State of Data Centric Security

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Ponemon Institute is pleased to present the results of the State of Data Centric Security, sponsored by Informatica. The purpose of this research is to learn how organizations are responding to threats to the security of their structured and unstructured data. According to the findings, the uncertainty about the location of sensitive and confidential data is more of a worry than a hacker or malicious employee.

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Morphisec

Morphisec fundamentally changes the cybersecurity scene by shifting the advantage to defenders, keeping them ahead of attacks with moving target defense. Emerging from the national cyber security center and from some of the sharpest cyber security minds in Israel, Morphisec provides the ultimate threat prevention by making sure attackers never find the targets they seek.

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DOCUMENT PROOFREADING AND EDITING SERVICES FOR YOUR CYBERSECURITY POLICY

Article | June 14, 2021

Recent data breaches, ransomware, and malware trends have increased the need to protect customer privacy. Regardless of company size or industry, you need a cybersecurity policy to ensure cybersecurity best practices in your organization. A cybersecurity policy contains preventive measures that protect your network from cybercriminals. To ensure that your cybersecurity policy is easy to read, understand, and implement, you need cybersecurity policy document proofreading and editing services. Your cybersecurity policy spells out cybersecurity dos and don’ts drafted from industry and state regulations that your employees should follow. It states the instructions your employees should follow to prevent cyberattacks and how they should react when they notice a network security breach. This protects data, promotes customer privacy, and prevents cyber-attacks. In this article, we spell out why you need cybersecurity proofreading and editing services.

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How Organizations can prepare for Cybersecurity

Article | June 14, 2021

According to a Gartner study in 2018, the global Cybersecurity market is estimated to be as big as US$170.4 billion by 2022. The rapid growth in cybersecurity market is boosted by new technological initiatives like cloud-based applications and workloads that require security beyond the traditional data centres, the internet of things devices, and data protection mandates like EU’s GDPR. Cybersecurity, at its core, is protecting information and systems from cyberthreats that come in many forms like ransomware, malware, phishing attacks and exploit kits. Technological advancements have unfortunately opened as many opportunities to cybercriminals as it has for the authorities. These negative elements are now capable of launching sophisticated cyberattacks at a reduced cost. Therefore, it becomes imperative for organizations across all industries to incorporate latest technologies to stay ahead of the cybercriminals. Table of Contents: - What is the cybersecurity scenario around the world? - Driving Management Awareness towards Cybersecurity - Preparing Cybersecurity Workforce - Cybersecurity Awareness for Other Employees - Conclusion What is the cybersecurity scenario around the world? Even as there has been a steady increase in cyberattacks, according to the 2018 Global State of Information Security Survey from PwC: 44% companies across the world do not have an overall information security strategy, 48% executives said they do not have an employee security awareness training program, and 54% said they do not have an incident response process. So, where does the problem lie? Many boards still see it as an IT problem. Matt Olsen, Co-Founder and President of Business Development and Strategy, IronNet Cybersecurity. Cybersecurity The greater responsibility of building a resilient cybersecurity of an organization lies with its leaders. There is a need to eliminate the stigma of ‘risk of doing business lies solely with the technology leaders of an organization. Oversight and proactive risk management must come under CEO focus. According to the National Association of Corporate Directors' 2016-2017 surveys of public and private company directors, very few leaders felt confident about their security against cyberattacks, perhaps due to their lack of involvement into the subject. Driving Management Awareness towards Cybersecurity • Gain buy-in by mapping security initiatives back to business objectives and explaining security in ways that speak to the business • Update management about your current activities pertaining to the security initiatives taken, recent news about breaches and resolve any doubts. • Illustrate the security maturity of your organization by using audit findings along with industry benchmarks such as BSIMM to show management how your organization fares and how you plan to improve, given their support. • Running awareness program for your management regarding spear-phishing, ransomware and other hacking campaigns that aim for executives and teach how to avoid them. The bottom line is that leaders can seize the opportunity now to take meaningful actions designed to bolster the resilience of their organizations, withstand disruptive cyber threats and build a secure digital society. The bottom line is that leaders can seize the opportunity now to take meaningful actions designed to bolster the resilience of their organizations, withstand disruptive cyber threats and build a secure digital society.. Pwc READ MORE: WEBROOT: WIDESPREAD LACK OF CYBERSECURITY BEST PRACTICES /11029 Preparing Cybersecurity Workforce Hackers are able to find 75% of the vulnerabilities within the application layer. Thus, developers have an important role to play in the cybersecurity of an organization and are responsible for the security of their systems. Training insecure codingis the best way to raise their cybersecurity awareness levels. Raising Cybersecurity Awareness in Developers: • Training developers to code from the attackers’ point of view, using specific snippets from your own apps. • Explain in-depth about vulnerabilities found by calling remedial sessions. • Find ways to make secure coding easier on developers, like integrating security testing and resources into their workflow and early in the SDLC/ • Seek feedback from developers on how your security policies fit into their workflow and find ways to improve. Cybersecurity Awareness for Other Employees According to the Online Trust Alliance’s2016 Data Protection and Breach Readiness Guide, employees cause about 30% of data breaches. Employees are the weakest link in the cybersecurity chain. But that can be changed by creating awareness and educating them on the risks surrounding equipment, passwords, social media, the latest social engineering ploys, and communications and collaboration tools.Make standard security tasks part of their everyday routine, including updating antivirus software and privacy settings, and taking steps as simple as covering cameras when they end a video conference call. Conclusion: The technological advancements are moving faster than anF-16, so the measure are by no means exhaustive. The important thing is to keep pace with numerous cybersecurity measures to not fall prey to a cyberattack. Every organizational level plays an important role in achieving a matured security infrastructure, thus making awareness and participation mandatory. Organizations should consider a natively integrated, automated security platform specifically designed to provide consistent, prevention-based protection for endpoints, data centers, networks, public and private clouds, and software-as-a-service environments READ MORE: A 4 STEP GUIDE TO STRONGER OT CYBERSECURITY

