Mitigating Risks with Social Media Security Best Practices

Bineesh Mathew | September 27, 2021 | 598 views

Social Media Security Best Practices
Social media has become an integral part of business promotion, especially to build brand image and maintain brand reputation. Small businesses to large corporations are active on various social media platforms to interact with their target audience daily. Moreover, the onset of the Pandemic has compelled businesses to rely more on these platforms to connect with their world of customers. This has skyrocketed the amount of information businesses, and customers share on social media. As a result, social media security threats have increased. Hackers are looking for a chance to get into accounts, steal personal and business information, and use it for various gains.

Publically accessible social media information is vulnerable to cyber-attacks from cybercriminals. To communicate with customers directly, corporations today operate multiple social media channels. However, cybersecurity measures have to be ensured within the organizations while accessing the channels to increase security. The commonly used safety models, such as the Least-Privileged Administrative model, can be applied in organizations to ensure security. In addition, social media access to employees should be minimized.

Taking necessary steps to increase social media security in organizations will help in avoiding deliberate sabotage. However, taking no care in this matter may jeopardize your business, as your company's platforms will be vulnerable to malpractices and attacks by cybercriminals.

These factors make social media security vital than ever before. Let us look into some social media security threats and mitigate them through adequate cybersecurity best practices.

Social Media Security Threats

Third-party Apps

Even if you ensure a hundred percentages of security for your social media channels, hackers can quickly get into your account through vulnerable third-party apps. International Olympics Committee and FC Barcelona were victims of it. Twitter accounts of these organizations were hacked through vulnerabilities of connected third-party apps. You cannot foresee how dangerous the third-party apps you use are.

Malware

Cyber adversaries trick their targets into installing malware to systems and start to control and monitor it. This way, they get sensitive information.

Phishing Scams

Phishing scams can quickly get into your social media security walls. Phishing scams make employees of organizations hand over information to frauds unknowingly. These can be private information such as passwords, bank details, etc.

Unattended accounts

Organizations are likely to use some accounts for some time and ignore them after a while. Cyber hackers are targeting these accounts, as they know no one is watching them. Even without hacking, they can post fraudulent messages on those accounts. They use an imposter account for it. They even can send malicious links from these unattended accounts to your followers. Therefore, these unmonitored accounts are a huge threat to your social media security.

Social Media Security Tips

Above mentioned are some of the social media security threats that corporations face while handling social media pages to interact with tier customers. However, following a social media strategy with stringent social media security best practices can save your company from these frauds and criminals. Cybersecurity products are also available to secure your online activities and business.

Social Media Policy

All organizations should have an effective social media strategy with a social media security policy for employees, especially those handling the profiles. The guidelines in this policy will make your social media executives handle the accounts safely. Additionally, it will save you from various vulnerabilities that make criminals break into your social media security walls.

Social Media Security Audit

Due to the technology improving every second, new vulnerabilities, threats, and new hacking tactics emerge. In addition, criminals are also coming up with new viruses, strategies, and scams to hack social media accounts. Thus, it is always good to audit the social media security measures implemented in your company. The audit should be done often, such as quarterly or semi-quarterly. This will ensure that your social media security measures are strong enough to fight new-age hackers.

Strong Passwords

Strong passwords alone can fight any social media security breaches and cybersecurity threats. Therefore, you have to ensure that you have a strong password for each of your accounts. Your employees should be educated regarding what constitutes a strong password. In addition, it is a good practice to change your password often.

Two-factor Authentication

According to privacy advocate of Comparitech, Paul Bischoff, two-way authentication is the best way to keep all your social media accounts secure.

He says,

Whenever an employee logs in from a new device, they are required to input a PIN sent to the account owner via an app, SMS, or email. This not only protects you from stolen passwords but can ensure that whoever is in charge of the accounts is present when logging in on new devices.


Although some social media channels provide this facility, it is better to enable it for all your accounts with all the channels to ensure social media security.

Summing up

Social media is an integral part of business today. Companies need it to interact with customers to build brand image. However, social media security is a concern as technology is improving every second. Criminals are upgrading themselves with new tactics and techniques to hack accounts. Therefore, it is vital to follow and ensure stringent social media security best practices for your accounts to confirm your business's safety, avoiding going sensitive information to the wrong hands.

Frequently Asked Questions

Are social media channels safe for businesses?

Social media is an integral part of marketing today. Therefore, it has to be handled with utmost care and vigilance. It will harm your business if you do not adhere to essential social media security measures, as hackers can get into your accounts quickly.

What are some of the social media threats for businesses?

There are many social media threats for businesses. Some are unmonitored social media accounts, imposter accounts, vulnerable third-party apps, human error, and phishing attacks and scams.

