs have components whose firmware is vulnerable to hacking which is to say, pretty much all of them. It's a problem that's been known about for years, but doesn't seem to get any better. Likewise, Bluetooth implementation mistakes in seven SoC—system on chips—have exposed at least 480 internet-of-things devices to a range of attacks. IoT manufacturers will often outsource components, so a mistake in one SoC can impact a wide range of connected doodads. The most troubling part, though, is that medical devices like pacemakers and blood glucose monitors are among the affected tech. YouTube Gaming, meanwhile, wants to take Twitch's crown as the king of videogame streaming. But its most-viewed channels are almost all scams and cheats, a moderation challenge that it'll have to take more seriously if it wants the legitimacy it's spending big money to attain. In another corner of Alphabet's world, hundreds of Chrome extensions were caught siphoning data from people who installed them, part of a sprawling adware scheme.
Article | August 9, 2021
No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers.
Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks.
Cybersecurity in Digital Marketing-Importance
Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks.
Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business.
Cybersecurity in Digital Marketing- Challenges
As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions.
There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you.
Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers.
The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online.
Overcoming Cybersecurity Challenges in Digital Marketing
As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively.
Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords.
SSL to Secure CRM
Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data.
Regular Data Backup
Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction.
Integrating Security Features
As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform.
In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS.
Use strong password
Change the default admin login URL
Do not use public Wi-Fi networks to access your CMS
These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process.
Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter.
It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine!
Frequently Asked Questions
Why is cybersecurity so important in digital marketing?
Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business.
What is the biggest problem in digital marketing?
Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business.
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"text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business."
Article | February 12, 2020
During 2019, new privacy laws were introduced, and many current laws evolved in the United States and across the global landscape. With the General Data Protection Regulation (GDPR) in full effect, we saw expensive fines levied upon companies that fell victim to data privacy breaches. As we move into a new year, probably the biggest takeaway from 2019 is that being proactive and having a data privacy strategy in place is important to help mitigate the risk of a data privacy breach. The regulatory landscape continues to evolve as states and countries actively pass new expanded requirements for privacy and cybersecurity regulations. While laws in the U.S., like the California Consumer Privacy Act (CCPA), are getting significant attention, many other states and countries are actively amending their breach notification laws to include tighter restrictions.