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Single Layers Of Security Aren’t Enough To Protect Your Organization’s Data

Article | June 14, 2021

Next to your employees, your organization’s data is its most important resource. A data breach can devastate an organization’s finances and reputation for years. According to the 2019 Cost of a Data Breach Report, conducted by Ponemon Institute, the average total cost of a data breach in the U.S. is close to $4 million, and the average cost per lost data record is $150. Hackers are more sophisticated than ever and the value of data seems to rise every day. In fact, McAfee believes that 92% of organizations unknowingly have credentials for sale on the Dark Web or “dark net.”

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Cybersecurity Marketing Tips for 2022

Article | June 14, 2021

Cybersecurity is growing as a market, and it has exploded since the pandemic started. This is because the companies incorporated remote work culture like never before. As a result, cyber threats and challenges are increasing. Cyber threats can jeopardize any business. Thus, the demand for cybersecurity products is increasing. However, the providers struggle to meet the increasing demand for cybersecurity services, and the competition is high. Whatever your business, effective marketing makes you stand out from the crowd. As technology has transformed, various online platforms are being used for effective marketing of all the products. As a result, most leads and sales are coming through online channels today regardless of your business. Thus, having an effective online marketing strategy defines the future of you and your business. So is in the case of cybersecurity products and marketing. Therefore, you should have a clear-cut cybersecurity digital marketing strategy to stand out from the crowd and reach your target audience at the right time with the right message. Are you a cybersecurity software service provider? Are you struggling with cybersecurity marketing? Read further to know the possible challenges of cybersecurity marketing and how to overcome them proactively. Cybersecurity Marketing- Challenges Like every other business, cybersecurity marketing, too, face many challenges. This is because the technology has developed and the competition is high. In addition, educating potential customers about the need for cybersecurity and its effectiveness is a tiresome job. Some of the significant challenges faced by cybersecurity marketers can be the following: Educating Potential Clients Most business people are not aware of the need for cybersecurity today. This is because they are ignorant of it. They will only know its importance when their business is jeopadized due to malware or an incident of phishing. Thus, intense, informative, convincing, and educational content creation is another challenging part of cybersecurity digital marketing. Building Trust, Credibility, and Trustworthiness Trust and credibility matter. Whatever cybersecurity products they use, the cybersecurity professionals know that no cybersecurity software is a hundred percentages safe. Therefore, it is a challenge to stand out from the crowd and get the trust of your potential clients as many vendors are claiming they have the best product in the world. Due to these reasons, building up trust, credibility, and trustworthiness is a hard job for cybersecurity marketers. Finding and Reaching out to your Real Target Audience ‘One-size-fits-all’ policy does not work with cybersecurity businesses. Your product can be applied to particular clients only. Thus, advertising it for the benefit of all is a foolish thing to do in cybersecurity marketing. All cybersecurity professionals know it. Therefore, finding the specific target audience for your product is a challenge. However, having a proactive cybersecurity marketing strategy and knowing the dos and don’ts will undoubtedly make you stand out from the crowd. In addition, it would enable you to build brand image and sell your products to your actual target audience, who need your products to run their business smoothly. Cybersecurity Marketing- Tips for 2022 Even if you have all the facilities and tools, cybersecurity product marketing is not that easy. Your success lies where you proactively solve the challenges you face in your marketing process. Let us look into some of the ways and tips to overcome the challenges you may face in the cybersecurity marketing