'Data is the answer to a more effective digital transformation,' says SonicWall's Diane Walker

In this interview with Diane Walker, Senior Director of Demand Generation at SonicWall, we had the opportunity to peek into SonicWall's latest high-performance firewall models that are aimed to combat the unprecedented surge of malware and ransomware resulting from a rise in remote and hybrid workforces across enterprises. She shared meaningful insights into SonicWall's vision of cybersecurity, and how modern-day marketers need to reflect on the different levels of the digital buyer journey. Read on to discover effective approaches towards marketing to drive business growth.

Marketing’s job is to drive buying processes at scale.

MEDIA 7: In your professional marketing career, how have you mastered the ability to combine the Arts and the Sciences to create meaningful customer experiences?
DIANE WALKER:
The Creative:
Identifying a brand – most people can easily recognize familiar logos, signature colors, and entertaining campaigns, and that’s certainly part of it. But the real magic begins when you couple those thought-provoking and entertaining images with a clear, concise copy. Communicating with customers, prospects, and partners is a fine art. We focus on crafting messages using a casual narrative in a conversational tone. After all, B2B buyers are consumers too. The creative is the visual clue, designed to align with the story. We strive to engage the reader with a short story, providing insight into a business challenge they’re experiencing and how to solve for it. It’s no easy task to surprise and delight the audience while retaining the technology’s sophistication with informative and educational content. The key is to engage the reader by capturing their attention and creating intrigue to further illustrate customer benefits with desired business outcomes.

The Science:
We measure everything from overall marketing and sales performances to the tiniest detail. We monitor conversions from leads to revenue. Keeping a pulse on pipeline velocity has been a game-changer. Activities such as regular A/B testing, creating asset heat maps, and evaluating engagement trends are just a few ways we monitor the health of our programs. We are constantly evolving – process improvement, program experimentation and integration across all marketing channels are critical. We evaluate and adjust strategies and tactics as needed by restructuring low performers and replicating the components of our highest-performing content and programs. We leverage marketing automation, intent data, artificial intelligence, and machine learning to define audience profiles. The approach includes Account-Based Marketing, industry verticals, role-based targeting, re-engagement, and more. We are close partners with Marketing Operations. Our focus is to reach the right person at the right time with the right message. Creating an orchestrated, digital experience requires data-driven decisions, experimentation, and innovation.


 

M7: How does SonicWall mitigate the risks for enterprises with remote and mobile workforces?
DW:
To be effective, cybersecurity must provide mobile employees with easy and secure 24/7 access to key business resources in an agile, easy-to-use, cost-effective, and scalable way. This requires a zero-trust posture regarding any mobile device attempting to connect with corporate resources, whether those resources be on-prem or in the cloud. Secure mobile access is a core component of a zero-trust approach to anywhere, anytime access. IT must also secure access from these mobile endpoints with limited budgets and skilled staff resources. This means streamlining deployment, availability, and support to the lower total cost of ownership.

SonicWall Secure Mobile Access provides distributed enterprises with comprehensive end-to-end secure remote access to corporate resources hosted across on-prem, cloud, and hybrid datacenters. It applies identity-based, policy-enforced access controls, context-aware device authentication, and application-level VPN to grant access to data, resources, and applications after establishing user and device identity and trust. SonicWall Central Management Server enables organizations, distributed enterprises, and service providers to centrally manage and rapidly deploy secure access solutions, either deployed on a private cloud as a virtual appliance or on a public cloud (AWS or Microsoft Azure) using Bring Your Own License (BYOL).

Read More: People now just want news that's true, says Ivar Krustok, Head of Data Science and IT at Ekspress Meedia


Communicating with customers, prospects, and partners is a fine art.



M7: SonicWall recently turned 30 as a global cybersecurity leader. As a team, how did you commemorate this milestone and what do you hope to achieve as you step into a new year?
DW:
Throughout August 2021, SonicWall celebrated its heritage –  the customers, employees, product innovation, and channel DNA that have helped shape SonicWall over the past three decades and will continue to inspire us in the years ahead. As a company, SonicWall celebrated its leadership and heritage across 30 years in the cybersecurity industry. We celebrated our customers for their loyalty and being part of decades worth of innovation and security. SonicWall recognized employees, the hard-working people who made the company what it is today — many of whom are still employed with us today. We highlighted our product innovation across three decades of growth.

