Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...

Events

Related News

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

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Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographi...

Read More

IT-HARVEST RESEARCH: ROOM FOR CYBER THREAT INTELLIGENCE GROWED BY 3% IN 1H 2020

prnewswire | September 17, 2020

news image

IT-Harvest, an independent research firm covering the cybersecurity industry, has published a "Cyber Threat Intelligence Market Research Report 1H 2020" – Richard Stiennon and Ron Moritz on the cyber threat intelligence (CTI) sector. The report includes 61 vendors that provide threat intelligence to the enterprise or collect and manage threat intelligence. These include, Recorded Future acquired by Insight Partners in 2019, Anomali, LookingGlass Cyber Solutions, ZeroFOX, and Ints...

Read More

REDSHIELD APPOINTS CYBERSECURITY VETERAN KATE KUEHN AS BOARD DIRECTOR

prnewswire | September 16, 2020

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RedShield, specialists in web application shielding, has announced the appointment of industry thought-leader Kate Kuehn as a board director. Based in Chicago, Kuehn's appointment is part of RedShield's strategy to accelerate growth in the U.S; a push made possible by RedShield's USD$10M Series B funding last September. Her appointment follows that of fellow industry veteran James Carrigan Jr. to Chief Revenue Officer (CRO), who recently joined the company from Verizon. Kuehn joins R...

Read More

NAPATECH LANDS MOBILE NETWORK SECURITY DESIGN WIN

prnewswire | September 16, 2020

news image

Napatech, the leading provider of reconfigurable computing platforms, today announced a new design win with a US-headquartered provider of analytics for roaming, security, and risk management. Napatech's SmartNIC hardware and software will be used by the original equipment manufacturer (OEM) in their signaling firewall to improve the performance, scalability, and security of mobile networks. Network security vulnerabilities are magnified in 5G networks with more operator types, access points...

Read More
news image

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographi...

Read More
news image

IT-HARVEST RESEARCH: ROOM FOR CYBER THREAT INTELLIGENCE GROWED BY 3% IN 1H 2020

prnewswire | September 17, 2020

IT-Harvest, an independent research firm covering the cybersecurity industry, has published a "Cyber Threat Intelligence Market Research Report 1H 2020" – Richard Stiennon and Ron Moritz on the cyber threat intelligence (CTI) sector. The report includes 61 vendors that provide threat intelligence to the enterprise or collect and manage threat intelligence. These include, Recorded Future acquired by Insight Partners in 2019, Anomali, LookingGlass Cyber Solutions, ZeroFOX, and Ints...

Read More
news image

REDSHIELD APPOINTS CYBERSECURITY VETERAN KATE KUEHN AS BOARD DIRECTOR

prnewswire | September 16, 2020

RedShield, specialists in web application shielding, has announced the appointment of industry thought-leader Kate Kuehn as a board director. Based in Chicago, Kuehn's appointment is part of RedShield's strategy to accelerate growth in the U.S; a push made possible by RedShield's USD$10M Series B funding last September. Her appointment follows that of fellow industry veteran James Carrigan Jr. to Chief Revenue Officer (CRO), who recently joined the company from Verizon. Kuehn joins R...

Read More
news image

NAPATECH LANDS MOBILE NETWORK SECURITY DESIGN WIN

prnewswire | September 16, 2020

Napatech, the leading provider of reconfigurable computing platforms, today announced a new design win with a US-headquartered provider of analytics for roaming, security, and risk management. Napatech's SmartNIC hardware and software will be used by the original equipment manufacturer (OEM) in their signaling firewall to improve the performance, scalability, and security of mobile networks. Network security vulnerabilities are magnified in 5G networks with more operator types, access points...

Read More

Resources

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Enterprise Identity

The Essential Guide to Zero Trust

Whitepaper

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Enterprise Identity

The SOAR Buyer’s Guide

Whitepaper

resource image

Enterprise Identity

The Essential Guide to Zero Trust

Whitepaper

resource image

Enterprise Identity

The SOAR Buyer’s Guide

Whitepaper

Events

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...