How to Optimize Your Conversion Funnel, from ToFu to BoFu

| June 25, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.
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Invite Media

Invite Media builds a next-generation buying platform for online display media. Invite Media works directly with ad agencies, trading desks, ad networks, and media buying firms. Invite Media was bought by Google in 2010, and customers are being upgraded to the new display buying platform, DoubleClick Bid Manager.

Spotlight

Invite Media

Invite Media builds a next-generation buying platform for online display media. Invite Media works directly with ad agencies, trading desks, ad networks, and media buying firms. Invite Media was bought by Google in 2010, and customers are being upgraded to the new display buying platform, DoubleClick Bid Manager.

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