Trust is a fundamental currency on the web. In a virtual world, where you never know for sure who is controlling the website you are viewing or consuming the information you are sharing, meaningful interaction is impossible without high levels of trust. Increasingly, as cyber criminals have become more sophisticated in setting up spoof phishing sites to fool users into handing over personal details and passwords, sites need more than standard certificates to engender trust. Download this white paper to discover how IT managers are making the most of the opportunity to engender trust and cultivate loyal customers, to build online interactions and to boost online business.