Spam Remains the Criminals' Favorite Online Tool

| August 1, 2018

article image
Spam is forty years old, and it's still the enduring favorite of cyber criminals. What's reckoned to have been the first spam was distributed in 1978 over ARPANET. ARPANET would evolve into what we now recognize as the Internet. That email was a relatively benign marketing message, but spam has become over the last four decades the most common way of delivering malware to targets. Researchers at F-Secure gave Silicon Republic a run-down of what they've seen so far in 2018. "Of the spam samples we’ve seen over spring of 2018, 46pc are dating scams, 23pc are emails with malicious attachments and 31pc contain links to malicious websites." They also see that spammers are more successful if they can spoof an email account: people are more likely to click a link or open an attachment if they think the email came from someone they know. Having a typo-free, idiomatic, and grammatically correct message, especially in the subject line, also increases the likelihood that the victim will take the phish bait. And while urgency works, directly urgent appeals like "act now!" are less likely to succeed than will a call to action whose urgency is implied. So, spam isn't going anywhere. It is, after all, a form of social engineering, and so a permanent feature of the ways in which people seek to take advantage of one another. Interactive, realistic training can help an organization keep pace with the constantly evolving ways this enduring threat appears.

Spotlight

Tangible Security

Founded in 1998, Tangible develops and deploys cybersecurity solutions to protect our clients’ sensitive data, infrastructure, and competitive advantage. We have served our nation’s most security conscious government organizations with military grade requirements as well as corporate clients demanding more agile and affordable results.

OTHER ARTICLES

Cybersecurity in Digital Marketing: Tips to Overcome Challenges

Article | August 9, 2021

No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers. Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks. Cybersecurity in Digital Marketing-Importance Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks. Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business. Cybersecurity in Digital Marketing- Challenges As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions. There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you. Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers. The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online. Overcoming Cybersecurity Challenges in Digital Marketing As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively. Training Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords. SSL to Secure CRM Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data. Regular Data Backup Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction. Integrating Security Features As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform. In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS. Use strong password Change the default admin login URL Do not use public Wi-Fi networks to access your CMS These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process. Regular audits Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter. Summing Up It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine! Frequently Asked Questions Why is cybersecurity so important in digital marketing? Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business. What is the biggest problem in digital marketing? Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is cybersecurity so important in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business." } },{ "@type": "Question", "name": "What is the biggest problem in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business." } }] }

Read More

5 Benefits of Investing in Cyber Security & IT solutions in 2021

Article | June 2, 2021

Cyber Security has quickly evolved from being just an IT problem to a business problem. Recent attacks like those on Travelex and the SolarWinds hack have proved that cyber-attacks can affect the most solid of businesses and create PR nightmares for brands built painstakingly over the years. Investing in cyber security training, cyber security advisory services and the right kind of IT support products, has therefore, become imperative in 2021. Investing in cyber security infrastructure, cyber security certification for employees and IT solutions safeguards businesses from a whole spectrum of security risks, ransomware, spyware, and adware. Ransomware refers to malicious software that bars users from accessing their computer system, whereas adware is a computer virus that is one of the most common methods of infecting a computer system with a virus. Spyware spies on you and your business activities while extracting useful information. Add social engineering, security breaches and compromises to your network security into the mix, and you have a lethal cocktail.

Read More

Cybersecurity Must Be Embedded in Every Aspect of Government Technology

Article | March 17, 2020

Cybersecurity has never been more important for every level of our government. The hacking attempts at major federal agencies have raised the profile of nefarious actors who use their highly advanced cyber skills to exploit both security and the vulnerabilities created by human error. Just last month, the Department of Defense confirmed that computer systems controlled by the Defense Information Systems Agency had been hacked, exposing the personal data of about 200,000 people. Additionally, the Department of Justice recently charged four members of the Chinese military for their roles in the 2017 Equifax breach that exposed the information of 145 million Americans. The hackers were accused of exploiting software vulnerability to gain access to Equifax’s computers. They are charged with obtaining log-in credentials that they used to navigate databases and review records.

Read More

Is the CEH v11 Course Worthwhile to Pursue After Windows 11 Update?