SonicWall applauded its global partners who serve as the heartbeat of the organization, which has always been 100% driven by the channel. We armed our employees, customer communities, and partners with 30-year badges, banners, email signature blocks, and virtual meeting backdrops. There were contests with prizes for best photos and shared lots of memorable stories through blogs and social media posts. While the last five years were important chapters in this journey, we have more goals to achieve, milestones to mark, and history to be made. SonicWall is always forward-looking. And that’s how the company — and its people — has been a mainstay in the industry for more than 30 years.


M7: This year, SonicWall released three new high-performance firewall models. How can enterprises and large organizations around the world benefit from these new products?
DW:
If we’ve learned anything during the unprecedented surge of malware and ransomware this year with 70% of full-time workers working from home in hybrid multi-cloud environments – we’re more vulnerable than ever. For organizations, it’s all about choice. SonicWall’s growing virtual, cloud, and hybrid offerings leverage the best of the company’s Boundless Cybersecurity approach to provide deployment choices to the customer while solving real-world use cases faced by SMBs, enterprises, governments, and MSSPs. This year, we launched the power and flexibility of the 7th generation firewall advancements that bring enterprises to a level where they can stop attacks from many vectors.

Our vision for cybersecurity is to protect organizations from the broadest spectrum of intrusions, pre-emptively reduce cyber risk, and achieve greater protection across devices, new perimeters, and network segments more efficiently while lowering the total cost of ownership. Our next-generation firewalls protect organizations from the broadest spectrum of intrusions, pre-emptively reduce cyber risks, and achieve greater protection across devices, new perimeters, and network segments more efficiently while lowering the total cost of ownership.

Read More: Listen to your customers, advises Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai


Creating an orchestrated, digital experience requires data-driven decisions, experimentation, and innovation.



M7: What does modern-day marketing mean to you and how do you leverage these developments to facilitate increased demand and business growth?
DW:
Marketing’s job is to drive buying processes at scale. Communicating with both customers and prospective customers where they are engaged is key. If our audience understands the message, then that message will create a brand affiliation to help them move forward in the buying process. The buyer’s journey is not linear. Decisions are made by diverse buying groups with different needs and engagement patterns. We need to reflect on the multi-stage, multi-touch digital buyer journey.

Marketing platforms, tools, and processes have come a long way over the past decade. It’s exciting to see the advancements in data intelligence. Data is the answer to a more effective digital transformation. It shows us where to find opportunities and gives us insight into how we can win more business. Connecting with Sales makes a measurable impact. We are enabling front-line qualification sales teams with lead information that includes the context of what product or solution the account has shown interest in, suggested contacts to follow up with, and content to start those outreach conversations.


M7: According to you, what are some of the best practices for effective marketing strategies that drive business growth?
DW:
There are so many components to an effective marketing strategy. “Know thy customer” is the golden rule. Profiling the ideal customer helps us formulate strategies to pursue net new customers. Who are they? What do they care about? When are they typically ready to buy? Where are we successful in helping them solve their business challenges? How do we create real business value? Why choose SonicWall? Understanding the customer experience is paramount to customer satisfaction as well as net-new customer acquisition. Based on your Ideal Customer Profile (ICP), you can build the propensity to buy models which will lead to net-new opportunities.

Today’s marketers must be revenue marketers. Guideposts include: Understanding the business, monitoring and interpreting performance metrics, and creating targeted pipeline acceleration programs to increase revenue velocity to closed-won revenue.
This year, the demand generation team has been focused on innovation and integration. Innovation for us means embracing new ideas and trying new approaches and tactics – everything from creative services and messaging to marketing operations and sales. We have had tremendous success leveraging automated nurture programs within our Marketing Automation Platform (MAP). Integration planning across the marketing and sales ecosystem is being achieved through collaboration between the marketing and field organizations. To date, our efforts have paid dividends. One company, one voice.

