The Impact of Artificial Intelligence on Cyber Security

| August 22, 2019

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There is currently a big debate raging about whether Artificial Intelligence (AI) is a good or bad thing in terms of its impact on human life. With more and more enterprises using AI for their needs, it’s time to analyze the possible impacts of the implementation of AI in the cyber security field. The positive uses of AI for cyber security. Biometric logins are increasingly being used to create secure logins by either scanning fingerprints, retinas, or palm prints. This can be used alone or in conjunction with a password and is already being used in most new smartphones. Large companies have been the victims of security breaches which compromised email addresses, personal information, and passwords. Cyber security experts have reiterated on multiple occasions that passwords are extremely vulnerable to cuber attacks, compromising personal information, credit card information, and social security numbers. These are all reasons why biometric logins are a positive AI contribution to cyber security.

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CryptoMove

Active defense data protection. CryptoMove protects data with dynamic movement, distribution, mutation, and re-encryption. •Integrate w/cloud, distributed, on prem, database, at edge/fog nodes, and IoT devices. •Threat model: data identification and recon, cryptographic attack, cleartext and ciphertext exfiltration, key attack, data destruction, integrity, insider, corruption, ransomware, quantum. Active defense makes the attack surface dynamic and frustrates multiple layers of the kill-chain, including reconnaissance and lateral movement.

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Cybersecurity in Digital Marketing: Tips to Overcome Challenges

Article | August 9, 2021

No matter what business you run, digital marketing is crucial to reach out to people and generate leads today. Businesses of all sizes rely on digital marketing to take the business to the next level.Digital marketing in many forms, such as search engine optimization, social media marketing, email marketing, content marketing, and online advertisements, have been utilizing to bridge the gap between business and customers. Technology is evolving and is expected to be transformed further. As technology gets improved every second, online advertising and marketing opportunities are also getting amplified. However, the villain, cyber threats and attacks, can jeopardize your business dreams and opportunities. Yes, alarmingly, cybersecurity in digital marketing has become a serious concern today. The more the opportunity you have in digital marketing, the more you become vulnerable to cyber threats and attacks. Cybersecurity in Digital Marketing-Importance Cybersecurity is very significant as digital marketing heavily depends upon data and information, which are sensitive and confidential to your business. This confidentiality is to be maintained to retain your customers. If your business is affected by cyber-attacks, your customers lose trust in you and your business. That is because the customers think their data and information could be compromised or stolen. Therefore, you need a strong cybersecurity practice to save you and your customers from breaches and malware attacks. Apart from information loss, financial loss, loss of brand reputation, etc. too, can happen. Ultimately you may end up witnessing a crippling loss in your business. Thus cybersecurity in digital marketing is essential as threats and attacks are detrimental to your business. Cybersecurity in Digital Marketing- Challenges As all businesses are going digital now, cyber threats are expected to increase. As a result, according to Gartner, the information security market is projected to grow to US$170.4 billion in 2022. This warns businesses to be extra alert regarding the startling rate of cyberattacks. Organizations have to be ever ready with solutions. There are a lot of challenges faced by cybersecurity in digital marketing. Email marketing is an essential and powerful part of digital marketing. Email marketers face the challenges, such as phishing. Small businesses are the main targets of phishing activity as they are unaware of it. Hackers may send spam using your email accounts with virus-infected emails. Occurring continuously, the server may backlist or block your site, affecting your email campaign. Customers will lose trust in you. Content marketing is also vulnerable to cyber-attacks as hackers are well aware of content management systems (CMS) and how it works. Therefore, they can easily hack it and distribute malware. In addition, social media marketing is vulnerable to identity theft. In case a hacker cracks your password, he can do unimaginable damages to you and your business. The hacker can do unauthorized downloads, share your confidential data and information, and even exploit your customers. The above-mentioned are some of the cybersecurity challenges in digital marketing. In addition, e-commerce and customer relationship management (CRM) systems are also prone to cyberattacks and threats. Therefore, it is essential to take necessary cybersecurity measures to overcome becoming the prey of cybercriminals while performing digital marketing activities online. Overcoming Cybersecurity Challenges in Digital Marketing As businesses began to use digital marketing widely to reach out to customers successfully, organizations started getting exposed to cybersecurity threats. The consequences of breaches and malware attacks can be far-reaching. Therefore, it's high time for businesses to be ready to tackle these cybersecurity issues in digital marketing. The following tips may help companies to do it proactively. Training Your digital marketing executives are vulnerable to cyberattacks, especially those who are handling email marketing. To protect your campaigns, train all how to recognize a phishing email. Also, encourage them to use spam filters and strong passwords. SSL to Secure CRM Installing an SSL(Secure Sockets Layer) protocol on the website makes your data transfer secure and encrypted, eliminating the chances of hackers getting access. Also, your Customer Relationship Management (CRM) system should have strict data security policies. It helps you keep your data protected while your staff access sensitive data. Regular Data Backup Data loss can happen in many circumstances, such as ransomware attacks, hard drive damage or crash, or malware hijacking. These data losses will result in losing you a lot of money. Thus, encourage your staff to backup all data regularly in a different location other than your system. It will protect 100% of your data in case of cyber-attacks and system malfunction. Integrating Security Features As part of content marketing, businesses use Content Management Systems (CMS) to upload, edit easily, and publish different forms of content. However, as hackers are very familiar with CMS, they can damage your reputation by distributing malware if they hack your site. Thus, it is very much crucial to integrate security features in your CMS platform. In addition, many vulnerabilities could be closed off by installing security plug-ins. The following security measures also can be taken regarding your CMS. Use strong password Change the default admin login URL Do not use public Wi-Fi networks to access your CMS These cybersecurity measures in digital marketing are necessary as content marketing is part and parcel of the process. Regular audits Ensuring cybersecurity is a team effort and is a continuous process. The set-and-forget policy will not work with cybersecurity. Your company's measures taken regarding cybersecurity in digital marketing have to be audited regularly to ensure your cybersecurity goals are met correctly. The audit should be done at least once a quarter. Summing Up It is a time-consuming process to devise strategies to protect businesses from cyber-attacks and threats. However, unless you take necessary measures in time, your business can be jeopardized, losing clients, money, and reputation. Cybersecurity threats in digital marketing are expected to increase as technology is getting transformed every second. A stitch in time saves nine! Frequently Asked Questions Why is cybersecurity so important in digital marketing? Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business. What is the biggest problem in digital marketing? Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is cybersecurity so important in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity benefits your brand by protecting your website and each of your digital marketing activities. It saves all your data as well as the data of your clients. However, cyber-attacks can be detrimental to your business." } },{ "@type": "Question", "name": "What is the biggest problem in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Apart from standing out from the competitors, the biggest problem in digital marketing is cyber-attacks and threats. Unfortunately, cyberattacks can jeopardize your business." } }] }

