Q&A with Margaret Molloy, Global CMO, Siegel+Gale

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

‘In the industry, we've observed fragmentation, especially among larger organizations,’ says Chris Fisher

Media 7 | October 16, 2023

Chris Fisher is a seasoned marketing professional who specializes in digital marketing and demand generation to fuel business growth. I integrate product messaging and innovative strategies with data-driven marketing to achieve quantifiable outcomes. Read on to know his thoughts about safeguarding the layers of Cyber-security.

Read More

'AI & ML algorithms will play a critical role in identifying cyber threats,' asserts Trishneet Arora

Media 7 | July 28, 2023

Trishneet Arora, a self-made individual, demonstrated remarkable vision, intellect, and competence when he established a startup at the young age of 19. Under his guidance, the flagship venture has expanded into both the entertainment and educational sectors. With Trishneet at the helm, the potential for growth and success knows no bounds. Let's delve into his insights on securing UPI-based applications.

Read More

‘Data and analytics play a crucial role in shaping our advertising strategies,' asserts Aleksander Groshev

Media 7 | June 28, 2023

Aleksander Groshev is the CEO and Co-Founder of Autobahn Security. Previously he was Vice President of Product responsible for the product development of the SaaS platform. Before joining Autobahn Security he held the position of Head of Product at Fincite, a wealth management B2B platform.

Read More

‘In the industry, we've observed fragmentation, especially among larger organizations,’ says Chris Fisher

Media 7 | October 16, 2023

Chris Fisher is a seasoned marketing professional who specializes in digital marketing and demand generation to fuel business growth. I integrate product messaging and innovative strategies with data-driven marketing to achieve quantifiable outcomes. Read on to know his thoughts about safeguarding the layers of Cyber-security.

Read More

'AI & ML algorithms will play a critical role in identifying cyber threats,' asserts Trishneet Arora

Media 7 | July 28, 2023

Trishneet Arora, a self-made individual, demonstrated remarkable vision, intellect, and competence when he established a startup at the young age of 19. Under his guidance, the flagship venture has expanded into both the entertainment and educational sectors. With Trishneet at the helm, the potential for growth and success knows no bounds. Let's delve into his insights on securing UPI-based applications.

Read More

‘Data and analytics play a crucial role in shaping our advertising strategies,' asserts Aleksander Groshev

Media 7 | June 28, 2023

Aleksander Groshev is the CEO and Co-Founder of Autobahn Security. Previously he was Vice President of Product responsible for the product development of the SaaS platform. Before joining Autobahn Security he held the position of Head of Product at Fincite, a wealth management B2B platform.

Read More

Related News

Software Security

Keeper Streamlines Compliance Processes With Granular Sharing Enforcements

Keeper Security, Inc. | January 11, 2024

Keeper Security, the leading provider of zero-trust and zero-knowledge cybersecurity software protecting passwords, passkeys, privileged access, secrets and remote connections, announces Granular Sharing Enforcements will soon be available for all products in the Keeper® platform. Granular Sharing enables administrators to enforce detailed creating and sharing permissions at the user level. By implementing these permissions, organizations can ensure employees only have access to the resources necessary for their roles, minimizing the risk of unauthorized access, data breaches and lateral movement within a network. "It's critical for organizations to have security solutions that help them adhere to increasing regulations and compliance requirements," said Craig Lurey, CTO and Co-founder of Keeper Security. "Granular permission control helps organizations enhance their security posture by restricting access to sensitive information and systems. With Granular Sharing Enforcements, it's easier than ever for IT administrators to better control the principle of least privilege and streamline operations within their organizations." Keeper's added Granular Sharing Enforcement policies provide more detailed restrictions that administrators can apply to users for both creating and sharing records. Most employees do not need access to all of the data or functionalities within an organization, and many industries and geographical regions have specific regulations and compliance requirements regarding data protection and privacy, including HIPAA, GDPR, PCI DSS and SOX. Granular permission controls enable organizations to align with local and industry regulations by allowing them to define and enforce access policies. This helps in ensuring the organization is compliant with industry standards and legal requirements. Key features of Keeper's Granular Sharing Enforcements include: Auditing: Keeper provides clear alerting and reporting on over 100 different event types. Version control: Only a small subset of users have permissions to update or share records, helping teams ensure information is consistent and accurate. Seamless access on any device: Keeper provides the same user experience across platforms, ensuring cross functionality and ease of use, whether on web, desktop or mobile. Encryption: Keeper provides secure sharing with elliptic curve encryption, ensuring cybercriminals cannot intercept passwords or other shared records in transit. Keeper Administrators can easily customize permissions to best suit the compliance needs of their organization. Administrators modify permissions in the Enforcement Policies section of the Admin Console for the chosen role by selecting Creating and Sharing. Most permissions are activated by default for maximum security. Enforcements have been designed to be simple and powerful, allowing admins to choose the appropriate settings for their unique needs. Granular Sharing Enforcements will be available for all sharing needs within Keeper's Enterprise Password Manager, Keeper Secrets Manager and KeeperPAM. With Keeper's zero-knowledge password management and security platform, IT administrators have complete visibility into employee password practices, enabling them to monitor password use and enforce password security policies, including strong, unique passwords, Multi-Factor Authentication (MFA), Role-Based Access Control (RBAC), and other security policies. Keeper Secrets Manager® is a fully managed cloud-based, zero-knowledge platform for securing infrastructure secrets such as API keys, database passwords, access keys, certificates and any type of confidential data. Its latest offering, KeeperPAM™, provides next-generation Privileged Access Management (PAM) that is disrupting the traditional PAM market. KeeperPAM delivers enterprise-grade password, secrets and privileged connection management within a unified SaaS platform that is cost-effective, easy to use and simple to deploy. KeeperPAM enables least-privilege access with zero-trust and zero-knowledge security. Enterprises select Keeper because of its strong security architecture, ability to support federated and passwordless authentication with any identity provider, seamless integration into on-premises, cloud or hybrid environments and ease of use across desktop and mobile devices. About Keeper Security Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper's affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our next-generation privileged access management solution deploys in minutes and seamlessly integrates with any tech stack to prevent breaches, reduce help desk costs and ensure compliance. Trusted by millions of individuals and thousands of organizations, Keeper is the leader for best-in-class password and passkey management, secrets management, privileged access, secure remote access and encrypted messaging.