Spotlight

VenusTech

Venustech has a state-level network security technology research and development center and a world-class security research and service team. It has applied for hundreds of technical patents and made many pioneering achievements in the industry: the world’s first IDS hardware product, China’s first distributed vulnerability scanning system, China’s first 10 Gigabit multi-core UTM platform, realization of significant breakthrough in 10 Gigabit UTM core technology and China’s first postdoctoral workstation for the enterprise's network security. To date, Venustech has dig out 74 common vulnerabilities and exposures in total, the highest record across Asia. Venustech was the first enterprise in China to join Microsoft MAPP program.

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Software supply chain attacks, such as the recent one involving MOVEit Transfer, are a serious issue for modern enterprises. Their dependency on third-party software makes it difficult to successfully vet the security integrity of every product used by enterprises. Software is especially difficult to assess securely, as it can be modified through updates throughout its lifecycle. For threat actors, targeting popular enterprise software tools is a lucrative and time-efficient way to gain access to the systems of a large number of corporate users. Verifying the integrity of software, and using attestation services, is one way to minimize the threat surface. So how can these concepts be leveraged in software? Software integrity (also known as code integrity) refers to the quality of the source code and allows the determination of the safety, security, and reliability of the software. It can mean that the code is unaltered by unauthorized parties, or it can also provide protection against hacks and guarantee privacy. Integrity checking can be relatively complex, but includes, at a minimum (from a security perspective), security features and ensures that security vulnerabilities have been eliminated. It does what it should, can be tested, and is easy to understand and edit, without introducing new errors or flaws. There are code analysis tools that can enable this. Beyond that, the code can be signed through the application of a digital signature to seal that integrity check. This can happen several times during the lifetime of that software: at production, for upgrades and patching, etc. This provides assurance that the software came from the developer and that it has not been changed in an unauthorized manner. This proof of authenticity becomes important in supply chain scenarios, and can be an important tool for brand protection of the developers. Code signing makes use of digital certificates; the signature is cryptographically hashed and packaged in a certificate. This certificate can then be verified by the user of the software through a Public Key Infrastructure (PKI), with a certificate authority validating (or refuting) the applied signature. There are various types of code signing certificates: standard and extended. The latter involves a more complex process and stricter requirements for validation and key management. Software attestation is essentially the other side of that process. It’s a trust mechanism that allows the user to independently validate the integrity asserted by a provider. Attestation might require not just the vendors name, version of the software, and origins of the code, but also other software artifacts, such as statements to the effect that they have followed secure development practices, information on external dependencies used to build it, the build process itself, the test suites that were run, and any security checks passed. Together, these artifacts form the metadata of the software, which then can be independently signed. A PKI can then be leveraged to verify the applied digital signature. There are software attestation standards that can be leveraged, including open ones (in-tot and Binary Authorization being two popular ones). The U.S. Cybersecurity & Infrastructure Security Agency (CISA) is working on a self-attestation form (Secure Software Development Attestation Common Form) for software producers serving the federal government. The form will require them to confirm implementation of specific security practices. This was following the White House’s 2021 Executive Order 14028 and the Office of Management and Budget’s (OMB) M-22-18, “Enhancing the Security of the Software Supply Chain through Secure Software Development Practices.” Digital signatures for code integrity and software attestation will increasingly be in demand, especially as governments on both sides of the Atlantic (in the European Union and the United States) are pushing for policy and regulation on mandatory Software Bills of Materials (SBOMs). The goal is to make software developers and device manufacturers accountable for the components that make up their products. An SBOM will have to list known vulnerabilities associated with each component (open source and third party), pushing security rights to the forefront of product development. This visibility will allow for product development teams, DevOps, and implementers to address vulnerabilities and thereby strengthen security. SBOMs will likely form part of the software’s metadata, so signing will have a role to play here. In short, code signing and software attestation can both confer a level of security that can minimize the threat of a supply chain attack. It’s important to keep in mind, however, that they won’t address all issues, and will not be 100% fool-proof either. Of course, threat actors know this, and many are already targeting the code signing process in order to inject malicious code. This requires threat actors to compromise development platforms where code signing takes place. Ultimately, the use of digital signatures, from creation to management, is another aspect that will need to be secured from a developer perspective. DevSecOps will also have an important role to play here in order to avoid such malicious tactics, thereby providing a holistic security context for using digital signatures. But there is no doubt that digital signatures are a key technology for code integrity and software attestation, and will have a positive impact on thwarting the progress of supply chain attacks, if used widely. Sources: CISA WH EO 14028 OMB

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Venustech has a state-level network security technology research and development center and a world-class security research and service team. It has applied for hundreds of technical patents and made many pioneering achievements in the industry: the world’s first IDS hardware product, China’s first distributed vulnerability scanning system, China’s first 10 Gigabit multi-core UTM platform, realization of significant breakthrough in 10 Gigabit UTM core technology and China’s first postdoctoral workstation for the enterprise's network security. To date, Venustech has dig out 74 common vulnerabilities and exposures in total, the highest record across Asia. Venustech was the first enterprise in China to join Microsoft MAPP program.

