DECK 7 Optimizes Its Strategic Marketing for 2020 Using a Revised ABM Strategy

DECK 7 | February 04, 2020

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B marketing. The DECK 7 team has created a simple, yet effective framework for executing ABM at scale; it consists of a comprehensive and strategic approach in order to identify, target, engage, activate, and measure success in real-time. DECK 7’s account-based marketing operations are now made even stronger with a personalized content strategy to target multiple decision-makers within the same organization. An excellent collaboration between the sales and marketing teams has made the process of planning, operating, executing and evaluating much more seamless and effective in going after high-quality accounts.

Spotlight

Cyber attacks are becoming more sophisticated and growing in both frequency and intensity, with electric utilities as prime targets. Utilities are in a state of transformation as they face an uptick in federal and state regulations, and they are leveraging more technologies than ever before in a new digitized environment. An effective cyber security program is critical to building trust with key stakeholders and protecting customers, partners and critical infrastructure. Digital trust can take years to build, but just minutes to lose.

Spotlight

Cyber attacks are becoming more sophisticated and growing in both frequency and intensity, with electric utilities as prime targets. Utilities are in a state of transformation as they face an uptick in federal and state regulations, and they are leveraging more technologies than ever before in a new digitized environment. An effective cyber security program is critical to building trust with key stakeholders and protecting customers, partners and critical infrastructure. Digital trust can take years to build, but just minutes to lose.

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JMP Securities Recognizes Contrast Security as an Elite 80 Cybersecurity Company

Contrast Security | June 20, 2022

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Deloitte Launches Zero Trust Access, a New Managed Security Service

Deloitte | July 12, 2022

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