ABOUT SONICWALL

SonicWall delivers Boundless Cybersecurity for the hyper-distributed era and a work reality where everyone is remote, mobile and unsecure. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit www.sonicwall.com.

More C-Suite on deck

'AI & ML algorithms will play a critical role in identifying cyber threats,' asserts Trishneet Arora

Media 7 | July 28, 2023

Trishneet Arora, a self-made individual, demonstrated remarkable vision, intellect, and competence when he established a startup at the young age of 19. Under his guidance, the flagship venture has expanded into both the entertainment and educational sectors. With Trishneet at the helm, the potential for growth and success knows no bounds. Let's delve into his insights on securing UPI-based applications.

Read More

‘Security solutions need to be consistent, regardless of geography or technical stack,’ emphasizes Nishant Kaushik

Media 7 | June 16, 2023

Nishant Kaushik is an excellent technologist with strategic foresight and tactical know-how to manage technology-driven businesses and security expansion plans. He has successfully led cross-functional and highly focused teams to achieve business objectives that align with customer needs. Read this interview to discover Nishant’s expertise and unique perspective on omnichannel security and risk management.

Read More

‘Data and analytics play a crucial role in shaping our advertising strategies,' asserts Aleksander Groshev

Media 7 | June 28, 2023

Aleksander Groshev is the CEO and Co-Founder of Autobahn Security. Previously he was Vice President of Product responsible for the product development of the SaaS platform. Before joining Autobahn Security he held the position of Head of Product at Fincite, a wealth management B2B platform.

Read More

'AI & ML algorithms will play a critical role in identifying cyber threats,' asserts Trishneet Arora

Media 7 | July 28, 2023

Trishneet Arora, a self-made individual, demonstrated remarkable vision, intellect, and competence when he established a startup at the young age of 19. Under his guidance, the flagship venture has expanded into both the entertainment and educational sectors. With Trishneet at the helm, the potential for growth and success knows no bounds. Let's delve into his insights on securing UPI-based applications.

Read More

‘Security solutions need to be consistent, regardless of geography or technical stack,’ emphasizes Nishant Kaushik

Media 7 | June 16, 2023

Nishant Kaushik is an excellent technologist with strategic foresight and tactical know-how to manage technology-driven businesses and security expansion plans. He has successfully led cross-functional and highly focused teams to achieve business objectives that align with customer needs. Read this interview to discover Nishant’s expertise and unique perspective on omnichannel security and risk management.

Read More

‘Data and analytics play a crucial role in shaping our advertising strategies,' asserts Aleksander Groshev

Media 7 | June 28, 2023

Aleksander Groshev is the CEO and Co-Founder of Autobahn Security. Previously he was Vice President of Product responsible for the product development of the SaaS platform. Before joining Autobahn Security he held the position of Head of Product at Fincite, a wealth management B2B platform.

Read More

Related News

Platform Security

D3 Security is a proud participant in the Microsoft Security Copilot Partner Private Preview

D3 Security | January 08, 2024

D3 Security today announced its participation in the Microsoft Security Copilot Partner Private Preview. D3 Security was selected based on their proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting edge functionality, and close relationship with Microsoft. “In the context of security, AI’s impact is likely to be profound, tilting the scales in favor of defenders and empowering organizations to defend at machine speed. At Microsoft, we are privileged to have a leading role in advancing AI innovation, and we are so grateful to our incredible ecosystem of partners, whose mission-driven work is critical to helping customers secure their organizations and confidently bring the many benefits of AI into their environments,” said Vasu Jakkal, Corporate Vice President, Microsoft Security. D3 Security is working with Microsoft product teams to help shape Security Copilot product development in several ways, including validation and refinement of new and upcoming scenarios, providing feedback on product development and operations to be incorporated into future product releases, and validation and feedback of APIs to assist with Security Copilot extensibility. “D3 has always pushed SOAR technology forward, be it through our deep research into integration design; our Event Pipeline, which reduces alert-handling time by up to 99%; or our operationalizing of the MITRE ATT&CK and D3FEND frameworks,” said Gordon Benoit, President, D3 Security. “By teaming with Microsoft in the Security Copilot Partner Private Preview, we will be able to use AI to evolve SOAR in ways that would have sounded impossible just a year ago.” Security Copilot is the first AI-powered security product that enables security professionals to respond to threats quickly, process signals at machine speed, and assess risk exposure in minutes. It combines an advanced large language model (LLM) with a security-specific model that is informed by Microsoft's unique global threat intelligence and more than 65 trillion daily signals. About D3 Security D3 Security’s Smart SOAR™ (security orchestration, automation, and response) solves entrenched problems in cybersecurity by transforming separate tools into a unified ecosystem with multi-tier automation, codeless orchestration, and robust case management. Smart SOAR performs autonomous triage and reduces false positives so enterprise, MSSP, and public sector security teams can spend more time on real threats. Product or service names mentioned herein may be the trademarks of their respective owners.

