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SailPoint Levels-Up their ABM Strategy with Intent Data

| July 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.
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Legit Security

Legit Security protects an organization's software supply chain from attacks and ensures secure application delivery from code-to-cloud. We help CISOs, application security and development teams successfully defend against the latest threats to your pre-production development environments and helps ensure governance, compliance, and integrity for every software release. The platform’s ability to auto-discover, analyze and secure from code-to-cloud in a single platform enables it to contextualize security risks, consolidate vulnerability management, and prioritize remediation so that AppSec programs can keep their businesses safe while releasing software fast. Contact us to learn more about our solution and career opportunities at Legit.

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