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. https://securitytoday.com/articles/2019/08/08/rebuilding-trust-after-cybersecurity-lapses.aspx
blog article
REBUILDING TRUST AFTER CYBERSECURITY LAPSES
Trust is a business fundamental, and cybersecurity lapses can rattle the trust of important constituencies. Customers avoid buying from companies they don’t trust. Investors and employees worry about their prospects and livelihoods. Security managers worry about future incidents. Even community support can wane in the aftermath of a cyber event. Today, most people know that cyber breaches, hacking and data compromises are unfortunate facts of life. It is the response to these incidents that will determine the impact on trust and the trajectory of the affected company after an incident. A well-handled, sincere response can actually bolster trust and strengthen the foundation for future business successes. READ MORE