Article | January 19, 2021
For years, we have been told that cyber-attacks happen due to human-errors. Almost every person has stressed about training to prevent cyber-attacks from taking place. We have always been on the alert to dodge errant clicks or online downloads that might infect devices with security threats.
However, not all attacks need a user’s oversight to open the door. Although avoiding clicking on phishing emails is still significant but there is a cyber threat that does not need any human error and has been in the recent news. It is known as Zero-Click attack where some vulnerabilities can be misused by hackers to launch attacks even without interaction from the victim.
Rather than depending on the hardware or software flaws to get access to the victim’s device, zero-click attacks eliminate the human error equation. There is nothing a victim can do once coming into the limelight of the hacker. Also, with the flourishing use of smartphones around the world that entails all the personal information and data, this thread has expanded enormously.
How Zero-Click Attacks Occur?
The core condition for successfully pulling off a zero-click is creating a specially designed piece of data which is then sent to the targeted device over a wireless network connection including mobile internet or wifi. This then hit a scarcely documented vulnerability on the software or hardware level.
The vulnerability majorly affects the messaging or emailing apps. The attacks that have begun from Apple’s mail app on iPhone or iPad, have now moved ahead on Whatsapp and Samsung devices. In iOS 13, the vulnerability allowed zero-click when the mail runs in the background. It enables attackers to read, edit, delete, or leak the email inside the app.
Later these attacks moved to Samsung’s android devices having version 4.4.4 or above. The successful attacks provide similar access to the hackers as an owner, entailing contacts, SMS, and call logs.
In 2019, a breach on Whatsapp used the voice call functionality of the app to ring the victim’s phone. Even if the victim didn’t pick the call and later deleted it, the attacks still installed malicious data packets. These grants access to the hacker to take complete control of call logs, locations, data, camera, and even microphone of the device. Another similar attack had happened due to the frangibility in the chipset of WI-FI that is used in streaming, gaming, smart home devices, and laptops. The zero-click attack blooms on the increase of mobile devices as the number of smartphones have reached above 3 billion.
How To Avoid Zero-Click Attacks?
Most of the attacks of zero-click target certain victims including corporate executives, government officials, and journalists. But anyone using a smartphone is a possible target. These attacks cannot be spotted due to the lack of vulnerabilities. So the users have to keep the operating system along with the third-party software updated. Also, it is a must to give minimal permissions to apps that are being installed on the device.
Moreover, if you own a business and are afraid of the zero-click attacks on your company’s app, you can always seek IT consultations from top-notch companies orhire developersthat will help in developing applications with hard-to-creep-into programming languages where detecting an attack is efficient.
Article | August 9, 2021
No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers.
Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks.
Cybersecurity in Digital Marketing-Importance
Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks.
Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business.
Cybersecurity in Digital Marketing- Challenges
As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions.
There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you.
Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers.
The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online.
Overcoming Cybersecurity Challenges in Digital Marketing
As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively.
Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords.
SSL to Secure CRM
Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data.
Regular Data Backup
Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction.
Integrating Security Features
As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform.
In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS.
Use strong password
Change the default admin login URL
Do not use public Wi-Fi networks to access your CMS
These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process.
Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter.
It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine!
Frequently Asked Questions
Why is cybersecurity so important in digital marketing?
Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business.
What is the biggest problem in digital marketing?
Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business.
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Article | April 1, 2020
With millions of employees having to work from home, companies are having to look at how to keep as many business-critical functions running as possible while at the same time maintaining adequate security. “In the last week alone, we have seen phishing emails go from 25,000 a day to 125,000 – a 500 per cent increase – which means the risk is real," explains Andrew Jackson, CEO of Intercity Technology. "Whilst firewalls included within domestic broadband routers are considered sufficient for personal use and occasional homeworking, they’re not necessarily capable of withstanding prolonged periods of remote working from a large proportion of the workforce, which is why we are seeing more businesses and their employees become the targets of malicious hackers. "Just because employees are now home based doesn’t mean that security and privacy regulations such as GDPR are null and void and therefore, working closely with a trusted IT security partner is vital to help mitigate against any potential risks.
Article | February 20, 2020
IT security practitioners are aware of good habits when it comes to strong authentication and password management, yet often fail to implement them due to poor usability or inconvenience, says the 2020 State of Password and Authentication Security Behaviors Report by Yubico and Ponemon Institute. According to the report,IT security practitioners and individuals are both engaging in risky password and authentication practices, yet expectation and reality are often misaligned when it comes to the implementation of usable and desirable security solutions. The tools and processes that organizations put in place are not widely adopted by employees or customers, making it abundantly clear that new technologies are needed for enterprises and individuals to reach a safer future together.