Q&A with Tara O'Sullivan, CMO at SKILLSOFT

ONDECK | March 15, 2019

Tara O’Sullivan, the CMO of Skillsoft shares her insights on the impact of digital transformation on marketers and the need to focus on slashing the wide gender pay gap. With over 25 years of experience including B2B marketing in Ireland, EMEA and the US, Tara has extensive expertise in using marketing to effect change.

Here are her thoughts on women in marketing and the changing dynamics of the profession.

MEDIA 7: Tara, how old were you when you had your first paying job?
TARA O'SULLIVAN:
14 – I worked for my Dad photocopying manuals for software training. I loved the work, I loved being in amongst the team of people who were there. There was a lot of fun with the other people who worked there, and I learnt a lot of lessons on dealing with people, working on end user manuals which were like 500 pages thick, making sure they were all collated properly, the cover looked good – all to provide a real sense of the importance of the training.

"Marketing teams are not aligned to what technology can do for them and how it can transform the business."



M7: What do you consider the biggest challenges for a CMO these days?
TS: Digital transformation. I believe the impact of digital transformation is impacting the CMO even more than other areas of the business. There are so many tools that can help the CMO get the data s/he needs, but it is figuring out which ones are the most relevant, timely and useful. I think a lot of marketing teams are not aligned to what technology can do for them and how it can transform the business.
The other major challenge is around proving to the business the benefit of marketing. As well as the funnel, and marketing sourced OI, we also need to better measure the branding impact on the business and how it supports revenue.


"Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot."



M7: How important is learning and unlearning in today’s digital age of data and automation?
TS: Learning is the most important thing in my view. From figuring out what the new version of Excel can do for you (LOADS) to determining the best tech stack your marketing organization needs – we need to be learning. Agile marketing is becoming more and more the standard, and in order to be agile, you need to be able to pivot. This means that you need to be continually changing your approach in order to make the company more successful. Agile marketing is a brand new mindset for marketing people – there isn’t an annual budget, the team decides what to spend it on a quarterly basis, so sometimes you will be investing in SEO, or investing in demand generation depending on the needs of the business.


"The gender pay gap is wide and people think about it as being 80 cents on the dollar."



M7: Is Skillsoft closing the gap between the number of men and women in marketing? What are your views on gender equality in the present corporate world?
TS: Well I always thought marketing is different – I assumed that the majority of people entering marketing are women, but that’s not strictly true. Research from Axonn shows that women are only slightly more likely than men to enter the marketing world (21% vs 16%).
Marketing Week (a UK-based publication) carried out a survey and found that  female marketers earn less than male marketers in every sector and in every role, except that of marketing assistant.
Let’s remember though that the gender pay gap is wide and people think about it as being 80 cents on the dollar.  This is awful – but think about it over the lifetime of the female worker. Recent research analyzed a longitudinal dataset which shows total earnings across the most recent 15 years for all workers who worked in at least one year. The study found that women workers faced a wage gap of 51% in the 2001-2015 period. The research also found that the cost of taking time out of the labor force is exorbitant for women. For those who took just one year off from work, their annual earnings were 39% lower than women who worked all 15 years between 2001 and 2015.

ABOUT SKILLSOFT

SKILLSOFT is a global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Human Capital Management.

Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books and other resources on Business and Management Skills, Leadership Development, Digital Transformation, Technology and Developer, Productivity and Collaboration Tools and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning. The SumTotal suite features four key components built on a unified platform: Learning Management, Talent Management, Talent Acquisition and Workforce Management.

Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of the Fortune 500. Learn more at www.skillsoft.com.

More C-Suite on deck

Panzura's Glen Shok explains why file security and military-grade encryption should be applied to all data stored in the cloud

Media 7 | March 11, 2022

Glen Shok, CTO and VP Cloud Architects at Panzura, looks into his crystal ball and shares with us his predictions of the developments in the cybersecurity space. In this interview, we had the opportunity to explore novel malware tactics like ransomware and data wiper exploits, and the different solutions Panzura offers enterprises to improve their security measures. Read on to learn more about upticks in this cybersecurity landscape, and how Panzura can get businesses battle-ready against these attacks.

Read More

Arkose Labs's Vanita Pandey believes ‘Online account is going to be the currency that people will trade on’

Media 7 | December 13, 2021

Vanita Pandey, CMO - Arkose Labs, speaks about the role that Innovative Payment Models play in the changing dynamics of purchase and shopping. Read on to know her thoughts about how necessary is content for attracting consumers in this age and much more.