Read More

Data Security

GuidePoint Security Announces Portfolio of Data Security Governance Services

GuidePoint Security | January 30, 2024

GuidePoint Security, a cybersecurity solutions leader enabling organizations to make smarter decisions and minimize risk, today announced the availability of its Data Security Governance services, which are designed to help customers address the challenges of unstructured data and data sprawl through a proven process and program to meet their unique needs. GuidePoint’s Data Security Governance services consist of policies, standards, and processes leveraging the newest technologies to meet organizations’ data governance goals in both on-prem and cloud environments. Once the right strategy is determined with the customer, GuidePoint Security consultants will review program requirements, assess current policies and controls, perform gap analysis, design and develop/enhance the program, recommend and implement supporting technologies, and create operational processes and metrics. “Whether an organization is just beginning to build their data security governance program or needs help assessing and improving an existing program, our team and service capabilities are built to meet them at their current maturity level,” said Scott Griswold, Practice Director - Security Governance Services, GuidePoint Security. “We work side by side with the customer to conduct the necessary data discovery in their environment and provide tailored recommendations for solutions and processes to ultimately build/improve upon the data security governance program.” GuidePoint’s Data Security Governance Services include: Sensitive Data Cataloging: For organizations just getting started in the process of protecting their sensitive data, GuidePoint offers Data Identification workshops to identify sensitive data types in the environment, including trade secrets, intellectual property, and sensitive business communications. Data Security Governance Program Assessment: For organizations with existing Data Security Governance or Data Protection programs, GuidePoint Security experts will assess the program to identify policy non-compliance, gaps in data protection requirements—whether legal, regulatory, contractual, or business—and program maturity levels. Data Security Governance Program Strategy Development: The GuidePoint team will work with an organization's key stakeholders to design a program strategy aligned with relevant requirements. The outputs of this effort include delivering ongoing sensitive data discovery, automated classification and labeling, the application of required sensitive data protections, restrictions on where sensitive data can be stored and sent, and data retention policy enforcement. Merger and Acquisition Data Identification: This offering provides the ability to identify sensitive data within an M&A target or recent acquisition (including locations, amounts, and access rights) and then perform penetration testing on the storage repositories where that sensitive data exists to determine the risk of data compromise. About GuidePoint Security GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions that minimize risk. Our experts act as your trusted advisor to understand your business and challenges, helping you through an evaluation of your cybersecurity posture and ecosystem to expose risks, optimize resources and implement best-fit solutions. GuidePoint’s unmatched expertise has enabled a third of Fortune 500 companies and more than half of the U.S. government cabinet-level agencies to improve their security posture and reduce risk. Learn more at www.guidepointsecurity.com.

