Going Global 101: How Your Competition Can Be Your Best Resource

| August 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in this race. You are one of thousands of companies going for that global gold. Yes, that means more competition. But more competition also means you have more companies to learn from. An important part of your globalization strategy should be regular and thorough analyses of talent. You should even—perhaps especially—take note if that talent comes from your competitors.
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Bitium

Bitium is a provider of cloud-based identity and access management solutions, including single sign-on, password management, and analytics for small, medium and enterprise businesses. Founded in 2012, the company aims to give growing companies the ability to manage access to all of their web-based applications -- including Google Apps and Office 365, as well as social networks and CRM, collaboration and marketing tools -- in one place without hindering employee adoption of these applications. Organizations such as GroupM, Fullscreen, Movember and Demand Media use Bitium for an easy-to-use solution that delivers increased flexibility and security.

Spotlight

Bitium

Bitium is a provider of cloud-based identity and access management solutions, including single sign-on, password management, and analytics for small, medium and enterprise businesses. Founded in 2012, the company aims to give growing companies the ability to manage access to all of their web-based applications -- including Google Apps and Office 365, as well as social networks and CRM, collaboration and marketing tools -- in one place without hindering employee adoption of these applications. Organizations such as GroupM, Fullscreen, Movember and Demand Media use Bitium for an easy-to-use solution that delivers increased flexibility and security.

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