Q&A with Tom O'Regan, CEO at Madison Logic

MEDIA 7 | September 5, 2019

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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He has also served over 21 years in the U.S. Navy and has a BS in IT security and an MS in cybersecurity. He is the board chairman of VetSec and the VP of technology and technical services at Cloud Range. Heath Moodie, Director of Vets in Cyber (Australia) Heath is the director of Vets in Cyber, where he is helping to build a mentoring program, running community events, and partnering with industry-leading training providers to offer employment assistance to veterans. As a five-year Australian Army infantry veteran, Heath transitioned into cybersecurity and was immediately confronted with the different cultures between the military community and civilian life. Wanting to be the change that he needed, Heath created a grassroots organization, Vets in Cyber, which is focused on helping to build a community around veterans to offer them the support they need within the cybersecurity industry. 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James then served the remainder of his service in intelligence, developing the army’s exploitation capability, providing support to U.K. Defence Engagement in East Asia before delivering strategic support to global joint military operations.​ Bryan Radliff, CyberVets Program Manager at Onward to Opportunity (O2O) (U.S.) Bryan Radliff serves as the CyberVets program manager in the Onward to Opportunity Program for the D’Aniello Institute for Veterans and Military Families (IVMF) at Syracuse University. CyberVets is a skills-to-job pathway that aims to fast-track veterans into high-demand cyber careers by providing no-cost employment training, industry certifications, and career services to transitioning service members, veterans, and military spouses. Bryan is a 31-year veteran of the U.S. Army, serving as an enlisted medical supply specialist, infantryman, and an armor/cavalry officer before retiring as a lieutenant colonel. Patrick Shaw, Founder of Cyber Catalyst and Tech Vets (Canada) Founder of Cyber Catalyst and co-founder of Coding For Veterans (CFV), Pat initiated Cyber Catalyst Talent Solutions to assist veterans achieve meaningful and rewarding careers using the skills developed through their upskilling or reskilling studies. Pat curated the CFV secure software development and the cybersecurity curriculum and established the learning approach aligning widely recognized industry certification exams to meet the cyber talent needs of employers. Cyber Catalyst Talent Solutions offers job-focused microcredentialing and certifications in support of job placement. Tech Vets Canada engages veterans and military family members with career mentorship and learning support. Mark Wilcox, Cyber Training, Opportunities and Partnership at Cerco IT Ltd (U.K.) Mark has over 30 years of commercial software development experience, the majority of which has involved web technologies. Throughout his career, Mark has developed and supported complex systems for a range of clients, including the London Stock Exchange, Lloyds Bank, Ryman stationers, Debenhams, and Woolworths. In January 2022, Mark joined Cerco IT to head up the cybersecurity training and employment division. As a key architect of Cerco's Cradle to Cyber training program, an initiative to provide advanced network security skills to Cerco’s trained graduates (many of whom are ex-armed forces), Mark continues to forge relationships with internationally renowned tech and training partners, such as Fortinet and CompTIA. About Fortinet Fortinet (NASDAQ: FTNT) is a driving force in the evolution of cybersecurity and the convergence of networking and security. Our mission is to secure people, devices, and data everywhere, and today we deliver cybersecurity everywhere you need it with the largest integrated portfolio of over 50 enterprise-grade products. Well over half a million customers trust Fortinet's solutions, which are among the most deployed, most patented, and most validated in the industry. The Fortinet Training Institute, one of the largest and broadest training programs in the industry, is dedicated to making cybersecurity training and new career opportunities available to everyone. FortiGuard Labs, Fortinet’s elite threat intelligence and research organization, develops and utilizes leading-edge machine learning and AI technologies to provide customers with timely and consistently top-rated protection and actionable threat intelligence. Learn more at https://www.fortinet.com, the Fortinet Blog, and FortiGuard Labs.

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Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

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