Disrupt Counterfeit Threats
Online counterfeit attacks targeting ecommerce have more than tripled in quantity in the last decade, reaching $5 trillion in losses to the global economy annually. Counterfeit campaigns redirect sales and compromise consumer data using brand recognition, the same component critical to driving legitimate online sales. Attackers incorporate stolen designs and trademarks into counterfeit sites, outbid legitimate businesses with fraudulent advertisements, and impersonate brands and their executives with bogus social media accounts.
The massive expansion of ecommerce and online consumer-to-business interaction creates a complex attack surface difficult for security teams to navigate. As buying behavior is increasingly driven by online relationships between consumer and brand, protecting your digital presence is critical.
This playbook will give security teams a better understanding of:
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The four most common types of counterfeit activity
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How to collect intelligence on counterfeit threats, and
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Strategies to curate and mitigate counterfeit threats.