Read More

Software Security

Trellix and One Source Deliver Industry-Leading Managed Detection and Response Security Services

Trellix | January 22, 2024

Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced an expanded strategic partnership with One Source, a Managed Security Services Provider (MSSP) and technology delivery partner. Customers benefit from a Fortune 500 SOC capability built on the Trellix XDR Platform with AI-guided intelligence, enabling faster detection, investigation, and remediation. Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced an expanded strategic partnership with One Source, a Managed Security Services Provider (MSSP) and technology delivery partner. Customers benefit from a Fortune 500 SOC capability built on the Trellix XDR Platform with AI-guided intelligence, enabling faster detection, investigation, and remediation. “The partnership aligns with Trellix’s ongoing commitment to secure organizations from advanced cyber threats,” says Sean Morton, SVP of Professional Services at Trellix. “Leveraging One Source’s MDR capabilities and expanded footprint, we enable more businesses to build cyber resilience, with continued innovation in our combined products and solution offerings to stay ahead of bad actors.” One Source has multiple SOCs leveraging Trellix’s technology, staffed by the industry’s top experts to provide Managed Detection and Response (MDR) capabilities. Their team implements a proactive cyber strategy for customers specific to industry, technology environment, and vulnerabilities, built on the Trellix XDR Platform with 24x7 monitoring. The partnership and combined expertise benefits customers with enhanced services like managed threat detection and response, incident response, security operations and analytics, threat intelligence, threat hunting and forensics, and training and enablement. “The Trellix and One Source partnership is extremely powerful; the former offers an incredible set of security solutions, and the latter excels at personalized deployment and execution,” said Paul Moline, Chief Information Officer, Lindsay Automotive Group. “I never anticipated we could protect our environment with the same security solutions used by government agencies and Fortune 50 companies: I can now sleep at night.” The Trellix XDR Platform’s open architecture and broad set of native security controls across endpoint, email, network, cloud, and data security integrates with over 500 third-party tools to create multi-vector, multi-vendor event correlation and context to speed up investigations. The Trellix Advanced Research Center provides an additional layer of protection by continuously informing the platform with information from millions of global sensors on the latest threat vectors, tactics, and recommendations. One Source experts apply these insights to stay ahead of the constantly evolving threat landscape. “The collaboration with Trellix is a game-changer in reshaping the cybersecurity landscape,” says Eric Gressel, Executive Vice President of Sales, One Source. “Thanks to our partnership, we have access to the highest level of cyber intelligence to fend off newly-revealed hackers and their means of attack, enabling our customers with the most comprehensive offering of enhanced Managed Security Services to protect their businesses.” One Source has a proven track record supporting global businesses spanning retail, restaurant, automotive, healthcare, financial, and manufacturing industries. Trellix customers can rely on One Source's leading Managed Security Services to optimize technology expenses while enhancing telecom connectivity, IT infrastructure, and cybersecurity strategies. About Trellix Trellix is a global company redefining the future of cybersecurity and soulful work. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through machine learning and automation to empower over 40,000 business and government customers with living security. More at https://trellix.com. About One Source One Source helps businesses simplify a complex technology world. One Source is the leading provider of Technology and Managed Security Services for enterprises. Today, One Source manages more than 2,500 customers, 45,000 business locations, and over one million assets throughout North America. In addition to Managed Security Services, One Source provides Managed Technology Expense Management, 24 / 7 local helpdesk, procures and provisions telecom & IT solutions, and manages customer service requests. One Source frequently generates triple-digit ROI for customers through contract negotiation, portfolio optimization, and ongoing expense management. In addition, One Source leverages partnerships with industry leaders, including Trellix to bring Fortune 500 security solutions and fully managed services to the mid-market. One Source's approach empowers businesses to focus on customers and revenue-generating activities. Learn more at https://www.onesource.net/.

Read More

Platform Security

D3 Security is a proud participant in the Microsoft Security Copilot Partner Private Preview

