Symantec Email Security.cloud

| May 31, 2018

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What is an Email Security.cloud subscription? Symantec Email Security.cloud is a comprehensive, cloud-based service that safeguards your email while strengthening the built-in security of cloud-based productivity tools such as Office 365 and G Suite. Using multi-layered detection technologies and insights from the world’s largest civilian threat intelligence network, it effectively blocks new and sophisticated email threats such as spear phishing, ransomware, and Business Email Compromise. Additionally, Advanced Threat Protection for Email (add-on subscription) prevents the most stealthy, advanced email threats with cloud-based sandboxing.

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Aspiring Minds

"Aspiring Minds, a job-credentialing leader, delivers the world’s most widely-used employability test and the only standardized test designed for job matching. AMCAT™ is a proven, scientific, comprehensive solution that uses patent-pending technology to help companies dramatically improve their hiring while enabling job seekers to evaluate and certify their skills and find appropriate career opportunities. More than 2 million candidates have taken the cloud-based, data-driven test, resulting in more than 200,000 job matches and awarding of millions of credentials."

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MERGING AND SORTING FILES IN LINUX: EASIER THAN YOU THINK

Article | November 24, 2020

There are several reasons to choose Linux over other operating systems such as Windows and macOS. Linux is an open-source, secure, and very lightweight operating system consuming minimal system resources. It also has huge community support and has a ton of distros (variants) to choose from. While we have already posted a bunch of articles on simple file handling methods in Linux, sending email from the terminal, and more, we are going to walk you through the simple yet efficient process of merging and sorting files in Linux. Just like with any other operation in Linux, there are several ways you can sort and merge the files in Linux. Choosing which method to use solely depends on the user and based on what needs to be accomplished. In this article, we will show you some easy yet powerful file sorting and merging methods in Linux while pointing out the differences and importance of each method. Cat Cat is one of the easiest and simple commands in Linux that can combine multiple files into one. All you have to do is list all the files that you wish to merge into a single file along with the new file name you wish to create. If a file with the name of the final output already exists, then it will be overwritten by the one being created. Here is a very simple implementation of cat command. $ cat file1 file2 file3 file4 > Newfile However, if you wish to append information from multiple files into an already existing file, you can use ">>" instead of ">." Below is an example $ cat file1 file2 file3 file4 >> Newfile The cat command can also be used in many ways. It is also one of the most flexible and simple ways of reading the content of the file. To view the content of a file called file1, simply use the below command. $cat file1 Join Join is another command to merge the data of multiple files. While it is as easy and simple as the cat command is, it has a catch. Unlike cat, join cannot just simple combine the data of multiple files. Instead, the command allows users to merge the content of multiple files based on a common field. For instance, consider that two files need to be combined. One file contains names, whereas the other file contains IDs, and the join command can be used to combine both these files in a way that the names and their corresponding IDs appear in the same line. However, users need to make sure that the data in both these files have the common key field with which they will be joined. There are several reasons to choose Linux over other operating systems such as Windows and macOS. Linux is an open-source, secure, and very lightweight operating system consuming minimal system resources. It also has huge community support and has a ton of distros (variants) to choose from. While we have already posted a bunch of articles on simple file handling methods in Linux, sending email from the terminal, and more, we are going to walk you through the simple yet efficient process of merging and sorting files in Linux. Just like with any other operation in Linux, there are several ways you can sort and merge the files in Linux. Choosing which method to use solely depends on the user and based on what needs to be accomplished. In this article, we will show you some easy yet powerful file sorting and merging methods in Linux while pointing out the differences and importance of each method. azure linux Shutterstock Cat Cat is one of the easiest and simple commands in Linux that can combine multiple files into one. All you have to do is list all the files that you wish to merge into a single file along with the new file name you wish to create. If a file with the name of the final output already exists, then it will be overwritten by the one being created. Here is a very simple implementation of cat command. $ cat file1 file2 file3 file4 > Newfile However, if you wish to append information from multiple files into an already existing file, you can use ">>" instead of ">." Below is an example $ cat file1 file2 file3 file4 >> Newfile The cat command can also be used in many ways. It is also one of the most flexible and simple ways of reading the content of the file. To view the content of a file called file1, simply use the below command. $cat file1 Join Join is another command to merge the data of multiple files. While it is as easy and simple as the cat command is, it has a catch. Unlike cat, join cannot just simple combine the data of multiple files. Instead, the command allows users to merge the content of multiple files based on a common field. For instance, consider that two files need to be combined. One file contains names, whereas the other file contains IDs, and the join command can be used to combine both these files in a way that the names and their corresponding IDs appear in the same line. However, users need to make sure that the data in both these files have the common key field with which they will be joined. Syntax $join [OPTION] FILE1 FILE2 Example: Assume file1.txt contains ... 1 Aarav 2 Aashi 3 Sukesh And, file2.txt contains ... 