4 Steps to Increasing Event ROI with Intent Data

| October 2, 2019

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal. Without the right strategy, events can quickly become a waste of both time and money. Getting your strategy right is the key to driving real event marketing ROI. That’s why we published our latest E-Book, Using Intent Data to Improve Event Marketing. It can show you how a strong foundation of intent data can improve every tactical step of your event marketing strategy. We’ve seen B2B event marketers increase registrations by 75% and attendance rates by 25% by leveraging intent data. The key to seeing those results in your own event strategy is to take advantage of intent data during each phase of the process.
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Ricoh Europe

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2015, Ricoh Group had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD). The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Spotlight

Ricoh Europe

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2015, Ricoh Group had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD). The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

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