Q&A with Randy Frisch, CMO at Uberflip

Q&A with Randy Frisch
Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. 

Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
RANDY FRISCH:
Determined, passionate, caring.

M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now?
RF: 
We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough.
The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here:

● H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits.
● Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable, relevant, and consistent.
● Give Back: It’s important for us to give back to our communities and while we do this in numerous ways led by people across our team, one of my favourites is an annual charity ping pong tournament we host called Startupong which brought together startups in Toronto to raise $50,000 for Sick Kids hospital this year.
We’ve been successful mostly because we’ve been able to create a brand around engaging our team, our customers, and even our partners around these values.


"As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods."

M7: How can modern marketers leverage the personalized content recommendations given by Uberflip AI?
RF:
 It all comes down to the journey we take our buyers through. We recently produced a report with Heinz Marketing in which we found that only “1 in 3 B2B marketing leaders [of 283 interviewed] believe their current website encourages people to engage with their content at a high volume”. Essentially, we are leading buyers to a piece of content and leaving them to fend for themselves among your content. A visual I like to use is that of walking someone into a dark forest with no pathway and leaving them there. Not a good experience at all. As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods.

Uberflip AI serves up recommendations on our platform personalized to our buyers after they’ve consumed a piece of content. This allows them to stay and engage with more content while they’re in a content experience. Uberflip AI gives marketers the ability to predict what topic or piece of content their buyer might be interested in based on their behavior on a website, benchmark them against other users, and deliver content that they might be interested in, in order to extend their journey.


"Buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience."

M7: How does user-generated content help in scaling ABM campaigns at Uberflip?
RF:
I believe the best UGC for ABM (acronym overload!) is the reviews from customers. The best way to learn is from our peers. We often copy our competitors or look for best practices. There are many ways we can relate to a target account by showing them what their peers are saying. It could be finding a tweet from someone they respect speaking about the value of your platform. Think of it this way. If Roger Federer tweeted that a certain shoe was key to his play you'd likely win over other aspiring tennis players. In the world of B2B marketing, we can sometimes find more professional review sites like G2 or TrustRadius where highlighting a review from someone in a related industry can help win over the next target account.

M7: There is a lot of buzz around your book “F#ck Content Marketing”. What inspired you to preach this influential gospel?
RF:
 I was off to Dreamforce in 2017 and I came across a SiriusDecisions stat that 60-70% of all marketing content goes unused. It brought to light that even I contributed to this problem by driving my team to create more and more content. I had a revelation.

Thanks to Robert Rose and Joe Pulizzi at the Content Marketing Institute, content marketing was supposed to be about creating and distributing content “with the objective of driving profitable customer action.” But somewhere along the line, it became too much about creation and not enough about distribution and driving customer action (converting). And when marketers were distributing content, we weren’t distributing it in ways that led to profitable customer action—think of all those generic emails we sent people, loaded with links to videos and blog posts spread across the internet. We were sending people into dark scary forests full of content (sometimes that of our competitors). And we never got them back.

It all hit me. So I said “f#ck content marketing”, or rather, f#ck what it had become. My mission over the last two years has become to teach marketers how to create great personalized online experiences that we can send our buyers to, that actually take them on a journey leading to a conversion.


"Marketing is now becoming creating and distributing content to drive profitable customer action."

M7: What is the idea behind ‘The Conex’ (podcast show) hosted by you every week, which is already a big hit among the viewers?
RF:
 After 3 years and 227 episodes, we’ve decided to end the Content Experience Show and start fresh with a new show, The Marketer’s Journey, launching October. We had a great base of listeners and guests, but we wanted to spend more time focusing on the concept of the journey—both, the journey that our buyers go through, and the journey we go through as marketers. I’ll be speaking in-depth with marketing leaders about what their journey has looked like as marketers and what they strive for in creating great experiences for their buyers and customers.

