DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

DECK7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners.

The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Spotlight

Results of an independent survey of 3,100 IT managers commissioned by Sophos. To understand the realities of endpoint security today, Sophos commissioned independent research specialist Vanson Bourne to survey 3,100 IT managers across the globe. The resulting paper reveals the experiences, concerns and future plans of organizations in 12 countries and six continents. It provides deep insight into the day-to-day challenges IT teams face securing their organizations against cyberattacks, as well as their experiences with endpoint detection and response (EDR) technologies.

Spotlight

Results of an independent survey of 3,100 IT managers commissioned by Sophos. To understand the realities of endpoint security today, Sophos commissioned independent research specialist Vanson Bourne to survey 3,100 IT managers across the globe. The resulting paper reveals the experiences, concerns and future plans of organizations in 12 countries and six continents. It provides deep insight into the day-to-day challenges IT teams face securing their organizations against cyberattacks, as well as their experiences with endpoint detection and response (EDR) technologies.

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DATA SECURITY

Optiv Security Launches Next-Gen Managed XDR to Stop Threats Earlier in Attack Lifecycle, Minimize Business Impact

Optiv | August 09, 2021

Optiv Security, the leading end-to-end cybersecurity solutions partner, launched its Managed Extended Detection and Response (MXDR) offering at Black Hat USA 2021. The technology-independent offering enables clients to take rapid and decisive action against today's most critical cyberattacks and strengthen their security posture. "Optiv MXDR brings simplicity, transparency and automation to clients' environments, enhancing existing defenses to counter known and emerging threats with confidence and speed," said David Martin, chief services officer for Optiv. "What's more, we can seamlessly leverage the power of Optiv to extend and layer the offering with a full suite of complementary services like remediation, incident response, threat hunting, and beyond." Optiv MXDR is the only managed cloud-based, next-gen advanced threat detection and response service that ingests data across various layers of technologies to correlate, normalize, enrich, and enable automated responses to malicious activity in real-time. By automating incident investigation with actionable insights, organizations can detect threats faster and prioritize which threats to mitigate first, significantly reducing the attack surface. "We know the threat landscape; both what's at stake and how to circumvent threat actors while significantly reducing time to detect and respond," said John Ayers, XDR vice president for Optiv. "We meet clients where they are and customize our continuously managed approach to ease the burden of the unknown and allow teams to detect, respond and remediate threats faster while also automating deeper investigation for future improvements." Devo has been named a foundational partner in Optiv MXDR, delivering scalable, cloud-native logging and security analytics via the Devo Platform, enabling full visibility across cloud and on-premise environments for Optiv customers. "Security teams are eager to learn more about XDR as they look to consolidate their security stack for greater efficiency and accuracy in threat detection and response," said Ted Julian, SVP of Product at Devo. "Two constraints have always stood in their way: lack of real-time access to historical data, and the inability to collect and analyze the massive data volumes associated with modern operational environments. Devo eliminates these concerns and is uniquely qualified to power solutions like Optiv's MXDR." Optiv delivers threat management solutions to more than 60 percent of Fortune 500 companies. View the complete MXDR service brief and find out how organizations can enhance their security posture with Optiv. Optiv Security: Secure your security.TM Optiv is a security solutions integrator "one-stop" trusted partner with a singular focus on cybersecurity. Our end-to-end cybersecurity capabilities span risk management and transformation, cyber digital transformation, threat management, cyber operations, identity and data management, and integration and innovation, helping organizations realize stronger, simpler and more cost-efficient cybersecurity programs that support business requirements and outcomes. At Optiv, we are modernizing cybersecurity to enable clients to innovate their consumption models, integrate infrastructure and technology to maximize value, achieve measurable outcomes, and realize complete solutions and business alignment.

