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How to Optimize Your Conversion Funnel, from ToFu to BoFu

| June 25, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.
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Spotlight

Tugboat Logic by OneTrust

Tugboat Logic by OneTrust is the Security Assurance Platform that provides continuous compliance. It uses automated technology to demystify the process of creating and managing an InfoSec program. With Tugboat Logic by OneTrust, companies can quickly get secure and prove it to customers. Powered by AI, Tugboat Logic by OneTrust’s patent-pending technology automates InfoSec policy creation, audit readiness, and security questionnaire response so companies can gain trust with customers and sell more. Tugboat Logic by OneTrust helps businesses prepare for audits in half the time and at a fraction of the cost, ensures they can respond to security questionnaires in minutes (not hours), and builds and scales their InfoSec plan in minutes.

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