6 Practical Steps to Build, Execute and Scale Smarter ABM

| October 2, 2019

It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems like a recipe for success in any industry. But the truth is that many ABM programs fail to achieve measurable success. That doesn’t mean ABM doesn’t work. Rather, it means that we need more practical steps to build, execute, and scale smarter ABM. That’s why we wrote our new E-Book, Building an ABM Program That Actually Works. In it, you’ll find the six essential components to getting ABM right and how the right purchase intent data can help you every step of the way. Account-based marketing is one of the fastest-growing trends among B2B businesses today. If you want to stand out from your competition, you need a strategy that does more than just go through the ABM motions.
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We are passionate about helping organizations of all sizes build a comprehensive enterprise-class security program. Our goal is to be the #1 customer-centric organization in the IT Security industry. Acting as an extension of our customers’ IT teams, Cygilant, a pioneer in hybrid security as a service, provides continuous security operations based on best-of-breed technology at a fraction of the cost of alternate solutions. Cygilant is a trusted advisor to organizations that need to improve their IT security and compliance posture and protect against cyber threats and vulnerabilities.

Spotlight

Cygilant

We are passionate about helping organizations of all sizes build a comprehensive enterprise-class security program. Our goal is to be the #1 customer-centric organization in the IT Security industry. Acting as an extension of our customers’ IT teams, Cygilant, a pioneer in hybrid security as a service, provides continuous security operations based on best-of-breed technology at a fraction of the cost of alternate solutions. Cygilant is a trusted advisor to organizations that need to improve their IT security and compliance posture and protect against cyber threats and vulnerabilities.

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