process. Cybersecurity Customer Testimonials Nothing matters much more than credibility, trustworthiness, and reliability in the cybersecurity business. Customer experiences and feedback have much value in any business. Customers always want to hear from their fellow customers. Thus, testimonials are crucial in any marketing strategy. You can make use of testimonials in any form, such as written, videos, or podcasts. You can use these testimonials from your clients as a great resource to display the value of your products. So, get feedback from your clients tactically and even make case studies explaining how your product solved a specific issue faced by one of your clients. In most cases, customers may not be ready to provide their feedback for public use due to fear of a breach. In that case, you may have to find out creative ways to showcase customers' success stories and feedback without naming the names. Include Interactive Elements The modern audience needs interactive sessions and inspiring experiences everywhere. They hate the old school of marketing. Therefore, it is time to shift to virtual tradeshows and webinars. Breaking the traditional rules of marketing and digitally engaging the audience is the need of the hour. According to Matthew Fisch, a cybersecurity consultant, and SVP sales, If I want to sell into the banking or financial vertical, for example, I find events that they all go to, and I get to know them, listen to them, and then build a real relationship. “Then, when the topic of security comes up, I act as an advisor to help them build business solutions, whether it is with my company or recommending products and services that I am familiar with from being immersed in the industry. This builds trust, and you can bet when they are ready to buy, I’m on their shortlist. Apart from webinars and virtual tradeshows, you can also have polls, surveys, games, and breakout sessions as part of your cybersecurity marketing process. Again, this will capture your audience's attention, and you get an excellent opportunity to learn more about those attendees. Avoid False Information Remember, as a B2B Cybersecurity marketing professional, you are dealing with cyber professionals. Thus, focus on fact-based marketing. It is very critical that all your content should be fact-based and accurate. Why? Cyber professionals are aware that bad actors cleverly use misinformation to lure people to get personal information. Therefore, if your collaterals and brand messaging are not accurate, they may think you are one among them. It affects all your efforts and ends up in gathering a total negative brand image. Summing up Along with these, you may have to focus on many other things to be noticed by your targeted audience. However, the tips mentioned above will surely get you clients and build brand image by solving many of the cybersecurity marketing challenges faced by marketers today. Frequently Asked Questions What are the major cybersecurity marketing challenges Cybersecurity marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cybersecurity, generating relevant content, and reaching out to a specific audience. What are the effective cybersecurity marketing tactics Cybersecurity marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the major cyber security marketing challenges", "acceptedAnswer": { "@type": "Answer", "text": "Cyber security marketing faces many challenges today. Some of them can be educating the clients regarding the necessity of cyber security, generating relevant content, and reaching out to a specific audience." } },{ "@type": "Question", "name": "What are the effective cyber security marketing tactics", "acceptedAnswer": { "@type": "Answer", "text": "Cyber security marketers can have unique marketing techniques according to their line products and the nature of the audience. However, webinars, email marketing, content marketing, and social media marketing will quickly help you reach out to your customer." } }] }

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Spotlight

Morphisec

Morphisec fundamentally changes the cybersecurity scene by shifting the advantage to defenders, keeping them ahead of attacks with moving target defense. Emerging from the national cyber security center and from some of the sharpest cyber security minds in Israel, Morphisec provides the ultimate threat prevention by making sure attackers never find the targets they seek.

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