M7: How do you see content marketing evolving over time?
RF:
 We’re not just seeing the evolution of content marketing, we’re seeing the evolution of marketing as a whole. Marketing is now becoming creating and distributing content to drive profitable customer action.
Let’s take a look for a moment at the way in which we consume video and music media. We went from syndicated TV shows and weekly programming on set channels (cable) to having bingeable content ready for us on demand (Netflix, Hulu, etc). We went from listening for our favourite song to be played on the radio, to downloading songs on iTunes, to now getting recommended curated playlists and artists based on my listening history on Spotify. We can search for content we want on demand and binge it for as long as we want. And we can do it whenever we want on multiple different devices around us.

Our buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience. Marketers are starting to catch on. We’re starting to spend time and money on analyzing the data, having great salespeople, and even on distribution. The difference-maker is that marketers are spending more time and money on personalized content experiences and using a content experience platform like Uberflip to accelerate the buyer journey.

ABOUT UBERFLIP

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

More C-Suite on deck

‘In the industry, we've observed fragmentation, especially among larger organizations,’ says Chris Fisher

Media 7 | October 16, 2023

Chris Fisher is a seasoned marketing professional who specializes in digital marketing and demand generation to fuel business growth. I integrate product messaging and innovative strategies with data-driven marketing to achieve quantifiable outcomes. Read on to know his thoughts about safeguarding the layers of Cyber-security.

Read More

'AI & ML algorithms will play a critical role in identifying cyber threats,' asserts Trishneet Arora

Media 7 | July 28, 2023

Trishneet Arora, a self-made individual, demonstrated remarkable vision, intellect, and competence when he established a startup at the young age of 19. Under his guidance, the flagship venture has expanded into both the entertainment and educational sectors. With Trishneet at the helm, the potential for growth and success knows no bounds. Let's delve into his insights on securing UPI-based applications.

Read More

‘Data and analytics play a crucial role in shaping our advertising strategies,' asserts Aleksander Groshev

Media 7 | June 28, 2023

Aleksander Groshev is the CEO and Co-Founder of Autobahn Security. Previously he was Vice President of Product responsible for the product development of the SaaS platform. Before joining Autobahn Security he held the position of Head of Product at Fincite, a wealth management B2B platform.

Read More

‘In the industry, we've observed fragmentation, especially among larger organizations,’ says Chris Fisher

Media 7 | October 16, 2023

Chris Fisher is a seasoned marketing professional who specializes in digital marketing and demand generation to fuel business growth. I integrate product messaging and innovative strategies with data-driven marketing to achieve quantifiable outcomes. Read on to know his thoughts about safeguarding the layers of Cyber-security.

Read More

'AI & ML algorithms will play a critical role in identifying cyber threats,' asserts Trishneet Arora

Media 7 | July 28, 2023

Trishneet Arora, a self-made individual, demonstrated remarkable vision, intellect, and competence when he established a startup at the young age of 19. Under his guidance, the flagship venture has expanded into both the entertainment and educational sectors. With Trishneet at the helm, the potential for growth and success knows no bounds. Let's delve into his insights on securing UPI-based applications.

Read More

‘Data and analytics play a crucial role in shaping our advertising strategies,' asserts Aleksander Groshev

Media 7 | June 28, 2023

Aleksander Groshev is the CEO and Co-Founder of Autobahn Security. Previously he was Vice President of Product responsible for the product development of the SaaS platform. Before joining Autobahn Security he held the position of Head of Product at Fincite, a wealth management B2B platform.