Read More

Data Security

Rubrik Chosen by Carhartt to Drive Complete Cyber Resilience

Rubrik | January 10, 2024

Rubrik, the Zero Trust Data Security™ company, today announced that America’s premium workwear brand Carhartt has consolidated multiple legacy backup tools with Rubrik Security Cloud to achieve cyber resilience. After moving to Rubrik, Carhartt realized more than 50 percent in monthly cost savings, while significantly improving its data security capabilities. “Data resilience is key to the continued security and success of our business. We work hard to ward off intruders but we have to operate on the assumption that they will find a way in,” said Michael Karasienski, cloud platforms manager at Carhartt. “Rubrik Security Cloud restores data fast and without fail for both our cloud and on-premises environments. Rubrik plays a key role in building trust in our system with secure protocols and access controls; it isn’t just a data security solution, it’s peace of mind for our brand.” Established in 1889, Carhartt has a rich heritage of developing rugged products for workers on and off the job. The company honors hard work, approaching its business with the same honesty, dependability, and trust that its consumers display day-in and day-out. Prior to Rubrik, Carhartt used a variety of different backup solutions across its operations. After an upgrade of a critical application failed, Carhartt’s administrators discovered that that application data hadn’t been backed up, forcing the team to reconstruct more than two-weeks’ worth of data manually. Furthermore, the Carhartt team discovered malware in backups from its legacy tools, resulting in weeks of searching data sets to manually complete the investigation. With Rubrik Security Cloud, Carhartt’s IT team can now devote more time to other priorities — like business requests, incidents, and reducing technical debt — while saving more than 50 percent in operational costs each month. The company’s IT and Security teams are also collaborating to reduce risk to the organization, zeroing in on malware and tying investigations into its security operations center. “A highly interconnected business like Carhartt is responsible for mountains of sensitive data. Protecting that data is paramount to maintain customer trust and minimize business disruption,” said Anneka Gupta, Chief Product Officer at Rubrik. “Outdated legacy technology was never built with security in mind, so organizations must turn to modernized platforms and zero-trust methodologies to defend their data. With a holistic solution like Rubrik Security Cloud, organizations like Carhartt know their business will be resilient in the face of any cyber threat.” Carhartt utilizes numerous Rubrik products, including Anomaly Detection, Sensitive Data Monitoring, Threat Hunting, as well as its integration with Microsoft Sentinel. About Rubrik Rubrik is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

Read More

Platform Security

D3 Security is a proud participant in the Microsoft Security Copilot Partner Private Preview