Read More

'TeleSign embeds trust at every touchpoint,' assures Joseph Burton

Media 7 | December 8, 2021

Joseph Burton, Chief Executive Officer at TeleSign elaborates on Promotion Abuse, Communication Fraud, and Buy Now Pay Later Fraud. Read on to know about the biggest online financial threat for consumers and much more.

Read More

Panzura's Glen Shok explains why file security and military-grade encryption should be applied to all data stored in the cloud

Media 7 | March 11, 2022

Glen Shok, CTO and VP Cloud Architects at Panzura, looks into his crystal ball and shares with us his predictions of the developments in the cybersecurity space. In this interview, we had the opportunity to explore novel malware tactics like ransomware and data wiper exploits, and the different solutions Panzura offers enterprises to improve their security measures. Read on to learn more about upticks in this cybersecurity landscape, and how Panzura can get businesses battle-ready against these attacks.

Read More

Arkose Labs's Vanita Pandey believes ‘Online account is going to be the currency that people will trade on’

Media 7 | December 13, 2021

Vanita Pandey, CMO - Arkose Labs, speaks about the role that Innovative Payment Models play in the changing dynamics of purchase and shopping. Read on to know her thoughts about how necessary is content for attracting consumers in this age and much more.

Read More

'TeleSign embeds trust at every touchpoint,' assures Joseph Burton

Media 7 | December 8, 2021

Joseph Burton, Chief Executive Officer at TeleSign elaborates on Promotion Abuse, Communication Fraud, and Buy Now Pay Later Fraud. Read on to know about the biggest online financial threat for consumers and much more.

Read More

Related News

DATA SECURITY, ENTERPRISE SECURITY, PLATFORM SECURITY

Contrast Security Launches New Partner Program, Security Innovation Alliance

Contrast Security | February 02, 2023

On February 1, 2023, Contrast Security (Contrast), a leading code security platform, announced the launch of its new partner program, the Security Innovation Alliance (SIA), a worldwide ecosystem of system integrators (SIs), cloud, channel, and technology alliances. SIA's mission is to provide customers with unrivaled, fully integrated application security solutions from Contrast and its strategic alliance partners, which include Amazon/Amazon Web Services (AWS), GitLab Inc., Microsoft, VMware, Armor Code, PagerDuty, Zimperium, Anchore, Wallarm, Neosec, Noname Security, Ermetic, Cloudwize, BLST Security, ProtectOnce, Scribe Security, Wiz, and Legit Security. Furthermore, the team will concentrate on expanding collaborations with SIs, technology providers, and independent software providers (ISVs). SIA and Contrast's robust strategic partner integrations will not only enable partners to integrate with the Contrast Secure Code Platform seamlessly but will also enable clients to realize the following benefits: To use Contrast's services confidently as part of a more extensive program for application security (AppSec). Increase the predictability of security and decrease the risk of implementing new code and AppSec technologies. Increased trust and confidence in already implemented technologies. SIA is designed to boost its partners' business capabilities to satisfy AppSec clients' demands. Contrast collaborates with each partner to deliver a customized experience that meets their specific interests and business requirements, including a streamlined onboarding process, joint marketing campaigns, integration support and access to the company's impressive install base. SIA is led by Goodman, a seasoned Alliance professional, and several other industry leaders, including Tracey Mead, Vice President, Strategic Alliances, System Integrators; Frank Gasparovic, Director, Ecosystem Engineering; Rachael Mott, Senior Director, Strategic Alliances, Technology Partners; Callie McCormick, Global Director of Channel Sales; and Ram Yonish, VP of EMEA Alliances. About Contrast Security Founded in 2014, Contrast Security is a leading code security platform firm purposely created for developers to get secure code flowing quickly and trusted by security teams to protect business applications. With Contrast, developers, security, and operations teams can swiftly secure code across the entire Software Development Life Cycle (SDLC) to defend against today's targeted Application Security (AppSec) threats. It also provides free security testing to all developers through CodeSec. Established by cybersecurity industry experts to replace old AppSec solutions that cannot secure modern organizations, the company defends its customers from major cybersecurity attacks, which include some of the world's top brands, such as BMW, AXA, DocuSign, Zurich, Sompo Japan, and American Red Cross, as well as several other prominent leading Fortune 500 companies.