Read More

Related News

Platform Security

Stellar Cyber and Proofpoint Strategic Alliance to Deliver Comprehensive Email Security Solution For SecOps Teams

Stellar Cyber | January 23, 2024

Stellar Cyber, the innovator of Open XDR, announced a new partnership with Proofpoint, a leading cybersecurity and compliance company. Through this alliance, Proofpoint and Stellar Cyber customers benefit from an out-of-the-box integration enabling swift email investigations and real-time response actions to email-driven attacks. Proofpoint Targeted Attack Protection monitors emails to identify suspicious emails and potentially malicious attachments and URLs. Once identified, the findings are shared with Stellar Cyber automatically. Stellar Cyber’s Open XDR platform ingests, normalizes, and analyzes Proofpoint findings and other collected data to deliver a comprehensive threat picture. As security analysts conduct investigations, they can instruct integrated third-party products – including Proofpoint – on corrective actions. “Protecting organizations against email-borne attacks is a top priority, and security teams need a way to automatically correlate threat telemetry across the entire attack surface in order to quickly remediate threats,” said Andrew Homer, VP of Strategic Alliances, Stellar Cyber. “This new partnership with Proofpoint is the latest example of Stellar Cyber delivering on its Open XDR strategy to provide customers turn-key integrations that improve productivity and threat detection.” “Email attacks remain the number one entry point into an organization, and the level of sophistication of these attacks continues to grow exponentially,” said D.J. Long, Vice President, Strategic Alliances & Business Development, Proofpoint. “We’re thrilled to work with Stellar Cyber on this strategic alliance to help customers protect against advanced email-based threats and unify their cybersecurity defense.” Through this alliance, Stellar Cyber and Proofpoint give security teams an advantage over attackers, resulting in the following: Real-time threat signals exchanged for proactive detection Correlation of Proofpoint alerts across the entire attack surface Automated response actions for immediate threat containment About Stellar Cyber Stellar Cyber’s Open XDR Platform delivers comprehensive, unified security without complexity, empowering lean security teams of any skill level to secure their environments successfully. With Stellar Cyber, organizations reduce risk with early and precise identification and remediation of threats while slashing costs, retaining investments in existing tools, and improving analyst productivity, delivering an 8X improvement in MTTD and a 20X improvement in MTTR. The company is based in Silicon Valley.

Read More

End Point Protection

Malwarebytes Unveils New K-12 ThreatDown Bundle to Defend Schools and Districts from Cyberattacks

Malwarebytes | January 24, 2024

Malwarebytes, a global leader in real-time cyber protection, today announced the availability of ThreatDown K-12 Bundle, combining the cybersecurity technologies and services that K-12 education institutions need into a streamlined, cost-effective bundle. Purpose-built to reduce risk, complexity and costs for districts and schools, the ThreatDown K-12 Bundle delivers unified protection with an intuitive, easy-to-manage design. The ThreatDown K-12 Bundle allows schools to optimize device uptime and improve productivity, while protecting students and staff, devices and data from the latest cyber threats. "Schools are increasingly facing cyber threats with limited IT resources, leading to a rise in ransomware attacks that affect staff, teaching, and student well-being," said Marcin Kleczynski, Founder and CEO of Malwarebytes. "Historically, cost barriers prevented schools from adopting cybersecurity managed services. Our K-12 Bundle packages together everything districts need to reduce risk and comply with regulations within a manageable budget. We're committed to making powerful protection and managed services accessible to vulnerable schools and students." Bridging the Cybersecurity Gap for Resource-constrained K-12 IT Teams Modern K-12 educational institutions have a wide range of school-, staff- and student-owned devices – from traditional laptops, desktops and servers to Chromebooks, iPadOS, iOS, and Android devices. While these devices greatly enrich the student learning experience and streamline operations for staff, they also introduce new risks. Key features of the ThreatDown K-12 Bundle include: Award-winning endpoint security: K-12 Bundle is built on ThreatDown's strongest AI/ML-driven prevention, detection and response technologies fortified by built-in innovations to reduce the attack surface. These technologies simplify the process of finding and patching software vulnerabilities and prevent unauthorized programs from executing. 24x7x365 managed services: The K-12 Bundle combines ThreatDown advanced technologies with Managed Detection and Response (MDR) service of ThreatDown cybersecurity experts to manage security and resolve alerts around the clock, delivered as an affordable, hassle-free bundle. Unified endpoint management: ThreatDown extends powerful endpoint protection across workstations, servers and mobile device to substantially strengthen schools' cybersecurity postures in compliance with new and pending regulations. Quick and easy to deploy, the K-12 Bundle saves time and resources with unified endpoint management for both traditional and mobile devices – all from a single, cloud-native console. Centralized, real-time visibility: K-12 IT teams can easily view activity across all devices in real time. With a unified platform and visibility for traditional and mobile endpoints, teams can monitor and protect devices from a single pane of glass. Teams can understand the threats to devices in their environments and mitigate potential risks. Advanced mobile protection: ThreatDown K-12 Bundle provides effective protection for Chromebooks, iPadOS, iOS, and Android devices, guarding against the latest mobile threats such as ransomware, malicious apps, and potentially unwanted programs (PUPs). With real-time protection, schools can also prevent accidental access to harmful websites, safeguard against malicious apps, block unwanted in-app ads, and enable a secure mobile experience for students. About Malwarebytes Malwarebytes is a global cybersecurity leader delivering award-winning endpoint protection, privacy and threat prevention solutions worldwide. Built on decades of experience as the last resort to find and eradicate the latest malware, Malwarebytes is now trusted by millions of individuals and organizations to stop threats at each stage of the attack lifecycle, secure digital identities and safeguard data and privacy. A world class team of threat researchers and proprietary AI-powered engines provide unmatched threat intelligence to detect and prevent known and unknown threats. The company is headquartered in California with offices in Europe and Asia. For more information and career opportunities, visit https://www.malwarebytes.com.