D3 Security | January 08, 2024

D3 Security today announced its participation in the Microsoft Security Copilot Partner Private Preview. D3 Security was selected based on their proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting edge functionality, and close relationship with Microsoft. “In the context of security, AI’s impact is likely to be profound, tilting the scales in favor of defenders and empowering organizations to defend at machine speed. At Microsoft, we are privileged to have a leading role in advancing AI innovation, and we are so grateful to our incredible ecosystem of partners, whose mission-driven work is critical to helping customers secure their organizations and confidently bring the many benefits of AI into their environments,” said Vasu Jakkal, Corporate Vice President, Microsoft Security. D3 Security is working with Microsoft product teams to help shape Security Copilot product development in several ways, including validation and refinement of new and upcoming scenarios, providing feedback on product development and operations to be incorporated into future product releases, and validation and feedback of APIs to assist with Security Copilot extensibility. “D3 has always pushed SOAR technology forward, be it through our deep research into integration design; our Event Pipeline, which reduces alert-handling time by up to 99%; or our operationalizing of the MITRE ATT&CK and D3FEND frameworks,” said Gordon Benoit, President, D3 Security. “By teaming with Microsoft in the Security Copilot Partner Private Preview, we will be able to use AI to evolve SOAR in ways that would have sounded impossible just a year ago.” Security Copilot is the first AI-powered security product that enables security professionals to respond to threats quickly, process signals at machine speed, and assess risk exposure in minutes. It combines an advanced large language model (LLM) with a security-specific model that is informed by Microsoft's unique global threat intelligence and more than 65 trillion daily signals. About D3 Security D3 Security’s Smart SOAR™ (security orchestration, automation, and response) solves entrenched problems in cybersecurity by transforming separate tools into a unified ecosystem with multi-tier automation, codeless orchestration, and robust case management. Smart SOAR performs autonomous triage and reduces false positives so enterprise, MSSP, and public sector security teams can spend more time on real threats. Product or service names mentioned herein may be the trademarks of their respective owners.

Read More

Software Security

Keeper Streamlines Compliance Processes With Granular Sharing Enforcements

Keeper Security, Inc. | January 11, 2024

Keeper Security, the leading provider of zero-trust and zero-knowledge cybersecurity software protecting passwords, passkeys, privileged access, secrets and remote connections, announces Granular Sharing Enforcements will soon be available for all products in the Keeper® platform. Granular Sharing enables administrators to enforce detailed creating and sharing permissions at the user level. By implementing these permissions, organizations can ensure employees only have access to the resources necessary for their roles, minimizing the risk of unauthorized access, data breaches and lateral movement within a network. "It's critical for organizations to have security solutions that help them adhere to increasing regulations and compliance requirements," said Craig Lurey, CTO and Co-founder of Keeper Security. "Granular permission control helps organizations enhance their security posture by restricting access to sensitive information and systems. With Granular Sharing Enforcements, it's easier than ever for IT administrators to better control the principle of least privilege and streamline operations within their organizations." Keeper's added Granular Sharing Enforcement policies provide more detailed restrictions that administrators can apply to users for both creating and sharing records. Most employees do not need access to all of the data or functionalities within an organization, and many industries and geographical regions have specific regulations and compliance requirements regarding data protection and privacy, including HIPAA, GDPR, PCI DSS and SOX. Granular permission controls enable organizations to align with local and industry regulations by allowing them to define and enforce access policies. This helps in ensuring the organization is compliant with industry standards and legal requirements. Key features of Keeper's Granular Sharing Enforcements include: Auditing: Keeper provides clear alerting and reporting on over 100 different event types. Version control: Only a small subset of users have permissions to update or share records, helping teams ensure information is consistent and accurate. Seamless access on any device: Keeper provides the same user experience across platforms, ensuring cross functionality and ease of use, whether on web, desktop or mobile. Encryption: Keeper provides secure sharing with elliptic curve encryption, ensuring cybercriminals cannot intercept passwords or other shared records in transit. Keeper Administrators can easily customize permissions to best suit the compliance needs of their organization. Administrators modify permissions in the Enforcement Policies section of the Admin Console for the chosen role by selecting Creating and Sharing. Most permissions are activated by default for maximum security. Enforcements have been designed to be simple and powerful, allowing admins to choose the appropriate settings for their unique needs. Granular Sharing Enforcements will be available for all sharing needs within Keeper's Enterprise Password Manager, Keeper Secrets Manager and KeeperPAM. With Keeper's zero-knowledge password management and security platform, IT administrators have complete visibility into employee password practices, enabling them to monitor password use and enforce password security policies, including strong, unique passwords, Multi-Factor Authentication (MFA), Role-Based Access Control (RBAC), and other security policies. Keeper Secrets Manager® is a fully managed cloud-based, zero-knowledge platform for securing infrastructure secrets such as API keys, database passwords, access keys, certificates and any type of confidential data. Its latest offering, KeeperPAM™, provides next-generation Privileged Access Management (PAM) that is disrupting the traditional PAM market. KeeperPAM delivers enterprise-grade password, secrets and privileged connection management within a unified SaaS platform that is cost-effective, easy to use and simple to deploy. KeeperPAM enables least-privilege access with zero-trust and zero-knowledge security. Enterprises select Keeper because of its strong security architecture, ability to support federated and passwordless authentication with any identity provider, seamless integration into on-premises, cloud or hybrid environments and ease of use across desktop and mobile devices. About Keeper Security Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper's affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our next-generation privileged access management solution deploys in minutes and seamlessly integrates with any tech stack to prevent breaches, reduce help desk costs and ensure compliance. Trusted by millions of individuals and thousands of organizations, Keeper is the leader for best-in-class password and passkey management, secrets management, privileged access, secure remote access and encrypted messaging.