D3 Security | January 08, 2024

D3 Security today announced its participation in the Microsoft Security Copilot Partner Private Preview. D3 Security was selected based on their proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting edge functionality, and close relationship with Microsoft. “In the context of security, AI’s impact is likely to be profound, tilting the scales in favor of defenders and empowering organizations to defend at machine speed. At Microsoft, we are privileged to have a leading role in advancing AI innovation, and we are so grateful to our incredible ecosystem of partners, whose mission-driven work is critical to helping customers secure their organizations and confidently bring the many benefits of AI into their environments,” said Vasu Jakkal, Corporate Vice President, Microsoft Security. D3 Security is working with Microsoft product teams to help shape Security Copilot product development in several ways, including validation and refinement of new and upcoming scenarios, providing feedback on product development and operations to be incorporated into future product releases, and validation and feedback of APIs to assist with Security Copilot extensibility. “D3 has always pushed SOAR technology forward, be it through our deep research into integration design; our Event Pipeline, which reduces alert-handling time by up to 99%; or our operationalizing of the MITRE ATT&CK and D3FEND frameworks,” said Gordon Benoit, President, D3 Security. “By teaming with Microsoft in the Security Copilot Partner Private Preview, we will be able to use AI to evolve SOAR in ways that would have sounded impossible just a year ago.” Security Copilot is the first AI-powered security product that enables security professionals to respond to threats quickly, process signals at machine speed, and assess risk exposure in minutes. It combines an advanced large language model (LLM) with a security-specific model that is informed by Microsoft's unique global threat intelligence and more than 65 trillion daily signals. About D3 Security D3 Security’s Smart SOAR™ (security orchestration, automation, and response) solves entrenched problems in cybersecurity by transforming separate tools into a unified ecosystem with multi-tier automation, codeless orchestration, and robust case management. Smart SOAR performs autonomous triage and reduces false positives so enterprise, MSSP, and public sector security teams can spend more time on real threats. Product or service names mentioned herein may be the trademarks of their respective owners.

Read More

Data Security

GuidePoint Security Announces Portfolio of Data Security Governance Services

GuidePoint Security | January 30, 2024

GuidePoint Security, a cybersecurity solutions leader enabling organizations to make smarter decisions and minimize risk, today announced the availability of its Data Security Governance services, which are designed to help customers address the challenges of unstructured data and data sprawl through a proven process and program to meet their unique needs. GuidePoint’s Data Security Governance services consist of policies, standards, and processes leveraging the newest technologies to meet organizations’ data governance goals in both on-prem and cloud environments. Once the right strategy is determined with the customer, GuidePoint Security consultants will review program requirements, assess current policies and controls, perform gap analysis, design and develop/enhance the program, recommend and implement supporting technologies, and create operational processes and metrics. “Whether an organization is just beginning to build their data security governance program or needs help assessing and improving an existing program, our team and service capabilities are built to meet them at their current maturity level,” said Scott Griswold, Practice Director - Security Governance Services, GuidePoint Security. “We work side by side with the customer to conduct the necessary data discovery in their environment and provide tailored recommendations for solutions and processes to ultimately build/improve upon the data security governance program.” GuidePoint’s Data Security Governance Services include: Sensitive Data Cataloging: For organizations just getting started in the process of protecting their sensitive data, GuidePoint offers Data Identification workshops to identify sensitive data types in the environment, including trade secrets, intellectual property, and sensitive business communications. Data Security Governance Program Assessment: For organizations with existing Data Security Governance or Data Protection programs, GuidePoint Security experts will assess the program to identify policy non-compliance, gaps in data protection requirements—whether legal, regulatory, contractual, or business—and program maturity levels. Data Security Governance Program Strategy Development: The GuidePoint team will work with an organization's key stakeholders to design a program strategy aligned with relevant requirements. The outputs of this effort include delivering ongoing sensitive data discovery, automated classification and labeling, the application of required sensitive data protections, restrictions on where sensitive data can be stored and sent, and data retention policy enforcement. Merger and Acquisition Data Identification: This offering provides the ability to identify sensitive data within an M&A target or recent acquisition (including locations, amounts, and access rights) and then perform penetration testing on the storage repositories where that sensitive data exists to determine the risk of data compromise. About GuidePoint Security GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions that minimize risk. Our experts act as your trusted advisor to understand your business and challenges, helping you through an evaluation of your cybersecurity posture and ecosystem to expose risks, optimize resources and implement best-fit solutions. GuidePoint’s unmatched expertise has enabled a third of Fortune 500 companies and more than half of the U.S. government cabinet-level agencies to improve their security posture and reduce risk. Learn more at www.guidepointsecurity.com.