Read More

DATA SECURITY, PLATFORM SECURITY, SOFTWARE SECURITY

Dremio and Privacera Announce Their Latest Integration

Dremio | February 01, 2023

On January 31, 2023, Dremio, the leading simple and open data lakehouse, and Privacera, the only open-standards-based data governance and security solution provider, announced their latest integration, which expands advanced data governance and security capabilities for customers building modern data applications on top of data lakehouses. As data lakehouses become more popular, it is becoming increasingly essential to manage and organize safe data access while also adhering to complicated regulatory regulations across all data assets. The new integration now allows Joint clients to expedite secure and governed analytics by decreasing manual processes while automating stringent compliance for contemporary data cooperation, which is especially important in highly regulated industries like financial services. The enhanced integration proffers joint clients with the following capabilities: Ensuring scalability and performance By pushing down policies written in Privacera into Dremio, the native integration allows quick query performance and scalability. Enhanced data security and governance capabilities The connector enables enterprises to implement attribute-based access control (ABAC), discovery for tagging and data classification, data encryption, row-level filtering and masking, canned reports and centralized auditing. Applying Consistent policy administration across Dremio and the majority of hybrid and multi-cloud data sources Customers can now establish and enforce data access policies and classifications once and then deploy them anywhere. About Dremio Founded in 2015, Dremio is a simple, open data lakehouse that offers self-service analytics, data warehouse capability, and data lake flexibility across all data. It boosts agility with a novel data-as-code approach that enables Git-style data experimentation, version control, and governance. In addition, it removes data silos by allowing searches across data lakes, databases, and data warehouses, as well as easing ingestion into the lakehouse. Dremio is employed by hundreds of enterprises, including three of the Fortune 500, to offer mission-critical BI on the data lake. The company is the inventor of Apache Arrow and is on a quest to redefine SQL for data lakes and meet clients where they are on their cloud journey. About Privacera Founded in 2016, Privacera is the first company to offer a SaaS-based data governance and security solution that unifies privacy and compliance across various cloud services such as Azure, AWS, Databricks, GCP, Starburst and Snowflake. It assists businesses in making efficient and responsible use of data by guiding them through their data journey. Privacera, founded by the creators of Apache Ranger™ and Apache Atlas™, is often referred to as "Apache Ranger in the Cloud." Fortune 500 customers in the insurance, finance, life sciences, media, retail, and consumer industries, as well as government agencies, use the Privacera platform to mask sensitive data, automate sensitive data discovery, and manage high-fidelity policies at petabyte scale on-premises and in the cloud.

Read More

ENTERPRISE SECURITY,PLATFORM SECURITY,SOFTWARE SECURITY

Nozomi Networks Introduces the Industry’s First OT and IoT Endpoint Security Sensor

Nozomi Networks | January 25, 2023

On January 24, 2023, Nozomi Networks Inc., one of the leaders in OT and IoT security, announced Nozomi ArcTM, the industry's first IoT and OT endpoint security sensor, intended to accelerate time to full operational resilience exponentially. Nozomi Arc is designed to automatically deploy across a large number of locations and devices anywhere a company needs visibility, and it provides vital data and insights about essential assets and network endpoints. This data is utilized to better analyze and prevent attacks, as well as correlate user behavior, without straining existing resources or interrupting mission-critical networks. Arc is a game-changer in terms of comprehensive asset visibility, deployment speed, and network coverage across complex and remote OT and IT networks. Nozomi Arc is designed to: Be deployed remotely Analyze endpoint vulnerabilities Accelerate monitoring deployments in mission-critical systems; and Identify compromised hosts Nozomi Networks Co-founder and CPO, Andrea Carcano, said, "Operational resiliency is the top business priority for critical infrastructure organizations, which can only be achieved by lowering cyber risks and increasing security." He added, "Nozomi Arc accelerates time to resiliency by transforming every computer on the network into an OT security sensor. It quickly extends visibility to attack surfaces and threats inside endpoint hosts and their local networks. With Nozomi Arc, users can quickly corollate more information from more sources for better diagnostics and faster time to response." (Source – GlobeNewswire) With Nozomi Arc, users get the following advantages: Faster time to resiliency: Nozomi Arc removes time, resource, geographic, and internal policy limits from network-based deployments. Lower cyber risk and increased security: The only OT solution in the market that can identify malicious hardware. Extended visibility and context: In addition to illuminating additional assets, devices, and possible vulnerabilities, Arc detects process irregularities and questionable user behavior. Lower operational overhead: Because Arc can be remotely deployed through a software download, Nozomi Arc does not need extensive network adjustments to be implemented anywhere in the world, even in the most remote locations. About Nozomi Networks Nozomi Networks, with headquarters in San Francisco, California, accelerates digital transformation by defending the world's critical infrastructure, industrial enterprises, and government enterprises from cyber-attacks. Its technology provides OT and IoT environments with superior network and asset monitoring, threat detection, and analytics. As a result, customers rely on the company's solution to reduce risk and complexity while increasing operational resiliency. In addition, the organization provides zero-trust security by delivering contextual data for policy decisions, such as endpoint posture checks, baseline monitoring, and device role data.