Read More

Platform Security

D3 Security is a proud participant in the Microsoft Security Copilot Partner Private Preview

D3 Security | January 08, 2024

D3 Security today announced its participation in the Microsoft Security Copilot Partner Private Preview. D3 Security was selected based on their proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting edge functionality, and close relationship with Microsoft. “In the context of security, AI’s impact is likely to be profound, tilting the scales in favor of defenders and empowering organizations to defend at machine speed. At Microsoft, we are privileged to have a leading role in advancing AI innovation, and we are so grateful to our incredible ecosystem of partners, whose mission-driven work is critical to helping customers secure their organizations and confidently bring the many benefits of AI into their environments,” said Vasu Jakkal, Corporate Vice President, Microsoft Security. D3 Security is working with Microsoft product teams to help shape Security Copilot product development in several ways, including validation and refinement of new and upcoming scenarios, providing feedback on product development and operations to be incorporated into future product releases, and validation and feedback of APIs to assist with Security Copilot extensibility. “D3 has always pushed SOAR technology forward, be it through our deep research into integration design; our Event Pipeline, which reduces alert-handling time by up to 99%; or our operationalizing of the MITRE ATT&CK and D3FEND frameworks,” said Gordon Benoit, President, D3 Security. “By teaming with Microsoft in the Security Copilot Partner Private Preview, we will be able to use AI to evolve SOAR in ways that would have sounded impossible just a year ago.” Security Copilot is the first AI-powered security product that enables security professionals to respond to threats quickly, process signals at machine speed, and assess risk exposure in minutes. It combines an advanced large language model (LLM) with a security-specific model that is informed by Microsoft's unique global threat intelligence and more than 65 trillion daily signals. About D3 Security D3 Security’s Smart SOAR™ (security orchestration, automation, and response) solves entrenched problems in cybersecurity by transforming separate tools into a unified ecosystem with multi-tier automation, codeless orchestration, and robust case management. Smart SOAR performs autonomous triage and reduces false positives so enterprise, MSSP, and public sector security teams can spend more time on real threats. Product or service names mentioned herein may be the trademarks of their respective owners.

