Article | August 9, 2021
No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers.
Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks.
Cybersecurity in Digital Marketing-Importance
Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks.
Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business.
Cybersecurity in Digital Marketing- Challenges
As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions.
There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you.
Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers.
The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online.
Overcoming Cybersecurity Challenges in Digital Marketing
As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively.
Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords.
SSL to Secure CRM
Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data.
Regular Data Backup
Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction.
Integrating Security Features
As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform.
In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS.
Use strong password
Change the default admin login URL
Do not use public Wi-Fi networks to access your CMS
These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process.
Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter.
It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine!
Frequently Asked Questions
Why is cybersecurity so important in digital marketing?
Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business.
What is the biggest problem in digital marketing?
Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business.
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"name": "What is the biggest problem in digital marketing?",
"text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business."
Article | April 14, 2020
COVID-19 has significantly affected individuals and organizations globally. Till this time more than 1.7 million people in 210 countries have bore the brunt of this mysterious virus. While this crisis is unparalleled to the past crises that have shaken the world and had lasting impacts on different businesses, economies and societies but the one domain that had remained resilient through all the past crises and is going solid in COVID-19 as well is Cyber security. While most of the sectors globally have been affected, Cybersecurity’s importance to organizations, consumers and home users have not only remained strong but have been increased drastically.
Article | August 30, 2021
Global leaders want to carve out specific areas of critical infrastructure to be protected under international agreements from cyber-attacks. But where does that leave others?
There are ‘four or five steps you could take that could significantly mitigate this risk,’ Falk said. These are patching, multifactor authentication and all the stuff in the Australian Signals Directorate's Essential Eight baseline mitigation strategies. …”
Back in April of this year, a BBC News headline read, "The ransomware surge ruining lives."
And that was before the cyber-attacks on critical infrastructure sectors like Colonial Pipeline, meat-processing giant JBS, the Irish Health Service and so many others.
And when President Biden met with Russian President Putin last month in Geneva, he declared that certain critical infrastructure should be “off-limits” to cyber-attacks.
“We agreed to task experts in both our countries to work on specific understandings about what is off-limits,” Biden said. “We’ll find out whether we have a cybersecurity arrangement that begins to bring some order.”
As an initial positive step forward, this cyber defense policy makes sense. In fact, most global experts applaud these moves and efforts to better protect and clarify international crimes in cyberspace.
Previous administrations going back to George W. Bush have taken aggressive steps to ensure critical infrastructure is protected in the U.S. and around the world through actions involving people, process and technology, both offline and online. The 16 critical infrastructure sectors identified by DHS/CISA can be found here.
Still, many questions remain regarding this new policy: Will all global governments actually agree on the wording? More importantly, even if they do agree, how will the agreements be enforced? Also, what happens if some countries continue to allow criminals to attack these critical infrastructure sectors from their soil?
And my main question goes further: Even if all of these agreements and actions are 100 percent agreed upon and enforced, which most people don’t believe will happen, does this imply that every organization not covered under these 16 critical infrastructure sectors can be openly attacked without a response? Is this giving into cyber criminals for everyone else?
For example, would K-12 schools or small businesses be “fair game” and not off limits? Could this actually increase attacks for any organization not considered on the CISA list?
No doubt, some will say that schools are a part of government, and yet there are private schools. In addition, if we do cover all others somehow, perhaps as a supplier of these 16 sectors, doesn’t that make the “off-limits” list essentially meaningless?
Essentially, where is the line? Who is included, and what happens when some nation or criminal group crosses the line?
These questions became more than an intellectual thought exercise recently when the Kaseya ransomware attack impacted more than 1,500 businesses, without, in their words, impacting critical infrastructure.
CBS News reports, “Still, Kaseya says the cyber-attack it experienced over the July 4th weekend was never a threat and had no impact on critical infrastructure. The Russian-linked gang behind the ransomware had demanded $70 million to end the attack, but CNBC reported that the hackers reduced their demands to $50 million in private conversations.
"The Miami-based company said Tuesday that it was alerted on July 2 to a potential attack by internal and external sources. It immediately shut down access to the software in question. The incident impacted about 50 Kaseya customers.”
