Spark Media Solutions, LLC

sparkmediasolutions.com

B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with companies such as HP, IBM, Oracle, Microsoft, Juniper Networks, Symantec, Indycar, LinkedIn, Citrix, IDG, Dice, and many more. Our most popular service is live event reporting and production.

C-Suite On Deck

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Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

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Events

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CYBER SECURITY FIRM FINDS 'MULTIPLE VULNERABILITIES' IN TIK TOK SECURITY

abc6onyourside | January 15, 2020

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A cybersecurity firm tested the security of Tik Tok and found "multiple vulnerabilities" in the app's code, allowing for security loopholes and hacking accounts. Check Point Research published their findings on the app, showing the security concerns. The firm's research shows they were able to manipulate code to mess with accounts' contents, delete and upload videos without the account owner's consent, make previously "hidden" videos public, and access persona...

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Technology Decision | January 13, 2020

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Accenture’s security arm is set to get a boost with the anticipated acquisition of Symantec’s Cyber Security Services business.The professional services firm has agreed to buy Symantec’s Cyber Security Services business from Broadcom in a bid to enhance its ability to help companies prepare for, detect and respond to cyber threats, Accenture said. Symantec’s portfolio of cybersecurity services includes global threat monitoring and analysis through a network of security op...

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Computer updates can be confusing, but the newest Microsoft Windows update is vital to keep you online information safe. The end of Microsoft 7 support will actually take place on Jan.14.While may seem harmless not to update your computer, it will actually open you up to things like viruses and hacking."If you don't upgrade to Windows 10, then over time security vulnerabilities will be found in Window 7 and since Microsoft is no longer offering support they won't be making patches f...

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DECK7 | January 13, 2020

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DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

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CYBER SECURITY FIRM FINDS 'MULTIPLE VULNERABILITIES' IN TIK TOK SECURITY

abc6onyourside | January 15, 2020

A cybersecurity firm tested the security of Tik Tok and found "multiple vulnerabilities" in the app's code, allowing for security loopholes and hacking accounts. Check Point Research published their findings on the app, showing the security concerns. The firm's research shows they were able to manipulate code to mess with accounts' contents, delete and upload videos without the account owner's consent, make previously "hidden" videos public, and access persona...

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ACCENTURE TO BUY SYMANTEC'S CYBER SECURITY SERVICES BUSINESS

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Accenture’s security arm is set to get a boost with the anticipated acquisition of Symantec’s Cyber Security Services business.The professional services firm has agreed to buy Symantec’s Cyber Security Services business from Broadcom in a bid to enhance its ability to help companies prepare for, detect and respond to cyber threats, Accenture said. Symantec’s portfolio of cybersecurity services includes global threat monitoring and analysis through a network of security op...

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news image

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Kotov | January 13, 2020

Computer updates can be confusing, but the newest Microsoft Windows update is vital to keep you online information safe. The end of Microsoft 7 support will actually take place on Jan.14.While may seem harmless not to update your computer, it will actually open you up to things like viruses and hacking."If you don't upgrade to Windows 10, then over time security vulnerabilities will be found in Window 7 and since Microsoft is no longer offering support they won't be making patches f...

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news image

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

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Resources

Events

C-Suite On Deck

Responsive image

Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

Read More