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EMAIL SECURITY CONCEPTS THAT NEED TO BE IN YOUR EMAIL INFOSEC POLICY

Article | June 16, 2021

Compliance requirements have become more complex because of the continual evolution of security threats and vulnerabilities. Many organizations fail to create an extensive security program to cover their challenges. Emails are one of the most susceptible channels for cyber-criminals to operate. This is why every organization must pay keen attention to email security policies in cybersecurity. Because emails are prone to cyberattacks, enterprises and individuals must take critical measures to secure their email accounts against unauthorized access. Malicious actors use phishing to trick recipients into sharing sensitive information, either by impersonating trusted contacts or legitimate business owners. Email is still one of the most vulnerable avenues for hackers and cyber crooks. Here are the critical email security concepts that need inclusion into your information security policy.

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Progress Is the Promise in National Cybersecurity Strategy

Article | March 23, 2020

How can progress be measured when it comes to shifts in national security strategy and practice? Several assessment variables might include changes in official national guidance, legal authorities, types of campaigns or operations, lexicon used in national security discourse, and early results of the application of those changes. Since 2016, with the introduction of the construct of persistent engagement and the subsequent development of defend forward, all these variables have changed in a positive manner.

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Here’s What Universities Need to Know About Cyber-Attacks

Article | June 1, 2021

Over the last year, the education delivery model has changed rapidly. Universities have learnt to operate entirely remotely and now that learning may resume in person, a hybrid education model will likely continue. The transition from physical to online models happened so quickly that it left many IT networks exposed to serious harm from outside forces. With a hybrid model, there is likely a widening attack surface area. A recent spate of attacks suggests that cyber-criminals are taking notice of the seemingly infinite weaknesses in learning centers defenses. But why? One of the primary reasons is that universities operate large corporate-sized networks, but without the budgets to match. Add to that, teachers and students aren’t given training to use and connect their technology in a safe way. To avoid falling victim to devastating cyber-attacks which often have dire consequences, we share three lessons universities need to quickly take on board. Your Research is Valuable to Cyber-Criminals There is a hefty price tag on some of the research conducted by universities, which makes it particularly attractive to cyber-criminals. The University of Oxford’s Division of Structural Biology was targeted in February by hackers snooping around, potentially in search of information about the vaccine the university has worked on with AstraZeneca. It’s not just gangs of cyber-criminals targeting research facilities, last year Russian state backed hackers were accused by official sources in the US, UK and Canada of trying to steal COVID-19 vaccine and treatment research. With world-leading research hidden in the networks of universities, its unsurprising that last year over half (54%) of universities surveyed said that they had reported a breach to the ICO (Information Commissioner’s Office). The research conducted by many UK universities makes them an attractive target for financially motivated cyber-criminals and state-sponsored hackers in search of valuable intellectual property. To add insult to injury, ransomware attackers are doubling their opportunity for pay off by selling off the stolen information to the highest bidder, causing a serious headache for the victims while potentially increasing the value of their pay-out. Personal Information of Students and Staff Can Easily Fall into the Wrong Hands Based on tests of UK university defenses, hackers were able to obtain ‘high-value’ data within two hours in every case. In many cases, successful cyber-attacks are followed by not only a ransom note demanding payment for the recovery of frozen or stolen data, but also the added threat of sharing any sensitive stolen information with the public.

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CryptoMove

Active defense data protection. CryptoMove protects data with dynamic movement, distribution, mutation, and re-encryption. •Integrate w/cloud, distributed, on prem, database, at edge/fog nodes, and IoT devices. •Threat model: data identification and recon, cryptographic attack, cleartext and ciphertext exfiltration, key attack, data destruction, integrity, insider, corruption, ransomware, quantum. Active defense makes the attack surface dynamic and frustrates multiple layers of the kill-chain, including reconnaissance and lateral movement.

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