DIVERSE VOICES STRENGTHEN BRAND CHARACTER

| August 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the Guinness Book of World Records recognizes fictional detective Sherlock Holmes as the most portrayed human. More than 75 actors have taken on the role, including Sir Christopher Lee, John Cleese, Charlton Heston, Roger Moore, Robert Downey Jr, Will Farrell, Benedict Cumberbatch, and Yuko Takeuchi (who plays a female version of the character in a new series from HBO Asia and Hulu Japan). The diversity of these distinct voices and performances makes the Sherlock Holmes brand richer and stronger. In fact, it highlights the importance of understanding the difference between voice and character.
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Expedia

As citizens of Expedia we don’t have a national anthem or a native dish (okay, maybe beer and late-night sliders), but we do have a shared sense of pride and the occasional feeling that we speak our own language. We’re quirky and confident. We like working together and on our own. We love solving problems and creating new ideas. Yet we embrace our differences in order to learn, grow and succeed. That’s what makes us one of the world's largest travel companies.

Spotlight

Expedia

As citizens of Expedia we don’t have a national anthem or a native dish (okay, maybe beer and late-night sliders), but we do have a shared sense of pride and the occasional feeling that we speak our own language. We’re quirky and confident. We like working together and on our own. We love solving problems and creating new ideas. Yet we embrace our differences in order to learn, grow and succeed. That’s what makes us one of the world's largest travel companies.

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