The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

| July 8, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).
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Cato Networks

Cato Networks provides organizations with a software-defined and cloud-based secure enterprise network. Cato delivers an integrated networking and security platform that securely connects all enterprise locations, people and data. The Cato Cloud reduces MPLS connectivity costs, eliminates branch appliances, provides direct, secure internet access everywhere, and seamlessly integrates mobile users and cloud infrastructures to the enterprise network. Based in Tel Aviv, Israel, Cato Networks was founded in 2015 by cybersecurity luminary Shlomo Kramer, who previously cofounded Check Point Software Technologies and Imperva, and Gur Shatz, who previously cofounded Incapsula. Cato connects your branch locations, physical and cloud datacenters, and mobile users into a secure and optimized global network in the cloud.One Network, protected by One Security stack and enforcing One Policy.

Spotlight

Cato Networks

Cato Networks provides organizations with a software-defined and cloud-based secure enterprise network. Cato delivers an integrated networking and security platform that securely connects all enterprise locations, people and data. The Cato Cloud reduces MPLS connectivity costs, eliminates branch appliances, provides direct, secure internet access everywhere, and seamlessly integrates mobile users and cloud infrastructures to the enterprise network. Based in Tel Aviv, Israel, Cato Networks was founded in 2015 by cybersecurity luminary Shlomo Kramer, who previously cofounded Check Point Software Technologies and Imperva, and Gur Shatz, who previously cofounded Incapsula. Cato connects your branch locations, physical and cloud datacenters, and mobile users into a secure and optimized global network in the cloud.One Network, protected by One Security stack and enforcing One Policy.

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