Home > Resources > Articles > 5 Ways Field Marketing Can Own ABM

5 Ways Field Marketing Can Own ABM

| September 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the partner in crime to sales, field marketing deserves a seat at the planning table. From analyzing performance in the field to testing new ideas for pipeline growth, field marketing must have an active voice in implementing and executing an ABM strategy. Here are five things field marketers must do in order to own ABM.
Become a contributor

Spotlight

Banyan Security

Banyan Security provides secure, zero trust “work from anywhere” access to applications and resources for employees and third parties while protecting them from being phished, straying onto malicious web sites, or being exposed to ransomware. A Flexible Edge architecture enables rapid, incremental deployment on-premises or in the cloud without compromising privacy or data sovereignty. A unique device-centric approach intelligently routes traffic for optimal performance and security delivering a great end user experience. Banyan Security protects workers across multiple industries, including finance, healthcare, manufacturing, and technology.

Spotlight

Banyan Security

Banyan Security provides secure, zero trust “work from anywhere” access to applications and resources for employees and third parties while protecting them from being phished, straying onto malicious web sites, or being exposed to ransomware. A Flexible Edge architecture enables rapid, incremental deployment on-premises or in the cloud without compromising privacy or data sovereignty. A unique device-centric approach intelligently routes traffic for optimal performance and security delivering a great end user experience. Banyan Security protects workers across multiple industries, including finance, healthcare, manufacturing, and technology.

RELATED ARTICLES