Article | September 13, 2021

If you are finding it confusing to decide whether to pursue the CEH v11 course now after the Windows 11 update, then you have certainly landed on the right page. We are here to make things clear to you so that you can make your decision without any hassle. When it comes to Certified Ethical Hacking, it is considered to be one of the most popular testing certifications at present in the industry. It is highly popular because it assists many with complete know-how of the skills that are required for the purpose of white hat hacking. The certified professionals are able to anticipate any kind of cybercrime from before and respond to it proficiently to avert any kind of business damage. In the time of the pandemic, many business organizations have to move to digital platforms to reach their customers without lockdown troubles. This is the reason why investment in the domain of cybersecurity has also gained a wave. Businesses have realized what the value of having their infrastructure cyber resilient is. This shows why the opportunities for skilled experts in the cybersecurity domain are never going to end in the coming future, and pursuing the course of CEH v11 is a great move to follow. To make things more convincing, we are here to help you with the importance the course of Certified Ethical Hacking brings into play and how you must choose the right career path in the respective field. Let’s get started. Ethical Hacking: What It Is To The World? When it comes to ethical hacking, it is acknowledged as the procedure of networks, applications, or smart devices to assess any kind of vulnerabilities if available. This type of assessment assists in reacting quickly and taking the right measures to enhance the cybersecurity of the entire infrastructure. A certified ethical hacker is basically an expert who understands the different vulnerabilities in the system and gets them fixed without any delay. This is done by following the ethical approach so that there is no such problem repeated again in the future. What do You get To Learn From CEH v11 in 2021? With the CEH v11 course, you get to learn 24 exceptional challenges in 4 different levels that include 18 attacking vectors. You get to know about various emerging attackers that include targeted ransomware, File-less malware, API threats, and more. In this course, you also get a complete understanding of different from enumerating techniques that include Telnet, NFS, SMB, IPV6, FTP, and BGP. This course also covers Malware reverse engineering, so you get a complete understanding of Dynamic and static malware assessment. Cloud computing is another prime concept that you get covered in this course, where you learn about Docker, Container Technology, Serverless computing, Kubernetes, Cloud Hacking procedures. CEH v11 also covers a proper understanding of Hacking web applications that includes web shell concepts, Web API. Webhooks, Web API security, and hacking. You also get to learn more about WPA3 Encryption and cracking. It also covers operation technology, side-channel attacks, HMI-based attacks, and more. Why is CEH An Ideal Career Option? Ethical hacking is possessing five phases of different procedures with every single process, including different actions that block any kind of vulnerabilities. With CEH v11 certification, you get a complete understanding of all these phases. These phases are basically divided in the form of network assessment, testing, and various other risk analysis procedures. As the world of technology is growing significantly, so is the risk of cyber-crime. This is the reason why businesses are looking for ethical hacking specialists who can assist them remain protected from all the potential risks. As the dependency on data science is growing across all industries, it is important that we protect the information and digital assets in the best possible way. There is no doubt that hacking is a heinous act, and almost all businesses are aware of the risks associated with it. To get protected from these risks, organizations around the world are in search of professional, ethical hackers who ensure that there is no vulnerability outside their doors. This is why the opportunities in the domain of ethical hacking have increased in the last few years, and there is no reason why you can’t say that pursuing CEH v11 is an ideal career option. Posts Up For Grabs After CEH v11 Course Anyone who is interested in developing their career in ethical hacking, including the following: Security Officer Security Analyst/Administrator Systems Security Engineer Security Manager /Specialist Auditor Security Professional Risk Analyst Vulnerability Analyst Network Administrator System Administrators Network Engineer Job Roles You Might Need To Take Responsibility As Certified Ethical Hackers Security Analyst Manual Ethical hacker Vulnerability Assessment Analyst Cyber Defense Analyst Cybersecurity auditor IT security administrator System security administrator Senior Security Consultant Security audit Network Security Engineer Cybersecurity Analyst Network Engineer SOC Security Analyst Information Security Analyst Warning Analyst InfoSec Security Administrator Benefits of Taking Up CEH v11 Certification To make it even convincing for you, below mentioned are a few of the benefits you avail with CEH v11 certification. Take a look: You are certainly able to open a lot of career opportunities with the respective course. It lets you advance in your career significantly. You get to understand what hackers might do to harm your business, and accordingly, you can take precautions. You get your knowledge related to risks and vulnerabilities improved with the assistance of the respective course. You benefit from a lucrative package in terms of salary as a Certified Ethical Hacker. Lastly, you also get to learn different types of real hacking tools as well. Wrap Up This shows why you must not hesitate and pursue the CEH v11 course even after the latest Windows 11 update. It gives you an edge over the other candidates and lets you have a successful career ahead. Good Luck!

Read More

Spotlight

Tangible Security

Founded in 1998, Tangible develops and deploys cybersecurity solutions to protect our clients’ sensitive data, infrastructure, and competitive advantage. We have served our nation’s most security conscious government organizations with military grade requirements as well as corporate clients demanding more agile and affordable results.

Events