5 Ways Field Marketing Can Own ABM

| September 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the partner in crime to sales, field marketing deserves a seat at the planning table. From analyzing performance in the field to testing new ideas for pipeline growth, field marketing must have an active voice in implementing and executing an ABM strategy. Here are five things field marketers must do in order to own ABM.
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Comodo Group

Comodo Group, Inc. is a privately held group of companies providing computer software and SSL digital certificates, based in Clifton, New Jersey in the United States. It has offices in the United Kingdom, Ukraine, Romania, China, India, Turkey and Clifton, NJ. As of 24 February 2015, Comodo was the largest issuer of SSL certificates with a 34% market share on 5.4% of all web domains.

Spotlight

Comodo Group

Comodo Group, Inc. is a privately held group of companies providing computer software and SSL digital certificates, based in Clifton, New Jersey in the United States. It has offices in the United Kingdom, Ukraine, Romania, China, India, Turkey and Clifton, NJ. As of 24 February 2015, Comodo was the largest issuer of SSL certificates with a 34% market share on 5.4% of all web domains.

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