Spark Media Solutions, LLC

Spark Media Solutions, LLC | February 19, 2019

I had never seen such disdain and aggravation from a CISO. Richard Rushing (@SecRich), CISO of Motorola Mobility, sent me an email with a litany of vendor pitches. Each one punctuated with vitriolic commentary and frustration. It appears a lot of companies will fully protect his network and automatically detect threats. Rushing’s diatribe was so vicious that any security vendor would be horrified to know their marketing emails were eliciting this reaction. Now I’m telling you. &lsquo...

Spark Media Solutions, LLC | February 06, 2018

“What are your security concerns?” It’s the one question all security vendors want to know from potential customers. It’s also the one question potential customers don’t want to divulge for obvious security, privacy, and “I don’t have the time” reasons. All is not lost! There is still a way, in fact multiple ways, security vendors can sleuth out a company’s security needs. I asked a few security professionals how they go about figuring out th...

Spark Media Solutions, LLC | February 21, 2018

I’ve never met a harder sale than cybersecurity to the IT team,” admitted a security vendor. The challenges are unique at each firm and they are reluctant to even take a call let alone share real concerns. ”In the security products market, cybersecurity vendors simply want to be considered, and that often requires compelling a prospect to test the darn product. But getting a response from a prospect, let alone a product test, is often a Herculean task. One vendor I spoke to sai...

Technology Decision | January 13, 2020

Accenture’s security arm is set to get a boost with the anticipated acquisition of Symantec’s Cyber Security Services business.The professional services firm has agreed to buy Symantec’s Cyber Security Services business from Broadcom in a bid to enhance its ability to help companies prepare for, detect and respond to cyber threats, Accenture said. Symantec’s portfolio of cybersecurity services includes global threat monitoring and analysis through a network of security op...