Read More

DATA SECURITY, ENTERPRISE SECURITY, PLATFORM SECURITY

Contrast Security Launches New Partner Program, Security Innovation Alliance

Contrast Security | February 02, 2023

On February 1, 2023, Contrast Security (Contrast), a leading code security platform, announced the launch of its new partner program, the Security Innovation Alliance (SIA), a worldwide ecosystem of system integrators (SIs), cloud, channel, and technology alliances. SIA's mission is to provide customers with unrivaled, fully integrated application security solutions from Contrast and its strategic alliance partners, which include Amazon/Amazon Web Services (AWS), GitLab Inc., Microsoft, VMware, Armor Code, PagerDuty, Zimperium, Anchore, Wallarm, Neosec, Noname Security, Ermetic, Cloudwize, BLST Security, ProtectOnce, Scribe Security, Wiz, and Legit Security. Furthermore, the team will concentrate on expanding collaborations with SIs, technology providers, and independent software providers (ISVs). SIA and Contrast's robust strategic partner integrations will not only enable partners to integrate with the Contrast Secure Code Platform seamlessly but will also enable clients to realize the following benefits: To use Contrast's services confidently as part of a more extensive program for application security (AppSec). Increase the predictability of security and decrease the risk of implementing new code and AppSec technologies. Increased trust and confidence in already implemented technologies. SIA is designed to boost its partners' business capabilities to satisfy AppSec clients' demands. Contrast collaborates with each partner to deliver a customized experience that meets their specific interests and business requirements, including a streamlined onboarding process, joint marketing campaigns, integration support and access to the company's impressive install base. SIA is led by Goodman, a seasoned Alliance professional, and several other industry leaders, including Tracey Mead, Vice President, Strategic Alliances, System Integrators; Frank Gasparovic, Director, Ecosystem Engineering; Rachael Mott, Senior Director, Strategic Alliances, Technology Partners; Callie McCormick, Global Director of Channel Sales; and Ram Yonish, VP of EMEA Alliances. About Contrast Security Founded in 2014, Contrast Security is a leading code security platform firm purposely created for developers to get secure code flowing quickly and trusted by security teams to protect business applications. With Contrast, developers, security, and operations teams can swiftly secure code across the entire Software Development Life Cycle (SDLC) to defend against today's targeted Application Security (AppSec) threats. It also provides free security testing to all developers through CodeSec. Established by cybersecurity industry experts to replace old AppSec solutions that cannot secure modern organizations, the company defends its customers from major cybersecurity attacks, which include some of the world's top brands, such as BMW, AXA, DocuSign, Zurich, Sompo Japan, and American Red Cross, as well as several other prominent leading Fortune 500 companies.

