Intent Data in the Age of Data Regulation

DECK 7 | March 23, 2020

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

Spotlight

Attacks Increase in Number, Complexity, Sophistication All businesses large, small or in-between, must live and learn to thrive in a world with an ever-increasing threat of cyber risks. Those risks are rising for many reasons, from the growing attack surface to the increasing complexity and sophistication of such attacks.

Spotlight

Attacks Increase in Number, Complexity, Sophistication All businesses large, small or in-between, must live and learn to thrive in a world with an ever-increasing threat of cyber risks. Those risks are rising for many reasons, from the growing attack surface to the increasing complexity and sophistication of such attacks.

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Devo Announces Launch of Company’s New Technology Alliance Partner Program

Devo Technology | January 14, 2022

Devo Technology, cloud-native logging and security analytics firm, has announced the launch of its new Technology Alliance Partner program, which is the newest addition to the Devo Drive Partner Program. Check Point, Cybereason, Corelight, Cribl, CyCognito, and Cyware are among the first members of the Technology Alliance Partner Program, which allows Devo and technology partners to create innovative, joint solutions that enhance the value of each other's products and allow customers to increase their SOC's efficiency, maximize their security tools, and achieve complete visibility across their organization. “Devo is fully committed to collaborating with technology partners to build ready-to-deploy technical integrations that offer additional value to our mutual customers,” said Upesh Patel, SVP of Corporate Development at Devo. He further added, “Technology Alliance Partners collaborate with Devo to build solutions that complement, enhance, and extend the value of Devo's cloud-native logging and security analytics capabilities with the capabilities of their offerings. Aligning our business goals and resources will unlock innovation with a customer-driven approach that creates a superior unified experience.” The Technology Alliance Partner program has several advantages. It includes funding to support go-to-market activities and engagement, continuous access to the Devo environment and resources, and enablement and education. “Our partnership with Devo allows customers to detect and prevent sophisticated and mutable cyberattacks targeting multi and hybrid cloud environments,By integrating with Devo’s cloud-native platform, Check Point Infinity SOC simplifies and consolidates security architecture, preventing attacks across network, cloud, endpoint, mobile, and IoT in the work-from-anywhere era.” Jason Min, Head of Business Development at Check Point Software Technologies

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DATA SECURITY

Westcoast Limited Strengthens the Cyber Security Portfolio with an AppGuard Malware Disruption Technology Distribution Agreement for Endpoints

prnewswire | February 22, 2021

Westcoast Limited, a main UK wholesaler of IT items and administrations with over £3 billion in yearly incomes, today declared a circulation concurrence with AppGuard, a worldwide endpoint security supplier that shields associations from cyberattacks by disturbing malware from causing hurt. Under the understanding, Westcoast will appropriate AppGuard's malware interruption innovation in the U.K. also, Northern Europe districts, further extending its obligation to empowering Westcoast's affiliates and their clients to more readily guard against cyberattacks by shielding endpoints from being undermined by malware. Conveying driving IT brands like HP, HPE, Microsoft, Lenovo, Apple, and numerous others to an expansive scope of affiliates, retailers and office item vendors in the UK and past, Westcoast and its 9,000 exchanging accomplices and their clients comprehend that network safety is the main test confronting the present organizations. The expansion of AppGuard to Westcoast's network safety portfolio advances propels the organization's obligation to guarantee accomplices and their clients have the guard inside and out they need to ensure against the present progressed malware assaults.

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DATA SECURITY

LogPoint introduces native SOAR into core SIEM offering, advancing cybersecurity automation and efficiency

PR Newswire | September 22, 2021

LogPoint, the global cybersecurity innovator, announced the successful completion of its acquisition of Tel Aviv-based SecBI. SecBI's universal SOAR and XDR technology will integrate natively with LogPoint to form an integrated, foundational Security Operations platform. SOAR will be released with LogPoint 7.0 in December 2021, and XDR will be introduced in Q2 2022. "With the tidal wave of cyberattacks threatening businesses and societies across the globe, a disruption of the way organizations respond to cybersecurity incidents is required," said Jesper Zerlang, CEO LogPoint. "Building on LogPoint SIEM and UEBA to effectively detect threats, orchestration and automation of the response to incidents is key to advancing cybersecurity. Consequently, SOAR will be a capability included in LogPoint to advance foundational cybersecurity." With the release of LogPoint 7.0, all present and future LogPoint customers will be immediately able to apply SOAR to their security operations at the click of a button, automating repetitive tasks, orchestrating threat remediation workflows, and enabling autonomous investigation, prioritization, and execution of playbooks that reduce human involvement and speed up incident response. Customers will receive SOAR capabilities within their LogPoint Core SIEM license. "LogPoint SOAR has been in production with select customers over the past few months and we're thrilled with the overwhelmingly positive feedback that analysts have more confidence that incidents are dealt with appropriately thanks to the automatic playbooks," said Christian Have, CTO, LogPoint. "Our customers have reported a significant decrease in the time it takes to detect and respond to a phishing email – down from three hours with manual processes to 10 minutes with automated LogPoint SOAR playbooks." In today's cybersecurity market, SOAR is employed mainly by larger enterprises and managed security service providers (MSSPs) handling a considerable number of incidents. Integrating native SOAR into LogPoint will dramatically increase the effectiveness and precision of incident response without the need for dedicated management resources, making it an attractive option for organizations of all sizes, including mid-market cybersecurity. "SOAR is not only about coping with the increasing number of cybersecurity incidents. By including SOAR in the LogPoint SIEM solution, we will enable organizations of all sizes, especially companies that do not have a fully-staffed 24/7 Security Operations Center (SOC), to establish proper and relevant incident-handling processes and dramatically increase quality and speed in their response capabilities," said Have. "It also helps those organizations assess the efficiency of new cybersecurity tools and measures." The acquisition was first announced on September 1, 2021. Following finalization, SecBI will fully integrate into LogPoint's organization. The new team will make key contributions to LogPoint's continued development: SecBI founder and VP of Business Development Doron Davidson has been appointed LogPoint's VP of Global Services and will lead LogPoint Israel as the company expands its presence in Tel Aviv. The LogPoint move to acquire SecBI and integrate its SOAR and XDR technology into the LogPoint solution is recognized by industry analysts. In a recently published research brief by Omdia headlined "LogPoint Adds SOAR via SecBI Acquisition, Builds Momentum as a Top-Tier SecOps Vendor," analyst Eric Parizo concludes: "Already a strong SIEM player in Europe, LogPoint's new SOAR and XDR offerings, combined with its own notable TDIR advancements, position the vendor to compete globally for a growing share of enterprise customers."

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