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DATA SECURITY

To Strengthen AI-Powered XDR across MSP Security Solutions, Barracuda Selects SentinelOne

SentinelOne | January 31, 2022

Barracuda Networks, Inc., a valued partner and leading provider of cloud-first security solutions, has selected the Singularity XDR platform of SentinelOne to enable MSPs to prevent, identify, and autonomously respond to threats at machine speed with AI-powered XDR. Barracuda protects over 200,000 customers worldwide from attacks on their data and personnel. Due to SentinelOne's better API capabilities, flexible workflow integrations, and platform efficacy, Barracuda chose SentinelOne to strengthen its endpoint protection and response portfolio. Additionally, MSPs who use SKOUT Managed XDR and SentinelOne will benefit from streamlined analysis, detection, and incident reporting due to the connection. “Security teams are challenged with monitoring and protecting every edge of their network, yet are drowning in data and alerts,There aren’t enough skilled people to operate cybersecurity products at scale. Our alliance with SentinelOne will empower MSPs to stay one step ahead of attackers and address intrusion attempts in real-time.” Neal Bradbury, SVP, Barracuda MSP Organizations benefit from SentinelOne's capabilities, including more preventative measures, faster response times, and automated workflows throughout their dynamic, technology-bound perimeter. In addition, SentinelOne's AI-powered Singularity XDR platform replaces classical antivirus (AV), endpoint detection and response (EDR), next-generation antivirus (NGAV), and a variety of point solutions. “Every place where data resides is vulnerable from device to server to the cloud,” said Brandon Andrews, VP Worldwide MSP, SentinelOne. “Combining SentinelOne’s AI-powered XDR and Barracuda’s SKOUT Managed XDR helps MSPs close security gaps and simplify their cybersecurity stack, eliminating the inefficiencies associated with legacy and crowd-powered solutions.”

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DATA SECURITY

Field Effect and RS22 partner to help UK businesses defend against increasing cyber security threats

Field Effect | October 29, 2021

Field Effect, a global cyber security company specializing in intelligence-grade protection for small and medium organizations, today announced a new partnership with RS22, a UK-based IT security reseller and managed service provider. With up to 65% of large and medium sized UK companies affected by data breaches in the past 12 months, the partnership will enable best-in-class cyber security protection for RS22 customers, helping them defend and stay ahead of business-disrupting cyber attacks. "RS22's goal of helping their customers mitigate cyber threats using the best technologies in the industry, coupled with our mission to bring intelligence-grade cyber security solutions to small and mid-sized businesses, makes this partnership an excellent fit," said Andrew Milne, Chief Revenue Officer of Field Effect. "Together, we look forward to providing customers across the UK with a comprehensive, holistic approach to cyber security to help ensure their businesses are fully protected." Founded with a vision to bring back a personal touch to IT and cyber security services, RS22 firmly believes that compassion doesn't have to be absent in the IT industry. By offering a full welcoming, professional service that those working in the IT sector deserve, their clients never need to feel like they're on their own. RS22 helps businesses stay ahead of cyber threats and guides their customers through the best protection to their specific needs and suggests optimal ways to stay on top of their security. "As a boutique reseller based in the Midlands, we only recommend to our customers the very best companies and software vendors available on the market,Our selection process reviews those businesses that offer something different and unique whilst also making the lives of IT Security Professionals easier wherever possible. We work with vendors that put the customer first. This is why we're delighted to partner with Field Effect, whose Covalence solution hits our perfect sweet-spot… easy to use, human centric and powerfully effective without being prohibitively expensive." Rich Smith, Managing Director of RS22 Field Effect's MDR solution, Covalence, is the only security solution built and designed from the ground up that makes it easy for small and medium businesses to get comprehensive, powerful protection from a single platform. The unique strength of Covalence is that it sees into every aspect of a business' threat surface and aggregates the data from multiple security events into simple, actionable steps, making it fast and easy to prevent and resolve threats. "We like working with Field Effect as we only work with best-of-breed technologies," said Aaron Matthews, Head of Sales, RS22. "We really see the value in their proposition and are looking forward to many shared successes in the coming years." This partnership is part of RS22's ongoing commitment to security. Not only will it enhance the security of their own applications, but it will also make it easy for their customers to secure their organizations. About Field Effect Software, Inc. Field Effect believes organizations of all sizes deserve powerful cyber security solutions to protect them. The company's threat detection, monitoring, training and compliance products and services are the results of years of research and development by the brightest talents in the cyber security industry. For more information, visit fieldeffect.com. About RS22 Founded with a vision to bring back a personal touch to IT and Cyber Security Services, RS22 places the emphasis on the benefits for the people on the other side of the screen. We aim to be good to work with, not just good to work for. Our business has understood from the inside that the people we deal with daily, the Tech and IT Security Teams, are increasingly placed under additional stress and can often be treated as a tool by larger businesses. We make sure that each person we deal with is given the answers they need from straight-talking problem solvers, who've spent time in the trenches too. Mostly we care about Outcomes, not just about Incomes.

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