The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

| July 8, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).
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CybelAngel

CybelAngel is a cybersecurity start-up company. Our innovative solution is designed to help companies detect data leaks and technical threats in real time. Our proprietary Big Data algorithm enables us to detect threats on the Deep and Dark Web. The collected data is then automatically filtered and analyzed by our team of analysts. If the data is proven critical, alerts are quickly sent to our customers so that they can react in time. We perform real-time scans of the Dark Web, in other words, open communication channels commonly used by hackers: forums, blogs, social networks or public file hosting platforms. We identify threats that target our customers or their subsidiaries and we find the firm-specific stolen data (credit cards, logins / passwords, source codes, confidential documents).

Spotlight

CybelAngel

CybelAngel is a cybersecurity start-up company. Our innovative solution is designed to help companies detect data leaks and technical threats in real time. Our proprietary Big Data algorithm enables us to detect threats on the Deep and Dark Web. The collected data is then automatically filtered and analyzed by our team of analysts. If the data is proven critical, alerts are quickly sent to our customers so that they can react in time. We perform real-time scans of the Dark Web, in other words, open communication channels commonly used by hackers: forums, blogs, social networks or public file hosting platforms. We identify threats that target our customers or their subsidiaries and we find the firm-specific stolen data (credit cards, logins / passwords, source codes, confidential documents).

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