Read More

Data Security

Rubrik Chosen by Carhartt to Drive Complete Cyber Resilience

Rubrik | January 10, 2024

Rubrik, the Zero Trust Data Security™ company, today announced that America’s premium workwear brand Carhartt has consolidated multiple legacy backup tools with Rubrik Security Cloud to achieve cyber resilience. After moving to Rubrik, Carhartt realized more than 50 percent in monthly cost savings, while significantly improving its data security capabilities. “Data resilience is key to the continued security and success of our business. We work hard to ward off intruders but we have to operate on the assumption that they will find a way in,” said Michael Karasienski, cloud platforms manager at Carhartt. “Rubrik Security Cloud restores data fast and without fail for both our cloud and on-premises environments. Rubrik plays a key role in building trust in our system with secure protocols and access controls; it isn’t just a data security solution, it’s peace of mind for our brand.” Established in 1889, Carhartt has a rich heritage of developing rugged products for workers on and off the job. The company honors hard work, approaching its business with the same honesty, dependability, and trust that its consumers display day-in and day-out. Prior to Rubrik, Carhartt used a variety of different backup solutions across its operations. After an upgrade of a critical application failed, Carhartt’s administrators discovered that that application data hadn’t been backed up, forcing the team to reconstruct more than two-weeks’ worth of data manually. Furthermore, the Carhartt team discovered malware in backups from its legacy tools, resulting in weeks of searching data sets to manually complete the investigation. With Rubrik Security Cloud, Carhartt’s IT team can now devote more time to other priorities — like business requests, incidents, and reducing technical debt — while saving more than 50 percent in operational costs each month. The company’s IT and Security teams are also collaborating to reduce risk to the organization, zeroing in on malware and tying investigations into its security operations center. “A highly interconnected business like Carhartt is responsible for mountains of sensitive data. Protecting that data is paramount to maintain customer trust and minimize business disruption,” said Anneka Gupta, Chief Product Officer at Rubrik. “Outdated legacy technology was never built with security in mind, so organizations must turn to modernized platforms and zero-trust methodologies to defend their data. With a holistic solution like Rubrik Security Cloud, organizations like Carhartt know their business will be resilient in the face of any cyber threat.” Carhartt utilizes numerous Rubrik products, including Anomaly Detection, Sensitive Data Monitoring, Threat Hunting, as well as its integration with Microsoft Sentinel. About Rubrik Rubrik is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

Read More

Platform Security

D3 Security is a proud participant in the Microsoft Security Copilot Partner Private Preview

D3 Security | January 08, 2024

D3 Security today announced its participation in the Microsoft Security Copilot Partner Private Preview. D3 Security was selected based on their proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting edge functionality, and close relationship with Microsoft. “In the context of security, AI’s impact is likely to be profound, tilting the scales in favor of defenders and empowering organizations to defend at machine speed. At Microsoft, we are privileged to have a leading role in advancing AI innovation, and we are so grateful to our incredible ecosystem of partners, whose mission-driven work is critical to helping customers secure their organizations and confidently bring the many benefits of AI into their environments,” said Vasu Jakkal, Corporate Vice President, Microsoft Security. D3 Security is working with Microsoft product teams to help shape Security Copilot product development in several ways, including validation and refinement of new and upcoming scenarios, providing feedback on product development and operations to be incorporated into future product releases, and validation and feedback of APIs to assist with Security Copilot extensibility. “D3 has always pushed SOAR technology forward, be it through our deep research into integration design; our Event Pipeline, which reduces alert-handling time by up to 99%; or our operationalizing of the MITRE ATT&CK and D3FEND frameworks,” said Gordon Benoit, President, D3 Security. “By teaming with Microsoft in the Security Copilot Partner Private Preview, we will be able to use AI to evolve SOAR in ways that would have sounded impossible just a year ago.” Security Copilot is the first AI-powered security product that enables security professionals to respond to threats quickly, process signals at machine speed, and assess risk exposure in minutes. It combines an advanced large language model (LLM) with a security-specific model that is informed by Microsoft's unique global threat intelligence and more than 65 trillion daily signals. About D3 Security D3 Security’s Smart SOAR™ (security orchestration, automation, and response) solves entrenched problems in cybersecurity by transforming separate tools into a unified ecosystem with multi-tier automation, codeless orchestration, and robust case management. Smart SOAR performs autonomous triage and reduces false positives so enterprise, MSSP, and public sector security teams can spend more time on real threats. Product or service names mentioned herein may be the trademarks of their respective owners.

Read More

Spotlight

Events

Resources