Read More

Platform Security

Stellar Cyber and Proofpoint Strategic Alliance to Deliver Comprehensive Email Security Solution For SecOps Teams

Stellar Cyber | January 23, 2024

Stellar Cyber, the innovator of Open XDR, announced a new partnership with Proofpoint, a leading cybersecurity and compliance company. Through this alliance, Proofpoint and Stellar Cyber customers benefit from an out-of-the-box integration enabling swift email investigations and real-time response actions to email-driven attacks. Proofpoint Targeted Attack Protection monitors emails to identify suspicious emails and potentially malicious attachments and URLs. Once identified, the findings are shared with Stellar Cyber automatically. Stellar Cyber’s Open XDR platform ingests, normalizes, and analyzes Proofpoint findings and other collected data to deliver a comprehensive threat picture. As security analysts conduct investigations, they can instruct integrated third-party products – including Proofpoint – on corrective actions. “Protecting organizations against email-borne attacks is a top priority, and security teams need a way to automatically correlate threat telemetry across the entire attack surface in order to quickly remediate threats,” said Andrew Homer, VP of Strategic Alliances, Stellar Cyber. “This new partnership with Proofpoint is the latest example of Stellar Cyber delivering on its Open XDR strategy to provide customers turn-key integrations that improve productivity and threat detection.” “Email attacks remain the number one entry point into an organization, and the level of sophistication of these attacks continues to grow exponentially,” said D.J. Long, Vice President, Strategic Alliances & Business Development, Proofpoint. “We’re thrilled to work with Stellar Cyber on this strategic alliance to help customers protect against advanced email-based threats and unify their cybersecurity defense.” Through this alliance, Stellar Cyber and Proofpoint give security teams an advantage over attackers, resulting in the following: Real-time threat signals exchanged for proactive detection Correlation of Proofpoint alerts across the entire attack surface Automated response actions for immediate threat containment About Stellar Cyber Stellar Cyber’s Open XDR Platform delivers comprehensive, unified security without complexity, empowering lean security teams of any skill level to secure their environments successfully. With Stellar Cyber, organizations reduce risk with early and precise identification and remediation of threats while slashing costs, retaining investments in existing tools, and improving analyst productivity, delivering an 8X improvement in MTTD and a 20X improvement in MTTR. The company is based in Silicon Valley.

Read More

End Point Protection

Malwarebytes Unveils New K-12 ThreatDown Bundle to Defend Schools and Districts from Cyberattacks