1 101 2 102 3 103 The command ... $ join file1.txt file2.txt will result in: 1 Aarav 101 2 Aashi 102 3 Sukesh 103 Note that by default, the join command takes the first column as the key to join multiple files. Also, if you wish to store the final data of the two files joined into another file, you can use this command: $ cat file1.txt file2.txt > result.txt Paste The paste command is used to join multiple files horizontally by performing parallel merging. The command outputs the lines from each file specified, separated by a tab as a delimiter by default to the standard output. Assume there is a file called numbers.txt containing numbers from 1 to 4. And there are another two files called countries.txt and capital.txt containing four countries and their corresponding capitals, respectively. The command below will join the information of these three files and will be separated by a tab space as a delimiter. $ paste numbers.txt countries.txt capital.txt However, you can also specify any delimiter by adding a delimiter option to the above command. For example, if we need the delimited to be "-" you can use this command: $ paste -d “-” numbers.txt countries.txt capital.txt Sort The sort command in Linux, as the name suggests, is used to sort a file as well as arrange the records in a particular order. Sort can also be paired with multiple other Linux commands such as cat by simply joining the two commands using a pipe "|" symbol. For instance, if you wish to merge multiple files, sort them alphabetically and store them in another file, you can use this command: $ cat file1.txt file2.txt file3.txt | sort > finalfile.txt There are several reasons to choose Linux over other operating systems such as Windows and macOS. Linux is an open-source, secure, and very lightweight operating system consuming minimal system resources. It also has huge community support and has a ton of distros (variants) to choose from. While we have already posted a bunch of articles on simple file handling methods in Linux, sending email from the terminal, and more, we are going to walk you through the simple yet efficient process of merging and sorting files in Linux. Just like with any other operation in Linux, there are several ways you can sort and merge the files in Linux. Choosing which method to use solely depends on the user and based on what needs to be accomplished. In this article, we will show you some easy yet powerful file sorting and merging methods in Linux while pointing out the differences and importance of each method. azure linux Shutterstock Cat Cat is one of the easiest and simple commands in Linux that can combine multiple files into one. All you have to do is list all the files that you wish to merge into a single file along with the new file name you wish to create. If a file with the name of the final output already exists, then it will be overwritten by the one being created. Here is a very simple implementation of cat command. $ cat file1 file2 file3 file4 > Newfile However, if you wish to append information from multiple files into an already existing file, you can use ">>" instead of ">." Below is an example $ cat file1 file2 file3 file4 >> Newfile The cat command can also be used in many ways. It is also one of the most flexible and simple ways of reading the content of the file. To view the content of a file called file1, simply use the below command. $cat file1 Join Join is another command to merge the data of multiple files. While it is as easy and simple as the cat command is, it has a catch. Unlike cat, join cannot just simple combine the data of multiple files. Instead, the command allows users to merge the content of multiple files based on a common field. For instance, consider that two files need to be combined. One file contains names, whereas the other file contains IDs, and the join command can be used to combine both these files in a way that the names and their corresponding IDs appear in the same line. However, users need to make sure that the data in both these files have the common key field with which they will be joined. Syntax $join [OPTION] FILE1 FILE2 Example: Assume file1.txt contains ... 1 Aarav 2 Aashi 3 Sukesh And, file2.txt contains ... 1 101 2 102 3 103 The command ... $ join file1.txt file2.txt will result in: 1 Aarav 101 2 Aashi 102 3 Sukesh 103 Note that by default, the join command takes the first column as the key to join multiple files. Also, if you wish to store the final data of the two files joined into another file, you can use this command: $ cat file1.txt file2.txt > result.txt Paste The paste command is used to join multiple files horizontally by performing parallel merging. The command outputs the lines from each file specified, separated by a tab as a delimiter by default to the standard output. Assume there is a file called numbers.txt containing numbers from 1 to 4. And there are another two files called countries.txt and capital.txt containing four countries and their corresponding capitals, respectively. The command below will join the information of these three files and will be separated by a tab space as a delimiter. $ paste numbers.txt countries.txt capital.txt However, you can also specify any delimiter by adding a delimiter option to the above command. For example, if we need the delimited to be "-" you can use this command: $ paste -d “-” numbers.txt countries.txt capital.txt There are several other options available for the paste command, and more information can be found here. Sort The sort command in Linux, as the name suggests, is used to sort a file as well as arrange the records in a particular order. Sort can also be paired with multiple other Linux commands such as cat by simply joining the two commands using a pipe "|" symbol. For instance, if you wish to merge multiple files, sort them alphabetically and store them in another file, you can use this command: $ cat file1.txt file2.txt file3.txt | sort > finalfile.txt The above command is going to merge the files, sort the overall content, and then store it in the finalfile.txt You can also use the sort command to simply sort a single file containing information: $ sort file.txt The command above does not change or modify the data in file.txt and is, therefore, just for displaying the sorted data on the console. There are several other ways of merging and sorting files and data in the Linux operating system. What makes Linux unique is its ability to pair up multiple commands to achieve its purpose. Once users start to make themselves acquainted with these commands, it can save a lot of time and effort while performing tasks with more precision and efficiency.