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Cyware Raises $30 Million to Accelerate Expansion of AI-Powered Global Cyber Fusion and Threat Sharing Networks

Businesswire | July 05, 2023

Cyware, the leading provider of AI-powered Cyber Fusion platforms for enterprises and MSSPs, and automated threat intelligence sharing for information sharing networks, today announced a $30 million Series C financing round led by Ten Eleven Ventures, a leading multi-stage investment firm specializing in cybersecurity. Also participating are previous investors including Advent International, Zscaler, Emerald Development Managers, Prelude (the venture practice at Mercato Partners) and Great Road Holdings. The Series C financing comes as Cyware has experienced strong year-over-year growth propelled by robust market adoption, excellent customer retention, and extraordinarily large market access. Since Series A financing, Cyware has shown growth of 6x and consolidated its position as an industry leader for threat intelligence automation, security orchestration, and collaborative threat response solutions. Earlier this year, Cyware achieved FedRAMP Ready status for its Cyber Fusion platform and was named one of the most innovative and promising cybersecurity companies by JMP Cyber 66, as well as being recognized in the 2022 Deloitte Technology Fast 500 as one of the Fastest Growing Technology Firms in North America. Cyware’s cloud-based platform is leveraged by top Fortune 1000 and MSSP security teams to transform their legacy SOCs into Cyber Fusion Centers. The platform seamlessly integrates the AI-powered threat intelligence platform (TIP) with data orchestration and workflow automation (SOAR), to facilitate and synchronize actions between cloud and on-premises security tools and technologies. This enables security teams to connect the dots on emerging threats by correlating actionable threat intelligence with detection, threat hunting, vulnerability management, and incident response operations. Cyware’s Cyber Fusion platform is modular, and the underlying TIP, SOAR, and Collaborative Threat Response components can be leveraged in combination or individually by security teams providing them greater flexibility in transforming conventional SOCs. The Cyware platform has become the backbone of global Threat Sharing Networks. Almost all major ISACs (Information Sharing and Analysis Centers), ISAOs, and CERTs use Cyware’s platform to automate threat intelligence sharing, analysis, and actioning for more than 30,000 enterprise members and government entities. The platform also enables large conglomerates, industry groups, and private communities to activate and share threat intelligence with their distributed businesses, clients, and suppliers, and benefit from automated collective defense against ransomware, supply chain attacks, and zero-day vulnerabilities. “Security teams today face an overwhelming amount of data, but silos across data, processes, and technologies make it very challenging to see the bigger picture and proactively stop threats," said Anuj Goel, Cyware CEO and Co-founder. “Our mission at Cyware is to break down these silos, integrate threat intelligence into SOC operations, make it easy for teams to automate response, and act immediately to anticipate and stop threats.” “Threat actors thrive because the rest of us don’t collaborate enough,” said Alex Doll, Founder and Managing Member of Ten Eleven Ventures. “Only Cyware allows overstretched security teams to expand their risk visibility beyond their borders with innovative threat intelligence collaboration while dramatically improving response with vendor-agnostic orchestration and low-code automation. As seasoned investors in the cybersecurity field, we recognize that Cyware’s remarkable platform, revenue growth, and vast customer base – including over 20 ISACs – puts them in an enviable market position.” Cyware plans to leverage this new round of funding to fuel further growth and accelerate channel business and strategic alliances while expanding its global footprint. About Cyware Cyware delivers an innovative approach to cybersecurity that unifies threat intelligence, automation, threat response, and vulnerability management with data insights gleaned from assets, users, malware, attackers, and vulnerabilities. Cyware’s Cyber Fusion platform integrates SOAR and TIP technology, enabling collaboration across siloed security teams. Cyware is widely deployed by enterprises, government agencies, and MSSPs, and is the leading threat intelligence sharing platform for global ISACs and CERTs.

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Web Forums, Social Media Targets for Credentials

Infosecurity Magazine | July 18, 2018

Web forums were the greatest targets for credential spills during 2017, which saw more than 2.3 billion credentials from 51 different organizations reportedly stolen, according to a new report from Shape Security. Of those 51 different organizations, companies providing online services contributed the largest number of compromised credentials, with over 2 billion credential spills. In total, the criminal enterprise is costing US businesses over $5bn a year. The report, released today, studied the life cycle of stolen credentials, taking a holistic, behind-the-scenes look at the extent to which credentials can be monetized and weaponized long after a breach occurs. Because web forums serve as hyper-specialized communities of online users, they tend to have lower membership and thus a smaller collection of credentials. “However, they are easy targets for credential spills because many are volunteer-run and lack a corporate security or IT function," the report stated. While web forums were found to be the most frequently targeted, they are not actually the source of the greatest number of spills. “Social media sites were typically responsible for the largest spills. This makes sense because those organizations rely on a network effect to succeed, so they are likely to have the largest user bases,” the report said.

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Apache Struts Flaw Increasingly Exploited to Hack Servers

Security Week | September 12, 2017

Security firm Imperva has detected thousands of attacks attempting to exploit a recently patched remote code execution vulnerability affecting the Apache Struts 2 open source development framework.

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