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The Real Problem with All That Personally Identifiable Data We’re Collecting

| June 13, 2019

That’s because that camera is likely not only taking a high-resolution snapshot of your face but also storing it in a database for as long as that large drugstore chain chooses, with no other information associated to you. But every time you walk into that drugstore, or any of their other stores for that matter, the same system will capture another image of your face, and the algorithms built into the software will match the image to the ones it took the other times you came into that drugstore chain. And even though it won’t have your name and address, it will know an awful lot about when and where you’ve entered its stores just by having access to that data.
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Guidance Software

Guidance exists to turn chaos and the unknown into order and the known—so that companies and their customers can go about their daily lives as usual without worry or disruption, knowing their most valuable information is safe and secure. Makers of EnCase®, the gold standard in digital investigations and endpoint data security, Guidance provides a mission-critical foundation of applications that have been deployed on an estimated 25 million endpoints and work in concert with other leading enterprise technologies from companies such as Cisco, Intel, Box, Dropbox, Blue Coat Systems, and LogRhythm. Our field-tested and court-proven solutions are used with confidence by more than 70 of the Fortune 100 and hundreds of agencies worldwide.

Spotlight

Guidance Software

Guidance exists to turn chaos and the unknown into order and the known—so that companies and their customers can go about their daily lives as usual without worry or disruption, knowing their most valuable information is safe and secure. Makers of EnCase®, the gold standard in digital investigations and endpoint data security, Guidance provides a mission-critical foundation of applications that have been deployed on an estimated 25 million endpoints and work in concert with other leading enterprise technologies from companies such as Cisco, Intel, Box, Dropbox, Blue Coat Systems, and LogRhythm. Our field-tested and court-proven solutions are used with confidence by more than 70 of the Fortune 100 and hundreds of agencies worldwide.

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