SailPoint Levels-Up their ABM Strategy with Intent Data

| July 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.
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Sequoia Cyber Solutions, Inc.

Sequoia Cyber Solutions, Inc. is a Managed Security Service Provider and Value Added Reseller who exists to prevent the next organization from going out of business after being the victim of a cyber-attack. We empower our partners with next-generation Cybersecurity, Wireless and Networking/Cloud solutions any organization can afford. A small veteran-owned company, Sequoia's "Mission-First" culture displays our commitment to dedicating the one-on-one attention each organization requires. Our solutions are engineered and integrated to be secure, stable and scalable, leading to increased productivity and profit coupled with reduced risk and exposure to cyber-attack.

Spotlight

Sequoia Cyber Solutions, Inc.

Sequoia Cyber Solutions, Inc. is a Managed Security Service Provider and Value Added Reseller who exists to prevent the next organization from going out of business after being the victim of a cyber-attack. We empower our partners with next-generation Cybersecurity, Wireless and Networking/Cloud solutions any organization can afford. A small veteran-owned company, Sequoia's "Mission-First" culture displays our commitment to dedicating the one-on-one attention each organization requires. Our solutions are engineered and integrated to be secure, stable and scalable, leading to increased productivity and profit coupled with reduced risk and exposure to cyber-attack.

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