Malwarebytes | January 24, 2024

Malwarebytes, a global leader in real-time cyber protection, today announced the availability of ThreatDown K-12 Bundle, combining the cybersecurity technologies and services that K-12 education institutions need into a streamlined, cost-effective bundle. Purpose-built to reduce risk, complexity and costs for districts and schools, the ThreatDown K-12 Bundle delivers unified protection with an intuitive, easy-to-manage design. The ThreatDown K-12 Bundle allows schools to optimize device uptime and improve productivity, while protecting students and staff, devices and data from the latest cyber threats. "Schools are increasingly facing cyber threats with limited IT resources, leading to a rise in ransomware attacks that affect staff, teaching, and student well-being," said Marcin Kleczynski, Founder and CEO of Malwarebytes. "Historically, cost barriers prevented schools from adopting cybersecurity managed services. Our K-12 Bundle packages together everything districts need to reduce risk and comply with regulations within a manageable budget. We're committed to making powerful protection and managed services accessible to vulnerable schools and students." Bridging the Cybersecurity Gap for Resource-constrained K-12 IT Teams Modern K-12 educational institutions have a wide range of school-, staff- and student-owned devices – from traditional laptops, desktops and servers to Chromebooks, iPadOS, iOS, and Android devices. While these devices greatly enrich the student learning experience and streamline operations for staff, they also introduce new risks. Key features of the ThreatDown K-12 Bundle include: Award-winning endpoint security: K-12 Bundle is built on ThreatDown's strongest AI/ML-driven prevention, detection and response technologies fortified by built-in innovations to reduce the attack surface. These technologies simplify the process of finding and patching software vulnerabilities and prevent unauthorized programs from executing. 24x7x365 managed services: The K-12 Bundle combines ThreatDown advanced technologies with Managed Detection and Response (MDR) service of ThreatDown cybersecurity experts to manage security and resolve alerts around the clock, delivered as an affordable, hassle-free bundle. Unified endpoint management: ThreatDown extends powerful endpoint protection across workstations, servers and mobile device to substantially strengthen schools' cybersecurity postures in compliance with new and pending regulations. Quick and easy to deploy, the K-12 Bundle saves time and resources with unified endpoint management for both traditional and mobile devices – all from a single, cloud-native console. Centralized, real-time visibility: K-12 IT teams can easily view activity across all devices in real time. With a unified platform and visibility for traditional and mobile endpoints, teams can monitor and protect devices from a single pane of glass. Teams can understand the threats to devices in their environments and mitigate potential risks. Advanced mobile protection: ThreatDown K-12 Bundle provides effective protection for Chromebooks, iPadOS, iOS, and Android devices, guarding against the latest mobile threats such as ransomware, malicious apps, and potentially unwanted programs (PUPs). With real-time protection, schools can also prevent accidental access to harmful websites, safeguard against malicious apps, block unwanted in-app ads, and enable a secure mobile experience for students. About Malwarebytes Malwarebytes is a global cybersecurity leader delivering award-winning endpoint protection, privacy and threat prevention solutions worldwide. Built on decades of experience as the last resort to find and eradicate the latest malware, Malwarebytes is now trusted by millions of individuals and organizations to stop threats at each stage of the attack lifecycle, secure digital identities and safeguard data and privacy. A world class team of threat researchers and proprietary AI-powered engines provide unmatched threat intelligence to detect and prevent known and unknown threats. The company is headquartered in California with offices in Europe and Asia. For more information and career opportunities, visit https://www.malwarebytes.com.

Read More

Platform Security

D3 Security is a proud participant in the Microsoft Security Copilot Partner Private Preview

D3 Security | January 08, 2024

D3 Security today announced its participation in the Microsoft Security Copilot Partner Private Preview. D3 Security was selected based on their proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting edge functionality, and close relationship with Microsoft. “In the context of security, AI’s impact is likely to be profound, tilting the scales in favor of defenders and empowering organizations to defend at machine speed. At Microsoft, we are privileged to have a leading role in advancing AI innovation, and we are so grateful to our incredible ecosystem of partners, whose mission-driven work is critical to helping customers secure their organizations and confidently bring the many benefits of AI into their environments,” said Vasu Jakkal, Corporate Vice President, Microsoft Security. D3 Security is working with Microsoft product teams to help shape Security Copilot product development in several ways, including validation and refinement of new and upcoming scenarios, providing feedback on product development and operations to be incorporated into future product releases, and validation and feedback of APIs to assist with Security Copilot extensibility. “D3 has always pushed SOAR technology forward, be it through our deep research into integration design; our Event Pipeline, which reduces alert-handling time by up to 99%; or our operationalizing of the MITRE ATT&CK and D3FEND frameworks,” said Gordon Benoit, President, D3 Security. “By teaming with Microsoft in the Security Copilot Partner Private Preview, we will be able to use AI to evolve SOAR in ways that would have sounded impossible just a year ago.” Security Copilot is the first AI-powered security product that enables security professionals to respond to threats quickly, process signals at machine speed, and assess risk exposure in minutes. It combines an advanced large language model (LLM) with a security-specific model that is informed by Microsoft's unique global threat intelligence and more than 65 trillion daily signals. About D3 Security D3 Security’s Smart SOAR™ (security orchestration, automation, and response) solves entrenched problems in cybersecurity by transforming separate tools into a unified ecosystem with multi-tier automation, codeless orchestration, and robust case management. Smart SOAR performs autonomous triage and reduces false positives so enterprise, MSSP, and public sector security teams can spend more time on real threats. Product or service names mentioned herein may be the trademarks of their respective owners.

Read More

Spotlight

Uberflip

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission...

Events

Resources

Events