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Cybersecurity in Digital Marketing: Tips to Overcome Challenges

Article | August 9, 2021

No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers. Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks. Cybersecurity in Digital Marketing-Importance Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks. Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business. Cybersecurity in Digital Marketing- Challenges As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions. There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you. Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers. The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online. Overcoming Cybersecurity Challenges in Digital Marketing As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively. Training Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords. SSL to Secure CRM Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data. Regular Data Backup Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction. Integrating Security Features As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform. In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS. Use strong password Change the default admin login URL Do not use public Wi-Fi networks to access your CMS These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process. Regular audits Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter. Summing Up It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine! Frequently Asked Questions Why is cybersecurity so important in digital marketing? Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business. What is the biggest problem in digital marketing? Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is cybersecurity so important in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business." } },{ "@type": "Question", "name": "What is the biggest problem in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business." } }] }

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A Closer Look at the Microsoft Exchange Server Cyberattacks

Article | May 13, 2021

We recently posted an article that highlighted the high-profile Microsoft Exchange hack that impacted hundreds of thousands of organizations across the globe. (This article offered some recommendations on how this could have been avoided as well as a special three-month offer to help any company who may have been affected.) Since this cyber attack, even more details are emerging. For example, the White House recently urged victims to quickly patch applications and systems and pushed for them to do it as quickly as possible. One senior administration official emphasized that the window to update these systems could be measured in hours, not even days.

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5 Benefits of Investing in Cyber Security & IT solutions in 2021

Article | June 2, 2021

Cyber Security has quickly evolved from being just an IT problem to a business problem. Recent attacks like those on Travelex and the SolarWinds hack have proved that cyber-attacks can affect the most solid of businesses and create PR nightmares for brands built painstakingly over the years. Investing in cyber security training, cyber security advisory services and the right kind of IT support products, has therefore, become imperative in 2021. Investing in cyber security infrastructure, cyber security certification for employees and IT solutions safeguards businesses from a whole spectrum of security risks, ransomware, spyware, and adware. Ransomware refers to malicious software that bars users from accessing their computer system, whereas adware is a computer virus that is one of the most common methods of infecting a computer system with a virus. Spyware spies on you and your business activities while extracting useful information. Add social engineering, security breaches and compromises to your network security into the mix, and you have a lethal cocktail.

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Spotlight

Aspiring Minds

"Aspiring Minds, a job-credentialing leader, delivers the world’s most widely-used employability test and the only standardized test designed for job matching. AMCAT™ is a proven, scientific, comprehensive solution that uses patent-pending technology to help companies dramatically improve their hiring while enabling job seekers to evaluate and certify their skills and find appropriate career opportunities. More than 2 million candidates have taken the cloud-based, data-driven test, resulting in more than 200,000 job matches and awarding of millions of credentials."

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