Read More

Software Security

Trellix and One Source Deliver Industry-Leading Managed Detection and Response Security Services

Trellix | January 22, 2024

Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced an expanded strategic partnership with One Source, a Managed Security Services Provider (MSSP) and technology delivery partner. Customers benefit from a Fortune 500 SOC capability built on the Trellix XDR Platform with AI-guided intelligence, enabling faster detection, investigation, and remediation. Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced an expanded strategic partnership with One Source, a Managed Security Services Provider (MSSP) and technology delivery partner. Customers benefit from a Fortune 500 SOC capability built on the Trellix XDR Platform with AI-guided intelligence, enabling faster detection, investigation, and remediation. “The partnership aligns with Trellix’s ongoing commitment to secure organizations from advanced cyber threats,” says Sean Morton, SVP of Professional Services at Trellix. “Leveraging One Source’s MDR capabilities and expanded footprint, we enable more businesses to build cyber resilience, with continued innovation in our combined products and solution offerings to stay ahead of bad actors.” One Source has multiple SOCs leveraging Trellix’s technology, staffed by the industry’s top experts to provide Managed Detection and Response (MDR) capabilities. Their team implements a proactive cyber strategy for customers specific to industry, technology environment, and vulnerabilities, built on the Trellix XDR Platform with 24x7 monitoring. The partnership and combined expertise benefits customers with enhanced services like managed threat detection and response, incident response, security operations and analytics, threat intelligence, threat hunting and forensics, and training and enablement. “The Trellix and One Source partnership is extremely powerful; the former offers an incredible set of security solutions, and the latter excels at personalized deployment and execution,” said Paul Moline, Chief Information Officer, Lindsay Automotive Group. “I never anticipated we could protect our environment with the same security solutions used by government agencies and Fortune 50 companies: I can now sleep at night.” The Trellix XDR Platform’s open architecture and broad set of native security controls across endpoint, email, network, cloud, and data security integrates with over 500 third-party tools to create multi-vector, multi-vendor event correlation and context to speed up investigations. The Trellix Advanced Research Center provides an additional layer of protection by continuously informing the platform with information from millions of global sensors on the latest threat vectors, tactics, and recommendations. One Source experts apply these insights to stay ahead of the constantly evolving threat landscape. “The collaboration with Trellix is a game-changer in reshaping the cybersecurity landscape,” says Eric Gressel, Executive Vice President of Sales, One Source. “Thanks to our partnership, we have access to the highest level of cyber intelligence to fend off newly-revealed hackers and their means of attack, enabling our customers with the most comprehensive offering of enhanced Managed Security Services to protect their businesses.” One Source has a proven track record supporting global businesses spanning retail, restaurant, automotive, healthcare, financial, and manufacturing industries. Trellix customers can rely on One Source's leading Managed Security Services to optimize technology expenses while enhancing telecom connectivity, IT infrastructure, and cybersecurity strategies. About Trellix Trellix is a global company redefining the future of cybersecurity and soulful work. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through machine learning and automation to empower over 40,000 business and government customers with living security. More at https://trellix.com. About One Source One Source helps businesses simplify a complex technology world. One Source is the leading provider of Technology and Managed Security Services for enterprises. Today, One Source manages more than 2,500 customers, 45,000 business locations, and over one million assets throughout North America. In addition to Managed Security Services, One Source provides Managed Technology Expense Management, 24 / 7 local helpdesk, procures and provisions telecom & IT solutions, and manages customer service requests. One Source frequently generates triple-digit ROI for customers through contract negotiation, portfolio optimization, and ongoing expense management. In addition, One Source leverages partnerships with industry leaders, including Trellix to bring Fortune 500 security solutions and fully managed services to the mid-market. One Source's approach empowers businesses to focus on customers and revenue-generating activities. Learn more at https://www.onesource.net/.

Read More

Spotlight

SonicWall

SonicWall

SonicWall has been fighting the cyber-criminal industry for over 30 years defending small, medium-size businesses and enterprises worldwide. Backed by research from the Global Response Intelligent Defense (GRID) Threat Network, our award-winning real-time breach detection and prevention solutions, c...

Events

Resources