Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

| June 24, 2019

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We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically has when faced with a landing page is is how much your offer will cost. But if the offer on your landing page is for a free quote, you can’t necessarily disclose pricing on the page. When there’s no pricing, but instead a form requiring a name, phone number, and email, the visitor knows.
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NetEase

"NetEase, Inc. is a leading China-based Internet technology company dedicated to providing online services centered around content, community, communications and commerce. Founded in 1997, the company was a key pioneer in the development of Internet services for China. Today, NetEase develops and operates some of China's most popular online PC and mobile games, advertising services, e-mail services and e-commerce platforms. NetEase is one of the largest providers of free e-mail services in China. NetEase also offers fee-based premium e-mail services for corporate users. In addition, NetEase has ventures in e-commerce, with offerings such as Kaola, a cross-border e-commerce platform, and Wangyibao, an online payment system. Other online products offered include online video entertainment services."

Spotlight

NetEase

"NetEase, Inc. is a leading China-based Internet technology company dedicated to providing online services centered around content, community, communications and commerce. Founded in 1997, the company was a key pioneer in the development of Internet services for China. Today, NetEase develops and operates some of China's most popular online PC and mobile games, advertising services, e-mail services and e-commerce platforms. NetEase is one of the largest providers of free e-mail services in China. NetEase also offers fee-based premium e-mail services for corporate users. In addition, NetEase has ventures in e-commerce, with offerings such as Kaola, a cross-border e-commerce platform, and Wangyibao, an online payment system. Other online products offered include online video entertainment services."

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