5 Ways Field Marketing Can Own ABM

| September 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the partner in crime to sales, field marketing deserves a seat at the planning table. From analyzing performance in the field to testing new ideas for pipeline growth, field marketing must have an active voice in implementing and executing an ABM strategy. Here are five things field marketers must do in order to own ABM.
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tapestry technologies, Inc.

The basic foundation of Tapestry Technologies is built on our cyber defense capabilities. Tapestry personnel have provided support to key cyber programs that have evolved how the DoD handles security. Tapestry Technologies is a woman-owned small business under the $27.5 million size standard. Our size enables us to remain nimble and react quickly to rapid requirements in a ever changing environment. As a services company we understand that our people are our most valuable asset. We provide a casual work place and each employee has the opportunity to grow and learn through an annual training allowance. To be at the forefront of evolving technology, we fund a corporate research and development lab that enables us to learn and test new technologies so we can take innovating and tested solutions to our customers.

Spotlight

tapestry technologies, Inc.

The basic foundation of Tapestry Technologies is built on our cyber defense capabilities. Tapestry personnel have provided support to key cyber programs that have evolved how the DoD handles security. Tapestry Technologies is a woman-owned small business under the $27.5 million size standard. Our size enables us to remain nimble and react quickly to rapid requirements in a ever changing environment. As a services company we understand that our people are our most valuable asset. We provide a casual work place and each employee has the opportunity to grow and learn through an annual training allowance. To be at the forefront of evolving technology, we fund a corporate research and development lab that enables us to learn and test new technologies so we can take innovating and tested solutions to our customers.

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