Read More

DATA SECURITY, PLATFORM SECURITY, SOFTWARE SECURITY

Dremio and Privacera Announce Their Latest Integration

Dremio | February 01, 2023

On January 31, 2023, Dremio, the leading simple and open data lakehouse, and Privacera, the only open-standards-based data governance and security solution provider, announced their latest integration, which expands advanced data governance and security capabilities for customers building modern data applications on top of data lakehouses. As data lakehouses become more popular, it is becoming increasingly essential to manage and organize safe data access while also adhering to complicated regulatory regulations across all data assets. The new integration now allows Joint clients to expedite secure and governed analytics by decreasing manual processes while automating stringent compliance for contemporary data cooperation, which is especially important in highly regulated industries like financial services. The enhanced integration proffers joint clients with the following capabilities: Ensuring scalability and performance By pushing down policies written in Privacera into Dremio, the native integration allows quick query performance and scalability. Enhanced data security and governance capabilities The connector enables enterprises to implement attribute-based access control (ABAC), discovery for tagging and data classification, data encryption, row-level filtering and masking, canned reports and centralized auditing. Applying Consistent policy administration across Dremio and the majority of hybrid and multi-cloud data sources Customers can now establish and enforce data access policies and classifications once and then deploy them anywhere. About Dremio Founded in 2015, Dremio is a simple, open data lakehouse that offers self-service analytics, data warehouse capability, and data lake flexibility across all data. It boosts agility with a novel data-as-code approach that enables Git-style data experimentation, version control, and governance. In addition, it removes data silos by allowing searches across data lakes, databases, and data warehouses, as well as easing ingestion into the lakehouse. Dremio is employed by hundreds of enterprises, including three of the Fortune 500, to offer mission-critical BI on the data lake. The company is the inventor of Apache Arrow and is on a quest to redefine SQL for data lakes and meet clients where they are on their cloud journey. About Privacera Founded in 2016, Privacera is the first company to offer a SaaS-based data governance and security solution that unifies privacy and compliance across various cloud services such as Azure, AWS, Databricks, GCP, Starburst and Snowflake. It assists businesses in making efficient and responsible use of data by guiding them through their data journey. Privacera, founded by the creators of Apache Ranger™ and Apache Atlas™, is often referred to as "Apache Ranger in the Cloud." Fortune 500 customers in the insurance, finance, life sciences, media, retail, and consumer industries, as well as government agencies, use the Privacera platform to mask sensitive data, automate sensitive data discovery, and manage high-fidelity policies at petabyte scale on-premises and in the cloud.

Read More

ENTERPRISE SECURITY,PLATFORM SECURITY,SOFTWARE SECURITY

Nozomi Networks Introduces the Industry’s First OT and IoT Endpoint Security Sensor

Nozomi Networks | January 25, 2023

On January 24, 2023, Nozomi Networks Inc., one of the leaders in OT and IoT security, announced Nozomi ArcTM, the industry's first IoT and OT endpoint security sensor, intended to accelerate time to full operational resilience exponentially. Nozomi Arc is designed to automatically deploy across a large number of locations and devices anywhere a company needs visibility, and it provides vital data and insights about essential assets and network endpoints. This data is utilized to better analyze and prevent attacks, as well as correlate user behavior, without straining existing resources or interrupting mission-critical networks. Arc is a game-changer in terms of comprehensive asset visibility, deployment speed, and network coverage across complex and remote OT and IT networks. Nozomi Arc is designed to: Be deployed remotely Analyze endpoint vulnerabilities Accelerate monitoring deployments in mission-critical systems; and Identify compromised hosts Nozomi Networks Co-founder and CPO, Andrea Carcano, said, "Operational resiliency is the top business priority for critical infrastructure organizations, which can only be achieved by lowering cyber risks and increasing security." He added, "Nozomi Arc accelerates time to resiliency by transforming every computer on the network into an OT security sensor. It quickly extends visibility to attack surfaces and threats inside endpoint hosts and their local networks. With Nozomi Arc, users can quickly corollate more information from more sources for better diagnostics and faster time to response." (Source – GlobeNewswire) With Nozomi Arc, users get the following advantages: Faster time to resiliency: Nozomi Arc removes time, resource, geographic, and internal policy limits from network-based deployments. Lower cyber risk and increased security: The only OT solution in the market that can identify malicious hardware. Extended visibility and context: In addition to illuminating additional assets, devices, and possible vulnerabilities, Arc detects process irregularities and questionable user behavior. Lower operational overhead: Because Arc can be remotely deployed through a software download, Nozomi Arc does not need extensive network adjustments to be implemented anywhere in the world, even in the most remote locations. About Nozomi Networks Nozomi Networks, with headquarters in San Francisco, California, accelerates digital transformation by defending the world's critical infrastructure, industrial enterprises, and government enterprises from cyber-attacks. Its technology provides OT and IoT environments with superior network and asset monitoring, threat detection, and analytics. As a result, customers rely on the company's solution to reduce risk and complexity while increasing operational resiliency. In addition, the organization provides zero-trust security by delivering contextual data for policy decisions, such as endpoint posture checks, baseline monitoring, and device role data.

Read More

Spotlight

Skillsoft

Skillsoft

Skillsoft is the global leader in corporate learning, delivering beautiful technology and engaging content that drives business impact for modern enterprises. Skillsoft comprises three award-winning solutions that support learning, performance and success: Skillsoft learning content, the Percipio in...

Events

Resources