OTHER RECENT RANSOMWARE NEWS
Meanwhile, in a bit of a surprise, ransomware group REvil disappeared from the Internet this past week, when its website became inaccessible.
As Engadget reported, “According to CNBC, Reuters and The Washington Post, the websites operated by the group REvil went down in the early hours of Tuesday. Dmitri Alperovitch, former chief technology officer of the cyber firm CrowdStrike, told The Post that the group's blog in the dark web is still reachable. However, its critical sites victims use to negotiate with the group and to receive decryption tools if they pay up are no longer available. Visitors to those websites now see a message that says ‘A server with the specified host name could not be found.’"
CNBC reported: “There are 3 main possibilities for the criminal gang’s disappearance — each of which carries good and bad news for U.S. efforts to combat the ransomware scourge emanating from Russia.
The Kremlin bent under U.S. pressure and forced REvil to close up shop.
U.S. officials tired of waiting for Kremlin cooperation and launched a cyber operation that took REvil offline.
REvil’s operators were feeling the heat and decided to lay low for a while.
"This situation may send a message to some of the players that they need to find a less-aggressive business model, which could mean avoiding critical infrastructure, or it could mean avoiding U.S. targets.”
Also, the Biden administration announced several other measures to combat ransomware: “The Biden administration will offer rewards up to $10 million for information leading to the identification of foreign state-sanctioned malicious cyber activity against critical U.S. infrastructure — including ransomware attacks — and the White House has launched a task force to coordinate efforts to stem the ransomware scourge.
"It is also launching the website stopransomware.gov to offer the public resources for countering the threat and building more resilience into networks, a senior administration official told reporters.”
And yet, many experts are still predicting that ransomware will continue to grow in the near future. For example, TechHQ wrote that “identifying the culprits often isn't as big an obstacle as apprehending them.”
To show recent growth of ransomware attacks, Fox Business offered details on a Check Point report this past week that “ransomware attacks surge, growing 93 percent each week.”
Also: “'The ransomware business is booming. We’re seeing global surges in ransomware across every major geography, especially in the last two months,' said Lotem Finkelstein, head of threat intelligence at Check Point Software. 'We believe the trend is driven by scores of new entrants into the ransomware business.'"
For more background on this hot topic, a few weeks back I appeared on MiTech News to discuss the ransomware crisis.
I’d like to close with this article which offers a slightly different perspective on ransomware from ZDNet Australia:
“The threat of ransomware dominates the cyber news right now, and rightly so. But this week Rachael Falk, chief executive officer of Australia's Cyber Security Cooperative Research Centre, made a very good point.
Ransomware is ‘Totally foreseeable and preventable because it's a known problem," Falk told a panel discussion at the Australian Strategy Policy Institute (ASPI) on Tuesday.
‘"It's known that ransomware is out there. And it's known that, invariably, the cyber criminals get into organisations through stealing credentials that they get on the dark web [or a user] clicking on a link and a vulnerability," she said.
‘We're not talking about some sort of nation-state really funky sort of zero day that's happening. This is going on the world over, so it's entirely foreseeable.’"
Article Orginal Source:
Article | April 7, 2020
A new list of most and least cyber secure U.S. states shows a disturbing lack of cybersecurity best practices. According to Webroot‘s fourth annual ranking, New York, California, Texas, Alabama and Arkansas are the least cyber secure states in the country, while Nebraska, New Hampshire, Wyoming, Oregon and New Jersey are the most cyber secure. Tyler Moffitt, Webroot security analyst, tells us none of the states had an average score greater than 67%. Also, there is very little difference between the most secure and least secure states, he said. No state scored a “C” grade or higher. That underlines a lack of cybersecurity education and hygiene nationally. However, the most cyber secure state (Nebraska at 67%) did score substantially better than the least (New York at 52%). This score was calculated through a variety of action- and knowledge-based variables, including residents’ use of antivirus software, use of personal devices for work, use of default security settings, use of encrypted data backups, password sharing and reuse, social media account privacy, and understanding of key cybersecurity concepts like malware and phishing,” Moffitt said.